Trend Blend 2007+

Market deregulation deregulation Market Global voting voting Global Embedded intelligence intelligence Embedded Loneliness Loneliness Road pricing pricing Road High speed speed link link High Road Road booking booking Depression Depression Web 2.0 2.0 Web Pessimism Pessimism Outsourcing Outsourcing Emotionally aware aware machines machines Emotionally Distributed manufacturing manufacturing Distributed Fantasy Fantasy Health Health Too much much choice choice Speed Speed retail retail Too Happiness Happiness Private equity equity Private Always-on Always-on Reality Reality Globalisation Globalisation Corporate power power Corporate Escapism Escapism Long-tails Long-tails Psychological neoteny neoteny Psychological Nationalism Nationalism Nanotech Nanotech e-voting e-voting Tribalism Tribalism Liberalism (opens (opens in in 2008) 2008) Liberalism Conservatism Biotech Conservatism Biotech Individualism Individualism Debt Debt Fertility Fertility Anxiety Anxiety Democracy 2.0 2.0 Democracy Virtual currencies currencies Virtual Single global global currency currency Single

Micro-payment Micro-payment Contactless payment payment Contactless Compliance Compliance Ethics Ethics Artificial Artificial intelligence intelligence

Documentaries Documentaries Generational change change Generational

Digital cash cash Digital

Stored value value cards cards Stored

Urbanisation Urbanisation Time starved starved Luxury Time Luxury travel (need for for speed) speed) Work/Life balance balance travel (need Work/Life Speeding up Speeding up c c Guilty Guilty pleasures Luxury goods goods pleasures Luxury Premiumisation Premiumisation

Fear Fear

Cloning Cloning Humans 2.0 2.0 Humans Robotics Robotics Corporate Corporate social social responsibility responsibility Nostalgia Nostalgia Free agents agents Free Aggregated Ageing Aggregated Ageing customisation customisation Farmaceuticals Farmaceuticals

Simplicity Simplicity

Pay-as-you-go Pay-as-you-go Pre-pay Pre-pay Social networks networks Social Exhibitionism Exhibitionism

Indulgence Indulgence

Wisdom of of Wisdom crowds crowds Sensory Sensory experiences experiences Fragmentation Fragmentation Time compression compression Time

Power shift shift eastwards eastwards Power Toomuch muchinformation information Too Labour Labour migration migration

Forgetting Forgetting

Private Private currencies currencies

Voyeurism Voyeurism Boredom Boredom User-filtered User-filtered User-created User-created

Place shifting shifting Place Identity Identity solutions solutions Low cost cost travel travel Low Remote monitoring monitoring Remote VoIP VoIP

NGO power power Geospatial Geospatial web web NGO Natural Natural Carbon trading trading Carbon Resource scarcity scarcity Resource Water Water scarcity scarcity

Fair trade trade Fair

Telemedicine Telemedicine

Personalisation Personalisation On-demand Online medical medical records records On-demand Online Mass Mass customisation customisation Death of of Death cheques cheques Bio-simulations Bio-simulations Smart Smart vending vending RFID RFID Device convergence convergence Device

Skills shortages shortages Skills Blurring of of sectors sectors Blurring

Extended financial financial families families Extended Open innovation innovation Open Services Services Pop-up retail retail Pop-up Localisation Localisation Discipline Discipline convergence convergence Blended families families Blended

Location Location tagging tagging

Religion Religion

Search for for meaning meaning Search (Mon Fri only) (Mon Fri only) Trust + + transparency transparency Trust Voter antipathy antipathy Voter

Car sharing sharing Car Climate change change Climate Emission Emission Car politics politics Activism taxes Car Activism taxes Sustainability Sustainability Fuel cells cells Third spaces spaces Fuel Third Slow food Slowing down Slow food Slowing down Food miles miles Food Self-reliance Self-reliance Hydrogen power power Hydrogen Seasonal Seasonal Regional Regional

Flat tax tax systems systems Flat Self-serve Self-serve Authenticity Authenticity Story telling telling Story

