APPENDICES Appendix Appendix Appendix Appendix Appendix Appendix 1: 2: 3: 4: 5: 6: Questionnaire Summary of mean results Summary of frequency results T-tests

for paired samples Chi-square One way anova

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APPENDIX 1 QUESTIONNAIRE GUIDELINE FOR IN-DEPTH INTERVIEWS COMPANIES General Information and Marketing System 1. What are the companys objectives marketing? 2. What are the strengths and weaknesses of the company? What do you think about opportunities and threats in business your company are in? 3. Who are the main competitors? What are their strengths and weaknesses? 4. How does the company segment and target the market? What are your target markets? 5. What are the key factors for success in each of your market are the significant trends in these markets? segments? What

6. What are the marketing strategies that the company will use to remain the position in the soft drink market in Hochiminh city? 7. How does your product differ from competitors? How does the company use positioning strategy in order to establish/ change/maintain/keep the image in minds of target consumer? 8. What is the companys market share in the South, and North of Vietnam? How do you estimate them? What do you think your market share will be in the coming years compared with previous? ( increasing, same, decreasing, etc.,) 9. What kind of information does the company obtain from the marketing intelligence system in relation with consumers, distributors, competitors, and market? 10. Does the company forecast the sale volume? If yes, what kind of methods does the company use in forecasting the sales? 11. How would you measure your market geographical territories you would expend market share? Product potential to determine the different

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1. What are the product lines of the company? What are the main products? What action is necessary to keep the product line at maximum profitability? 2. What is the product strategy of the company? 3. For new product development process, how does the company design a new product strategy? How are the new product evaluated? Price 1. How does the company determine the price? 2. What are the pricing structures of product compare with your competitors? 3. What is your pricing strategy? 4. Does the company charge a higher price to distant consumers regardless of location? consumer or the same to all your products? How does the price of your

5. Does the company offer discounts and allowances for wholesalers, retailer shops, consumers? Distribution 1. What kinds of distribution channels does the company use? 2. Describe your distribution strategies? How do you support each distribution channel or channel members? 3. What criteria do you use for choosing and evaluating your distribution channels? How do you motive your channel members? 4. What policies does the company use regarding the wholesalers? (Delivery, Payment, Incentives) Promotion mix 1. What are your promotion strategies? 2. What kind of media do you use for advertising? What are the objectives of your advertising? 3. To promote your sales, what kind of sales promotion activities do you use? 4. How is the role of the public relation activities in supporting the marketing of your product?
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5. What kind of incentives does the company give the sales force? How does the company recruit and train the sales force?

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GUIDELINE FOR IN-DEPTH INTERVIEWS RETAILERS AND WHOLESALERS 1. What kinds of the soft drinks do you sell? Which in your outlets? brands do the consumers often buy

2. When the consumers buy soft drinks, what do you think about the following consumer preferences? Price conscious Quality conscious Brand conscious Others (please specific)____________

3. What kind of incentives does the IBC give for you? Which incentives do you like most? Why? 4. What kind of incentives does the Coca Cola Chuong Duong Company give for you? Which incentives do you like most? Why? 5. What kind of incentives does the Tribeco Company give for you? Which incentives do you like most? Why? 6. What do you think about the discounts and allowances offered for you by: (a). IBC Company (Pepsi)? (b). Coca Cola Chuong Duong Company? (c). Tribeco Company?? 7. What do you think about price of Pepsi compared with Cokes one? 8. Do you only sell products of IBC (Pepsi, 7 Up, Schweppes, Crush) or Coke (Coca Cola, Sprite) or Tribeco? If yes, why do you keep the particular brand in your shops? 9. What do you think about facilities supported by IBC for your wholesalers and retailers compared with Coca Cola Chuong Duong Company ? 10. Do you often suggest the consumers to buy Pepsi or Coke or Tribeco? If yes, why do you suggest to consumers? 11 . According to you, what should the IBC company do to distribution channels? upgrade and expand the

12. What do you think about the policy of the IBC company applying for wholesalers compared
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with Coke, Tribeco?

