MAJOR RESEARCH PROJECT

ON

DEMAT ACCOUNT ANALYSIS.

ICICI BANK

SUBMITTED TO JIWAJI UNIVERSITY, GWALIOR

Towards Partial Fulfillment of Requirements of Master of Business Administration Degree

SESSION 2010-11
SUBMITTED BY:
DEVESH SINGH SIKARWAR

(M.B.A IV Sem.)

CERITIFICATE
This is to certify that Mr. Sheetal Kumar Jain, a student of M.B.A. IV SEM has completed his project report on topic DEMAT ACCOUNTS ANALYSIS with special reference to ICICI BANK, under my guidance. It is his original piece of work to the best of my knowledge.

[Project Guide]

CONTENTS
1.CADBURY PROFILE

2.THEORITICAL ASPECTS OF THE TOPIC

3.PRACTICAL ASPECTS OF THE TOPIC

4.

RESEARCH METHODOLOGY

5.ANALYSIS AND GRAPHICAL REPRESENTATION OF DATA

6.FINDINGS

7.CONCLUSION

8.SUGGESTION

BIBLIOGRAPHY

ACKNONOWLEDGEMENT
Any research is never an individual effort. It is a contributing effort of many hands, heads and hearts. The project would be incomplete without mention of those, who have spared their valuable time and shared their rich experience, in making this project a success. Acknowledging the work and help of all those who have guided us for the completion of the project on time is indeed a duty of ours knowledge the fact that no words can measure their guidance to any extent. It is a matter of great privilege and immense pleasure to be associated with an esteemed organization like ICICI BANK Fist of all, I would like to thank Mr. AMIT JAIN, ICICI BANK, for allowing me to conduct project training. Without his immense support, it would not be possible to complete this project successfully. His interaction with us was a great help.

Also I would like to thanks Prof. Manchand Jain Khandela & All staff & my project guide Mrs. SWATI JAIN for her immense cooperation and support in successfully completion of my project report.

OBJECTIVES OF THE STUDY

1. To study the preference of people for investment purpose current economic conditions. 2. 3. To study the popularity & success of ICICI BANK for Demat Accounts. To study the extent of customers satisfaction holding Demat Accounts in ICICI BANK. To study the future expectations of customers at ICICIBANK Demat accounts services.

4.

INDEX
S.NO.
1. 2. 3. 4. 5. 6. 7.

CHAPTER
ICICI BANK COMPANY INFORMATION MANAGEMENT OF ORGANISATION SERVICES OFFERED DEMATERIALIZATION DEMAT ACCOUNTS & ASPECTS RESEARCH METHODOLOGY PROCEDURE OF SANCTIONING & OPENING DEMAT ACCOUNTS 1 5 9 18 21 26.1 27

8. 9. 10. 11. 12. 13. 14.

DEMAT SERVICES OFFERED BY ICICI BANK DATA ANALYSIS & INTERPRETATION LIMITATIONS SWOT ANALYSIS CONCLUSION RECOMMENDATIONS APPENDIX BIBLIOGRAPHY

31 40 46 47 48 50 51

ICICI BANK COMPANY INFORMATION

ICICI Bank is India's second-largest bank with total assets of Rs. 3,446.58 billion (US$ 79 billion) at March 31, 2007 and profit after tax of Rs. 31.10 billion for fiscal 2007. ICICI Bank is the most valuable bank in India in terms of market capitalization and is ranked third amongst all the companies listed on the Indian stock exchanges in terms of free float market capitalization.. The Bank has a network of about 950 branches and 3,300 ATMs in India and presence in 17 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management.

The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in Singapore, Bahrain, Hong Kong, Sri Lanka and Dubai International Finance Centre and representative offices in the United States, United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established a branch in Belgium. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). History ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002.

ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy.

The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity.

ORGANISATIONS STRUCTURE

Board Members Mr. N. Vaghul, Chairman Mr. Sridar Iyengar Mr. Lakshmi N. Mittal Mr. Narendra Murkumbi Mr. Anupam Puri Mr. Vinod Rai Mr. M.K. Sharma Mr. P.M. Sinha Prof. Marti G. Subrahmanyam Mr. T.S. Vijayan Mr. V. Prem Watsa Mr. K.V. Kamath, Managing Director & CEO Ms. Chanda Kochhar, Joint Managing Director & Chief Financial Officer

Ms. Madhabi Puri-Buch, Executive Director Mr. Sonjoy Chatterjee, Executive Director Mr. V. Vaidyanathan, Executive Director

Board Committees Audit Committee Mr. Sridar Iyengar Mr. Narendra Murkumbi Mr. M. K. Sharma Board Governance & Remuneration Committee Mr. N. Vaghul Mr. Anupam Puri Mr. M. K. Sharma Mr. P. M. Sinha Prof. Marti G. Subrahmanyam

Customer Service Committee Mr. N. Vaghul Mr. Narendra Murkumbi Mr. M.K. Sharma Mr. P.M. Sinha Mr. K. V. Kamath Credit Committee Mr. N. Vaghul Mr. Narendra Murkumbi Mr. M .K. Sharma Mr. P. M. Sinha Mr. K. V. Kamath Fraud Monitoring Committee Mr. M. K. Sharma Mr. Narendra Murkumbi Mr. K. V. Kamath Ms. Chanda D. Kochhar Mr. V. Vaidyanathan