Customised treatments treatments Customised Constant partial partial attention attention Constant

River of of consciousness consciousness River

Alternative technologies technologies Alternative

Convenience Convenience

Local transport transport Local

1
This map is published under a Creative Commons Attribution - ShareAlike 2.5 License.

SOCIETY OCIETY & CULTURE S & CULTURE G OVERNMENT & POLITICS GOVERNMENT & POLITICS WORK ORK & BUSINESS W & BUSINESS M EDIA & COMMUNICATIONS MEDIA & COMMUNICATIONS SCIENCE CIENCE & TECHNOLOGY S & TECHNOLOGY FOOD OOD & DRINK F & DRINK M EDICINE & WELL-BEING MEDICINE & WELL-BEING FINANCIAL INANCIAL SERVICES F SERVICES RETAIL ETAIL & LEISURE R & LEISURE TRANSPORT RANSPORT & AUTOMOTIVE T & AUTOMOTIVE

LEGEND LEGEND

Geospatial web Web geoespacial Ubiquitous connectivity Conectividad global Robotics Robots Nanotech Nanotecnologa Biotech Biotecnologa Embedded intelligence Inteligencia articial

Karma capitalism Karma del capitalismo Spiritualism Espiritualismo

Colectivismo Collectivism

Re-localisation Re-localizacin Russian nationalism Nacionalismo ruso Tribalism Tribalismo Xenophobia Xenofobia Immigration Inmigracin The Environment Medio ambiente
Cambio climtico Climate change

Search for meaning Bsqueda del signicado Celebrity worship Adoracin de las celebridades
Aversin al riesgo Risk aversion Litigacin Litigation

Ro del River of conocimiento consciousness

Montaas de la deuda

Mapa de tendencias 2008+ Trend Blend 2008+

Inacin deinflation la comida Food

Mountains of debt
4
Recesin econmica Economic recession

RFID Identif. por radiofrecuencia Open innovation Innovacin abierta

Transparencia Transparency

End of insumos low-cost inputs Fin de de bajo-costo Industry convergence Convergencia industrial Monolines de produccin Monolneas Prediction markets Prediccin de los mercados Data visualisation Visualizacin de los mercados Polarisation ofde markets Polarizacin los mercados

Individualism Individualismo GPS GPS

Virtual worlds Mundos virtuales

Felicidad Happiness Ocano la liquidez Ocean ofde liquidity Corriente del conocimiento S t r eam of unco n s ci ous n e s s Atencin parcial constante Constant partial attention

Anti-incumbencia electoral Anti-incumbent elections Sociedades pblicas-privadas Public-private partnerships

Anxiety Ansiedad Ageing Envejecimiento

Familias fragmentadas Fragmented families

Wireless Wireless Convergencia de Riesgo de red Gratis Free Networked risk Moneda privada Private currencies

Digitalisation Digitalizacin
Atencin a la economa The attention economy

Deviceequipos convergence
Escasez talento Shortage de of talent

Dineromoney digital Digital Fin del Death of efectivo cash Industrial provenance Procedencia industrial

Private equity Equidad privada Debt Deuda

Aparatos Mobilemviles devices Redes sociales Social networks

Chinese liquidity Liquidez China

Migracin trabajadora Labour migration

Globalizacin Globalisation
Miedo Fear Poder corporativo Corporate power Polticos-celebridades Celebrity politicians

Deregulation P2P lending P2P Desregulacin Prstamos Urbanisation Urbanizacin Blended families Familias combinadas
Familias nancieramente Extended extendidas financial families

Power shift eastwards Poder econmico del este

nica universal SingleMoneda global currency CHIME liquidity

Place shifting Place shifting Too much information Demasiada informacin

Time Time shifting Shifting

Nostalgia Nostalgia NGO power Poder de las ONG

Aggregation Agregacin Personalisation Personalizacin Online video Video on-line Web 2.0 2.0 Web Enterprise 2.0 2.0 Enterprise
Partes corporales articiales Artificial body parts Simplicidad Simplicity VOIP VOIP

