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Ourcampaignwasconceivedofatatimethatsadlybroughttheissueofviolenceagainst women(VAW)totheattentionoftheentireworld.TheattackagainstMalalaYousafzaiand thebrutalgangrapeinIndiamadeittonewspaperandTVheadlinesalike.Thetimeisright, andthetimeisnowtoincreaseoureffortsandraiseourvoice. Thesmallpicturesof1BillionRisingeventsshowthepoweroforganizedaction. Thecampaigncolors black,red,purple aredisplayedthroughtheclothesthe participantswear. Anessentialelementthatweshoulduseinourowncampaignaswell.

AsanongovernmentalorganizationwiththeUN,ZontaInternationalhasalwaysworked closelywithitsvariousagencies.Infact,ourthreeZISVAWprojectsthisbienniumare managedbyUNWomen. Giventhisspecialrelationship,ZontalookedmorecloselyattheSayNOUNiTEcampaign whichwaslaunchedbyUNWomenin2009.Thatcampaigntitleandtheirproclamation thatthe25thofeverymonthbecalledOrangeDaytorecognizetheissueofviolence againstwomeninspiredtheZontaSaysNOCampaign.

ItwouldbegreatifpicturesfromtheentireZontaworldshowingorangeandblackandthe campaignlogoweresentfromyoutopr@zonta.org.Theuseofcolorsandlogo demonstratethatZontaisunitedbyacommongoal.Asmuchasweappreciateour diversity,ifwewanttobeperceivedaspowerfuladvocates,thisunityhastobeshown.

TheZSNlogoandthecampaignvisual,whichisthelogo+thecloseupoftheeyephoto+ thestrapline(orcampaignline),canbedownloadedfromthecampaignwebsite.Also availablefordownloadisthepdffileforZSNbookmarks.Thebookmarkslistour internationalserviceandZISVAWprojectsforthisbienniumalongwithabriefdescription ofthecampaignandaninvitationtojointheeffort. Asyoucreateyourmarketingandpublicitymaterials,rememberthatthelogoand templatesonlinearetobeusedascreated.Donotmodifythesedesignsasthatdilutes ourmessageandgoesagainstourgoalofestablishingabrand.Thisisthetimetoshowthe powerofoneZonta.Ifyoudohavequestionsregardingtheuseofthelogoorwishto requestthelogoorvisualinanotherfileformat,pleaseemailpr@zonta.org. Createpostersusingthevisualstopromoteyourinitiatives.Placetheminlibraries,police stations,etc. Showthebanners,distributebookmarksatyourevents.

Inadditiontobanners,posters,bookmarks,etc.otherimportantmarketingtoolsarethe orangepinsandwristbandsthatareavailableforpurchasethroughtheZontastore.You canfindalinkontheZSNwebsitefortheseitemsaswell. Thestrikingcolor,logo,andeaseofwear,makeapowerfulstatement. HavinghadtheopportunitytosellthepinsandbandsatthismonthsNorthAmerican InterDistrictMeetinginCanada,Icancertainlysaythattheresponsetothecampaignand tothemerchandisingitemshasbeenoverwhelming.Zontiansinattendanceboughtallof theinventorythatIbroughtandwerelookingformore.Manystatedthattheywouldbe givingthemtotheirclubmembers,districtconferenceattendees,Z/GoldenZstudents, guestspeakers,andparticipantsintheircommunityevents.

Weoftenreceivequestionsastowhatittakestoparticipateifaclubcannotplanabig event.Well,anyindividualorclubactionthatisbrandedbyourcampaignlogoispartofthe campaign.

ThispastApril,TheZCofTrentonMercer,NJD3USAorganizedits13thannualRapeand ViolenceEradicationWalkorRAVEforshort. Thiswalkdemonstratestwothings1.thedifferencethatwecanmakewhenwereachout tocommunityorganizationsandpolicedepartmentswithinourowncommunitiesand2. thetruthinthesaying,Ajourneyofathousandmilesbeginswithasinglestep. In2001,theclubsStatusofWomenServiceCommitteewantedtostartaZISVAWproject withintheircommunityofMercerCounty. ThecommitteeconsultedwithWomanspace,anonprofitwhichprovidescounselingand servicestovictimsofdomesticabuseandsexualassault.Aftermeetingwitha representativefromalocalpolicedepartment,theZontianswereinvitedtoattenda meetingofthenewlyformedDomesticViolenceVictimsResponseTeam.Thatteamof volunteers,whoaretrainedbymembersofWomanspace,meetwithvictimsafteran abusiveincidentinspeciallyequippedareasinlocalpolicestations. ProceedsfromthewalksupportWomanspace,theResponseTeam,andsince2004the SexualAssaultSupportServicesAdvocates. Inthelast7years,morethan$46,000UShavebeenraisedtosupportwomenandchildren victimsinMercerCounty.

TheZontaClubsofAlessandriaandCasaleMonferratoinItaly,District30,exhibited womensshoestorepresentvictimsofviolence.Thisactionhasalreadyinspiredanumber ofclubsinotherpartsoftheworld.InGermany,weknowofatleast15clubsthatare planningtomakeshoespartoftheirNovember/DecemberZontaSaysNOevent.

Aswelookatthispicture,theideatoprepareaflashmobcouldcrossourmind.Organizing aspectacular,funeventtoraiseawarenessofaseriousissue. IfwehadthetwoUNiTEbannersexchangedagainstZontaSaysNObanners,theaction documentedinthepictureabovewouldalreadybeaperfectexampleofwhatclubscould do.Wearingorangeandblackunderscoresandstrengthensthemessage. TheeventwasorganizedbyZandGoldenZClubsofSt.MichaelsCollegeofLagunainthe Philippines,District17.

IfyouhaveaZ/GoldenZclub,takethisopportunitytoinvolvethestudentsinacampaign activity.Allowthemtodeveloptheirleadershipskills.Askthestudentstoreachoutto theircampusnewspapersforeventcoverageaswell. Asyouractionsunfold,remembertokeepallofyourmembersinformedandinvolved. Reachouttocommunityleaders,politicians,themedia,etc.togetthewordoutthatyour clubandZontaInternationalareworkingtoendviolenceagainstwomen. Dontforgettoshareyourstorieswithyourgovernors.Postthemonyourwebsitesand socialmediapages.Sendthemtoyourdistrictwebmasters.And,inspireyoursister ZontiansaroundtheworldbyclickingontheZSNShareyourStorylinkonthatwebsiteto submityourstories.

Asyouworkwithlocalpoliticians,highrankingofficialsinyourcountry,CEOs/board membersofamajorcorporation,orhighprofileindividualsinyourcommunities,askthem foraquotewhichcouldbeusedinyourprintedmaterials. Sendthequotetopr@zonta.org andyoumayseeitlistedontheZSNwebsite.Soon,you willbeabletoreadquotesfromUNdignitariesinsupportofourZSNcampaignonthat website.