Forest Ethics

Because protecting forests is everyones business.

Forest Ethics
Because protecting forests is everyones business.

2011 Annual Report

2011 Highlights
In the past year, we continued to fight the uphill battle with incredible results. From convincing huge corporations to take action related to toxic tar sands and deceitful green labels, to making progress towards preserving some of Canadas wild places, we continue to make the impossible possible.

ANNUAL REPOR T

Stop SFI Greenwash

By the close of 2011, we had convinced 14 major brands including Comcast, U.S. Bank, and Allstateto commit to move their brands away from the Sustainable Forestry Initiatives (SFI) phony forest certification seal. This work is critical because greenwash like the SFI covers up destructive logging practices and gives customers a false sense of security. SFI certifies more than 100 million acres of forests in North America, and is owned and operated by the logging industry. We believe customers deserve the security of independent third-party certification.

Tar Sands Canada

In 2011 the Canadian arm of our Tar Sands campaign coalesced an unprecedented level of public opposition to the Enbridge Corporations Northern Gateway Project, a proposed pipeline which would introduce crude oil supertankers to the world renowned shorts of the Great Bear Rainforest, threaten the fresh water supply and salmon bearing streams of dozens of northern communcities, and and lock North American into a dirty energy future. Weve brought an international spotlight to the threat posed by this pipeline by garnering press in outlets as far-reaching as The Economist, National Geographic, Outside magazine and The Globe and Mail.

Great Bear Rainforest

Throughout 2011 , we worked to develop a joint proposal with some of the biggest logging companies in British Columbia to help take the Great Bear Rainforest Agreements to the next level by achieving full Ecosystem Based Management (EBM). EBM revolutionizes forestry by prioritizing what needs to be maintained for ecosystem integrity, as well as human well-being. EBM has never been applied at this large scale anywhere in the world. We also exposed TimberWest for its unsustainable logging in the Southern end of the Great Bear Rainforest, prompting the company to commit to cooperate with the other logging corporations in working towards a sustainable solution.

Sacred Headwaters
During the summer of 2011, our international Get the Shell Out online petition amassed more than 60,000 signatures in less than three weeks. This wasnt just noteworthy to us it caught the eye of Shell Canadas CEO, who met with us a few weeks later. As a direct result of our meeting, she made unprecedented statements regarding Shells conditions for abandoning its planned coal-bed methane drilling in British Columbias Sacred Headwaters. Its a region so stunning that John Muir called it the Canadas Yosemite. Prior to this meeting, Shell had never indicated that abandoning its plans was even a possibility.

Keep LEED Strong

In September 2011, we mounted a coordinated effort with our allies to exert pressure on the U.S. Green Building Council (USGBC) to maintain the strength of its globally recognized Leadership in Energy and Environmental Design (LEED) standard for building. The USGBC was considering changes that would allow virtually any wood regardless of how its source-forests are managed to earn credits toward LEED certification. This would move green building demand away from products that help protect forests. What ForestEthics did, which included running the above ad in the Toronto Star, organizing public actions at the Greenbuild conference, and engaging more than 4,000 supporters to take online actions, helped the USGBC agree to take the unprecedented step of entering a third draft and comment period before the LEED 2012 standards are released.

Boreal
In 2011, we convened three meetings of the Boreal Business Forum (BBF), a group of 14 major companies with a combined market value of $140 billion. Those companies, including Limited Brands, Office Depot, Staples, and Lowes. The BBF, and the tremendous buying power that it represents, are our best tool for securing the implementation of the Canadian Boreal Forest Agreement the largest conservation initiative in the world.

Stopping US Demand for Tar Sands

In December, our Tar Sands campaign scored its greatest victory yet by convincing Chiquita to avoid trucking its products with fuels from tar sands refineries. This announcement set off a massive controversy in Canada and earned extensive coverage, including stories in the Financial Times, Mother Jones, and Forbes.com. Weve now convinced 16 companies to publicly confirm action they have taken in their transportation footprint related to Canadas tar sands.

Some of trader joeS beSt valueS

arent found on itS ShelveS.

