Plug&Play Solution for Neuromarketing and Applied Neuroscience

SensoMotoric Instruments (SMI), a leader in eye tracking technology, and Emotiv, a pioneer in brain-computer interface neurotechnology, now offer a highly integrated and easy to use solution for neurological and medical research and for the online analysis of emotional responses. It combines a perfect match of technologies: The SMI RED-m remote eye tracker and the Emotiv EEG Neuroheadset. The compact SMI RED-m perfectly complements the Emotiv Neuroheadset. Both devices are easy to setup, highly portable and robust in data collection. The Emotiv headset interprets surface electrical impulses of the brain (EEG) while the SMI RED-m captures eye movement data with high precision and accuracy. Due to the intelligent algorithms used, both solutions work for virtually anyone, without any need for adaptation.

SMI RED-m portable remote eye tracker for laptops, tablets and monitors scientific grade data ready-to-go with complete software solution www.smivision.com/redm

Emotiv EEG neuroheadset high-resolution multichannel portable EEG system 14 gold-plated connectors easy to setup no paste or gel needed www.emotiv.com

Dr Ingmar Gutberlet, Director Sales&Marketing, SensoMotoric Instruments: The current solution is perfectly designed for our small and portable SMI RED-m eye tracking system but also supports our powerful 500Hz high-end eye tracker SMI RED500. And we already foresee the step to fully mobile applications - by co-registering data captured with the unique SMI Eye Tracking Glasses and the Emotiv EEG neuroheadset technology.

Introducing the SMI Experiment Suite 360 Software with Emotiv Toolkit
The SMI Experiment Suite 360 software for eye tracking study design and analysis allows for the synchronized measurement of Emotiv and SMI data streams - all in one easy to use interface. SMI Experiment Center shows a live stream of users eye movements as well as the Emotiv raw EEG data and the unique and dynamic emotion measures calculated by the Emotiv Affectiv suite. For analysis in SMI BeGaze software, users can create eye tracking visualizations such as scan paths and heatmaps combined with the Emotiv emotional state representations. Eye tracking raw and event data (fixations, saccades, pupil dilation etc.) can ultimately be exported together with synchronized Emotiv EEG raw data for further analysis.

Live view SMI eye trackng data

Live view Emotiv EEG data

Live view of SMI Eye Tracking and Emotiv EEG data streams in SMI recording software Dr Geoff Mackellar, CTO of Emotiv:

Synchronized SMI Eye Tracking and Emotiv EEG data in SMI analysis software

The seamless integration of SMIs scientific grade eye movement measures with Emotivs real time EEG and Affectiv emotional responses within a single easy to use interface opens up amazing possibilities. Combined information about the users gaze and saccades and their neurological and emotional responses in real time will have applications from basic research and behavioral studies through to possible future neurological diagnoses.

Contact Information
SensoMotoric Instruments GmbH Warthestr. 21 14513 Teltow Germany Phone: +49 (0) 3328 39 55 10 Fax: +49 (0) 3328 39 55 99 E-mail: sales@smi.de SensoMotoric Instruments Inc. 28 Atlantic Ave 236 Lewis Wharf Boston, MA 02110 USA Phone: +1 - 617 - 557 - 00 10 Fax: +1 - 617 - 507 - 83 19 E-mail: sales@smivision.com Emotiv Room 611 Fook Cheong Building 63 Hoi Yuen Road Kwun Tong, Hong Kong Phone: + 1-800-538-3668 E-mail: support@emotiv.com

www.smivision.com
Copyright 2012 SensoMotoric Instruments GmbH 10-2012 Specifications subject to change without notice

www.emotiv.com