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QUESTIONNAIRE FOR CONSUMERS Hello, I am Bui Thanh Trang, an MBA student of AIT. I am conducting a survey on the attitude of consumers toward soft drinks to develop marketing strategy for IBC, which will take up a few minutes of your time. Please answer the following questions as accurately as possible .Your answers will be completely confidential. INSTRUCTION: Tick, circle or number your answer. 1. Please rate how much you like the following soft drinks dislike very much a. Pepsi b. 7-Up c. Coca Cola d. Sprite e. Schweppes f. Tribeco g. Crush like very much 1 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 6 6 6 6 6 6 6 7 7 7 7 7 7 7

2. Which of the following best describes how you choose a soft drink when you buy it. I dont think about it much, just buy the same one I usually buy. I dont think about it much, just buy what the retailer has available. I get the one that tastes best. I get the one that is most refreshing. I get the one that most of my friends drink. I get the one that cost less. I try to get my favourite brand all the time. I buy the one with the best gift or lucky draw.

3. Please compare the Pepsi with Coca Cola about the following attributes. Pepsi is much better than Coke Pepsi is the same as Coke Pepsi is much worse than Coke

a. Taste b. Sweet c. Gas d. Package e. Available f. Reputation

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4. Please compare 7 Up with Sprite about the following attributes. . 7 Up is much better than Sprite 7 Up is the same as Sprite 7 Up is much worse than Sprite

a. Taste b. Sweet c. Gas d. Package e. Available f. Reputation

5. Please compare the Pepsi with Tribeco about the following attributes. Pepsi is much better than Tribeco Pepsi is the same as Tribeco Pepsi is much worse than Tribeco

a. Taste b. Sweet c. Gas d. Package e. Available f. Reputation

6. How do you rate Schweppes at the following attributes? very poor a. Taste b. Sweetness c. Gas d. Package e. Available f. Reputation 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5 6 6 6 6 6 6 excellent 7 7 7 7 7 7

7. How do you consider the prices of the following soft drinks? very low a. Pepsi b. 7-Up c. Coca Cola d. Sprite e. Schweppes f. Tribeco g. Crush 1 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 very high 6 7 6 7 6 7 6 7 6 7 6 7 6 7

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8. Please rank the following places according to how often you buy soft drinks. (1= buy most often, 2= buy second most often, 3= buy third most often, 4= buy fourth most often) ______ ______ ______ ______ a. Coffee Shops b. Other retailer shops c. Restaurants d. Wholesalers

9. What do you think about the sales promotion gifts of the following soft drink brands? not attractive at all attractive a. Pepsi 1 b. 7-Up 1 c. Coke 1 d. Sprite 1 e. Schweppes 1 f. Tribeco 1 g. Crush 1 very 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 6 6 6 6 6 6 6 7 7 7 7 7 7 7

10. According to you, the Advertising program of Pepsi on Television is Strongly Disagree Information content: a. very easy to understand b. very informative c. very hard to forget d. very honest Aesthetic content: e. pleasant to see f. artistic g. intelligent h. amusing 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 Strongly Agree 7 7 7 7 7 7 7 7

11. Do you know the slogan of Pepsi The Choice of New Generation? Yes No

12. Do you know the slogan of Coke The Real Thing? Yes No

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13. Which brands do retailers suggest to you? not suggest at all a. Pepsi 1 2 3 b. 7-Up 1 2 3 c. Coca Cola 1 2 3 d. Sprite 1 2 3 e. Schweppes 1 2 3 f. Tribeco 1 2 3 g. Crush 1 2 3

4 4 4 4 4 4 4

5 5 5 5 5 5 5

6 6 6 6 6 6 6

always suggest 7 7 7 7 7 7 7

14. When you buy a soft drink if the retailer suggests an another brand, not regular brand in which you often buy, what do you usually do? I buy my regular brand. I buy the other brand suggested by retailer

15. What does your friends say about the following brands. They say it is very bad a. Pepsi 1 b. 7-Up 1 c. Coca Cola 1 d. Sprite 1 e. Schweppes 1 f. Tribeco 1 g. Crush 1 16. What is your age? From 10 From 21 From 31 From 41 to 20 years old to 30 years old to 40 years old to 50 years old They say it is very good 7 7 7 7 7 7 7