For example, the commitment to avoid shipping products with extremely toxic and dirty fuels from places like Canadas Tar Sands. Transporting all of the food and products that we buy to the shelves of our local stores consumes an enormous amount of energy. And all shipping fuels, i.e., gasoline and diesel, are not equal. In fact, the Tar Sands are a source of extreme energy that is used to make shipping fuels giant strip mines visible from space are used to produce a synthetic form of oil that destroys forests, endangers wildlife, including endangered caribou, and has a higher toxic and global warming footprint than traditional oil. Worse still, US and Canadian communities are facing health threats because of toxic pollution from Tar Sands operations, including pipelines and reneries. All of which are great reasons to avoid the Tar Sands if you are a values driven company. Trader Joes joins nearly 20 other major companies who similarly have distanced themselves from Canadas Tar Sands. Thats a good market trend for the planet. Congratulations to Trader Joes for putting its values rst to eliminate its use of extreme energy like Canadas Tar Sands.

info@forestethics.org | 360-734-2951 forestethics.org | facebook.com/forestethics | twitter.com/forestethics

2011 Financials
Audited financials for the year ending December 31, 2011

Revenue
Foundation Grants Contributions from Individuals Program Revenue (fee for service) Other Revenue TOTAL SUPPORT AND REVENUE

2011 Revenue Breakdown

2,387,663 227,653 100,000 93,674 2,808,990
FOUNDATION SUPPORT 85%

Expenditures

Program Services Boreal Forest Campaign BC Forests Campaign Tar Sands Campaign Sacred Headwaters Campaign Paper Campaign Stop SFI Greenwash Campaign 250,977 356,158 711,627 338,936 172,643 247,141
OTHER 3% PROGRAM REVENUE 4% INDIVIDUAL CONTRIBUTIONS 8%

TOTAL PROGRAM SERVICES 2,077,482 Support Services

General & Administrative Fundraising TOTAL SUPPORT SERVICES TOTAL EXPENDITURES Increase (Decrease) in Net Assets

187,545 479,023 666,568

2,744,050

2011 Expense Breakdown

ADMINISTRATION 8%

DEVELOPMENT 17%

64,940

Net Assets-Beginning of Year 1,083,131

1,148,071

Net Asset (End of Year)

CAMPAIGNS & PROGRAMS 75%

Staff & Board

SENIOR MANAGEMENT TEAM Todd Paglia, J.D., L.L.M.
Executive Director

Kayla Henson
Administrative and Campaign Associate

BOARD Andrea Leebron Clay, Board Chair Kevin Johnson, President James Clay, Treasurer Michael Uehara, Secretary Marika Holmgren Stuart Sender Anne Kroeker angel Kyodo williams Neal Gorenflo

Mary Humphries
Director of Development

Kristi Chester Vance

Deputy Director

Valerie Langer
Director of BC Forests Campaign

Pierre Iachetti
Conservation Director

Jason Paglia
Assistant, New Media and Material Manager

Aaron Sanger
Director, US Campaigns

Claire Richards
Development Associate

Matt Westendorf
Chief Operating Officer

Claire Rosenfeld
Online Communications Coordinator

STAFF Jim Ace

Stop SFI Greenwash Campaigner

Melyssa Rubino
Campaign and Administrative Associate

Rangan Sanguanchaiyakit
Accountant

Jolan Bailey
Canadian Outreach Coordinator

Nikki Skuce
Senior Energy Campaigner

Matt Brown
Director of Communications

Samantha Stanley
Online Specialist

Stephen Danner
Senior Development Officer

Geeta Tate
Grant Writer

Max Fleisher
Database and Office Administrator

Karen Tam Wu
Senior Conservation Campaigner

Adam Gaya
Organizer, US Campaigns

Paras Upadhyay
Senior Accountant

Advocacy Solutions Action

www.ForestEthics.org

San Francisco One Haight Street San Francisco, CA 94102 415.863.4563

Bellingham 1329 North State Street , Ste 302 Bellingham, WA 98225 360.734.2951

Vancouver 163 West Hastings Street, Suite 350 Vancouver, B.C. V6B 1H5 604.331.6201