Risk Committee Mr. N. Vaghul Mr. Sridar Iyengar Prof. Marti G. Subrahmanyam Mr. V. Prem Watsa Mr. K. V. Kamath Share Transfer & Shareholders'/ Investors' Grievance Committee Mr. M. K. Sharma Mr. Narendra Murkumbi Asset-Liability Management Committee Ms. Chanda D. Kochhar Ms. Madhabi Puri-Buch Ms. Chanda D. Kochhar Ms. Madhabi Puri-Buch Mr. Sonjoy Chatterjee Mr. V. Vaidyanathan Committee of Directors Mr. K. V. Kamath Ms. Chanda D. Kochhar Ms. Madhabi Puri-Buch Mr. Sonjoy Chatterjee Mr. V. Vaidyanathan

SERVICES OFFERED

DEPOSITS: ICICI Bank offers wide variety of Deposit Products to suit your requirements. Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Select any of our deposit products and provide your details online and our representative will contact you for Account Opening. Savings Account ICICI Bank offers you a power packed Savings Account with a host of convenient features and banking channels to transact through. So now you can bank at your convenience, without the stress of waiting in queues. Life Plus Senior Citizen services We understand that as you reach the age to retire, you do have certain concerns, whether youre hard earned money is safe and secure, whether your investments give you the kind of returns that you need. That's why we have an ideal Banking Service for those who are 60 years and above. The Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in your life.

Young Stars its really important to help children learn the value of finances and money management at an early age. Banking is a serious

business, but we make banking a pleasure and at the same time children learn how to manage their personal finances. Fixed Deposits Safety, Flexibility, Liquidity and Returns!!!! A combination of unbeatable features of the Fixed Deposit from ICICI Bank. Recurring Deposits When expenses are high, you may not have adequate funds to make big investments. But simply going ahead without saving for the future is not an option for you. Through ICICI Bank Recurring Deposit you can invest small amounts of money every month that ends up with a large saving on maturity. So you enjoy twin advantages- affordability and higher earnings. Easy Receive Account Easy receive account is a unique account that caters to the domestic banking needs while offering additional benefits for remittances received in the account.

LOANS: ICICI Bank offers wide variety of Loans Products to suit your requirements. Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Select any of our loan product and provide your details online and our representative will contact you for getting loans.

Home Loans The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and Guidance throughout the Process. It's really easy!

Personal Loans If you're looking for a personal loan that's easy to get, your search ends here. ICICI Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation you can now secure a loan for an amount up to Rs. 15 lakhs. Car Loans The No. 1 financier for car loans in the country. Network of more than 2500 channel partners in over 1000 locations. Tie-ups with all leading automobile manufacturers to ensure the best deals. Flexible schemes & quick processing. Hassle-free application process on the click of a mouse. Commercial Vehicle Loans Range of services on existing loans & extended products like funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Xtend product, working capital loans & other banking products. Two Wheeler Loans Avail attractive schemes at competitive interest rates from the No 1 Financier for Two Wheeler Loans in the country. Finance facility upto 90% of the On Road Cost of the vehicle, repayable in convenient repayment options and comfortable tenors from 6 months to 36 months. Ride home on your Dream Two Wheeler with our hassle free finance.

Farm Equipment Loans Preferred financier for almost all leading tractor manufacturers in the country. Flexible repayment options in tandem with the farmer's seasonal liquidity. Monthly, Quarterly and Half-yearly repayment patterns to choose from. Comfortable repayment tenures from 1 year to 9 years.

INVESTMENTS: At ICICI Bank, we care about all your needs. Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options ranging from ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers and Investment in Pure Gold. ICICI Bank facilitates following investment products: 1. ICICI Bank Tax Saving Bonds 2. Government of India Bonds 3. Investment in Mutual Funds 4. Initial Public Offers by Corporate 5. Investment in "Pure Gold" 6. Foreign Exchange Services 7. Senior Citizens Savings Scheme, 2004 You can invest in above products through any of our branches. For select products ICICI Bank also provides the ease of investing through electronic channels like ATMs and Internet (ICICIdirect.com) CARDS: ICICI Bank offers a variety of cards to suit your different transactional needs. Our range includes Credit Cards, Debit Cards and Prepaid cards. These cards offer you convenience for your financial transactions like cash withdrawal, shopping and travel. These cards are widely accepted both in India and abroad. Read on for details and features of each.

Credit Cards

ICICI Bank Credit Cards give you the facility of cash,

convenience and a range of benefits, anywhere in the world. These benefits range from life time free cards, Insurance benefits, global emergency assistance service, discounts, utility payments, travel discounts and much more. Debit Cards The ICICI Bank Debit Card is a revolutionary form of cash that allows customers to access their bank account around the clock, around the world. The ICICI Bank Debit Card can be used for shopping at more than 3.5 Lakh merchants in India and 24 million merchants worldwide. Travel Card Presenting ICICI Bank Travel Card. The Hassle Free way to Travel the world. Traveling with US Dollar, Euro, Pound Sterling or Swiss Francs; Looking for security and convenience; take ICICI Bank Travel Card. Issued in duplicate. Offers the Pin based security. Has the convenience of usage of Credit or Debit card. Pre Paid Cards ICICI Bank brings to you a complete bouquet of pre-paid cards providing payment solutions at your fingertips. ICICI Bank pre-paid cards are a safe & convenient way for associate payments, disbursements, gifting & small ticket transactions. Pre-paid cards are available on a VISA platform thus providing accessibility to over 3.5 Lakh merchant establishments & cash withdrawal from all VISA ATMs in India. FOREX SERVICES: Foreign Exchange Services ICICI Bank's Foreign Exchange Services will help you organize your foreign exchange in the most hassle free manner.

