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ASSUMPTION COLLEGE MARIE EUGENIE SCHOOL FOR INNOVATIVE LEARNING COURSE SYLLABUS FIRST SEMESTER, SY 2013-2014 COURSE CODE

& TITLE : C 101 INTRODUCTION TO COMMUNICATION AND COMMUNICATION THEORIES Three (3) Units

CREDIT UNITS : PREREQUISITE COURSES : PROFESSOR : COURSE DESCRIPTION:

Jean Traballo

This introductory course provides an opportunity to tackle theories from various branches of communication, including interpersonal, group/organizational, rhetorical, mass and cultural. It is designed to to encourage students to give critical consideration to the place of theory within the communication studies discipline and everyday life. The course explores a variety of experiential learning approaches. GENERAL COURSE OBJECTIVE: At the end of the course, students understand the value of a communication theory and know how to apply it in their daily lives and some of their communication studies. SPECIFIC COURSE OBJECTIVES: 1. 2. 3. 4. 5. 5. Understand the meaning of communication as defined by the various communication theories; Analyze the different communication theories based in contexts and/or traditions; Conceive varied ways of evaluating effectiveness of selected campaigns or performances with the use of communication theories; Appreciate the value of communication theories in daily interaction by deliberately examining typical home or school conversations; Engage in a variety of activities that will further enhance interpersonal relationships in organizations and society as a whole; Utilize communication concepts creatively and effectively to foster understanding of social responsibility.

COURSE CALENDAR/ SCHEDULE Detailed Course Content & Time Frame Introduction and Overview of the Subject (Weeks 1 to 3) June 17-July 2 1. Discussion of the Course requirements 2. Overview of Communication and Communication Theory 3. Definitions, goals and characteristics of communication 4. Concepts and Contexts of communication 5. Process of communication 6. Elements of a good communication theory (Criteria for Evaluation) Learning Activities/Resources/ Required Outputs READ/REPORT/DISCUSS/APPLY Chapter 1 Chapter 1 Chapter 1 Chapter 2 Chapter 2 Quiz Intrapersonal Communication (Week 4 ) July 4- July12 Theories on Self and Messages 1. Symbolic Interactionism of George Herbert Mead 2. Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen 3. Cognitive Dissonance Theory of Leon Festinger 4. Expectancy Violations Theory of Judee Burgoon 5. Constructivism of Jesse Delia READ/REPORT/DISCUSS/CRITIQUE/APPLY (West and Turner) (Littlejohn) (Wood) (West and Turner) (Littlejohn)

Chapter 5 (West and Turner) Chapter 6 (West and Turner) Chapter 7 (West and Turner) Chapter 8 (West and Turner) Chapter 8 (Griffin) Class Activity Interactionism) Quiz : Role Playing (Symbolic

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Interpersonal Communication (Weeks 5, 6 and 7) July 15-July 30 Theories on Relationship Development/Relationship Maintenance 6. Uncertainty Reduction Theory of Charles Berger 7. Social Penetration Theory of Irwin Altman & Dalmas Taylor 8. Communication Privacy Management of Sandra Petronio 9. Interpersonal Deception Theory of David Buller and Judee Burgoon 10. Relational Dialectics Theory of Leslie Baxter & Barbara Montgomery 11. Social Information Processing Theory of Joseph Walther

READ/REPORT/DISCUSS/APPLY Chapter 9 (West and Turner) Chapter 10 (West and Turner) Chapter 13 (West and Turner) th Chapter (Griffin 4 ed.) or http://www.afirstlook.com/docs/interpersdecep.pdf Chapter 12 (West and Turner) Chapter 11 (Griffin) Class Activity : Post-A-Secret (Visual Communication and Privacy Management Workshop Quiz READ/REPORT/DISCUSS/APPLY Chapter 14 (Griffin) Chapter 15 (Griffin) Case Study : Latitude of Acceptance (Application of Social Judgment Theory) MIDTERM EXAM OR EQUIVALENT READ/REPORT/APPLY Chapter 14 (West and Turner) Chapter 15 (West and Turner) Quiz READ/REPORT/DISCUSS/CRITIQUE/APPLY Chapter 25 (Griffin) Chapter 21 (West and Turner) Homework and Class Activity: Signs and Signage (Semiotics Theory Application) Quiz READ/REPORT/DISCUSS/CRITIQUE/APPLY http://www.afirstlook.com/docs/sociallearning.pdf Chapter 22 (West and Turner) Chapter 23 (West and Turner) Chapter 28 (Griffin) Chapter 24 (West and Turner) Case Study: Uses and Gratifications Theory and Social Media Quiz READ/REPORT/DISCUSS/CRITIQUE/APPLY Chapter 33 (Griffin) Chapter 28 (West and Turner) Chapter 27 (West and Turner) Critique : Gender Gaps in Disney Movies READ/REPORT/DISCUSS/CRITIQUE/APPLY

