Executive Summary (student sample 2)

Today's educational system is becoming increasingly competitive for both students and institutions. Students must learn as much as they can, and learn it effectively. It is a school's job to give information to students in the most effective way possible. As the years go by, the educational system will become even more competitive, and the need for effective teaching methods will increase. The key to effective teaching is students who are alert and attentive. That is why we have introduced the Class Room Throne, a unique chair that has the potential to become a very effective classroom tool. Few classroom desks available today provide maximum comfort and assist in learning. In fact, the majority of students find their desks an uncomfortable workplace. Cramping, very little work space, and falling asleep in class all seem to be frequent problems for students. The Class Room Throne is the solution to these problems along with many others. Our product is a desk designed with comfort and learning in mind. The desk is attractive looking and provides a student with a more enjoyable sitting and working experience in the classroom. We have made very simple and effective improvements to traditional desks that no other designer has implemented before, including a reclining chair with adjustable height, an increased desk space for writing and reading, and a footrest for added comfort. The result is a desk that provides many advantages over ordinary desks on the market and still has a competitive price. Our implementation plan for producing the Class Room Throne is both cost effective and efficient. We will purchase our materials -- steel, plastic, wood, and other synthetics -- from wholesale companies in bulk, build our own prototype, and thoroughly test our prototype before starting mass assembly. We estimate our startup time, completion of the first successful prototype, to be approximately two months. Our qualified team has expertise in both electrical and mechanical engineering, which will ensure successful product development. As educational institutions become more competitive, and are required to increase their standards, we believe the Class Room Throne will become a very popular choice for a classroom desk. We strongly believe this will prove to be a very worthwhile and profitable investment in the future of education.

Executive Summary (student sample 1)

Surfing is one of today's fastest growing sports. The surf industry is fairly new and has great potential for growth. It has long been a dream of many surfers to combine the two past times of surfing and listening to their favorite music, and our product,The Surfer Speaker , makes that dream a reality. Today over 400,000 surfboards are sold world wide per year, and the industry is estimated to yield over 4 billion dollars per year. [Pitta, 2003] The largest population, of the estimated 2.4 million surfers, are males between the ages of 15 and 25, who also happen to be the largest consumers of music technologies. According to our surveys, it was found that 92% of the surfers surveyed were interested in The Surfer Speaker . The idea of combining technology with surfing is not a new one. In 2004 Intel created a prototype of a computer built into a surfboard. Another similar product is the South Australian Shark Shield which wards off sharks using a pulsing electric field embedded in the surfboard. These two products, which have a limited market audience, show a growing trend for mixing technology with surfing. The Surfer Speaker, which fits into any surfboard, provides a way to play music through an iPod. The iPod, which is strapped to the user's arm, uses iTrip technology to send a wireless signal to an internal FM receiver, which then transmits the sound through the speaker. In addition, a solar panel also located

on the surfboard uses sunlight to recharge the battery in the speaker component. This makes the system completely self-sufficient; in other words, not dependent on an adapter to recharge. Surfers are individualists, and we at Surfer Innovations Inc . have embraced that quality by offering design options to our consumers. Our engineers have designed the perfect speaker component placements to maximize maneuverability and speed based on the type of surfboard being modified. We have optimal placement designs for longboards, shortboards, and body boards. A variety of different color speaker faces and solar panels are also available to our customers, because every surfboard is as individual as its owner and his or her choice of music. Our implementation plan will be carried out in two parts: prepare for manufacturing, and marketing and selling the product. In preparation for manufacturing we plan to hire cheap labor and train them to customize any surfboard, and purchase wholesale components in bulk to cut down on costs. In marketing and selling the product we plan to hire knowledgeable salespeople. To promote our product we will sponsor young surfers, team up with companies selling complimentary products, and involve the company in surfing community events such as competitions. The total estimated cost for the installation and fabrication of The Surfer Speaker is $79.50 - $95.50, not including markup. The Surfer Speaker is the newest surfboard modification in a growing market eager for inventive new products and upgrades. We at Surfer Innovations Inc. believe that The Surfer Speaker will create a new wave of surfers who enjoy listening to music while surfing. With our proposal we offer you the chance to join an industry with a strong trend of growth.

Executive Summary This report provides an analysis and subject matter evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, methods of analysis horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data Findings analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness Conclusions

require further investigation and remedial action by management.Recommendations discussed include: improving the average collection period for accounts receivable improving/increasing inventory turnover reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail i.e. monthly details not known results are based on past performances not present

Recommendations (note that conclusions and recommendations can be bulleted)

Limitations of the report.

Excerpt from Woodward-Kron, R. (1997) Writing in Commerce: a guide to assist Commerce students with assignment writing, (Revised edition), Centre for the Advancement of Teaching and Learning, The University of Newcastle.

This is a GOOD example of an executive summary from a marketing report.

This report was commissioned to examine why the sales volume of Choice Chocolate has dropped over the past two years since its peak in 1998 and to recommend ways of increasing the volume. The research draws attention to the fact that in 1998, the market share of Choice Chocolate was 37%. The shares of their key competitors such as Venus and Bradbury were 22% and 18% respectively. The size of the chocolate market then was $36 million. Over the Terms of reference Statement of problem/ topic

Formal language appropriate to report writing Key findings summarised

next two years, although Choice Chocolate retained its market share the volume of sales in the whole market decreased to $29 million. Further investigations reveal that this market shrinkage coincided with an increase in health awareness amongst consumers who regard the milk and sugar ingredients in chocolate as negative;moreover, since the second half of 1999, an increasing number of rival health candies had appeared on the market. These claimed to offer the consumers a healthy alternative. These factors appear to be the major causes of the decreased sales volume of Choice Chocolate. Slim Choice is the latest chocolate range put forward by the R & D Department of Choice Chocolate. The report evaluates this range and concludes that it would be an ideal candidate to meet the challenge presented by the market and could satisfy the new consumer demand since it uses significantly reduced milk and sugar ingredients and is endorsed by renowned health experts. According to 97% of the 2000 subjects tested recently, it also retains the same flavour as the original range. It is recommended: that Choice Chocolate take immediate measures to launch and promote Slim Choice alongside its existing product range; that Slim Choice adopt a fresh and healthy image; that part of the launch campaign contains product endorsement statements by renowned health experts; that Slim Choice be available in health food shops as well as in

Problem solution summarised

Recommendations summarised

traditional chocolate retail outlets