2 2 2 2 2 2 2

3 3 3 3 3 3 3

4 4 4 4 4 4 4

5 5 5 5 5 5 5

6 6 6 6 6 6 6

17. What is your monthly income (in VND) Less than 1 million From 1 to 2 million Over 2 million

THANK YOU FOR YOUR CO-OPERATION APPENDIX 2 SUMMARY OF MEAN RESULTS

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Exhibit 1: Question 1, How much you like the following soft drinks (1: dislike very much, 7: like very much) Brands a. Pepsi b. 7-Up c. Coke d. Sprite e. Schweppes f. Tribeco g. Crush Mean 6.010 4.290 6.250 2.760 2.480 3.520 2.840 Sta dev 1.010 1.439 .821 1.280 1.210 1.845 1.629

Exhibit 2: Question 6, How you rate Schweppes at the following factors (1: very poor, 7: excellent) Attributes a. Taste b. Sweetness c. Gas d. Package e. Availability g. Reputation Mean 4.380 3.750 5..500 5.050 3.070 3.140 Sta dev 1.030 .892 .916 1.123 1.008 1.005

Exhibit 3: Question 7, How do you consider the prices of soft drinks (1: very low, 7: very high) Brands a. Pepsi b. 7-Up c. Coke d. Sprite e. Schweppes f. Tribeco g. Crush Mean 5.200 5.150 5.610 5.760 5.310 3.850 5.220 Sta dev .752 .730 .790 .911 .837 .687 .760

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Exhibit 4: Question 9, What do you think about the sales promotion gifts of the following soft drinks (1: not attractive at all, 7: very attractive) Brands a. Pepsi b. 7-Up c. Coke d. Sprite e. Schweppes f. Tribeco g. Crush Mean 4.510 4.370 4.410 3.860 3.190 3.150 3.270 Sta dev 1.283 1.143 1.296 1.400 1.285 1.336 1.355

Exhibit 5: Question 10, According to you, the advertising program of Pepsi on television is (1: strongly disagree, 7: strongly agree) Mean a. Very easy understand b. Very informative c. Very hard to forget d. Very honest e. Please to see f. Artistic g. Intelligent h. Amusing to 5.710 5.500 5.460 3.220 5.170 4.700 4.560 5.340 Sta dev 1.183 .916 1.141 1.315 1.295 1.068 1.149 1.199

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Exhibit 6: Question 13, Which brands do the retailers suggest to you (1: not suggest at all, 7: always suggest) Brands a. Pepsi b. 7-Up c. Coke d. Sprite e. Schweppes f. Tribeco g. Crush Mean 4.570 4.280 4.410 2.960 2.160 2.660 2.070 Sta dev 1.394 1.173 1.415 1.014 1.143 1.430 1.027

Exhibit 7: Question 15, What does yours friends say about the following brands (1: they say very bad, 7: they say very good) Brands a. Pepsi b. 7-Up c. Coke d. Sprite e. Schweppes f. Tribeco g. Crush Mean 6.070 6.260 6.450 4.040 3.920 4.330 3.860 Sta dev .795 .812 .672 1.082 1.061 1.092 1.025

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APPENDIX 3 SUMMARY OF FREQUENCY RESULTS Exhibit 1: Question 2, Which of the following best describes how you choose a soft drink when you buy it (n=100) Percent (%) I just buy the same one I usually buy I just buy what the retailer has available I buy the one that tastes best I buy the one that is most refreshing I buy the one that most of friends drink I buy the one that cost less I try to get my favourite brand all the time I buy the one with the best gift or lucky draw. Total 31.0 2.0 54.0 3.0 10.0 100.0

Exhibit 2: Question 3, Please compared Pepsi with Coca Cola about the following factors ( n=100). Attributes Pepsi is much better than Coke (%) 35.0 26.0 22.0 18.0 38.0 16.0 Pepsi is the same as Coke (%) 26.0 26.0 34.0 67.0 58.0 54.0 Pepsi is much worse than Coke (%) 39.0 48.0 44.0 15.0 4.0 30.0

Taste Sweetness Gas Package Availability Reputation

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Exhibit 3: Question 4, Please compare 7-Up with Sprite about the following factors (n=100). Attributes 7-Up is much better than Sprite (%) 62.0 57.0 48.0 29.0 59.0 66.0 7-Up is the same as Sprite (%) 14.0 31.0 36.0 52.0 36.0 31.0 7-Up is much worse than Sprite (%) 24.0 12.0 16.0 19.0 5.0 3.0