Voter antipathy votante Pessimism

Pesimismo

Antipata del

Downshifting Downshifting
Declinamiento del Decline of nuclear family ncleo familiar Declinamiento de la fertilidad Declining fertility

Manutencin del hogar en una sola persona Single person households Nios boomerang Boomerang kids Parejas del mismo sexo (con nios) Same sex couples (with kids)

Middle class unrest Rhythm balance Ritmo y& balance Making Hacer things cosas
Neotenia neoteny Physiological sicolgica

Clase media a la baja

Virtual protest Protestas virtuales Global votingglobales Votaciones

Leyenda LEGEND

Line 1 Line 2 Line 3 Line 4 Line 5

Speeding-up Todo urge Techophobia Tecnofobia Female chauvinism

Chauvinismo femenino

Humans 2.0 2.0 Reality mining Artificial intelligence Humanos Reality mining 3-D printers Impresoras 3D

Society Sociedad Politics Poltica

Demografa Demographics Economa Economy Tecnologa Technology

under construction En construccin major interchange Puntos de intercambio

This map is published under a Creative Commons Attribution - ShareAlike 2.5 License . Traduccin: Alberto Rossa Cuerpo Acadmico_381, Innovacin Tecnolgica Universidad de Guadalajara

Fantasy &y escape Fantasa escape

Scale: unimaginable Escala: Inimaginable

Trend Blend 2009+

a map of time and tide
Rehiring of retirees Networked risk
Income inequality

Global supply chain disruption

Severe water shortages People taking trend maps too seriously

Severe heatwaves Alternative energy bubble

Nano-solar Eco-Cynics Vertical agriculture Bio-fuel backlash

Electricity shortages

Wind power Clean coal

Return of SARS Space weather Major earthquake in economic centre

Declining water quality Peak landfill Negawatts Energy dashboards Nuclear power Green cities Urbanisation Skimming Short formats Online video Storytelling Too much information

Asset price uncertainty Increased regulation

Pakistan Oil /gas price spikes Collapse of nuclear non-proliferation treaty

Iran

Skills shortages Resource shortages Low cost competition Green taxes

Facebook fatigue Flight to quality Seriousness e-books

Influenza pandemic

Virtual protests Immigration backlash Web 2.0 campaigning Energy insecurity

Protectionism

Outsourcing backlash Transparency

Digital privacy Fantasy & escape

CSR Fall of US Empire Globalisation in retreat

Sustainability

Climate change crisis

Micro-boredom

Digitalisation

Search for control

We not me Old skool Enoughism Utility

Digital diets

Collapse of US dollar

Pensions funding Merchantilism Prediction markets

Growth of autocracy Rising protectionism Slowdown in growth Industry consolidation De-leveraging

Global Connectivity
Volatility

Anxiety

Shorter product lifecycles Re-regulation Deflation

Food shortages

Uncertainty

Power Shift Eastwards Debt

Religious and ethnic tension

Authenticity
Obesity

GRIN tech
Web 2.0 Green IT Virtualisation Simplicity Data security Inflation

Ageing
Debt stress

Trust Islands of Tranquility

Sovereign wealth funds 2-speed economies

Allowable luxuries
Increased societal appetite for risk

Single person households

Credit default swaps

Energy storage Telepresence Device convergence Cloud computing Robotics Gesture based computing
Critical infrastructure attack EMF radiation Major internet failure

IMBYs Extended financial families Renting things Home cooked meals Unplugging Middle class unrest Back to basics Gated communities
Nicole Kidman wins another Oscar
www.nowandnext.com

LEGEND

Global Risk Dangerous currents Possible red herring

Society Technology Economy Environment

Politics Business Family Media

Rapid growth of transnational crime

Mobile computing Geo-fencing

* Size of circle denotes likely impact of trend (hey, its just an educated guess).
This map is published under a Creative Commons Attribution - ShareAlike License.

