SREE NARAYANA GURUKULAM COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES

MARKETING RESEARCH PROJECT

Submitted By: Krishnaindu K.S Manu K Sanu Meera Mohan Semester: 3rd Semester (G1) Date of Submission: 29-10-2012

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AUTHOR Master Card

YEAR 2008

PUBLICATION Master Card World Wide Insight

TITLE OF STUDY Online Shopping in Asia/ PacificPattern and Future Growth

THEME E-commerce Trends and identifies the drives and barriers to online purchasing

Aron M. Levin, Irwin P. Levin, C. Edward Heath

2003

Journal of Electronic Commerce Research

Narges Delafrooz, Laily H. Paim, Sharifah Azizah Haron, Samsinar M. Sidin and Ali Khatibi

2009

African Journal of Business Management

Product category dependent consumer preferences for online And offline shopping features and their influence on multichannel Retail alliances Factors affecting students attitude toward online Shopping

Consumer Preferences for Online and Offline Shopping Features and Retail Alliances

KEY RESULT Online shopping will expand in coming years, credit cards are used for the payment purpose Onlineoffline brand alliances is that, like other types of brand Alliances, there is transfer of affect between brands.

Significance of attitude toward online shopping

2010

Consumer behavioral attitude towards online shopping

online purchasing behavior of online shoppers and factor influencing online shopping behavior and its

Utilitarian orienttations, convenience, price and wider selection are an important determinant of consumers attitude toward online shopping price and convenience, risk of privacy,etc

Sophia Wang, Simon Wang, Ming T Wang

2006

Journal of Theoretical and Applied Electronic Commerce Research

Shopping online or not? Cognition and personality matters

future perspective Challenge facing the marketers is to convert internet users who are reluctant to buy things online to real online shoppers.

Online marketers should do more research not only to find out who are the customers are but also to understand how they think and feel

QUESTIONNAIRE
1. Are you using the online facilities available through internet for purchasing electronic items? Yes No 2. What are the most important reasons you opted to avail online purchasing? Curiosity Better rates Safe and Secure Low service charge Time saving 3. Your acquaintance with use of online electronic purchasing? Average Good No knowledge 4. Which type of electronic products that you prefer for online purchasing? TV Laptops Pen drive Mobile phones Camera Others 5. Are you satisfied with the available websites that provide electronic products? Yes No

6. Are you aware about the online after sales services? Yes No

7. Are you aware about the online purchase? 8 Yes No

Availability of online purchases in villages? Yes

No

8. Whether online purchasing are beneficial to consumers or not? Yes No

9. Whether same products in online displays are supplied? Yes No

10. Do you have any doubts on the quality of products that are purchased through online? Yes No 11. Do you face any delay to get the products after online booking? Yes No 12. Are you satisfied with the after sales service of online products? Yes No

13. What made you start using that electronic brand? Friend circle Relieve of tension To show off (for status) Advertisement Out of curiosity Others

14. How many times have you purchased electronic products through online in the past 10 years? 0 1

2 3-4 5-6 More than 6 times

15. Do you think that the price of the products that are purchased through online is cheaper than the normal purchase? Yes No

HYPOTHESIS
H1: The influence of technology in the development of online purchase of electronic products. H2: The consumer behavior that influence to online purchase. H3: The consumer awareness about the online purchase benefits.