TOUR 9: TRAVEL AGENCY MANAGEMENT Course Syllabus First Semester AY 2006 2007

Faculty: Office Location: Class Hours: e-mail Address: Ms. Mona Luisa C. de Guzman Business Department, JBLCF Mondays, Wednesdays & Fridays; 10:00 11:00 vanguard20_ssc96@yahoo.com

Course Description This course introduces tourism students to basic understanding of the various components that must be considered in the management of a travel agency and covers such functions as and varied relationships that link travel agents with travel suppliers, tour operators, tour wholesalers and other entities involved in the travel distribution system. Course Requirements The students must be able to pass the recitation, quizzes, assignments and periodic examinations. 1. Class Standing Quizzes Exams TOTAL 20% 40% 40% 100%

2. Computer Reservations System (CRS) Lecture-Training-Workshop (Airline, Hotel and Shipping Reservations) Course Objectives General: At the end of the semester tourism students are expected to identify and discuss issues that are likely to have a major impact on future agency operations. It also expects them to understand the business aspects of agency operations and administration as vital parts of the specialized knowledge and skills that separate the employable, promotable travel professional from someone who has merely passed a travel course. Terminal: At the end of the course, students will be able to Thoroughly define the current knowledge of the principles, practices and scope of the industry; Describe the opportunities and responsibilities of a career in travel and tourism; Operate manual computerized tasks with accuracy, skill and efficiency; and Develop effective communication and interpersonal skills with clients during hand-on practice program. References 1. PROFESSIONAK TRAVEL AGENCY, Gee 1990 2. MANUAL OF TRAVEL AGENCY PRACTIVCE, Syratt 1994 3. THE BUSINESS OF TRAVEL:AGENCY OPERATIONS & ADMINISTRATION, Foster 1991 4. TOURISM MANAGEMENT & MARKETING, AK Bhatia 1997 5. HOSPITALITY SALES: A MARKETING APPROACH, Shaw & Morris 2000 6. SALES MANAGEMENT THEORY & PRACTICE, Donaldson 1998 7. TRAVEL PERSPECTIVE: A GUIDE TO BECOMING A TRAVEL PROFESSIONAL, Todd & Rice 2002

TOPIC CLASS ORIENTATION Rules & Policies Grading System Course Requirements Course Outline INTRODUCTION TO TRAVEL AGENCIES The Travel Distribution System Product Line Travel Agency Ownership & Structure A Changing Environment ESTABLISHMENT OF A TRAVEL AGENCY The Business Plan Pre-opening Activities Purchasing an Existing Agency Travel Agency Ownership Financial Potential Regulatory Associations TYPES OF TRAVEL OPERATIONS Retail Travel Agencies Tour Wholesalers Tour Operators Consolidators General Sales Agents Specialty Channelers Interrelationships of Travel Operations Development of Travel Intermediary Institutions Profit Centers YOUR PLACE IN TRAVEL An Overview The Successful Travel Professional Spotlights on Careers Getting a Job THE INTERNET Blessing or Curse Where did all of this start & where is it going The Internet: A Tool for Counselors The Computer Reservation System

TEACHING METHOD/ACTIVITY

DATE

Discussion

16 June (Fri)

Discussion Discussion

19 June (Mon)

21 June (Wed)

Discussion

23 June (Fri)

Discussion

26 June (Mon)

Discussion Discussion Discussion Discussion

28 June (Wed)

30 June (Fri) 3 July (Mon) 5 July (Wed)

Discussion Discussion

7 July (Fri) 10 July (Mon)

Discussion Discussion Discussion

12 July (Wed) 14 July (Fri) 17 July (Mon)

TOPIC PRELIMENARY EXAMS AIR TRAVEL BASICS The Travel Agency & Air Travel The Airlines Commercial Aircraft Airports Airport Codes SUMMARY FLIGHT ITINERARIES Establishing Priorities Flight Patterns Types of Trips Flight Schedule Selection CRS Flight Availability Display Time Comparison Elapsed Flying Time Making Flight Reservations SUMMARY BASIC TICKETING & PREPAIDS Ticket less Air Travel Electronic Ticketing Paper Ticket General Rules for Writing Tickets & other documents Standard Hand Written Airline Ticket Writing Ticket with Surface & Open Segment The Conjunction Ticket Prepaid Ticket Advice SUMMARY REFUNDS, EXCHANGES, AGENCY FEES, & REPORTING The Refund-Exchange Notice Travel Agency Service Fees Reporting Air Sales SUMMARY

TEACHING METHOD/ACTIVITY Exam Group Report 1 Group Report 2 Discussion

DATE 19 July (Wed) 21 July (Fri) 24 July (Mon) 26 July (Wed)

Group Report 3

28 July (Fri)

Group Report 4

31 July (Mon)

Discussion

2 August (Wed)

Group Report 5

4 August (Fri)

Group Report 6

7 August (Mon)

Discussion

9 August (Wed)

Group Report 7 Discussion

11 August (Fri) 14 August (Mon)

ACCOMMODATIONS & CAR RENTALS Types of Accommodations Property Organization, Ownership & Management Accommodation Rating Systems Accommodation Rates Lodging Language Using Reference Tools Selecting the Right Accommodation Making Reservations Rental Cars Class & Size Groups SUMMARY MIDTERM EXAM THE BASICS OF CRUISING Cruise Benefits & Disadvantages Reference Materials for Travel Counselors Major Cruise Lines & their fleets Cruise Areas of the World The Language of Cruising Facilities, Features and Food SUMMARY PRACTICAL ADVICE FOR INTERNATIONAL TRAVELERS Entry Requirements for International Travel Entry Documentation in the CRS State Departments Role in International Travel Traveling in Good Health Money Matters Entry into a Foreign Country At the Destination Duty Free Allowances Returning Home SUMMARY

Group Report 8

16 August (Wed)

Group Report 9

18 August (Fri)

Group Report 10 Discussion Exam

21 August (Mon) 23 August (Wed) 25 August (Fri)

Group Report 11

28 August (Mon)

Group Report 12

30 August (Wed)

Group Report 13 Discussion

1 September (Fri) 4 September (Mon)

Group Report 14

6 September (Wed)

Group Report 15

8 September (Fri)

Group Report 16 Discussion

11 September (Mon) 13 September (Wed)

INTERNATIONAL AIR TRAVEL BASICS Travel Differences IATA & Traffic Conference Areas Twenty-Four-Hour Clock International Dateline Time Comparison Elapsed Flying Time International City, Airport and Airline Codes SUMMARY INTERNATIONAL AIRFARES & TAXES IATA Trip Classifications International Fare Terms Booking Classes & Fare Basic Codes International Taxes and Fees Airline Rate Desk SUMMARY BASIC SELLING SKILLS FOR THE TRAVEL PROFESSIONAL General Selling Technique Telephone Selling OVERALL SUMMARY FINAL EXAMINATION

Group Report 17

15 September (Fri)

Group Report 18 Discussion

18 September (Mon) 20 September (Wed)

22 September (Fri) Group Report 19 25 September (Mon) Group Report 20 Discussion 27 September (Wed) 29 September (Fri)

Discussion Discussion Exam

2 October (Mon) 4 October (Wed) 6 October (Fri)