ELLIOTT M. BROWN (415) 298-1012 elliott.brown@stanfordalumni.

org Summary: Content manager and editor who builds brands through the collaborative development and
implementation of communication and marketing strategies. Efficiently manages the production of SEO-friendly content from creative inception to maintenance in CMS. Previous experience as a practicing lawyer.

Walmart.com, Content Manager, Brisbane, CA

August 2009 Present

Direct content strategy for Walmart.coms Health, Baby, Electronics, and Sustainability portals. Drive growth of $200M business unit and build brand credibility by working with cross-functional team (marketing, merchandising, engineering, and social media teams) to develop and operate content platform. Create editorial calendars and oversee maintenance of CMS by one direct report and vendors. Lead the development of 24 condition-specific Wellness Shops, driving over $1M in incremental revenue, tripling natural search entries to content, and improving both conversion rates and SEO of our product catalog. Identify potential partnerships and rework site architecture to create over $10M in new advertising/sponsorship opportunities. Complement traditional marketing efforts by creating online landing pages for multi-channel campaigns, increasing conversion rates for some Pharmacy programs by as much as 33%. Identify efficiencies, negotiate contracts, and research content providers to reduce acquisition costs by 50%. Develop voice for Health portal, perform QA, and lead legal compliance efforts to deliver high-quality, low-risk content to core audience. Partner with social media team to plan integration of content and tools into Facebook campaigns. Own CMS, train new users, and partner with vendor to make improvements and develop new features.

Freelance Web Content Consultant, San Francisco, CA

October 2008 August 2009

Enhanced clients' web presence and marketing campaigns by collaborating closely with internal shareholders to produce compelling content. Clients included Mozilla, Stanford Hospital, law firms and financial advisors. Mozilla: Partnered with lead designer and marketing team to develop content for key strategic initiatives including launch of Firefox for Mobile, co-branded Google start page, and Firefox Community events. Stanford Hospital: Produced content for large scale website relaunch. Project scope included defining voice and tone for different clinics, interviewing department heads, and medical practice research. Law firm: Rewrote 60 attorney bios, practice area descriptions, and firm overview for use on website, proposals, and printed marketing collateral.

ChefsBest, Content Manager, San Francisco, CA

October 2007 September 2008

Managed the production of all site content, marketing copy, and collateral for food website targeted to moms. Oversaw freelancers and vendors, edited submissions, and coordinated integration of content with both design team and CMS. Worked directly with CEO and CIO on ongoing site strategy, including SEO. Oversaw the creation of over 1,000 pages of content from concept through CMS workflow. Built and managed team of 10 freelance writers and external vendors, both on and offshore. Developed SEO strategy that propelled key terms to top rankings using existing design; recommended design enhancements to facilitate further improvement. Formed strategic partnerships with content providers, saving company over $1M. Launched email marketing newsletter by guiding design, establishing approval process, and managing service provider. Developed and maintained style guides, editorial calendars, and instruction manuals to ensure consistent messaging and efficient processes both internally and among external vendors.

SeniorDiscounts.com, Contributing Editor

June 2005 October 2007

Identified and reworked brand identity and voice for content-driven website targeting baby boomers and senior citizens. Selected topics and composed direct marketing emails to sites 40K registered users, resulting in increased click through and conversion. Revised and rewrote all marketing and site copy to appeal to both consumers and potential corporate partners. Increased registered users by 50%. Wrote promotional jacket copy and edited printed discount guidebook10.5K copies in print. Collaborated with web developers to improve site SEO, page layout, and information hierarchy.

New York University, Instructor, New York, NY

January 2007 May 2007

Developed and implemented curriculum for undergraduate Intermediate Creative Writing course. Designed course reader, syllabus, and critique format specifically for the 15-student course. Planned and delivered 10 original lectures on the craft of fiction writing to inform and inspire students writing. Moderated weekly writing workshops. Provided edits, written critiques, and one-on-one counseling for multiple revisions of each students work. Received a 4.61 out of 5 cumulative rating on student evaluations.

EDUCATION:
New York University, New York, NY, Master of Fine Arts, Creative Writing, 2007 Goldwater Writing and Teaching Fellow, 2005-06 Stanford University, Stanford, CA, Bachelor of Arts, Urban Studies, 1997 Alfred Hettinger Scholarship, 1996-97

LEGAL EXPERIENCE: Law Office of Elliott Brown, Attorney, San Francisco, CA

January 2003 June 2005

Ran law practice representing estate planning clients and small businesses at the organizational stage. Consulted closely with clients to identify their needs and establish best practices for new businesses. Drafted partnership agreements, articles of incorporation, employment contracts, and trademark filings. Represented a range of clients including a biotech startup, bars and restaurants, a web design firm, a punk band, and a lavender farm.

Spolter, McDonald & Mannion, Contract Attorney, San Francisco, CA

Performed extensive research and writing related to estate planning.

October 2001 Nov. 2002

Reviewed firms 800 estate planning files for completeness. Reorganized and updated filing system. Corresponded with estate planning clients.

LEGAL EDUCATION:
University of San Francisco, San Francisco, CA, Juris Doctor, 2001 Cali Award for Excellence in Legal Research and Writing, Fall 1998

PUBLICATIONS:
1996 1/03 5/04 1/05 2005 Columnist, The Stanford Daily The Bus, S Seor Magazine Brutally Honest Personal Ads, Esquire My Start, 400 Words Music Columnist, The Outer Loop

INTERESTS:
Stanford sports, urban hikes, New Mexican green chile, records from Amoebas dollar bin

ELLIOTT M. BROWN

(415) 298-1012 elliott.brown@stanfordalumni.org GetBrownOnIt.com