Map by Richard Watson with help from Ben. More at www.nowandnext.com

TIME ZONES
ZONE 1: 2010-2015 ZONE 2: 2015-2020 ZONE 3: 2020-2025 ZONE 4: 2025-2035 ZONE 5: 2035-2050
Notes on time travel
This map is a broad representation of some of the trends and technologies currently visible. Improvement works are carried out at weekends and travellers should check to see whether lines are still operable before commencing any journeys. Helpful suggestions concerning new routes and excursions are always welcome. If you wish to travel outside of Zone 1 you are advised to bring comfy shoes and a camera. Travellers are also advised to bring their own supplies of food and water although weapons are unnecessary if you keep to well trodden paths. Also note that travel into Zone 5 is not available for people aged over 75 years of age.

TRENDS & TECHNOLOGY TIMELINE 2010+

A roadmap for the exploration of current & future trends (+ some predictions to stir things up. More at nowandnext.com)
Convergence of healthcare and financial planning Digital cash widely embedded in human body Single global e-currency Contents of British Library available on a postage stamp-sized chip Digital cash widely embedded in clothing Animals suing humans Global population hits 9 billion Most people have multiple presences Baby licences Growth of Tech-No movement Desire for control

Personal responsibility Inheritance Letter writing

Printable TV screens Invisibility cloaks First human clone Hunger for shared experiences Culture of immediacy Digital celebrities Rising rage Pastism Nostalgia Bio-mimicry Folk-art revival

People renting dreams

Community theatre in the round takes off (again)

LEGEND
Compulsory paternity tests First child born in space Children become luxury objects Turkey, Iran and Mexico become key powers Government PR budgets exceed military spending Function based tariffs for electricity People able to record every event from birth to death Pulse bombs

Prison ships e-voting in supermarkets Increased immigration to solve skills crisis

1. Society 2. Geopolitics 3. Energy & raw materials 4. Science & technology 5. Healthcare 6. Retail & leisure 7. Economy 8. Environment 9. Financial se 10. Food & drink 11. 12. 13. Home & family

Disintegration of EU

Collapse of free trade 1/3 of all military vehicles now unmanned

Cheques
Expecting less

Online funerals

Brain drain from hedge funds to scientific R&D (energy #1 priority) Wealth asylum seekers

Search for meaning (Mondays to Fridays only)

Resurgence of hobbies & craft Widespread outbreaks of panic Virtual protests Growth of G2 Face recognition doors Airborne networks

Revival of far-right politics Widespread use of nano-materials

Shape shifting materials Molecular machines Fully sensory internet Cosmetic brain Increasing influence of Worlds first thorium reactor surgery 10-mile diets oil states on US politics Calorie taxes Food passports Convenience Well-being Provenance Traceability Regionality Green politics opens in India Energy harvesting buildings Biotechnology Epidemic of new Indulgence Authenticity Growth of virtual communities Open source intelligence gathering Virtual water mental disorders Genetic prophesy at birth Rise of N11 countries Middle Class unrest linked to uncensored Rising levels of autocracy Intelligent vending machines Globalisation unravelling Lunar dimming streetlights Whole life financial planning linked use of digital devices Growth of Business sustainability to whole family model Growth of state control Carbon trading Government Robotics micro-insurance largest determinant of Local energy transmission networks e-services First Internet court Artificial eyes stock price Men behaving like women Emergence of Gross National Meltdown of global Shopping 2.0 Happiness metrics financial system Emergence of Growth of bartering Womb based therapy Online communities Gross National Genetically Customer service avatars start physical Happiness enhanced pets Speech recognition become common place RFID Redefinition of health to Small indulgences Third spaces communities metrics Micro-finance 75-year mortgages Pre-pay currency cards Monolines include happiness/well-being Shift to Negawatts Clean coal Rare earths Last CD is Carbon chaos Authenticity local EDLP Widespread cuts in Figurative published trade public services revolution in the Paper statements & bills e-ink comes Face recognition Re-regulation Free-tailing Half the world now arts as Increase in Investment in renewable energy Growth of outsourcing Retirement Brain gyms of age living under double neoclassicism pigouvian taxes to Africa Conspicuous non-consumption Bionic Increasing longevity A graphic novel Acute labour digit inflation returns women behaving like men Mercantilism Olympics wins the Booker shortages in Infrastructure under-investment Networked risk Broader definitions of health Prize aged-care sector Synthetic biology Move to global pricing Peak landfill Nuclear power renaissance Home-based health Cities painted Just-in-time Seasonality of consumer goods Life story labelling white to Obesity shopping Too much choice (driven by shopbots) Blurring of sectors Sensory experiences Medical tourism increase reflectivity Consumer e-health Pensions funding crisis

