KIRATIANA FREELON

312-890-2381 kiratiana@gmail.com PROFESSIONAL EXPERIENCE EUNIQUE ENTERPRISES, Chicago, Illinois 2009-Present Founder & Principal Eunique Enterprises is a boutique media company championing sports, travel and intercultural understanding through new and traditional media. As Principal, my primary duties include setting the company editorial strategy; planning and producing editorial content (including books, blogs, articles, speeches, etc.); developing unique partnerships with athletes, celebrities, and media outlets; speaking at digital conferences; covering key events for clients or as an independent reporter; managing company P&L and fundraising efforts. Recognized social media specialist with a Klout score of 63 and as an established influencer on Travel and Tourism, Olympics, and Digital Media. Served as an independent reporter for the 2012 London Olympic and Paralympic Games writing 25 articles in 11 days o Stellar coverage led to two appearances on the BBC World Have Our Say and a reporter role for the Kenya Daily Nation Newspaper, the largest daily newspaper in East Africa. Raised $6,000 in a successful Kickstarter campaign for the publication of the Travel Guide to Multicultural London. Assist director Harry Davis on long-term documentary project, Fast Dreams, in filming and business development. Film follows two female track and field athletes over course of five years. Selected as a 2011 SXSW Interactive Conference Presenter, 100% Viable, 1% Visible, Minority New Media Entrepreneurs Wrote and published a 260-page June 2010 comprehensive travel guide to Black Paris that was featured at the Alliance Franaise de Chicago, Minneapolis, and Milwaukee. Quoted in 2010 Harvard Business Review article, How Social Media is Changing Olympic Coverage Selected as a contributor for The Huffington Post, Loop21.com, Grio.com, and Careerbuilder.com

BURRELL COMMUNICATIONS Chicago, Illinois 2010 - 2011 Editor and Digital Content Manager Burrell Communications is a full service marketing communications company known for its leadership, solid strategic approaches, creative astuteness, and forward thinking. The agency is part of the Publicis Groupe, services a variety of Fortune 500 clients including P&G, McDonalds & Comcast. Served as the Editor & Content Manager for BlackAtlas.com, a multicultural website created by American Airlines. Primary duties included leading video production, developing marketing plans and conversation calendars, directing technical projects, managing social media presence, creating new ways to target and engage consumers online, and analyzing website and community performance through web and social media analytics, and source tracking tags. Introduced a social media content calendar that increased Klout score from 19 to 53, doubled Facebook likes organically, and quintupled Facebook community activity over 5 months Initiated outreach program with influential bloggers that resulted in 30 blog posts about the brand, resulting in more than 140,000 page views, and raised awareness among influential African-Americans Managed production of ten 5- to 7-minute videos featuring talent Nelson George, an influential author and journalist, in international destinations. To date, these videos remain sites most viewed with, on average a 100% higher viewership than other videos Developed first site marketing plan that included sweepstakes, contests, and strategic sponsorships with top bloggers in order to optimize website traffic, social media outreach and brand awareness Introduced new features to the site, including the ability to add a venue, Facebook open graph and likes. New features increased community engagement and interactions on site (comments, likes) by 500%

CHICAGO 2016, Chicago, Illinois 2006 - 2009 Manager, Education & Culture Program Non-profit organization that championed Chicagos bid for 2016 Olympic and Paralympic Games. Primary duties included developing, launching and managing large scale education and cultural initiatives, managing yearly budgets up to $350,000, leading a team of five people, and supporting the development of the Chicago 2016 website. Launched national Olympic Week Program sports and education program involving 350 schools, 230,000 students, and 15,000 teachers; Increased participation 10 times from previous year. Education initiatives show IOC that the bid was promoting the Olympic Values. Initiative heavily promoted in the final bid presentation. Established Chicago 2016 Star Reading program with the Chicago Public Library to increase reading and promote Olympic values; Program visited 30+ libraries and reached thousands of youth

Spearheaded the development of an Olympic/Paralympic curriculum for all students in Chicago; The program reached 950 schools and 500,000 students Supported the bids social media presence via Twitter, Flickr, YouTube, Facebook, and blogging for the Chicago 2016 corporate website