Whether its Foreign Currency, Travelers Cheques or Travel Card, ICICI Bank Foreign Exchange Services is a one-stop solution to your foreign exchange requirement. Smooth journeys begin at ICICI Bank's Foreign Exchange Services. Take advantage of competitive rates. With ICICI Bank's Foreign Exchange Services you are assured of the best possible rates of Foreign Exchange - Currencies, Travelers Cheques or Travel Card, round the year. Enjoy professional and personalized service. We ensure hassle-free services for you with an assurance of prompt delivery of Foreign Exchange at your doorstep*. Foreign Exchange Services offers a variety of foreign exchange products like: ICICI Bank Travel Card Travelers Cheques (American Express) Foreign Currencies

Mobile Banking Bank on the move with ICICI Bank Mobile Banking. With ICICI Bank, Banking is no longer what it used to be. ICICI Bank offers the Mobile Banking facility to all its Bank, Credit Card, Demat and Loan customers. ICICI Bank Mobile Banking can be divided into two categories of facilities: Alert facility: The ICICI Bank Mobile Banking Alert facility informs you promptly of the significant transactions in your accounts. It keeps you updated wherever you go. Request facility: ICICI Bank Mobile Banking Request facility enables you to ask for your account information. A user friendly automated service menu offers you convenient access to your account coupled with security as, all your transactions are protected by a Atm Pin - The Personal password to your Banks & Credit card Account and Tpin for your Demat Account . But if you do need any assistance our officers will be glad to help you Self Phone Banking (IVR) access Mechanisms are as follows: For Deposits --The customer would need to key-in his ATM/Debit Card Number and its corresponding ATM PIN. For Credit Cards -The customer would need to key-in his 16 digit Card Number and its corresponding ATM PIN. For Demat Account Holders -The customer would need to key-in his 14 Digit Demat Account Number and its TPIN. For Bond Account Holders -The customer would need to key in his Bonds holder Number only. Some of the services offered are listed below

Banks Functionalities: Account Balance Mini Statement Cheque Book Request Cheque Status enquiry Stop Cheque Payment Utility Bill Payment Internet Userid Mobile banking Registration Card Functionalities: Outstanding Balance Details of Last Statement Details of Last Payment Last five Transactions Reward Points status Demat Functionalities: ISIN query Holding statement Transaction History Submitting Delivery Instructions Request for Instruction Booklet

Bonds Functionalities: Information on Redemption Information on Interest Information on Despatch of Bonds certificates Others: Lost/Replacement card ATM pin re-issue Standing Instructions Complaints and suggestions Inquire about any ICICI Bank product

ATM ICICI Bank's 24 Hour ATM network is one of the largest and most widespread ATM Network in India. Our ATMs are located in commercial areas, residential localities, major petrol pumps, airports, near railway stations and other places which are conveniently accessible to our customers. ICICI Bank ATMs features user-friendly graphic screens with easy to follow instructions. We have introduced ATMs which interact with customers in their local language for increased convenience.

DEMATERLIZATION
Introduction Trading in the shares of the Company is compulsory in dematerialized form for all investors. The Company has, therefore, enlisted its shares with both the depositories, viz, NSDL and CDSL. This means that you have now had the option to hold and trade in the shares of the Company in electronic form. While most of you may be familiar with how a Depository functions, given below is a brief outline, in question and answer format, which we hope will be useful to you. Dematerialisation? Dematerialisation (Demat in short form) signifies conversion of a share certificate from its physical form to electronic form for the same number of holding which is credited to your demat account which you open with a Depository Participant (DP). Dematerialisation is a process by which the physical share certificates of an investor are taken back by the Company and an equivalent number of securities are credited in electronic form at the request of the investor.

An investor will have to first open an account with a Depository Participant and then request for the dematerialisation of his share certificates through the Depository Participant so that the dematerialised holdings can be credited into that account. This is very similar to opening a Bank Account. Dematerialisation of shares is optional and an investor can still hold shares in physical form. However, he / she has to demat the shares if he / she wishes to sell the same through the Stock Exchanges. Similarly, if an

investor purchases shares, he / she will get delivery of the shares in demat form. Depository A Depository (NSDL & CDSL) is an organisation like a Central Bank where the securities of a shareholder are held in the electronic form at the request of the shareholder through the medium of a Depository Participant. If an investor wants to utilise the services offered by a Depository, the investor has to open an account with the Depository through a Depository Participant. The Depository can legally transfer beneficial ownership which a custodian cannot. The main objective of a Depository is to minimize the paper work involved with the ownership, trading and transfer of securities. Depository Participant Similar to the brokers who trade on your behalf in and outside the Stock Exchange; a Depository Participant (DP) is your representative (agent) in the depository system providing the link between the Company and you through the Depository. Your Depository Participant will maintain your securities account balances and intimate to you the status of your holding from time to time. According to SEBI guidelines, Financial Institutions like banks, custodians, stockbrokers etc. can become participants in the depository. A DP is one with whom you need to open an account to deal in electronic form. While the Depository can be compared to a Bank, DP is like a branch of your bank with whom you can have an account.

Operation of Depository System

The Depository System functions very much like the banking system. A bank holds funds in accounts whereas a Depository holds securities in accounts for its clients. A Bank transfers funds between accounts whereas a Depository transfers securities between accounts. In both systems, the transfer of funds or securities happens without the actual handling of funds or securities. Both the Banks and the Depository are accountable for the safe keeping of funds and securities respectively.