Power shift Eastwards

Ageing

Urbanisation

Disappearance of checkouts

Robocops in shopping malls

Local shopping Device convergence Virtual libraries Blurring of scientific disciplines Pets outnumber people globally Digital mirrors Basic forms of AI

Price polarisation (High / Low ) Increasing interest rates Malicious intent detectors Growth of security algorithms

Globalisation

Localism
Stored value cards Online micro-payments Micro-finance Telemedicine

Declining fertility Urban/rural divide Home as refuge Modular spaces

Anxiety
iPills

Loneliness

Micro-power generation

Growth of private currencies Peak Uranium Rising economc protectionism Payments to enter most cities by private vehicle Large screens everywhere 30% of all books now digital All televised sport now short format

Plastic bridges Driverless lorries First moon hotel Pilotless airliners Brain holidays Home/street level domestic waste processing Fully immersive gaming All ads now personalised

Metabolomics Identity theft

Domestic energy dashboards

Robot population surpasses human population Average lifespan 100 years Unexpected increase in fertility rates

Industries consolidating globally Depression Sense of entitlement Victim culture Data security Flooding Bio-simulations Wilder weather

First internet addiction clinic

Mind control toys Death of distance Home/work convergence

Personalisation
Health & safety hysteria Basic forms of AI Home swap holidays

Debt
Debt Stress

Decline in real wages Islamic finance Personal nooks Services outsourcing Shift to knowledge intensive industries

A3 and A5 Prints of this map

Full colour prints of this map are available to anyone that asks nicely. A small charge is levied to cover print and postage costs only. Contact< richard@nowandnext.com >stating whether youd like A3 or A5 size and saying which country the map is to be delivered to. Delivery is available to anywhere in the world. Atternatively, just print this out yourself ( A3 minimum recommended )

Use of fake information as a weapon Information pandemics Web 2.0 Societal feminisation Cloud storage Increasing regulation & compliance

P2P lending Mobile payments

Peak copper

Volatility

Empathy
25% of company HQs now virtual

Spinning disk memory devices

Widespread use of brain scans in job interviews

Healthcare rationing Simplicity Unsupervised adults T.I.M Robotic surgery

Full concentration
Single person households

Machines that can judge emotional state of user Tightening security Micro-blogging Devices re-programming themselves in light of experience

Contactless payments

Individualism
Energy storage

Droughts

Believers versus heretics User generated content

Online video Physical newspapers become luxury items Near extinction of quality journalism spawns philanthropic funding Quiet paint Digital diets Childcare robots

Digitalisation
Prediction markets Telepresence Online medical records Green IT

Binge drinking Virtual currencies

User filtering

Growth of digital narcissism e-books Seabed mining

Shorter formats

Sourced

Material for this map has been soured from a number of publications including Future Files and Whats Next

www.futuretrendsbook.com
www.nowandnext.com

Acknowledgements
This map was conceived and created by Richard Watson at Nowandnext.com with some help from Benjamin Frazer at Snap. Also thanks to Oliver Freeman, Mike Jackson and Scott Martin.