Taste Sweetness Gas Package Availability Reputation

Exhibit 4: Question 5, Ranking attributes of Pepsi compared to Tribeco (n=100). Attributes Pepsi is much better than Tribeco (%) 88.0 12.0 70.0 79.0 59.0 88.0 Pepsi is the same as Tribeco (%) 9.0 34.0 15.0 18.0 39.0 11.0 Pepsi is much worse than Tribeco (%) 3.0 54.0 15.0 3.0 2.0 1.0

Taste Sweetness Gas Package Availability Reputation

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Exhibit 5: Question 8, Please rank the following places according to how often you buy soft drinks (1= buy most often, 2= buy second most often, 3= buy third most often, 4= buy fourth most often) (n=100). 1 (%) 80.0 10.0 10.0 2 (%) 11.0 61.0 9.0 19.0 3 (%) 9.0 21.0 21.0 49.0 4 (%) 8.0 70.0 22.0

a. Coffee shops b. Retailer shops c. Restaurants d. Agents (Wholesalers)

Exhibit 6: Question 11, Do you know the slogan of Pepsi The Choice of New Generation (n=100) Percent (%) 94.0 6.0

Yes No

Exhibit 7: Question 12, Do you know the slogan of Coke The Real Thing (n=100) Percent (%) 61.0 39.0

Yes No

Exhibit 8: Question 14, When you buy a soft drink if the retailer suggests an another brand, not regular brand in which you often buy, what do you usually do. (n=100) Percent (%) 75.0 25.0

I buy my regular I buy another brand

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APPENDIX 4 T-TESTS FOR PAIRED SAMPLES Exhibit 1: Brand preference Number of 2-tail Variable pairs Corr Sig Mean SD SE of Mean -------------------------------------------------------------------------Q1A Pepsi 6.0100 1.010 .101 100 -.247 .013 Q1C Coca Cola 6.2500 .821 .082 -------------------------------------------------------------------------Paired Differences | Mean SD SE of Mean | t-value df 2-tail Sig ----------------------------------|-------------------------------------.2400 1.450 .145 | -1.65 99 .101 95% CI (-.528, .048) |

Exhibit 2: Attitude of consumers toward Pepsi and Coke

Number of 2-tail Variable pairs Corr Sig Mean SD SE of Mean -------------------------------------------------------------------------Q15A Pepsi 6.0700 .795 .079 100 -.135 .180 Q15C Coca Cola 6.4500 .672 .067 -------------------------------------------------------------------------Paired Differences | Mean SD SE of Mean | t-value df 2-tail Sig ----------------------------------|-------------------------------------.3800 1.108 .111 | -3.43 99 .001 95% CI (-.600, -.160) |

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Exhibit 3: Perception of consumers about prices of Pepsi and Coke

Number of 2-tail Variable pairs Corr Sig Mean SD SE of Mean -------------------------------------------------------------------------Q7A Pepsi's Price 5.2000 .752 .075 100 .728 .000 Q7C Coke's Price 5.6100 .790 .079 -------------------------------------------------------------------------Paired Differences | Mean SD SE of Mean | t-value df 2-tail Sig ----------------------------------|-------------------------------------.4100 .570 .057 | -7.19 99 .000 95% CI (-.523, -.297) |

Exhibit 4: Perception of consumers about prices of 7-Up and Sprite

Number of 2-tail Variable pairs Corr Sig Mean SD SE of Mean -------------------------------------------------------------------------Q7B 7 Up's Price 5.1500 .730 .073 100 .586 .000 Q7D Sprite's Price 5.7600 .911 .091 -------------------------------------------------------------------------Paired Differences | Mean SD SE of Mean | t-value df 2-tail Sig ----------------------------------|-------------------------------------.6100 .764 .076 | -7.98 99 .000 95% CI (-.762, -.458) |