Interpersonal Communication (Week 7)- August 1-2 Theories on Influence 12. Social Judgment Theory of Muzafer Sherif 13. Elaboration Likelihood Model of Richard Petty & John Cacioppo

(Week 8 ) Midterms (August 5-12) Group and Public Communication (Week 9) August 12-13 14. Groupthink of Irving Janis 15. Adaptive Structuration Theory of Marshall Scott Poole Mass Communication (Week 10)-August 19-23 Theories on Media and Culture 16. Semiotics of Roland Barthes 17. Cultural Studies of Stuart Hall

Mass Communication (Weeks 11 and 12) August 26-September 6 Theories on Media Effects 18. Social Cognitive Theory of Mass Communication of Albert Bandura 19. Cultivation Theory of George Gerbner 20. Uses and Gratifications Theory of Elihu Katz, Jay Blumler and Michael Gurevitch 21. Agenda-Setting Theory of Maxwell McCombs & Donald Shaw 22. Spiral of Silence of Elisabeth Noelle-Neumann

Mass Communication (Week13 )September 9-13 Theories on Gender and Communication 23. Genderlect Styles of Deborah Tannen 24. Muted Group Theory of Cheris Kramarae 25. Standpoint Theory of Sandra Harding & Julia Wood Mass Communication (Weeks 14 and 15 ) September 16-24 Theories on Culture And Diversity 26. Face-Negotiation Theory of Stella Ting-Toomey 27. Communication Accommodation Theory of Howard Giles 28. Filipino Social Interaction Theory of Virgilio Enriquez and Carmen Santiago

Chapter 26 (West and Turner) Chapter 29 (West and Turner) Class activity : Role Playing Critique : Pakikisama : Public Relations in the Philippines? FINAL EXAM OR EQUIVALENT

WORKSHOP : THEORETICAL AND CONCEPTUAL FRAMEWORK USING SELFDEVELOPED COMMUNICATION THEORY VIS--VIS PROPOSED CAMPAIGN OR PERFORMANCE (Week 17)

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GRADING SYSTEM MIDTERM GRADE 60% - Class Standing *Quizzes/Critique/Case Study/ Assignments * Class Participation 40 % - Midterm Exam 100% TOTAL

PRE-FINAL GRADE 60% - Class Standing *Quizzes/Critique/Case Study/ Assignments * Class Participation 40% - Final Paper on Self-Developed Communication Theory (as applied to either Advertising or Performing Arts Concepts) 100% TOTAL

FINAL GRADE 60% Prefinal Grade 40% Midterm Grade 100% TOTAL

COURSE POLICIES: Attendance and lateness This class will follow the college policy on attendance and tardiness. Please comply. Class Participation The student is expected to read the assigned theories before the class so as to participate in the discussion. Moreover, since this is a communication class, the student is encouraged to communicate through all channels available to them. Academic dishonesty Plagiarism is unacceptable for any research work and will be sanctioned according to the provisions of the student manual. Deadlines Deadlines are discussed and agreed upon with the students at the beginning of the semester. Student work submitted after the agreed upon deadlines CANNOT get a grade higher than 2.0.

REFERENCES th Griffin, E. (2009). A First Look At Communication Theory (7 ed) Boston, MA: McGraw-Hill. th Littlejohn, S. & Foss, K. (2009). Theories of Human Communication (9 ed) Belmont, CA: Thomson Wadsworth Sparks, G. (2009). Media Effects Research: An Overview. Belmont, CA: Wadsworth th West, R. & Turner, K. (2009). Introducing Communication Theory: Analysis and Application (4 ed) Boston, MA: McGraw-Hill. INTERNET WEBSITES: http://search.ebscohost.com www.questia.com/COMMUNICATION

www.sagepub.com/journal

Prepared by:

JEAN D. TRABALLO Professor Noted by:

RITA B. BUSTAMANTE Chairperson, Communication Department

Approved by:

DR. CARMEN LOURDES B. VALDES Department Dean, MESIL

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