FRENCH MINISTRY OF EDUCATION, Paris, France 2005 - 2006 Bilingual English Teacher Selected by the French Embassy of Education for a year-long grant, teaching English in a French public middle school. Collaborated with faculty to design and implement English curriculum. Created and taught creative daily English lessons to three 25-student classes. Lessons included English vocabulary, grammar, conversation, and intensive writing exercises. Chaperoned 55 junior high school age students on trip to Portsmouth, England. HYDE PARK HERALD, Chicago, Illinois 2004 - 2005 Lead Reporter The Hyde Park Herald was founded in 1882 and is a weekly newspaper that serves the Hyde Park neighborhood of Chicago, Illinois. As a Lead Reporter, Kiratiana provided extensive coverage on controversial public school proposal to close failing schools and reopen facilities as smaller or charter schools. Responsibilities also included building and leveraging relationships with teachers, parents, principals, and top school administrators. Was also responsible for managing a junior reporter in daily responsibilities of researching, writing and editing duties. Newspaper earned general award of excellence from the Illinois Press Association in 2005. HONORS 2012, Top Blacks in Tech to Follow on Twitter BlackEnterprise.com 2012, Top Blacks in Travel to Follow on Twitter BlackEnterprise.com 2011, 11 Black Women Inspiring Us To Travel Clutchmagonline.com 2011, 28 Days of Diversity Series Socialwayne.com 2005, Finalist, Miller Urban Entrepreneurs Business Plan Competition, Chicago, IL EDUCATION HARVARD UNIVERSITY, Boston, MA, 1998 - 2002 B.A. in Economics, Minor in German Literature. Graduated Cum Laude. 2001 Study abroad at Ludwig Maxmillian Universitt in Munich Selected as participant in Harvard Student Agencies Business Leadership program. Deans list all semesters. Awarded 2002-2003 John Finley Post-Graduate Fellowship for international travel (pursued study and volunteer work in West Africa, South America, and Europe). Reporter at Harvard Crimson. Publications Director of Black Students Association. NORTHWESTERN UNIVERSITY NHSI JOURNALISM, Chicago, IL Summer 1997 Intensive five-week program on all aspects of journalism broadcast, print, and radio. Editor-in-Chief of final newspaper project. COLUMBIA PUBLISHING COURSE, New York, NY Summer 2002 Intensive six-week program on the editorial and business sides of publishing including book, magazine and digital media publishing. Editor-in-Chief of final magazine project a teen gossip magazine called Dirt. SKILLS Languages: French (Advanced), Portuguese (Intermediate), German (Elementary) SEO/Online Marketing: Facebook Ads, Google Adwords, Yahoo Ads, Google Analytics, Adsense Integration Web Design / Development: HTML, CSS, Wordpress PROFESSIONAL ORGANIZATIONS & VOLUNTEER WORK Secretary, Digital Journalism Task Force, National Association of Black Journalists Mentor, World Sport Chicago, Chicago Scholars Program Digital Director, Turner Memorial A.M.E. Church Member, Online News Association
Kiratiana Freelon, Page 2

PUBLISHING & CONTENT ADDENDUM SOCIAL MEDIA Twitter: @Kiratiana http://twitter.com/kiratiana Facebook: http://facebook.com/Kiratianatravels Instagram: http://followgram.me/kiratiana Linkedin: http://Linkedin.com/in/Kiratiana Youtube: http://youtube.com/kiratiana Storify: http://kiratiana.com/storify About Me: http://kiratiana.com

PUBLICATIONS Kiratianas Travel Guide to Multicultural London (October 2012) Kiratianas Travel Guide to Black Paris (June 2010) Black Guide to Life at Harvard (September 2002)

BLOGS Black Girl in Paris 2005-2009 Kiratiana Travels http://KiratianaTravels.com (2010-Present) Kiralympics http://kiralympics.tumblr.com (2012 Olympic and Paralympic Games)

PRESENTATIONS AND PANELS Black Public Relations Society National Convention 2012 Destination Global: How to Impact Audiences Around the World (October 2012) Alliance Francaise de Milwaukee - Black Paris (February 2012) Alliance Francaise de Minneapolis - Black Paris (February 2012) Blogalicious 2011 - Go Global, Taking Your Blog Around The World (October 2011) Black Public Relations Society National Convention 2011 (October 2011) Alliance Francaise de Chicago - Black Paris (February and April 2011) SXSW 2011 - 1% Visible, 100% Viable Minority New Media Entrepreneurs (March 2011)

Kiratiana Freelon, Page 3