Using a Newswire to Distribute Your

Release
Find out which newswire service is ideal for your PR
objectives.
If you are looking to get your press release distributed to a large and/or targeted network
of media outlets, than using a wire service makes good business sense. Many reporters
subscribe to these services to get access to breaking news. Short of having your own
media list (built from experience, personal relationships, or via reporters who have
covered competitors in your market), a newswire is one of the best options for
distribution.

There are many wires available on the world wide web. Certainly one of the most
popular is PR Newswire which calls itself the largest news and information distribution
network. However, other distribution services are available for free such as PR Web.

To deliver the most effective results, it is recommended that you use a combination of
established sources as well as free distribution sites that may reach a different audience.
Keep in mind that many of the "Free" distribution sites offer enhanced services for a fee.
Sites like PR Web (one of the top 3 distribution sites on the Net) will only give you
adequate distribution if you pay around $30. However, this is much less expensive than a
formal service like PR Newswire with fees starting around $150.

PR Newswire Snapshot:

Effective
Sending your press release over the wire is the most effective way to get your news to the
media. All press releases distributed by PR Newswire are delivered directly into the
central editing computers at daily newspapers, newsweeklies, national news services (like
the AP, Dow Jones, Reuters), trade publications and broadcast newsrooms. Additionally,
all releases are archived in over 3,600 web sites, databases and online services (like
Yahoo!, MSN.com, and AOL.com) where they are accessible by millions, including
journalists, investors and general consumers. This is important to our members because
their press releases are accessible in the locations where the media go to get raw material
for their stories.

Credible
For 50 years, PR Newswire has been viewed by the media as a valuable source for
legitimate and accurate news. Distributing your news over PR Newswire can help smaller
companies gain credibility and visibility as their news is intermingled alongside releases
from major corporations.
High Visibility
Each day savvy consumers and investors turn to the Internet to gather information.
Search engines are becoming the most popular way to gather this information, in fact,
everyday there are approximately 550 million searches worldwide using 50 million
keywords. PR Newswire has the capability to optimize each release to make them most
attractive to the leading seach engines such as Google, Yahoo!, and Ask Jeeves, providing
a completely new level of visibility for press releases.

Saves Time and Money

Sending your release over the wire is less than the cost of postage. The standard news
release that runs about 400 words can be sent to all media in your state, plus trade
publications, and also distributed to more than 3,800 websites, online services and
databases for as little at $160. If targeting a national audience, you can send to more than
22,000 media points across the country for only $635. Additionally, as a member of PR
Newswire you will receive these benefits and many more:

• Access to the world's largest news and information distribution network

• Extraordinary Internet and trade media reach with every press release
• Dedicated media relations staff that cultivates an audience for members' news
• Complimentary monitoring and feedback to gauge success of communications
• A 24/7 customer support network
• Valuable member-only webzines and industry newsletters
• Consultation and guidance to maximize targeting efforts
• One-on-one Feature News counseling
• Sophisticated interactive news release technologies
• Unique opportunities to interact with members of the media
• Secure upload site for releases, images and other files at www.prndirect.com
• PR Web Snapshot

PR Web™ is the only service on the Internet that provides free global news distribution
services. There are other services that claim to provide free press release distribution. In
reality these "distribution services" do little more than post your news release on their
web site and in some cases spam your news to a handful of editors.

Successful global news distribution is a complex endeavor. Since 1997 we have invested
thousands of man hours in developing a state of the art distribution system. Each day we
email press releases to between 60,000 and 100,000 global contacts points including
journalists, analysts, freelance writers, media outlets and newsrooms. In addition to email
and FTP distributions PR Web™ operates a proprietary syndication network, XML feeds
and a network of robust media Web sites.

PR Web™ came online as a press release distribution system and has quickly grown into
one of the Internet's most popular press release Newswire services. Third party online
metrics show that PR Web™ is the second or third most popular press release wire
service.
PR Web™ is your wire service. We stand by our reputation as providing professional and
valuable service to all of our users. To this end, we are continually enhancing our features
and improving our tracking tools to meet your needs.

Here are a few reasons that you should consider using the services of PR Web™.

High Capacity
PR Web has unmatched network capacity. Our proprietary distribution servers are
designed and tested to deliver over 14 Million emails a day. To ensure maximum
deliverability and avoid spam filters we do not use multiple TO, CC or BCC addresses
when sending your press release. This is where our high capacity servers step in. Each
journalist receives a personalized email containing your press release based on their
unique profile.

