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Apple Inc. Rank: 17 (Previous rank: 35) CEO: Timothy D.

Cook The company emerged from the tragic passing of co-founder Steve Jobs saddened but in no perceptible way weakened. Under CEO Tim Cook, the company continued pumping out new products -- like a significantly upgraded version of the iPad tablet. Apple nearly doubled its earnings per share in 2011, compared to 2010. That helped nudge management to announce plans for the firm's first dividend since 1995, returning some of the $97.6 billion in cash it had accumulated % Change from 2010 66.0 85.0

Key financials Revenues Profits Assets Stockholders' equity Market value Profits as % of Revenues Assets Stockholders' equity Earnings per share 2011 $ % Change from 2010

$ Millions 108,249.0 25,922.0 116,371.0 76,615.0 568,615.1

23.9 22.3 33.8

27.68 82.7

AUTOMOBILE INDUSTRY
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the Earth's most important economic sectors by revenue. Around the world, there were about 806 million cars and light trucks on the road in 2007, consuming over 980,000,000 m3 of gasoline and diesel fuel yearly. The automobile is a primary mode of transportation for many developed economies. By 2014, one-third of world demand will be in the four BRIC markets (Brazil, Russia, India and China. Emerging auto markets already buy more cars than established markets. Emerging markets accounted for 51 percent of the global light-vehicle sales in 2010.

"PESTEL" framework that classifies all environmental factors in the following six groups. Political

Import, export and manufacture of automobiles and automobile components. Allowing setting up of manufacturing plants by foreign companies. Stability of governments. This may affect the future conditions in a country. Taxation policies.

Economical

The population figures and automobile buying capacity of people. Level of economic activity that affects need for commercial use of automobiles Sociocultural

Lifestyle and preferences of people. Social norms that impact the decision to own and use automobiles versus other means of transport. Technological

Technology relating to automobile designs Technology of automobile manufacture Technological developments that may increase or decrease use of automobiles.

(Physical/Geographic) Environmental Physical conditions effecting ability to use automobiles of different types. This will also include state infrastructure such as roads for driving vehicles. Legal

Legal provision relating to environmental population by automobiles. Legal provisions relating to safety measures.

Man and machine have always gone hand in hand and no man can think of his life without automobiles and especially cars. Nations Economic stability and growth is often measured through development of automobile market. Apple works on innovation and changes whichever market it enters, may it be MP3 players, mobiles or tablets. Steve Jobs had a dream to design a car that would change the way we travel.

Concept car as rumored on Internet.

PORTERS 5 FORCE ANALYSIS


Porter's Five Forces - Automobile Industry Five Forces Analysis was developed by Michael Porter to better identify competitive opportunities and attractiveness within an industry or market. Other than a SWOT analysis, this is another analysis tool to identify opportunities and risks before entering an industry. Porters model supports analysis of driving forces in an industry. The management can make better decision by using the information that evaluated from detailed Five Forces Analysis. The five forces that Michael Porter has identified are widely used to assess the structure of any industry. They are:

Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Customers

Threat of Substitutes Competitive Rivalry between Existing Players Automobile is one of the most convenient transportation tools in our modern society today. Globalization enables foreign auto dealers to enter American market easily and also creates competition. In America, there are three major automobile manufacturers. They are General Motors, Ford, and Daimler Chrysler. However, the biggest competitions are the foreign auto manufacturers, Toyota and Honda. Threat of New Entrants: MEDIUM It is not that easy for an entrant to enter into a car industry because of the brand loyalty of customers. However, some of the well known foreign companies entered into US car industry easily, for instance, when Honda Motor, Co. opened its first office in Ohio, the major competitions began. The expansion of the foreign entrants decreases the market of American companies. Similarly since Apple has a very strong customer loyalty base, it would be much easier for Apple to enter into the market. Bargaining Power of Suppliers: LOW Suppliers have a little power in an automobile industry. Thats because numerous suppliers rely on some particular auto manufacturers to buy their products. Each manufacturer has many suppliers. The main qualifications of the suppliers are the quality, cost, and delivery of the products. If suppliers cant meet those basic considerations, it is hard for them to survive. Bargaining Power of Customers: HIGH There are various brands and models of the cars to choose from nowadays. The factors that affect consumer to make a buying decision are: the appearance, quality, price, and environmental effect. People always want a new and nice looking car. For those rich people who love cars, they always purchase the new released and attractive model. Besides that, the quality of the car is an important issue. The car has to efficient, which means saving gas, protecting our safety, and running fast. In addition, since there are many competitors, consumer have more choices to select a cheaper, but good quality car. Moreover, because of the global warming and other environmental effects, a lot of the manufacturers make their cars unique in order to protect the environment. Based on a variety of the lifestyles, people choose to purchase a car in a different way.

Threats of Substitutes: LOW If buyers can look to the competition or other comparable products, and switch easily (they have low switching costs) there may be a high threat of this force. With new cars, the switching cost is high because you can't sell a brand new car for the same price you paid for it. A P5F analysis of the car industry covers the new market, not used or second-hand. But what about the threat of substitute products before the buyer makes the purchase? You need to know whether the market you are analyzing has many good alternatives to new cars. A vibrant used car market perhaps? Used cars threaten the new market. How about a very good mass-transportation system? Product differentiation is important too. In the car industry, typically there are many cars that are similar - just look at any mid-range Toyota and you can easily find a very similar Nissan, Honda, or Mazda. However, if you are looking at amphibious cars, there may be little threat of substitute products (this is an extreme example!).. Competitive Rivalry between Existing Players: LOW Competition between existing automobile companies is high because there are too many choices for the customers. That may cause the industry earning lower profits when the cost of the competition is high.

PRODUCTA

product is seen as an item that satisfies what a consumer needs or wants.


MANUFACTURE CARS, BUSES AND MOTORCYCLES FOR MEETING ALL KINDS PEOPLE AND SOCITIES AROUND THE WORLD

The price is the amount a customer pays for the product.


MAKE THE PRODUCTS AVAIBLE AT REASONABLE PRICE AND AT ALL PLACES AROUND THE WORLD. BRING REVOLUTION IN AUTOMOBILE INDUSTRY BY DISCOUNTING PRICES.

PROMOTION represents

all of the methods

of communication that a marketer may use to provide information to


different parties about the product. USE OF ALL METHODS EFFECTIVELY AND EFFICIENTLY AND IN A NEVER SEEN BEFORE MANNER THAT MAKES THE CONSUMER CURIOUS ABOUT THE PRODUCT.

PLACE

refers to providing the product at a place which is convenient for consumers to access
DISTRIBUTION OF PRODUCT THROUGH OFFICIAL STORES SPREAD ACROSS WORLD. AND ALSO THROUGH ONLINE MEDIA.