UNIVERSITY OF EDUCATION, MULTAN CAMPUS FORMAT INTERNSHIP REPORTBBA / MBA (MARKETING)

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TITLE PAGE The title page of the report will include: 1.1 Name of the organization 1.2 Name of the internee, Student Roll No and session 1.3 UE logo 1.4 Name of the University INTERNSHIP COMPLETION CERTIFICATE

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2.1 Scanned copy of the internship offer letter (provided by the organization) (if available) 2.2 Attach the scanned copy of your (original) Internship Completion certificate provided by the organization. DEDICATION (OPTIONAL) If you want to dedicate your work to someone, you may write the dedication note under this section of your internship report. ACKNOWLEDGEMENT

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In this section, you acknowledge the help and support of all the people who helped you in completion of your internship and internship report e.g. the library staff, course instructor, family or any other person. EXECUTIVE SUMMARY Executive summary previews every section of the report in a short form. It can be called as micro image of the report. It helps the reader to get a quick glance at the report before reading it in detail. Everything important that you have done, discovered and concluded should be mentioned but briefly and concisely. TABLE OF CONTENTS

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List the important headings and sub headings in the report with their respective page numbers. Also make a separate list of tables and figures in the table of contents if you have used any. OVERVIEW OF THE ORGANIZATION (minimum word limit: 800-1000 words) 7.1 Brief history 7.2 Nature of the organization (Justify the classification of the business like consumer consumable, consumer durable or services organization) 7.3 Product lines and brand portfolio of the organization

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7.4 Strategies of branding used by the organization like source brand strategy, line brand strategy, umbrella brand strategy, range brand strategy, product brand strategy etc. 7.5 List of main clients 7.6 List of main competitors ORGANIZATIONAL STRUCTURE (minimum word limit: 700-900 words) 8.1 Organizational hierarchy chart 8.2 Number of employees 8.3 Introduction of all the departments

8.4 Comments on the organizational structure (It includes departmentalization, chain of command, span of control, centralization and decentralization) Note: In section # 7-8, students are expected to collect information from various sources such as within the organization (managers, internship supervisor and other concerned persons) and company website, documents, brochures etc. (official website of the organization) but it is necessary to mention the sources of information in the References Section.

PLAN OF YOUR INTERNSHIP PROGRAM (minimum word limit: 200-300 words) A brief introduction of the branch/head office where you did your internship Starting and ending dates of your internship Names of the departments in which you got training and duration of your training 10. TRAINING PROGRAM (minimum word limit: 1800-2000 words) 10.1 Detailed description of the operations / activities performed by the department(s) in which you worked
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10.2 Detailed description of the tasks assigned to you OR Detailed description of the project assigned to you 11. STRUCTURE OF THE MARKETING DEPARTMENT (minimum word limit: 500-600 words) 11.1 Department hierarchy 11.2 Number of employees working in the Marketing department 11.3 Marketing operations 12. FUNCTIONS OF THE MARKETING DEPARTMENT (minimum word limit: 1000-1200words) 12.1 Segmentation strategy

12.2 Target marketing strategy 12.3 Product planning, development & management 12.4 Positioning 12.5 Pricing strategy 12.6 Distribution strategy 12.7 Promotional strategy 13. STRUCTURE OF THE SALES DEPARTMENT (minimum word limit: 500-600 words) 13.1 Department hierarchy 13.2 Number of employees working in the sales department

13.3 Sales operations

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FUNCTIONS OF THE SALES DEPARTMENT (minimum word limit: 800-1000 words) 14.1 Sales methodology 14.2 Type of selling like personal selling, door to door selling etc 14.3 Sales returns procedures CUSTOMER SERVICES DEPARTMENT (minimum word limit: 1000-1200 words) 15.1 Process of developing relations with customers 15.2 Techniques of retaining customers 15.3 Techniques of attracting new customers

15.4 Ways of handling different kinds of customers like furious customers, problem creating customers etc 16. FINANCIAL ANALYSIS Profitability Analysis Net profit Margin Administrative Expense Ratio Operating Expense Ratio Return on Equity Liquidity Analysis Current Ratio

 Current Assets to total Assets Quick Assets Test Ratio Long term debt paying ability analysis Debt Ratio Debt to Equity Ratio Analysis for investor Earnings Per Share Dividend Payout Ratio Vertical and Horizontal Analysis of the Financial Statements

CRITICAL ANALYSIS (minimum word limit: 400-500 words) Relate the theoretical concepts which you have studied during your degree program with the practical experience during your internship in the organization. 18. SWOT ANALYSIS OF THE ORGANIZATION (IN BULLETS) (minimum word limit: 300-400 words) SWOT analysis clearly describes the strengths, weaknesses, opportunities and threats to the organization in which you have done internship. Remember that strengths and weaknesses are internal to the
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organization and represent its culture while opportunities and threats correspond to the environment outside the organization. It is required to be discussed in bullets. 19. CONCLUSION (minimum word limit: 100-200 words) 20. RECOMMENDATIONS FOR IMPROVEMENT (minimum word limit: 100-200 words) It is required to be discussed in bullets. Note: Section # 09-19 are NOT expected to be copied from anywhere, the student must provide information in these sections based on his/her

personal observation, learning and experience gained during the internship. Cheating or copying in these sections is NOT acceptable and hence the entire internship report can be completely rejected as per ZERO TOLERANCE POLICY of the university. 21. REFERENCES In this section, provide all the references and sources that you have used for data collection in your Internship Report. 22. ANNEXURE

At the end of your report, attach all of the supportive material you have used for the preparation of your report, like brochures, forms, newsletters, interviews and questionnaire IMPORTANT NOTE 1. Complete all the required parts as mentioned in the format of Internship Report. 2.Remember, each part is essential, therefore, DO NOT skip any part as every part is included in evaluation criteria.

3. Minimum words required for internship report are 8000 - 10,000. 4. There should be harmony among the ideas that you describe in the Critical analysis, SWOT analysis, Conclusions and Recommendations. 5. Internship Report should be submitted within the due date. Submissions made after due date shall not be considered. 6.Paper Size A4 (80 Grams) 7.Line Spacing 1.5 8.Font Size 12 9.Heading Font Size 16

10.Sub Heading Font Size 14 11.In Header Write Company Name (where internship was completed) and in Footer write the Page Nos. For Any Query Contact Your Supervisor or Internship Coordinator