DEMAT ACCOUNT & ASPECTS

Demat Account: Demat account allows you to buy, sell and transact shares without the endless paperwork and delays. It is also safe, secure and convenient. Demat refers to a dematerialised account. Just as you have to open an account with a bank if you want to save your money, make cheque payments etc, you need to open a demat account if you want to buy or sell stocks. So it is just like a bank account where actual money is replaced by shares. You have to approach the DPs (remember, they are like bank branches), to open your demat account. Lets say your portfolio of shares looks like this: 40 of Infosys, 25 of Wipro, 45 of HLL and 100 of ACC. All these will show in your demat account. So you dont have to possess any physical certificates showing that you own these shares. They are all held electronically in your account. As you buy and sell the shares, they are adjusted in your account. Just like a bank passbook or statement, the DP will provide you with periodic statements of holdings and transactions. Features of a Demat account? 1. Trading in the shares of the Company is now under the compulsory demat segment. With SEBI making demat mandatory on most of the traded scrips, electronic transaction will be the only way everyone will trade. 2. No stamp duty for transfer of securities in the electronic form. In case of transfer of physical shares, stamp duty of 0.5 percent is payable on the market value of shares being transferred.

3. All risks associated with physical certificates such as delays, loss, in transit, theft, mutilation, bad deliveries, etc. eliminated. Your shares can be kept in the Frozen Mode by your Depository Participant under your specific instructions. 4. The concept of an odd lot in respect of dematerialized shares stands abolished, i.e. in the demat mode, market lot becomes one share. 5. Dematerialised securities are most preferred by banks and other financiers for providing credit facility against securities. Generally, demat securities attract lower margin and lower rates of interest compared to physical securities. 6. Even in the electronic mode of trading, the payment mechanism (usually through a broker) between the buyer and seller continues to be as before. Also the usual brokerage charges would have to be incurred. However, after the settlement, pay in and pay out are on the same day for scripless trading which means you get your securities as well as cash immediately. 7. Shares bought or sold are transferred in your name on the very next day of pay out. In case of physical shares, transfer of ownership takes 30 days or sometimes even more. 8. No courier / postal charges for sending share certificates / transfer deeds. 9. Facility for freezing / locking of investor accounts, which enables you to make your account non-operational, for instance if you are abroad. 10.Facility to pledge and hypothecate your securities available. 11.As the Depository System becomes popular, brokers will be increasingly reluctant to deal with physical shares. Investors prefer to buy shares which are already in dematerialised form.

Steps to fill Demat Account 1. Fill demat request form (DRF) (obtained from DP with whom your depository account is opened). 2. Deface the share certificate(s) you want to dematerialise by writing across Surrendered for dematerialisation. 3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent . 4. After dematerialisation, your depository account with your DP, would be credited with the dematerialised securities. Points to be considerd for opening a demat account: 1. Only securities admitted by NSDL can be dematerialised. The list is available with your DP. 2. Only securities registered in the name of the account holder can be dematerialised. 3. Dematerialisation is normally completed within 15 days after the share certificates have reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit. 4. Dematerialisation would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status. 5. All the joint holders should sign the DRF. 6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened.

7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. 8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like bank attestation/ notarisation, etc.) to prove that the certificate belongs to the person who forwarded the DRF. 9. In case there is any problem in processing the DRF, contact your DP and if he cannot resolve the problem you may contact NSDL. Is a demat account a must? Nowadays, practically all trades have to be settled in dematerialised form. Although the market regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of upto 500 shares to be settled in physical form, nobody wants physical shares any more. So a demat account is a must for trading and investing. Importance of demat account: The demat account reduces brokerage charges, makes

pledging/hypothecation of shares easier, enables quick ownership of securities on settlement resulting in increased liquidity, avoids confusion in the ownership title of securities, and provides easy receipt of public issue allotments. It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss due to fire,

theft or mutilation. Demat account holders can also avoid stamp duty (as against 0.5 per cent payable on physical shares), avoid filling up of transfer deeds, and obtain quick receipt of such benefits as stock splits and bonuses. The benefits are enumerated below:1.A safe and convenient way to hold securities; 2.Immediate transfer of securities; 3.No stamp duty on transfer of securities; 4.Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc.; 5.Reduction in paperwork involved in transfer of securities; 6.Reduction in transaction cost; 7.No odd lot problem, even one share can be sold; 8.Nomination facility; 9.Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately; 10.Transmission of securities is done by DP eliminating correspondence with companies; 11.Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc. 12.Holding investments in equity and debt instruments in a single account.

RESEARCH METHODOLOGY

Research Design: - The Research was Descriptive in nature as is dealt with describing the market and the buying behavior of consumers. The research was designed to discover the potentiality of A Study Of Banking & Awareness Of Saving Bank Accounts In at Jaipur and also the survey of the individuals to know about their perception, the psychological factors associated with the product, the benefits they are looking forth from the product and how do they rank in terms of risk and returns associated with it. Sample Design: - The first step in order to accomplish the task was to draw a sample. To serve this purpose, the sample technique adapted was Random Sampling. Sample Size for the conduct of survey was taken to get the details with necessary and reliable information, sanctioning of working capital overdraft in the absence of security and many more issues discussed therein. Also by adopting this procedure it was ensured that the sample drawn would have the same composition and characteristics of the population.