Our servers deliver over 15 million press release views each month. These monthly press
release views are in addition to press releases which are distributed by email and third
party syndication networks.

Quality Assured Deliverability

Our media database is opt-in. This means that the contacts in our database have asked for
our press releases and provide valid and current email addresses. Even so, members of
the media move around. Therefore, we have staff devoted solely to ensuring proper
deliverability of your press release. Their job is to keep our undeliverable deliveries as
close to zero as possible.

As more organizations, including media outlets, employ spam filters to sort through the
mountains of email that arrives each day it is important to have experienced editors
working with you to advise you when you release contains keywords, phrases or content
that will trigger a filter and cause your release to be deleted before it reaches the media.
Our editorial staff reviews your release to make sure that your news item does not contain
keywords that will trigger spam filters.

Unmatched Search Engine Presence

We are heavily invested in search technologies. Search engine traffic plays a vital role in
the success of your news release. Journalists increasingly rely on major search engines
for their research. Consequently, every press release distributed through our network is
optimized for maximum organic search engine inclusion. Search engines can then crawl
naturally and efficiently to index your press release. Our exclusive technology and
unmatched infrastructure provides the best available search traffic directed to your news
items.

We are so confident of our service that PR Web™ is the only newswire service to
guarantee the inclusion of your press release in major search engines.

Yahoo Press Releases

We are the only wire service that has three different methods for getting your press
releases into the Yahoo News system. In addition to feeding press releases directly into
the Yahoo News search through our network feed, we have special agreements in place
that make it possible to inject your press release directly into the press releases section of
the Yahoo News site. Additionally, through our special relationship with PR Newswire™,
we have systems in place that can provide prominent placement for your release.

PR Web & PR Newswire Synergy

With the addition of PR Newswire to our distribution network you can now leverage the
best of the top two press release newswires. Each release sent out through PR Web
Newswire with the PR Newswire upgrade receives a free report showing exactly where
releases have been used online.

Blogs
Is your company blogged? Once thought of as a trend, participation in blogs is now
essential to your media relations. We have been leading the industry with our blogging
technology. The easiest way to make sure that your company is taking advantage of the
online buzz associated with online blogs is to distribute your press release with PR
Web™.

Syndicated Network News Feeds

We manage our own syndicated network news feeds and employ third party syndicates to
assist in distributing your news release.

Regardless of which service you use, be sure to research the newswire distribution
options via the Internet. You need to make sure that you are using the option that meets
your public relations objectives.

printable version
Press Release
Shell Companies In The Philippines Bags Five
Prestigious Anvil Awards
07/03/2008
Shell companies in the Philippines (SciP) bagged five prestigious awards in the 43rd
ANVIL Awards held recently at the Hotel Intercontinental in Makati City.

The Shell National Students Art Competition and Exhibition, an annual event that
supports young Filipino artists, won Awards of Excellence for the staging of its 40th year
under the Institutional & Corporate PR Programs and Tools of PR categories.

Likewise, the Health, Safety, and Environment (HSE) Report 2006 won an Award of
Excellence for Special Publication under the Tools of PR category. The HSE Report is an
annual account of Shell in the Philippines’ performance in the areas of health, safety, and
environment, which are vital components of the company’s business.

In addition to three Awards of Excellence, SciP also received two ANVIL Awards of
Merit under the Corporate Identity Program category for its “Touching Lives” Corporate
Building Campaign, and under the Institutional Program for the Youth category for its
Shell Art Interaction Program.

The “Touching Lives” campaign is a tri-media corporate branding campaign launched by

Shell to showcase true-to-life and inspiring stories derived from its four key programs,
“Gas Mo, Bukas Ko”, “Sanayan sa Kakayahang Agrikultural”, “Gawad Kalinga”, and the
“La Mesa Watershed Rehabilitation”. The Shell Art Interaction aims to fill in the dearth
of reference materials of leading mainstream Filipino artists and the lack of exposure of
Filipino fine arts students in the provinces to the works of renowned visual artists in the
country.

The much-coveted Anvil Awards, dubbed as the Oscars of Public Relations in the
Philippines, is given annually by the Public Relations Society of the Philippines (PRSP)
to outstanding public relations programs and tools that reflect and promote public
interest, good values and genuine service to the community and society.

Only 97 entries from over 200 entries submitted by 85 top corporations, organizations,
and government agencies won in this tightly contested and prestigious recognition.
Secretary Francisco T. Duque III of the Department of Health, who served as Chairman
of the Board of Jurors, led this year’s distinguished multi-sectoral jury.