SIXTH SEMESTER

BBA (CAM)

ENTREPRENUERSHIP DEVELOPMENT & CORPORATE ETHICS

Course Code: BBA (CAM) 302 L:4 T/P: Credits: 4

PREAMBLE: The objective of this course is to acquaint the students with the growth of Entrepreneurship and its role in Industrial Development of country and impact knowledge of the basic problems of management of small business units. COURSE CONTENT: UNIT I Concept:

Hours 7

Need and significance of Entrepreneurship Development in Global contexts. Entrepreneurship Development Concepts, Process, Experiences and Strategies. Dynamics of Entrepreneurship Development. Hours 8

UNIT II Entrepreneurship Quality/Motivation:

The Entrepreneurship myths and misconception, qualities, characteristics and role demanded of an Entrepreneur. Process of developing Entrepreneurial qualities. Hours 15

UNIT III Enterprise Launching & Resourcing:

Government Programmes, Policies, Incentive and Institutional Networking for Enterprise setting.

Steps of setting new Enterprise. Scanning Business Environment. Sensing Business Opportunity & indentifying product. Business Plan Preparation Procedure & steps. Market Survey & Demand Analysis. Growth, Modernization & Expansion of Enterprise. Hours 10

UNIT IV Corporate Ethics:

Nishkama Karma & Sakam Karma. Success Management. Stress Management.

SIXTH SEMESTER

INTERNATIONAL BUSINESS
Course Code: BBA (CAM) 304
Objective:

L:4

T-0 Credits: 4

The basis objective of this course is to students with the global dimensions of management.
Course Contents: UNIT I Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges and opportunities; Nature, Meaning and Importance of International competitive advantage, Multidimensional view of Competitiveness- Financial Perspectives- International monetary systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy framework, FPI, Impact of globalization.

UNIT II
Globalization- Technology and its impact, Enhancing technological capabilities, Technology generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for globalization, Liberalization and Unification of World economics, International Business theories, Trade Barriers- Tariff and Non Tariff Barriers. UNIT III

Strategy making and international business- Structure of global organizations, Types of strategies used in strategic planning for achieving global competitive advantage, Meaning, Concept and scope of distinctive competitive advantage, Financial Integration, Cross border merger and acquisitions. Socio cultural Environment- Managing Diversity within and across cultures, Country risk analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate governance, globalization with social responsibility- Introduction, Social responsibility of TNC, Recent development in corporate social responsibility and policy implications. UNIT IV
Global Human Resource Management- Selection, Development, Performance Appraisal and compensation, Motivating employees in the global context and managing groups across cultures, Multicultural management.

SIXTH SEMESTER

BBA (CAM)

E-COMMERCE
Course Code: BBA (CAM) 314 L:4 T-0 Credits: 4

PREAMBLE: The rapid advancement & simplicity of use of Internet in the new millennium has brought a change in our life style. The courses of electronic commerce is building the base on the various aspects of the E-commerce, its implications, uses, risks & prospective. Pre-requisite: Knowledge of Internet & World Wide Web, basic concepts of management, knowledge of data security. COURSE CONTENT:

UNIT-I
Introduction to E-Commerce : The Scope of Electronic Commerce, Definition of Electronic commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, electronic Data Interchange, Internet Commerce, E-commerce in Perspective Business Strategy in an electronic Age: Supply chains, Porters Value Chain Model, Inter Organizational Value Chains, Competitive Strategy, Porters Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using e-Commerce, Business strategy, Introduction to Business Strategy, Strategic Implications of IT, Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation planning, e-commerce Implementation, e-Commerce Evaluation

UNIT-II Business-to-Business Electronic Commerce:

Procurement Revolution at General Electric, Characteristics of B2B EC, Models of B2B EC, Procurement Management Using the Buyers Internal Marketplace, Supplier-Oriented Marketplace: Cisco Connection online case, Intermediary-Oriented Marketplace: Boeings PART Case, Just-In-Time Delivery: FedEx InterNetShop Case, Other B2B Models, Auctions, and Services, from Traditional to Internet-Based EDI, Integration with Back-End Information Systems, The Role of Software Agents for B2B EC, Electronic Marketing in B2B, Solutions of B2B EC, Managerial Issues, Electronic Data Interchange(EDI), EDI: the Nuts and Bolts, EDI & Business

UNIT-III Intranet And Extranet:

Automotive Network Exchange-The Largest Extranet, Architecture of the Internet, Intranet, and Extranet, Intranet Software, Applications of Intranets, Intranet Application Case Studies, Considerations in Intranet Deployment, The Extranets, The Structure of Extranets, Extranet products & Services, Applications of Extranets, Business Models of Extranet Applications, Managerial Issues

Electronic Payment Systems:

Is SET a Failure, Electronic Payments & Protocols, Security Schemes in Electronic payment Systems, Electronic Credit Card System on the Internet, Electronic Fund Transfer and Debit Cards on the Internet, stored-Value Cards And E-Cash, Electronic Check Systems, Prospect of Electronic payment Systems, Managerial issues.

UNIT-IV
EC Strategy and Implementation: IBMs E-Businesss Strategy, Strategic Planning for EC, Electronic Commerce Strategy in Action, Competitive Intelligence on the Internet, Implementation: Plans & Excecution, Project & Strategy Assessment, Managerial issues. Public Policy: From Legal issues to Privacy: EC-Related legal Incidents, Legal, Ethical, & Other Public Policy issues, Protecting Privacy, Protecting Intellectual property, Free Speech, Internet Indecency, & Censorship, Taxation & Encryption Policies, Other Legal Issues: Contracts, Gambling, & More, Consumer & Seller Protection in EC

SIXTH SEMESTER BBA (CAM)

SERVICES MARKETING

Course Code: BBA (CAM) 318

L: 4

T/P:

Credits: 4

PREAMBLE: The primary objective of the course is to familiarize the student with basic concepts of service marketing and equip them with tools and techniques for applications of there concepts to real life problems and issue in service environment. Looking at perspective both in Indian and Global Context. Course Content:

UNIT 1:
The foundation of service marketing.& Service Marketing Environment
The Concept- Goods and Services, Comparative analysis-salient features of marketing services. Growth and current status-Types of services.

Service Marketing Environment Political -Legal Environment Economic Environment Socio-Cultural Environment Technological Environment Competition & Global Environment

UNIT 2:
Consumer Behavior & Buying Process in Services Marketing Mix
Introduction Maslow's Hierarchy of Needs Motivation & Consumer Behaviour Perception & Consumer Behaviour Social & Cultural Behaviour Psychological Factors Consumer Buying Process. Marketing Mix Tradition 4 P's Extended 3 P's of services

UNIT 3:
S. M. Segmentation, Targeting And Positioning An over view Strategies for Dealing with Intangibility, Inventory, Inconsistency & Inseparability. Segmentation, Targeting & Positioning

UNIT 4:
Service Application & Cases on Service Marketing
Marketing of Financial Services: Banking Experiences of Indian and Foreign banks, Credit cards. Marketing of Insurance Services Marketing of Educational & Services Marketing of Hospitality & Tourism Creating Right Service Philosophy Cases of Service Marketing

SIXTH SEMESTER

BBA (CAM)
SOFTWARE PROJECT

Course Code: BBA (CAM) 306

L:0

T-4 Credits: 2

Group of 2 students may be allotted with a project The Project should be based on Front-end and Back-end applications .