LAWRENCE K. FULTON Encinitas, CA 92024 (760) 994-3355 lkfulton@aol.com www.linkedin.

com/in/larrykfulton

SUMMARY

Performance-driven Sales and Market Development Leader with hands-on experience in market and business development, sales management and training. A proven record of accomplishment from start-ups to Fortune 500 companies with over 20 years experience in the medical device field. Areas of expertise include: Direct field sales organization Business development Sales training and development Key opinion leader development (KOL) Market development Communication and presentation skills Product development Introducing new technologies to the market

PROFESSIONAL EXPERIENCE

L. K. FULTON & ASSOCIATES, Carlsbad, CA. Principal

June 2013- Present

Founded a medical device consulting firm to assist all size organizations from start-ups to 20 billion dollar venture capital companies in sales and marketing, business development and market research in the U.S and Mexico markets. Welsh, Carson, Anderson & Stowe Crospon True Results Lone Star Bariatric Moko Barosence

MOKO THERAPEUTICS, LLC, Vista, CA 2013 Vice President of Sales

April 2012-June

Brought in as sales and marketing consultant to turnaround this flagging start-up. Appointed Vice President of Sales eleven months later. Full accountability for strategic and tactical marketing and sales execution. Hired, trained and supervised twelve 1099 Independent Sales Representatives and added sales and support personnel. Turned around this flagging company in less than four months. Exceeded forecast each month. Increased top-line revenue and gross profit by expanding distribution through new sales channels, revamping pricing and sales promotion. Developed and initiated aggressive sales and marketing strategies that resulted in the successful launch of CortiSilMDX as a Best-in-Class device establishing premium product positioning and brand equity. Expanded distribution into Latin America.

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CROSPON, INC., Carlsbad, CA Vice President of Sales

May 2008-March 2012

Hired as exclusive market and business development consultant; appointed Vice President of Sales within eight months. Directed the field sales organization, market and business development, strategic planning and tactics, budgeting, forecasting and training. Responsible for sales to surgeons, CEOs, CFOs of hospitals, surgery centers and to distributors for this Irish medical device start-up company. Developed and initiated aggressive sales and marketing strategies that resulted in the successful launch and product introduction of the breakthrough technology EndoFLIP system to the U.S. bariatric market. Developed and implemented creative sales promotion strategies that were unilaterally responsible for exceeding all 2010 sales and profitability goals resulting in 133% attainment of sales quota. Developed and implemented a strategy for new business development opportunities with targeted hospitals and surgeon accounts that resulted in exceeding all new business goals for year 2011. Drove 44% top-line revenue growth for year 2011 by utilizing aggressive promotion programs, training, ongoing sales support and adding new distributors. ENDOGASTRIC SOLUTIONS, INC., Redmond, CA Director of Sales Feb. 2007-May 2008

Directed market and business development, strategic sales planning and tactics, budgeting, forecasting, training and sales of the innovative StomaphyX and EsophyX devices to surgeons for this start-up medical device company. Hired, trained and directed the national field sales organization. Doubled the number of sales representatives in January 2008 and tripled sales for the first five months of 2008. Devised and initiated a comprehensive market and business development strategy that enabled the company to achieve 138% of the 2007 sales quota by utilizing a sharply focused concentration of both human and financial resources in strategically targeted key metropolitan markets. Tripled the average sales representative`s closing results within three months by creating sharply focused training and development initiatives. Grew account base by 54 accounts, first six months of 2007 utilizing aggressive training, creative cost effective promotion programs, volume rebates, extended terms and ongoing sales support. AMERICAN INSTITUTE OF GASTRIC BANDING, INC., Dallas TX Consultant Sept. 2006-Feb. 2007

Served as exclusive expansion consultant for this bariatric surgical start-up company. Developed and implemented a market development program which enabled national expansion of new surgical centers in key metro markets. ALLERGAN CORPORATION (Allergan acquired Inamed), Irvine, CA Senior Regional Sales Manager Jan. 2000-Aug. 2006

Directed the successful product introduction, market development and the sales and marketing of the LAP-BAND system. Trained and directed sales, marketing and reimbursement personnel. Directed Professional Education in 2001 and 2002. Developed foreign surgeons as proctors for the United States. Trained over 500 U.S. surgeons and worked with eight FDA C- Trial Centers. Regional Manager of The Year: 2000, 2001, 2002, 2003 and 2005 for sales performance and leadership. Increased region`s sales from start-up in 2000 to a new sales record exceeding $45M dollars in 2005. As a result, the Western Region accounted for 52% of total company sales. Exceeded sales quota every year by driving expansion through selectively targeted high volume surgeons. Opened and developed the world`s largest account providing the company with economies of scale needed to further reduce costs and increase profitability.

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SALES ADVANTAGE PLUS, La Costa, CA Principal

Jan. 1996-Jan. 2000

Launched a consulting company marketing training and motivational programs to top-level executives.

ETHICON ENDO-SURGERY J&J, Cincinnati, OH Surgical Sales Representative/Managed Care Specialist Produced year-over-year double-digit sales increases for four consecutive years.

Mar. 1992-Jan. 1996

Hitachi Sales Corporation (America), Los Angeles, CA District Sales Manager Opened the company`s largest number of new accounts for three consecutive years.

Feb. 1987-Mar. 1992

PROFESSIONAL AFFILIATIONS ASMBS, American Society of Metabolic and Bariatric Surgery Corporate Council 2010-2012. ASMBS Corporate Council Executive Committee 2011-2012. Actively involved in SAGES, Society of American Gastrointestinal and Endoscopic Surgeons. Actively involved in MISS, Minimally Invasive Surgery Society. Actively involved in ACS, American College of Surgeons. Actively involved in IFSO, International Federation for the Surgery of Obesity. Certified Crossfit Level One Trainer.

EDUCATION San Diego State University, San Diego, CA B.S. Business Administration

RELATED EXPERIENCE Palomar College, San Marcos, CA Adjunct Professor, Speech Communication Aug. 1997- June 2000

Responsible for teaching Introduction to Public Speaking one night per week. The class was a full three credit semester long course. It covered in detail all the skills needed to effectively deliver both persuasive and informative presentations including audience analysis introducing and using supportive materials (slides, charts and props) and organizational techniques.