Types of universe: - The investors/ potential investors were basically businessmen who are dealing in middle level trading and usually require cash in hand while transacting in their regular course of business and for meeting day-to-day requirements. Size of the sample: - Since the population was homogeneous in nature to large extent, hence a sample size of 60 respondents was taken into account to achieve the objective of the study. Other prominent factors, kept in view while determining the size of the sample were size of the population, the number of questions in the schedule, the sampling procedure adopted and the time constraint. Thus it fulfilled the requirements of efficiency, reliability and flexibility. Method of data collection: -Schedule (Performa containing set of questions) was developed to conduct the survey. The researcher put the respondents the questions from the performer and recorded the replies. The schedule was available alternatives for data collection. The other option was that of interview and questions. The schedule has many features which added value to its use as a tool for accumulation of the required information. Firstly, the segment was general public consisted of Salaried people, business class individuals and rest were students and not working people such as retired ones. Moreover, if the mailing was used it would have made the task of follow up extremely difficult.

Interview as a tool is quite economical but it is difficult to record and retain the information and especially if the queries include open ended question. Moreover, schedule surveys the purpose of a structure form the interview. Though schedule has limitations like error on behalf of researchers while recording the response or putting the query. It solved the purpose of data collection for the project. Contents of the schedule: - The schedule mainly comprised closed end questions. A structure schedule was preferred for the study. Also the language was kept as simple as possible and the questions were made an unambiguous as possible. The questions have been arranged in a form to provide all the needed information in maximum possible standardized form. The schedule consisted of questions which probed for the preference and the reasons for certain buying pattern of the respondents. In order to evaluate the efficiency of the schedule, a pilot survey was carried out. On the basis of the finding of the pilot survey, necessary alternations were made in he schedule to make it more effective.

PROCEDURE OF SANCTIONING & OPENING OF ACCOUNT

Steps involved: First, An investor has to approach a DP and fill up an account opening form. The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI. Besides, production of PAN card in original at the time of opening of account has been made mandatory effective from April 01, 2006. All applicants should carry original documents for verification by an authorized official of the depository participant, under his signature. Further, The investor has to sign an agreement with DP in a depository prescribed standard format, which details rights and duties of investor and DP. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference. The DP will open the account in the system and give an account number, which is also called BO ID (Beneficiary Owner Identification number). The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalised the cost structure for dematerialisation by removing account opening charges, transaction charges for credit of securities, and custody charges vide circular dated January 28, 2005. Further, SEBI has vide circular dated November 09, 2005 advised that with effect

from January 09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository, provided the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all respects. In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP should also be a joint account in the same sequence of ownership. Important Documents Required: The extent of documentation required to open a demat account may vary according to your relationship with the institution. If you plan to open a demat account with a bank, a savings account holder has an edge over the non-account holder. In fact, banks usually offer additional incentives to customers who open a demat account with them. Along with the application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper.

Here is a broad list of requisities: 1. PAN card 2. Voters ID 3. Passport 4. Ration card 5. Drivers license 6. Photo credit card 7. Employee ID card 8. Bank attestation 9. IT returns 10.Electricity/ Landline phone bill

Rights 1. You can open more than one depository account in the same name with single DP/ multiple DPs. 2. No minimum balance is required to be maintained in a depository account. 3. You can give a one time standing instruction to your DP to receive all the credits coming to your depository account automatically.

Procedure of Sanctioning: 1. Fill account opening form (available with your DP). 2. Give your DP the duly filled account opening form with introduction documents as may be required. 3. Sign agreement with DP (agreement will state rights & obligations of both parties). The agreement will contain the fee structure of your DP. Your DP would give you a copy of this signed agreement for your record. 4. DP would give you Client Id no. (account no.) once your depository account is opened. This Client Id no. alongwith your DP Id no.forms a unique combination. Both these nos. should be quoted in all your future correspondence with DP/NSDL/ Issuing company/their registrar & transfer (R&T) agent. 5. Your DP would give you pre-printed instruction slips for depository services viz., dematerialisation, delivery instruction for trades, etc..Preserve these carefully. 6. Your DP would give you a list of deadlines for giving instructions for various depository activities viz., transfer for effecting sale, purchase,etc.. If not, check with the DP.

DEMAT SERVICES BY ICICI BANK

DEMAT SERVICES ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5 lacs account holders. In our continuous endeavor to offer best of the class services to our customers we offer the following features: e-Instructions: You can transfer securities 24 hours a day, 7 days a week through Internet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak to transfer", you can also transfer or pledge instructions through our customer care officer. Consolidation Demat Account: Dematerialise your physical shares in various holding patterns and consolidate all such scattered holdings into your primary demat account at reduced cost. Digitally Signed Statement: Receive your account statement and bill by email. Corporate Benefit Tracking: Track your dividend, interest, bonus through your account statement. Mobile Request: Access your demat account by sending SMS to enquire about Holdings, Transactions, Bill & ISIN details. Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request which cannot be processed. Dedicated customer care executives specially trained at our call centre, to handle all your queries.

 Countrywide network of over 235 branches, you are never far from an ICICI Bank Demat Services outlet. Account Opening You can download the account opening forms from the site and submit them at our branches offering Demat services. Viewing these files would need Acrobat Reader installed on your machine. This will use approximately 5MB of hard disk space. Click here to download Acrobat Reader. You can also visit the branches offering Demat service for opening the Demat account. There is no fee for opening a DP account with ICICI. However, a nominal fee will be levied towards services, as per our tariff. You can choose between Standard Rate Card or Frequent Trader Rate Card as per your trading volume. Or if you wish to hold your Bonds in Demat form you can choose Bond Rate Card.