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APPENDIX 5 CHI-SQUARE Exhibit 1: Comparing sweetness of Pepsi with Coke Q16BIS Age by Q3B Sweetness Q3B Page 1 of 1 Count | Row Pct |1: Pepsi 2: Pepsi 3: Pepsi Col Pct | better same Co worse C Row | 1.00| 2.00| 3.00| Total Q16BIS --------+--------+--------+--------+ 1.00 | 7 | 12 | 12 | 31 1: From 10 to 20 | 22.6 | 38.7 | 38.7 | 31.0 | 26.9 | 46.2 | 25.0 | +--------+--------+--------+ 2.00 | 11 | 3 | 22 | 36 2: From 21 to 30 | 30.6 | 8.3 | 61.1 | 36.0 | 42.3 | 11.5 | 45.8 | +--------+--------+--------+ 3.00 | 8 | 11 | 14 | 33 3: From 31 to 50 | 24.2 | 33.3 | 42.4 | 33.0 | 30.8 | 42.3 | 29.2 | +--------+--------+--------+ Column 26 26 48 100 Total 26.0 26.0 48.0 100.0 Chi-Square -------------------Value -------------DF 4 4 1 Significance -----------.05065 .03073 .93323

Pearson 9.45649 Likelihood Ratio 10.65450 Mantel-Haenszel test for .00702 linear association Minimum Expected Frequency 8.060

Number of Missing Observations: 0

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Exhibit 2: Comparing taste of 7-Up with Sprite Q16 Age by Q4A Taste Q4A Page 1 of 1 Count | Row Pct |1: 7 Up 2: 7 Up 3: 7 Up Col Pct |better S same Spr worse Sp Row | 1.00| 2.00| 3.00| Total Q16Bis --------+--------+--------+--------+ 1.00 | 22 | 3 | 6 | 31 1: From 10 to 20 | 71.0 | 9.7 | 19.4 | 31.0 | 35.5 | 21.4 | 25.0 | +--------+--------+--------+ 2.00 | 19 | 2 | 15 | 36 2: From 21 to 30 | 52.8 | 5.6 | 41.7 | 36.0 | 30.6 | 14.3 | 62.5 | +--------+--------+--------+ 3.00 | 21 | 9 | 3 | 33 3: From 31 to 50 | 63.6 | 27.3 | 9.1 | 33.0 | 33.9 | 64.3 | 12.5 | +--------+--------+--------+ Column 62 14 24 100 Total 62.0 14.0 24.0 100.0 Chi-Square -------------------Value -------------DF 4 4 1 Significance -----------.00407 .00440 .85529

Pearson 15.32678 Likelihood Ratio 15.15220 Mantel-Haenszel test for .03326 linear association

Minimum Expected Frequency - 4.340 Cells with Expected Frequency < 5 - 2 OF Number of Missing Observations: 0

9 ( 22.2%)

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Exhibit 3: Comparing gas of 7-Up with Sprite

Q16 Age by Q4C Gas Q4C Page 1 of 1 Count | Row Pct |1: 7 Up 2: 7 Up 3: 7 Up Col Pct |better S ame Spri worse Sp Row | 1.00| 2.00| 3.00| Total Q16Bis --------+--------+--------+--------+ 1.00 | 11 | 11 | 9 | 31 1: From 10 to 20 | 35.5 | 35.5 | 29.0 | 31.0 | 22.9 | 30.6 | 56.3 | +--------+--------+--------+ 2.00 | 20 | 10 | 6 | 36 2: From 21 to 30 | 55.6 | 27.8 | 16.7 | 36.0 | 41.7 | 27.8 | 37.5 | +--------+--------+--------+ 3.00 | 17 | 15 | 1 | 33 3: From 31 to 50 | 51.5 | 45.5 | 3.0 | 33.0 | 35.4 | 41.7 | 6.3 | +--------+--------+--------+ Column 48 36 16 100 Total 48.0 36.0 16.0 100.0 Chi-Square -------------------Value -------------DF Significance -----------.04407 .02676 .02339

Pearson 9.79259 4 Likelihood Ratio 10.98277 4 Mantel-Haenszel test for 5.13902 1 linear association Minimum Expected Frequency - 4.960 Cells with Expected Frequency < 5 - 1 OF Number of Missing Observations: 0

9 ( 11.1%)

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APPENDIX 6 ONE-WAY ANOVA Exhibit 1: The diffidence in rating preference of Pepsi between age groups

Variable Q1A Pepsi By Variable Q16 Bis Age Analysis of Variance Sum of Mean F D.F. Squares Squares 3.1878 .9754 F Ratio Prob. 3.2681 .0423