Face recognition rear view Fuel-cell cars Hypersonic mirrors (linked to ignition) airliners 4 billion mobile phone subscribers Intelligent packaging 3-D teleconferences Medical tourism Collapse of Fair trade Bio-fuel backlash Wireless re-charge Chinese banking Hybrid fuels Low-cost competition Shifting centres of economic activity Cyber-pet vets Return of food inflation and food riots Video wallpaper Aged care robots system Wind power Holographic storage Fractional ownership Outsourcing backlash Space tourism Green cities Urban car sharing Companies Laboratory grown meat Robotic insects for Slow food re-think Consumer e-health Cautious optimism in supermarkets Modesty Dining Rooms crop pollination OHS&E Computers with Electricity shortages Verbal search Increasing inflation 2-speed economies Increasing complexity after CHIME liquidity Comfort foods Green buildings moving parts Fragrance cartridges workplace Ocean dead zones Sustainable tourism in mobiles Lunar dimming streetlights stress Affective computing claims Global hospital brands Water labelling Ubiquitous computing Nano-solar End of low-cost inputs All vehicles fitted with GPS Oil at $200 Eco-cynics Gen X start to outlive their offspring a barrel Most people have 2+ careers 80% of global energy requirements still met by oil/coal/gas Facebook vacations Fuel-cell phones Holidays at home packages (meet your online friends in person) Skills shortages bite Human organ farms Augmented reality Phone spam Wearable computers contact lenses Solar energy generating windows Resources increasingly acquired on a no questions asked basis Open source explodes with global standard for Sleep hotels Communication free resorts All vehicles fitted with GPS royalty payments Global sensor network DNA Male birth control pill Urban (vertical) farming computing Focus on hardware reduces as Digital nomads Creative industries Generational conflict in the workplace Increasing automation Industrial repatriation Rise of the vegetarians Creation of new services more distributed and Plastic bones become dominant Water labelling arable lands as planet interoperable contributors to Variable road-pricing dependent on time of day/traffic volume of all products Second asset Artificial livers Declining water quality warms up Quantum computing global GDP bubble Oceanic thermal converters Hydrogen fuel stations Peak water Genetic diets No more anonymous email addresses All babies implanted with GPS & ID chips Vehicles bought for technology upgrades rather than model changes (one email address per person) Global migration drift to warming parts of Privacy 80% of global population now obese the northern hemisphere Fusion reactors Average car now 50% of weight of 2010 model equivalent Food allergies eliminated Individual energy/carbon monitoring leads to allowances Micro-scale health-bots Cities laced with small vehicle lanes separate from road system Humility and/or tiered costing based on system akin to personal Space solar power Scarcity of hydrocarbon service Self-repairing roads First moon mine Meditation/holistic services bundled with medical procedures Self-driving cars / fuel stations Intimacy Spray on surgical gloves Russia Creation of Department of alcohol, firearms, soft drinks and confectionary ( demographically ) DNA repair Optimism about the future (mandatory health warnings on all alcohol, junk food and candy) Stringent laws requiring high levels of recyclability in all products Bio-diversity Face recognition doors

Constant digital Growth in passenger numbers distraction Domestic tourism Voluntourism

Real-time car insurance

Emergence of green nationalism Gesture-based computing

Sustainability

Environmental change

Mega trend Trend Prediction Dangerous currents Poor visibility High-speed link Partial ruin

Global risks*
This map is published under a creative Commons 2.5 Share-A-Like licence. This basically means that you can do whatever you like with this map just so long as you say where it came from.

* Low probability/high impact events that

could derail any of the above trends and predictions

Commodity price spikes Raw materials shortages Mass migration of population Nuclear terrorism Internet brownouts

Electricity shortages Rapid increase in cyber crime Critical infrastructure attack Rogue stakeholder WMD Proliferation

Green energy bubble Genetic terrorism Collapse of US dollar Global supply chain disruption Terrorist attack on urban water supply

US/China conflict Israel/Iran conflict Bisphenol A link to cancer Geographical expansion of Russia Major earthquake in mega city

Global pandemic Conflict with North Korea Political disintegration of Saudi Arabia Systemic failure of financial system Fundamentalist takeover in Pakistan

Middle class revolution Collapse of China Mobile phone link to cancer Credit Default Swaps Rogue asteroid

Major nano-tech accident Space weather disruption to comms Aliens visit earth Return of the Messiah People taking trend maps too seriously