Account Opening Form to Open Securities Account Resident Non Corporate Account Opening Form Resident Corporate Account Opening Form NRI Account Opening Form Declaration Cum Undertaking Form for NRI Repatriable Account Checklist for Filling NRI Demat Account Opening Form * Submission of Passport and Valid Visa Copy is mandatory for NRI Customers for opening a Depository Participant (DP) Account with effect from 7th May 2007 Account Opening Form to open Commodities Account in NSDL Resident Non Corporate Account Opening Form Resident Corporate Account Opening Form Clearing Member Account Opening Form Note : The DP Client Agreement on pg.7 of the form should be franked with stamp duty applicable to the state mentioned in the correspondence address. DP account number will be intimated by by e-mail if the mail-id is written on the application form or by Courier or by post. Account Opening Form to open Commodities Account in CDSL Resident Non Corporate Account Opening Form Resident Corporate Account Opening Form Clearing Member Account Opening Form

For NRIs No approval from the Reserve Bank of India (RBI) is required for opening a Depository Participant (DP) Account. However, if you do not hold any shares at the time of opening the account, please enter in the account opening form as follows: 1. Submission of Passport and Valid Visa Copy is mandatory for NRI Customers for opening a Depository Participant (DP) Account with effect from 7th May 2007 2.RBI reference no: No Holdings 3.RBI approval date: Present date If you hold shares that were allotted in the primary market (under the Direct Investment Scheme), please enter in the account opening form as follows: 1.RBI reference no: Under General Permission 2.RBI approval date: Present date If you are providing your foreign address as your address of communication. NRI rate card will be applicable to you. Else you can open account in Standard Rate Card. NRI Investments are classified on the following basis: 1. Repatriability and 2. Mode of investment A. Repatriable Repatriable funds (i.e. those which can be taken abroad) need to be kept in a separate bank account, i.e. NRE Bank account. Typically, funds brought in from abroad are permitted in such an account.

Investments made from such funds can be repatriated, i.e. proceeds from sale or otherwise from such investments can be taken abroad. Such investments are maintained in a Repatriable Demat account. B. Non-repatriable Non-repatriable funds (i.e. those which cannot be taken abroad) need to be kept separate from repatriable funds in a separate bank account i.e. NRO Bank account. Investments made from such funds cannot be repatriated, i.e. proceeds from sale or otherwise from such investments cannot be taken abroad. Such investments are maintained in a NonRepatriable Demat account. Money once transferred from NRE account to NRO account loses its repatriability and hence, cannot be transferred back to NRE account. Mode of Investment: A. Portfolio Investment Scheme (PINS) Portfolio Investment Scheme (PINS) is a scheme of the Reserve Bank of India (RBI) under which the 'Non Resident Indians (NRIs)' and 'Person of Indian Origin (PIOs )' can purchase and sell shares and convertible debentures of Indian Companies on a recognized stock exchange in India by routing all such purchase/sale transactions through their account held with a Designated Bank Branch . The Designated Bank maintains a record of all investments done under PINS (PINS portfolio).

B. Non - PINS Any investment other than under PINS is Typically, this includes: 1. Subscription to Primary market offerings (IPOs) 2. Investments made when resident in India. 3. Investments in Mutual funds 4. Investments in derivatives 5. Gifts and Inheritance Deciding Combination : You may have to open demat accounts of a specific combination if you already hold physical shares in that combination. The physical shares can be converted into electronic form in your demat account by submitting the certificates along with a demat request form. You should also open the required combination under the correct type of demat account : PINS NRE : For shares acquired earlier under PINS on repatriation basis. PINS NRO : For shares acquired earlier under PINS on non-repatriation basis. Non-PINS NRE : For shares acquired earlier other than under PINS on repatriation basis. Non-PINS NRO : For shares acquired earlier other than under PINS on non-repatriation basis and also when 'Resident' in India. Revised Depository Service Charges for residents retail customers and corporates w.e.f 01/11/2006

Charge Head A/c Opening Annual Service Charges

Standard Charges Nil Rs. 500/- (Rs 450/for customers receiving statements by email ) Rs. 100/Nil

Frequent/Sub-brokers Charges Nil Rs. 1250/-

(Rs 1200/- for customers receiving statements by e-mail ) Agreement Stamp Paper Buy - Market and Off-Market Sell - Market and Off-Market (% of transaction value of each ISIN) Max. Rs. 500 for debt instruments For trade done on www.icicidirect.com For instruction submitted through Internet (e-instructions) For instruction submitted through Call Centre (einstructions) For instruction submitted through Branches Rejection/fails Extra charges for processing of instructions submitted on the execution date late (accepted at Client's risk) For instruction submitted through Internet (e-instructions) For instruction submitted through Call Centre (einstructions) For instruction submitted through Branches

Rs. 100/Nil

Nil

Nil

0.04% (Min. 0.02% (Min. Rs. 5/-) Rs. 10/-) 0.04% (Min. 0.02% (Min. Rs. 10/-) Rs. 15/-) 0.04% (Min. 0.02% (Min. Rs. 15/-) Rs. 30/-) Rs. 30 /Rs. 15/-

Nil Nil Rs. 10/ISIN

Nil Nil per Rs. 10/- per ISIN

Dematerialisation For each request form Extra for each certifcate Rematerialisation (For each request form) Closure of Account Pledge Creation/Closure/Confirmation/ Invocation (% of value for each ISIN in each request) If ICICI Bank is the counter party If ICICI Bank is not the counter party Additional Account Statements

Rs. 35/Rs. 2/Rs. 20/Nil

Rs. 35/Rs. 2/Rs. 20/Nil

0.02% (Min. 0.02% (Min. Rs. 15/-) Rs. 15/-) 0.04% (Min. 0.04% (Min. Rs. 30/-) Rs. 30/-) Rs. 20/Rs. 20/-

NSDL charges are chargeable extra at actuals. Present NSDL Charges are : Sell - Market and Off- Rs. 6/- per debit instruction (nil for Market commercial paper & short-term debt instruments) Remat Rs.10 for every hundred securities or part thereof ; or a flat fee of Rs.10 per certificate whichever is higher. Pledge Creation Rs. 25/- per instruction Conditions: The value of shares and charges is calculated as per NSDL formula and rates. There will be a charge of Rs. 100/- for dishonor of any cheque or unsuccessful attempt to recover payment through direct debit or ECS. The depository services are liable to discontinuation if ICICI Bank is unable to recover charges from the customer for any reason whatsoever. In such cases there will be a charge of Rs.