Source

Between Groups 2 6.3755 Within Groups 97 94.6145 Total 99 100.9900

----- ONEWAY ----Variable Q1A By Variable Q16 Bis Pepsi Age

Multiple Range Tests: Tukey-B test with significance level .050 The difference between two means is significant if MEAN(J)-MEAN(I) >= .6984 * RANGE * SQRT(1/N(I) + 1/N(J)) with the following value(s) for RANGE: Step 2 3 RANGE 3.09 3.37 (*) Indicates significant differences which are shown in the lower triangle GGG rrr ppp Mean 321 Q16 Bis

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5.7273 5.9722 6.3548

Grp 3 Grp 2 Grp 1

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Exhibit 2: No diffidence in rating preference of Coke between age groups

Variable Q1C Coca Cola By Variable Q16BIS Age Analysis of Variance Sum of Mean F D.F. Squares Squares .1981 .6841 F Ratio Prob. .2895 .7492

Source

Between Groups 2 .3961 Within Groups 97 66.3539 Total 99 66.7500

----- ONEWAY ----Variable Q1C Coca Cola By Variable Q16BIS Age Multiple Range Tests: Tukey-B test with significance level .050 The difference between two means is significant if MEAN(J)-MEAN(I) >= .5848 * RANGE * SQRT(1/N(I) + 1/N(J)) with the following value(s) for RANGE: Step 2 3 RANGE 3.09 3.37 - No two groups are significantly different at the .050 level

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Exhibit 3: The diffidence in rating words of mouth about Pepsi between age groups

Variable Q15A Pepsi By Variable Q16 Bis Age Analysis of Variance Sum of Mean F D.F. Squares Squares 3.9850 .5623 F Ratio Prob. 7.0875 .0013

Source

Between Groups 2 7.9701 Within Groups 97 54.5399 Total 99 62.5100

----- ONEWAY ----Variable Q15A Pepsi By Variable Q16 Bis Age Multiple Range Tests: Tukey-B test with significance level .050 The difference between two means is significant if MEAN(J)-MEAN(I) >= .5302 * RANGE * SQRT(1/N(I) + 1/N(J)) with the following value(s) for RANGE: Step 2 3 RANGE 3.09 3.37 (*) Indicates significant differences which are shown in the lower triangle GGG rrr ppp Mean 5.8182 5.9444 6.4839 321 Q16 Bis Grp 3 Grp 2 Grp 1

**

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Exhibit 4: The diffidence in rating Cokes price between age groups

Variable Q7C By Variable Q17

Coke's Price Monthly income Analysis of Variance Sum of Mean F D.F. Squares Squares 4.0770 .5529 F Ratio Prob. 7.3732 .0010

Source

Between Groups 2 8.1540 Within Groups 97 53.6360 Total 99 61.7900

----- ONEWAY ----Variable Q7C By Variable Q17 Coke's Price Monthly income

Multiple Range Tests: Tukey-B test with significance level .050 The difference between two means is significant if MEAN(J)-MEAN(I) >= .5258 * RANGE * SQRT(1/N(I) + 1/N(J)) with the following value(s) for RANGE: Step 2 3 RANGE 3.09 3.37 (*) Indicates significant differences which are shown in the lower triangle GGG rrr ppp Mean 5.1935 5.7297 5.8750 321 Q17 Grp 3 Grp 2 Grp 1 * *

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Exhibit 5: The diffidence in rating Crushs price between age groups

Variable Q7G By Variable Q17

Crush's Price Monthly income Analysis of Variance Sum of Mean F D.F. Squares Squares 2.0584 .5468 F Ratio Prob. 3.7641 .0266

Source

Between Groups 2 4.1167 Within Groups 97 53.0433 Total 99 57.1600

----- ONEWAY ----Variable Q7G By Variable Q17 Crush's Price Monthly income

Multiple Range Tests: Tukey-B test with significance level .050 The difference between two means is significant if MEAN(J)-MEAN(I) >= .5229 * RANGE * SQRT(1/N(I) + 1/N(J)) with the following value(s) for RANGE: Step 2 3 RANGE 3.09 3.37 (*) Indicates significant differences which are shown in the lower triangle GGG rrr ppp Mean 4.9355 5.2703 5.4375 321 Q17 Grp 3 Grp 2 Grp 1

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