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CULTURE Culture is the characteristics of a particular group of people, which is defined by everything from language, religion, cuisine, music

and arts. Culture exists in every society. Culture is obtained from traditions that have been passed from elders to the younger generation. Culture can also affect business transactions. Culture exists in every society. Every society has a different culture. For example Muslim, Hindu, Buddhist or Catholic. They do have different cultures. We can identify through their custom and practices. In Western culture, they seldom eat rice unlike the Asian people. Steak is a common dish of Western. While, society in Middle East country have a strong belief in Islam. Religion is a very strong pillar of this society. One of the uniqueness of the cultures of Middle East is Arabic language. Besides that, culture is obtained from traditions that have been passed from elders to the younger generation. It can be influenced by societies or religion. When culture makes contact with other cultures, a cultural borrowing may happened. So that, they may have same language or custom. For example, Malay society have a lot of customs and traditions which inherited from their ancestors. Their customs and traditions can be seen in Malay wedding ceremony. There are few things such as Adat Merisik which asking for the girls hand in marriage ceremony, engagement, and so on. While in Japan customs and traditions, some elder Japanese people wear kimonos, arrange flowers in vases, and have tea ceremonies. From the example, we can see that different countries have different cultures. Other than that, culture not only influences daily life but it also affects business transactions. It is because culture can vary from country to country. The culture of the country a company does a business can affect many of the business decisions that the company has to make. The company should follow the culture of that country. The business that operated in the country must be suitable with the culture of the country. For example, the societies in India do not eat beef because their religion prohibited them to eat beef. So, McDonalds in India only provide their customers with meatless burger which is suitable with the culture of the country. In conclusion, every culture has their different belief that makes the world so diverse. Culture is about a history and way of our life. Culture is also about the achievements made by the ancestors that was inherited. As a young generation, we need to pass the trends to the next generation. Besides that, culture helps us to understand how things are created, developed, managed, and changed. Each culture is unique. People could not find any culture that is exactly like another culture.