250/- for resumption of services and the services will be resumed after a minimum of three working days from the date of receipt of request at Central Processing Office, Mumbai. Any service that is not indicated above will be charged separately as per the rates applicable from time to time. ICICI Bank reserves the right to revise the tariff structure from time to time, with notice of 30 days. The notice may be given by ordinary post or by an advertisement in a national daily. If the Demat Account is closed during the year, no pro-rata refund of Annual Service Charge will be made. There are two options for the recovery of demat service charges: Customers who have only a depository relationship with ICICI Bank, will be required to pay an advance fee for each Demat Account, which will adjusted against service charges.The customer will also undertake to replenish the balance immediately when it falls below the threshold amount, as specified below : Standard Advance Amount Threshold Amount Rs. 2,500/Rs. 1,000/Frequent/Sub-brokers Rs. 7,500/Rs. 2,000/-

Option:2 Customers who have a banking relationship with ICICI Bank will provide a debit authorization for recovery of charges.

DATA ANALYSIS & INTERPRETATION

Q.1 Are you aware with the term Market and securities? 10% Yes No 90%
Inference: It was found that mostly 72 individuals were aware with the term market and securities. Whereas 8 of the total 80 respondents are not aware due to improperly awareness about the fact of trading in securities.

Q.2 If yes, Do you deal in the market securities?

18%

82%
Yes No

Inference: - From the positive reply holders of 72 respondents, 59 agreed that they prefer to deal in the market securities, shares and bonds. Again 13 of them told us that they do not trade in market securities.

Q.3 If yes, have you listen the name of ICICI Bank (ICICI Direct.com)and traded with it?
50 Respondents Ratio 40 30 20 10 0 Yes Responses No 15 44

Inference: - Out of the total 59, 44 individuals are very well aware with the trading and dealing in securities with ICICI Bank (ICICI Direct.com) and are keen to open De-mats accounts with the company. 15 of the total respondents have said no.
Q.4 What perspective do you think regarding ICICI Bank, a leading Financial services organization?

18%

5%

77%

Suitable Fair Unsuitable

Inference When further asked with the 44 respondents about the perspective of the ICICI Bank, near about 34 find it suitable for all the trading activities in share market and securities. 8 found fair whereas 2 of the individuals found it unsuitable as they used to trade with their individuals brokers.

Q.5 How do you trade in the market:

Broker

5%

14%

27%

ICICI Bank Agent

54%
Other investment and securities firm

Inference: - It has been significantly noted that the fact regarding trading how the respondents actually trade in the shares and securities. 24 of the individuals are involved with ICICI Bank (ICICI Direct.com), 12 of them are through their one of the other brokers, 6 of them with other investment and securities and rest 2 with their agent.
Q.6 Are you aware with the term Dematerialization of accounts? 21% Yes No 79%

Inference: - From the known respondents of 72, it has been inferred that 57 of them are known with the term Dematerialization of the accounts as it is very important in todays life for one to deal in the stock market. Rest 15 individuals are quite unaware or less aware and need to be guided them properly so that they may be to deal systematically in their securities via ICICI Bank.

Q.7 Have you opened your De-Mat account while trading with securities?

13, 23% Yes No 44, 77%

Inference: - Out of the 57 respondents who are aware with the term of Dematerialization of the accounts, 44 individuals have already or opened their accounts with us for their safe, secure and return growing investment trading. Still 13 of the individuals have not opened their accounts but positively they will open their accounts.
Q.8 Do you wish to open De-Mat accounts with ICICI Bank which takes care of your all-financial services to the maximum satisfaction of yours?
35% 15% 50%

Yes No later

Inference: - When enquired from 72 respondents that they wish to open the De-mats accounts with ICICI Bank for themselves or for their near ones who is interested in trading in securities, 11 individuals agreed to open their accounts. 36 said later because they have already opened their accounts. 25 said no as they have open their accounts with one or other firms dealing in securities.

Q.9 If you havent traded in your life, do you wish to learn and join the world of market securities and investment with risk free through ICICI Bank (ICICI Direct.com) Money? 17% 83% Yes No

Inference: - We asked with the respondents who were unaware with the term market about if they wish to look forward positively for risk and hassle free investment and want toget the accurate information which can emerge the trading power in them via ICICI BANK (ICICI Direct.com), we receive 83% of the total respondents who said yes, whereas 17% preferred no as this field is not their cup of the tea.
Q.10 Where you preferably invest your money besides securities? 40 30 20 10 0 34 16 20 18

) und CA F / l B a D/ S utu F ( M nk In Ba n I

s nc e a /RD r u C s S In /N In PF P In

Inference: -Besides securities entire 60 respondents preferences to invest in the following one or more of the financial services: In Mutual Fund In Bank (FD/SB/CA) 16 In Insurance 20 34 In PPF/NSC/RDs 18

Q.11 Do you agree that to beat inflation and sustain in the Indian economy one has to invest his hardcore money in the high return generating scheme or plan where he can avail many benefits in a cost of one?

