INDUSTRIAL

TRAINING

REPORT ON

BRITANNIA

PRESENTED BY : PRIYANSHU SHARMA

INDUSTRIAL TRAINING

REPORT ON BRITANNIA

BRITANNIA
Est Healthy, Think Better

SUBMITTED ECE DEPTT.

TO:

Mr.

Ankaj Gupta LECT. IN

SUBMITTED BY: Priyanshu Sharma ROLL NO.12-LE-ECE-15 ECE, 5th SEM

ACKNOWLEDGEMENT

DECLARATION BY THE CANDIDATE I, PRIYANSHU SHARMA hereby declare that the project work entitled "PRODUCT MANUFACTURING PROCESS " is an authenticated work carried out by me at BRITANNIA PVT. LTD for the partial fulfillment of the award of the degree of Bachelor of Technology in Electronics & communication Engineering submitted at, Ganga Institute of Technology and Management, Kablana, Jhajjar, Haryana. This work has not been submitted for similar purpose anywhere else. Date: Place: PRIYANSHU SHARMA Roll no 12-LE-ECE-15 B.Tech ECE 5
th

Sem.

It affords us great pleasure our gratitude towards our esteemed &guide MR. KAMAL BHARDWAJ SR. ENGG.for giving us the opportunity to work on this project &helping us through -out with guidance &suggestions. Our special thanks to Mr. ANKAJ GUPTA (LECT OF ECE DEPARTMENT,) G.I.T.A.M, KABLANA, JHAJJAR for his patronage & blessing.

PRIYANSHU SHARMA Roll no 12-LEECE-15 B.Tech th ECE 5 Sem.

INTRODUCTION HISTORY

It is one of the premier food product company in India started its business in Calcutta (now Kolkata) with an initial investment of Rs. 295 as a small biscuit company in 1892 and has grown to a household name.

ADVERTISING CHANNELS

ADVERTISING CHANNELS

Press Advertisement.

Television Advertisement.

Radio Advertising.

SEGMENTATION
Biscuit market in India can be segmented as follows:

Glucose

Marie

>Snack

Digestive

Cream

Premium

Crackers

MARKET SEGMENTATION
Age Group - Different product for different age groups. e.g.. Tiger and Treat for kids , little hearts for youths and Good day for elder ones. Niche snacking segment- For those individually which are on the go, the company introduced small packs . Occasions- Britannia's subh kaamnayein is for special occasions like festival .

Tiger |

PRODUCT
y, banana, orange ,

Butterscotch, elaichi, strawber, etc.

Key competitors like ITC (sun feast) , surya foods (priyagold), Parle agro do not provide such wide range of flavored glucose biscuits.

Targeted basically on kids. Positioning is done for modern mothers who play an enabling role for their children to compete in today's world and thus want the best. Over the years, Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India, and transcending glucose biscuits.

LittleHearts

It is the only type of snack biscuit in the market. A wafer biscuit with sugar coating.

Little Hearts is targeted towards the growing youth segment.

A completely unique product, it was the first time biscuits were retailed in pouch packs like potato wafers.

Good Day

Britannia Good day started premium biscuits enriched with cashew , butter, badam pista, etc. (1986)

This rich biscuit enjoys a fan following of consumers across all ages. Good Day is amongst the fastest growing brands in Britannia's portfolio and is today the market

leader with almost 2/3 share of the market. The brand is synonymous with everyday treats that infuse happiness into people's daily lives.

Milk bikis

The only biscuits with milk flavored cream, makes it the most different product in front of its key competitors.

Milk bikis too is targeted towards kids who may dislike drinking milk, but they love Britannia Milk Bikis! Milk Bikis has been trusted by mothers as a source of growth energy of milk

and their loyalty to the brand has made it an integral part of their children's nutrition regimen.

Marie

The oldest brand of Britannia. The no.1 in its category.

 Targeted and positioned towards tea

time biscuit lovers.

This biscuit comes under snack biscuit. It was launched in 1993. It came with a flavor of Maska -Chaska as a difference. IT covers 1/3 of the market share.

Middle East

In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji Ramdas Group, one of the largest and the most respected business conglomerates in the Middle East.

It offers a wide spectrum of products under the brand Nutro, which is a leading biscuit brand in

the Middle East.

Sri Lanka

29th August 2008 goes down in the history of our company as the day, when Britannia started manufacturing and marketing its products in Sri Lanka.

Products manufactured in Sri Lanka include the most popular Milk Bikis, Milk Cream Smileys, Vita Marie Gold, Creams and Cookies.

