INTRODUCTION

Historical perspective The Virgin Group is one of the largest private companies in the United Kingdom, with an annual turnover Estimated at 3 billion a year by 2000. Virgin's most notable cases were Virgin Atlantic, All which had become a major force in the international aviation industry. However, the group spanned more than 200 companies in the financial services by the railways or entertainment megastores and soft drinks to cosmetics and condoms. Structure Virgin Group Structure were equally opaque was this the real financial situation of Virgin Group unclear. Because of its status as a private company, a complex group structure, and the nonavailability of the consolidated financial statements, it was difficult to find the exact figures of the Group's sales and corporate profits. The organization group is described as the 'keiretsu' loose structure of units linked by autonomous self-managed teams to household brand name. Branson philosophy is that if a company is if a company is at its best point, it would turn out to new form of business.

Culture An organizational culture that is synchronized with the Virgin brand, as well as the structural characteristics of Virgin is allowed to operate successfully in a wide range of industries. Significant is that the heart of promoting many of the aspects of culture that have internalized within the organization. Success and coordination Awarded by the culture of the strong influence of Virgin Richard Branson, founder of Virgin Group. Branson realizes the potential and importance while working for him.

STRATEGY CORPORATE STRATEGY : It is powerful, therefore, not surprising that people a select Carefully personen management recruited innovative pioneers in the Field, and to compete in their outline to confirm people. Also it was important for candidates to be bootable to share values and work effectively in team players. The author's view is that Sir Richard Branson image was done Managers in the service, in terms of personal characteristics and personality. The Virgin Group is a reason to diversify into many markets practicable, Top and further expand the brand name Virgin low price; What shape so as to reduce market access barriers static. I would never challenge the Virgin Group Venture. They would endeavor to supply superior quality products than any competitor in the market complacency. The main point is that the market is still required to enter the growth phase. BUSINESS STRATEGY : All Within the Virgin empire mentioned in the section Corporate Background sacrifice shortterm profits to the ship used for long-term growth and autonomous decision-floor method named managers are free to make decisions independently to the growth and size same ownership and Values manager would other Virgin group feel. FUNCTIONAL STRATEGY : All Businesses are strategically focused on the system Virgin Group empire "five pillars" THAT Sir Richard Branson to create desire. At the "heart of the heart or the Virgin to the five pillars of the strategy to develop business empire. Travel, leisure, mobile, entertainment, retail and personal finance".

PEST Analysis: Political Analysis Virgin, a leading branded venture capital organization and is one of the world's most recognized and respected brands. Designed in 1970 by Sir Richard Branson, the Virgin Group has gone on to very successful business growth in sectors from mobile telephony to transportation, travel, financial services, media, music and fitness. The mark is used in many countries around the world. They are companies in 30 different countries, it is the best country in the world with excellent quality of life, the healthiest economies all over the world have accepted the mark as a whole. However, May Virgin zinc beginning to extend its business to some other parts of the world, challenges in other political factors. Economic Analysis After the financial crisis in 2008-09, the global economy began to recover. People are now affordable with for eating better service. The main thing was Virgin diversify their business to minimize risk. What is the Virgin to look at their competitors in their market, outlines many better prices for the same service and Virgin strategize approaches to pricing outline their services and products. However, with the recovery of the world economy and the flourishing businesses in different countries, they share the global growth tomorrow with Virgin from other good brands. Social Analysis We know, buying behavior and consumer demand is driven primarily by cultural norms, the business in a foreign country with different cultures, lifestyle trends, customer attitudes and opinions "Product Selection challenge. The challenge is should the company focus on advertising, publicity, media and social factors that do not affect law changes. The brand image, business and technology of the role that social factors play an important role of the consumer to purchase the product and also the company must have a deep understanding of cultural differences and religious factors of the Consumer.

Technological Analysis The modern use of technology is very important in this business. The company should invest in research to not have potential development in mature technology innovation. This refers to the performance of the company's technology-legislation, access to technology, licensing and patents owned by the Company. Tis, however Virgin inserts elements in the development of new technologies to the world setup.

The Main Issues Facing the Virgin Group in the given case study: Virgin Atlantic: The airline industry like many other cyclical industries which has been proved to be dangerous by 2001, was completely dependent on the profits of Virgin Atlantic Virgin. Deregulation increased competition in the market. All in all, the most experienced typesetters losses. Virgin Rail: The main problem of the Virgin Group was the review of the Strategic Rail Authority in 2000, because it was the largest. Virgin Rail was named most rail operators "desire", and if that was not enough statistics: Virgin classified 23 and 24th of the 25 operators, was reason enough for Sir Richard Branson to feel going through pole his reputation. Slowly but surely respected Virgin brand name s was gradually broken away from the press. The Virgin Group because they have such great empire of 200 companies big publicity when things went well, but everything you need for a handful of companies in the state experienced the consequences of the inevitable, which is the case of the Virgin Atlantic and weak and publicity service as in the case of Virgin Rail to very disastrous consequences for other areas of the group. Such public confidence is not sensitive.