6% Yes No 94%
Inference: - it has been a group positive reply regarding if to sustain in the world of inflation one has to make investment which gives high return so that they can be able to meet their future requirements of their near ones with ear and comfort. People are now more inflation conscious and feeling that to beat the inflation one has to secure his future funds and to get potentially higher returns to sustain wealthy.

LIMITATIONS
The following are the limitations as were found during the project: a) People are not enough professionally sound to be the part of the organization in delivering quality service to customers. They are under aged and failed to deliver what the customer wants from them in making out a solution to the problems. b) There is a limitation faced by ICICI BANK that despite earning a good brand name in the baking sector era, still people hesitate to open their Demat Accounts on a private banking institution. Although this limitation is eradicating due to well promotion by the ICICI BANK. c) Lack of knowledge of company policies and procedures create a great mess to the personnel working therein which is the result of inadequate training and development to the working persons. d) There is an also a limitation that an individual has to wait for a fairly considerable time for his services of trading. e) If a file is declined then an individual cannot logged his same file for the further 6 months.

SWOT ANALYSIS
Strengths: 1. A Big brand name of ICICI Bank. 2. Reliable customer service, better communication modes making it to acquire huge customer base. 3. A private bank with the Largest satisfied customers in its quota. Weaknesses: 1. Delay in handling queries. 2. Often delay in opening of Demat accounts 3. Risk of losing customers due to cut throat competition by not providing quality services as expected by customers. Opportunities: 1. Demat Accounts can be captured more to the potential investors who generally trade via brokers ort local authorities and by making them aware with the fact. 2. Growing competition but slowly. Threat: 1. Enhancive competition with augmentation of new banks e.g. Centurion bnak of Punjab and by existing ones such as IDBI, HDFC, CITI Bank, SBI.

CONCLUSION

Training under a prestigious organization like ICICI BANK was more of a knowledge based experience where I came to understand and realize the working under corporate environment and with team efforts. I came to realize the application of my managerial studies and come to a conclusion that training is an essential curriculum of the managerial studies and one must go through for his clear understanding of the topics he/she undertook in his previous years of the management course. The basic objective of my training was to analyze the Procedure of sanctioning of Demat accounts services as conducted by ICICI bank and its services with respect to trading in securities via ICICI Direct.com and Dematerialization of accounts and what the customer of today perceive for our services. What significant was the name of the ICICI upon which people are now imposing their trust and confident and feeling secure in dealing with ICICI.

RECOMMENDATIONS
Following can be given as suggestions for the upliftment of the company future growth and successive track over other competitors: There should be a systematic way of documentation and dealing in the matter of opening of Demat accounts with customers. ICICI BANK should develop its staff to inculcate to solve grievances of customers as early as possible and therefore emphasis should be given to Training & Induction of employees and orientation towards coming scenario and industrial trends. There should be proper handling of customer grievances as well as his deposits and withdrawal requests should be met as prompt desired. A regular track on his performance in making the payment of installations by the customer as well as to facilitate in troubles due course of guidance and support so that he may not feel isolated in grief. A regular reminder must be send by the company to review his account performance to him.

QUESTIONNAIRE
Name: - Age: - Contact No.: Location:- .. Q.1 Are you aware with the term Equity Market and securities? a) Yes b) No Q.2 If yes, Do you deal in the market securities? a) Yes b) No Q.3 If yes, have you heard the name of ICICI BANK (ICICI Direct.com) and traded with it? a) Yes b) No Q.4 What perspective do you think regarding ICICI BANK, a leading Financial services organization? a) ___________________________________________________________ b) ___________________________________________________________ c) ___________________________________________________________

Q.5 How do you trade in the market: a) Via Broker , Name it____________________ b) Via agent c) Via ICICI BANK d) Via Other investment and securities firm Q.6 Are you aware with the term Dematerialization of accounts? a) Yes b) No Q.7 Have you opened your De-Mat account while trading with securities? a) Yes b) No Q.8 Do you wish to open De-Mat accounts with ICICI BANK Securities which takes care of your all-financial services to the maximum satisfaction of yours? a) Yes b) No Q.9 If you havent traded in your life, do you wish to learn and join the world of market securities and investment with risk free through ICICI BANK? a) Yes b) No Q.10 Where you preferably invest your money besides Equity Market a) In Mutual Fund

b) In Insurance c) In Bank (FD/SB/CA) d) In PPF/NSC/RDs

Q.11 Do you agree that to beat inflation and sustain in the Indian economy one has to invest his hardcore money in the high return generating scheme or plan where he can avail many benefits in a cost of one? a) Yes b) No Yours Valuable Suggestions 1. 2.. 3. 4. SHEETAL KUMAR JAIN ICICI BANK

BIBLIOGRAPHY
BOOKS 1. Kothari, C.R. Research Methodology & Management, 4th Edition, 05 2. Pillai R.S.N. & Bagavathi, Management Accounting, S.Chand & Company Limited, Eight Edition. 3. Kotler Philip, Marketing Manager, 5th Edition, 2006 MAGAZINES: a) Business World, ICICI Bank Trading Bullish2007, May b) ICICI Brochures MEDIA: a) The Economics times, Indian Banking on a rise, 2006, May REFERENCES WEBSITES: a) www.icicibank.com b) www.ibef.org c) www.ciionline.com d) www.sebi.org