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ema_uk_he_brassingto_prinmark_3| Student Resources| Chapter 3: Consumer Behaviour| Multiple choice questions

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Chapter 3: Consumer Behaviour

Multiple choice questions

Try the following multiple choice questions to test your knowledge of this chapter. When you have finished, click on the 'Submit Answers for Grading' button to get your results.

1.

Which of the following is NOT part of group influence? Social class. Personality. Family.

2.

Problem recognition is part of: The decision process. The marketing mix. Personal influence.

3.

Post-purchase evaluation means: Feelings of disappointment following a purchase. Comparing the purchase outcome with previous expectations. Researching consumers who have previously bought the product.

4.

Routine problem-solving is: A regular session for considering problems. A regularly-experienced purchase situation. A problem which recurs frequently.

5.

A purchase situation which occurs infrequently, and which requires some research, is called: Routine problem-solving.

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ema_uk_he_brassingto_prinmark_3| Student Resources| Chapter 3: Consumer Behaviour| Multiple choice questions

Infrequent purchase situation. Limited problem-solving.

6.

Which of the following is NOT a component of personality? Family. Behaviours. Traits.

7.

Selective attention is a component of: Personality. Decision-making. Perception.

8.

Which of the following is NOT part of Maslow's Hierarchy of Needs? Customer needs. Safety needs. Esteem needs.

9.

Obtaining satisfaction through fulfilling one's potential is called: Perception. Self-actualisation. Esteem.

10 .

The component of attitude relating to beliefs and disbeliefs is called: Conative. Cognitive. Affective.

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ema_uk_he_brassingto_prinmark_3| Student Resources| Chapter 3: Consumer Behaviour| Multiple choice questions

11 .

The component of attitude relating to emotion is called: Conative. Affective. Cognitive.

12 .

A set of shared values, attitudes, beliefs, artefacts and other symbols is called: Reference group. Group influence. Culture.

13 .

A group one wants to join is called: Aspirant group. Reference group. Membership group.

14 .

Which of the following is NOT part of the family decision-making unit? Solitary survivor. Purchaser. Initiator.

15 .

A group which one does not want to join is called: A dissociative group. An aspirational group. A membership group.

16 .

Disappointment because the purchase did not match up to expectations is called: Consumerism. Post-purchase evaluation.

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ema_uk_he_brassingto_prinmark_3| Student Resources| Chapter 3: Consumer Behaviour| Multiple choice questions

Cognitive dissonance.

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