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Advertising History 3000 BC Babylonians introduce the first known forms of advertising--store signs and street barkers.

s. Babylonians also invent "sponsorships," allowing kings to stencil their names on the temples they'd constructed. Advertising in the civilized world consists of variations on signs, pitchmen (later known as town criers) and sponsored public works for the next 3500 years.

1525 AD First printed and publicly distributed ad (mass media) appears in a German news pamphlet. Print media grows over the next three centuries. Due to a scarcity of paper, the ads in these publications are small, all type announcements, similar to today's classifieds.

1700 Postmasters in the American colonies act as the first advertising agents, accepting and forwarding ads to publications in distant towns. 1704- The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

1742 1830s Traveling patent medicine men (snake oil salesmen) combine selling with entertainment and testimonials. Among first trademarked package goods, these products were positioned with slogans painted on the salesmen's wagons (the first transit advertising). 1833Benjamin Franklin's General Magazine prints the first American magazine ads.

Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, making it the world's largest newspaper Expanding on patent medicine techniques, Phineas T. Barnum pioneers integrated marketing and global brand management in the entertainment industry through the end of the century.

1841 The Industrial Revolution gives birth to national distribution patterns. A cheap papermaking process from France creates a newspaper boom.

Unable to keep up with the proliferation of publications, manufacturers turn to advertising agents to place their ads. Volney B. Palmer in Boston and John L. Hooper in New York are credited with being the first brokers. 1850- Volney B. Palmer invents the term advertising agency 1917- The American Association of Advertising Agencies, the first agency trade association, is established with 111 charter-member agencies. The American Association of Advertising Agencies

1900-1920s

Full service agencies grow dramatically along with the explosion of mass produced consumer products.
Acting as "marketing partners," agencies assume almost complete control of their clients' marketing, including new product development, packaging and pricing. Often, clients paid them with shares of company stock. Agencies get a boost from the increased profits manufacturers earned during WW1. From 1915 to 1926, ad spending tripled.

The 1900s in India B Dattaram & Co claims to be the oldest existing Indian agency in Girgaum in Bombay 1920s- Enter the first foreign owned ad agencies - Gujarat Advertising and Indian Advertising set up D J Keymer gives rise to Ogilvy & Mather and Clarion 1926- Beginning of multinational agencies- J Walter Thompson (JWT) opened to service General Motors business 1929- J Walter Thompson Co Pr. Ltd formed 1936 - Indian Broadcasting Company becomes All India Radio (AIR)

Columbia Broadcasting System, a second major radio network, is launched.

1930s The Depression raises serious questions about the effectiveness of advertising. In an effort to justify themselves with hard science, agencies respond with staff psychologists and market research.

Indian Advertising Press advertisements largely imported goods which had reached Indian shores 1930s- The talkies and radio emerge as media, Colour movies

1939 - Lever's advertising department launches Dalda The first major example of a brand and a marketing campaign specifically developed for India - The Press Syndicate Ltd, Bombay set up. 1941- Lux signs Leela Chitnis as the first Indian film actress to endorse the product

1940s in India 2nd World War Famine Fight for Independence

1949

Television gives agencies a new medium to collect a commission on. As with radio, agencies often assume responsibility for creating TV programs as well the commercials placed in them.

Watershed years for Indian advertising Industrial revolution in the Nehruvian era 1st survey of the rural market (Wood) Burmah Shell vans used for advertising Cinema advertising began Kolkata gets the privilege of Indias first ad club Leading ad agency - Press Syndicate National created the Murphy baby

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