PRICE
All the biscuit under Britannia has kept appropriate pricing. Every biscuit has economy packs to family packs.

This style covers every economic segments in the market.

PROMOTION
SALES-PROMOTION - e.g. Eat healthy ,Think better, Buy Britannia ,see cricket ,eat only Britannia Exchange 4 empty packs with a booklet , when Tiger was introduced in the market. Britannia supplied note books , scales pencils to children in the name of its new brand of cost . Britannia is providing small gifts in the Britannia treats pack.

PUBLIC RELATION+ DIRECT MARKETING

Buying biscuits means buying health nutrition and food , Britannia conducted by Qualitative and Quantitative research , surveying over 5000 consumers , how they perceived the brand .

PLACE
Communication Channel T .V ,
RADIO Distribution channel - Big Bazaar Retail shop They give first communication channel on advertisement, promotion . They spend huge amount own money over to distribution channel , they keep their product in front of customer, they compel to customer to purchase .

A Jtr Fbk E Stop On

QO.O

1. PLC - Introduction
Network 1 "\ NETWORK TITLE (single line) io.o Network

41

lecture note 9 PLC

1. PLC - Introduction1. PLC Introduction

Network 2 p"\ NETWORK TITLE (single line)
10.0 T32 I T N O S P T Box Lett Power Rail

lecture note 9 PLC42 lecture note 9 PLC

Based on Motion Type: Point-toPoint Based on Control Loops: Open loop Based on Power Supply: Electric Based on Positioning System Incremental

or or

Continuous path Closed loop

or

Hydraulic or Pneu

or

Absolute

Basic CNC Principles

Using a vertical mill machining center as an example, there are typically three linear axes of motion. Each is given an alphabetic designation or address. The machine table motion side to side is called

the "X" axis. Table movement in and out is the "Y" axis, while head movement up and down the column is the "Z" axis.

Basic CNC Principles Coordinates System

5 4- t J(-12) *(U) 2(' 2W 1' 1), V i l i 1 1 11 111 M l i 1 - 1 1 3(-2,75,-l,5)./ M 345 2-1 -5 -X r i \ i i i m -5 4-4 y -i (-3,-i 1) , 4(075,(4 -3) 1! , "" '(75,-3,51
1 3

rnui

..........' I X 1 2345

Absolute Coordinate System

-Y Incremental Coordinate Sy:

Basic CNC PrinciplesBasic CNC Principles

All computer controlled machines are able to accurately and repeatedly control motion in various directions. Each of these directions of motion is called an axis. Depending on the machine type there are commonly two to five axes. Additionally, a CNC axis may be either a linear axis in which movement is in a straight line, or a rotary axis with motion following a circular path.

Basic CNC Principles

If a rotary table is added to the machine table, then the fourth axis is designated the "b" axis.

How CNC Works

Controlled by G and M codes. These are number values and coordinates. Each number or code is assigned to a particular operation.

Typed in manually to CAD by machine operators.

G&M codes are automatically generated by the computer software.

Features of CNC Machinery

The tool or material moves. Tools can operate in 1-5 axes. Larger machines have a machine control unit (MCU) which manages operations.

Movement is controlled by a motors (actuators).

Feedback is provided by sensors (transducers)

Tool magazines are used to change tools automatically.

Tools
Most are made from
high speed steel (HSS), tungsten carbide or cei * Tools are designed to direct waste away from the material.

Some tools need coolant such as oil to protect the tool and work.

Tool Paths, Cutting and Plotting Motions

Tool paths describes the route the cutting tool takes. Motion can be described as point to point, straight cutting or contouring. Speeds are the rate at which the tool operates e.g. rpm. Feeds are the rate at which the cutting tool and work piece move in relation to each other. Feeds and speeds are determined by cutting depth, material and quality of finish needed. e.g. harder materials need slower feeds and speeds. Rouging cuts remove larger amounts of material than finishing cuts. Rapid traversing allows the tool or work piece to move rapidly when no machining is taking place.

Manual NC programming

Part program: A computer program to specify

Which tool should be loaded on the machine spindle;

What are the cutting conditions (speed, feed, coolant ON/OF

The start point and end point of a motion segment

how to move the tool with respect to the machine.

Standard Part programming language: RS 274-D (Gerber, GN-co(

History of CNC

The RS274-D is a word address format

Each line of program == 1 block Each block is composed of several instructions, or (words)

Sequence and format of words: N3 G2 X+1.4 Y+1.4 Z+1.4 I1.4 J1.4 K1.4 F3.2 S4 T4

1 sequence 1 feed tool

n o

destination coordinates to center of circle

ratspindle speed

preparatory function Other function