Recommendations: Become Less Diverse: Virgin should be less diverse. The name has to be diluted and brand pure approval mark. Lessons need for an analysis of the learning environment. The pubic area is sensitive to time and adapt business strategies. Virgin as workable parent company to add value to its operations by investing and developing real expertise. Trying to reduce risk with a knife that is sharp on both sides. On one hand, it is inevitable "low risk". On the other hand, sends a contradictory signal to consumers. How can Virgin be "daring" as is Sir Richard Branson added value process to reduce risk? That is a question we must work to eliminate. Change in Strategy: Virgin Group should change the independent and joint policy for short term profits on a number of activities depending on the importance and attracts capital 'separated' incomes policy can lose

important to save Virgin Atlantic low during this time. Funds can be given back to the short-term risks as the busy season comes. The idea is not limited to a policy of philosophy. Philosophies and policies should be such that the strategy can change with time and environment.

Porters five forces Existing competitive rivalry from suppliers Virgin today is big business to some extent global economic and rapid development in recent years. Virgin on the basis of the market to keep up, but looking to expand its base in various markets. Basically what was sometimes the industry and Virgo as the industry live up to their standards. They have a wide range of products and services on the market boom and a low-cost strategy and always try to make a difference with their products to create. Thus, the growth of the Virgin in competition with other companies, but trying to open new opportunities in the industry. Threat of new market entrants In the telecommunications industry, travel and other workers should be trained and try to keep pace with current market conditions. As for the Virgin itself well in more than 30 different countries and expectations expand into other markets to be a threat to the existing form for market makers. However, the expertise of the experts and skilled and experienced workers Virgin do not worry about potential new entrants. Bargaining power of Buyers Bargaining power has the ability to influence the setting of prices. Should carefully review the Virgin of their products on the market, taking into account the cost factor. Prices vary by product and taking into account the Virgin competitors strategy should always be the difference in their products, to the satisfaction of the customers are going JIT planning and bite their business in the market have. Caused by the bargaining power of buyers will not be much the Virgin reason. Power of suppliers To some extent, there is a large international company with Virgin to grow rapidly during the year. Regarding the most important suppliers is that the Virgin brand and reputation as a brand met their standards. Virgin that their companies in 30 different countries, always geographical coverage in Asia, Europe, Australia, North America and Africa to meet the expectations of their suppliers to meet to ensure that they are every bit the satisfaction . Virgin has a relationship with customers by providing them with good service and to maintain the quality of the services and products they provide. So, the power supplier has no impact on Virgin anyway.

Threat of substitute products Today, with the development of science and technology in publicity and advertising of certain skills in order to compete with the telecommunications industry. From today's younger generations have moved as fast pace with technology and always want things beyond expectation. Due to tough competition before the Virgin, although they market these products and publications to the best of the end user expect more and more from them. Virgin should investigate and develop suitable technology to customers where they can match the expectations of their customers.

SWOT Opportunities Firm's strengths, resources and capabilities that can be used as a basis for developing a competitive advantage. Because Virgin diversified line of businesses are more likely to improve. By expanding their existing business to various other countries of the marketing strategies that are relatively easy to Virgin for their customers happy and achieve their goals. As a result, Virgin exclusive access to high-quality natural resources which in turn will help with the development of favorable access to its distribution and also help them to have a good reputation for their existing customers and keep new customers. The external environmental analysis may reveal certain new opportunities for profit and growth. These opportunities can be to the Virgin, on the advent of new and improved technology that can help them strengthen their reputation by their competitors. There may be changes or loose in the area of legislation and regulations that allow Virgin to grow further in the global market much easier and smooth. There can be visibility of international trade barriers would greatly benefit them. All these can lead to Virgin to compete with other industries as a result of their experience competitive advantage.

Threats The absence of certain strengths may be considered as a weakness. Virgo will be a global company that companies in different countries have access to the best natural resources and the biggest threat is the lack of resources. The other thing is that their access to distribution channels Virgin reputation to maintain customers by delivering their products using the JIT schedule, if not then this will have a bad reputation in among customers which threaten the Virgin create attend. In some cases, it may be a weakness of strength downside. Virgin company producing a large amount. While this capacity may be considered as the number of competitors is not strength, it can also be considered a weakness if the large investment in manufacturing capacity to prevent Virgin rapid response to the strategic environment. Changes in the external environment can also represent threats to the company. Virgin with the fact that the taste of clients keep changing evaluating and they must act to maintain reputation in the market and not a serious threat to industry types. However, Virgin has set up a protection plan weaknesses to avoid making the company highly susceptible to external threats.

Conclusion While Virgin is great and not an old company in the telecom industry and travel, Virgo by analyzing the different external factors, we came to the conclusion that the Virgin as a company has many diversified products themselves growing rapidly in the industry. With the implementation of the different ideas, different products and services and also change their strategies and adapt to external market factors, Virgin to develop a competitive advantage or just an advantage over their competitors. However, in the coming years as more investments pouring into emerging markets with different ideas and strategies Virgin prepares for a strong grip on the current and future markets.

Justification It is clear that the Virgin Group is a successful international organization. The success of a particular product of a scene leader Richard Branson on the organizational culture and structure. While many of the practices that are considered unconventional, it is clear that they are effective. The basic theme of the culture of the organization is to encourage innovation, aggressiveness and team orientation. The through higher disclosure aspect of the Virgin and value-added products. On the organizational structure, Branson believes that the Virgin Group is characterized by a small business. He believes in building strong relationships with employees, allowing them to express themselves. As a result of the fundamental values and beliefs Branson structure, enabling high, independence high and low forms of bureaucracy shows. A recent penetration of the Canadian market Virgin mobile example of the company's innovative and result-oriented capabilities. The successful created organizational Virgin and the structure expansion brewed business success. Like a Virgin continues to work this way, and be aware of the problems with the expansion slow rise in the ranks of some of the most influential companies and sovereign.