Last Updated

Term
3

School Year 2 0 1 2 1 3

De La Salle University Manila RVR College of Business

Decision Sciences and Innovation Department

COURSE SYLLABUS
COURSE SYLLABUS OPERATIONS MANAGEMENT : MSC 525M Prerequisite Prerequisite to Type of Course Faculty Term/Time/Room Course Description : : : : : MANAGEMENT SCIENCE: CORE COURSE TRISTAN H. MACAPANPAN Term 3 SY 2012-13; M; 1800-2115 :

MSC525M covers the scope and responsibilities of the operations management or valuecreating function: planning, organizing and assembling of resources as well as the directing and controlling of operations and activities in both the manufacturing and service organizations. The course involves a discussion of strategic, operational, and tactical decisions in OM and introduces the student to trends and recent development in this field. An online Learning Management System, MOODLE will be a complementary medium of course materials, class interaction and submission of deliverables.

Objectives/Values :
MSC525M is designed to enable students to appreciate the importance of managing the processes involved in converting and allocating resources in an organization and to relate the significance of the OM function with the other functional areas of business. The methodologies to be employed in the course also aim to introduce students to the common OM related problems, concerns and trends; and to develop among the students the managerial ability of problem solving and decision making in the light of various alternatives available subject to ethical and social responsibility considerations. In addition, the course aims to develop in the student an appreciation of the use of quantitative models in the solution of complex OM problems.

COURSE CONTENT AND SCHEDULE

SESSION 1 Jan 14 Introduction to Operations Management The Operations Management Framework Topic Readings / Assignments / Guide Questions Administrative matters Chapter 1 of Textbook PowerPoint Lecture: View PowerPoint presentation: 1. Introduction to Operations Management Guide Question: 1. What is the critical role-played by operations management in Deliverables

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS corporate strategy? Individual Activity: 1. Discuss your expectations of the course in class. 2. View the video clips on Class discussion operations management in the Course materials. Post your thoughts on the folders in Discussion Moodle. 2 Jan 21 Operations Strategy and Decision Making The Role OM in Corporate Strategy Chapter 1 & 2 of Textbook PowerPoint Lecture View PowerPoint presentations: 02. Operations Strategy. Reading No. 1 Operations-based Strategy, by Robert H. Hayes and Davis M. Upton, California Management Review, 40(4), pp. 8-25. Reading No. 2 Time The Next Source of Competitive Advantage by George Stalk, Jr. Harvard Business Review, pp. 41-51, JulyAugust 1998. Guide Questions: 1. What is the critical role-played by operations management in corporate strategy? 2. What are the benefits as well as the trade-offs in emphasizing operations management? 3. How would you compare the operations strategy formulation process in manufacturing vs. non-manufacturing (service) setting? Individual Activity: Go to the Operations Strategy Folder in Course Materials. Analyze how Whirlpool has used its Operations Strategy to be competitive in its markets. Relate your analysis to Reading No. 1a. Post your analysis in the appropriate Forum folder in Moodle.
Other activities: View the video clips on operations

Case analysis.

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS
strategy in the Course materials.

Post your thoughts on the folders in Moodle.

Discussion

Jan 28 Product and Service Design

Chapter 5 of Textbook PowerPoint Lecture View presentation 3. Product Design 03a. Product Innovation Process Guide Questions: 1. What are the important issues in product development? 2. What differentiates product development for goods and for services? Assignment: Develop an innovative or an improved product or service design. Determine process and technology to be used. Identify also the critical factors to ensure its manufacturability or operationalization. (Deadline: Session 8). Groups will present their report orally during Session 8 & 9. The formal report Assignment will be uploaded to the appropriate Assignment Folder.
Other activities: View the video clips on product design the Course materials.

Post your thoughts on the folders in Moodle.

Discussion

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS

Feb 04 Process Design and Selection

Chapter 7 of Textbook PowerPoint Lecture View presentation 04. Process Design and Selection Guide Questions: 1. How is the choice of process related to the product life cycle? 2. What are the key considerations in process and technology selection? 3. How does product type, product volume impact on the process choice? 4. How do you fit process choice into the firms competitive and operations strategy? Case Discussion: Goodyear/Pirelli Read the Case and visit the Goodyear and Pirelli websites. There are additional materials in Course Materials. Analyze and discuss the differences between the two tire-making processes and why each firm chose their processes. Post your analysis in the appropriate Forum folder in Moodle. React to the discussions of your classmates. . Case Discussion
Other activities: View the video clips on process design in the Course materials.

Post your thoughts on the folders in Moodle.

Discusssion

Feb 11 NO CLASS Facilities Planning 1. Location Planning 2. Layout 3. Capacity Planning

Chapters S7, 8, & 9 of Textbook PowerPoint Lecture: 05.Facility Planning Guide Questions: 1. How are the location decision for service operations and manufacturing operations similar and how are they different? 2. How relevant are the quantitative techniques on location analysis to actual business decisionmaking? 3. Consider your company. Is it ideally located? What factors

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS should influence the location decision of your company? 4. How are the location decision for service operations and manufacturing operations similar and how are they different? 5. How does a service layout affect perception of the service? 6. Why is capacity planning strategically important? Assignment: Review the current location and layout of any of the following (Canteen, bank, supermarket, printing press, etc.). Develop feasible improvement proposals. (Deadline: Session 9). Groups will present their report orally during Session 9. The formal report will be uploaded to the appropriate Assignment Folder. Assignment Optional activities:
View the video clips on facility planning in the Course materials.

Post your thoughts on the folders in Moodle. Discussion 6 Feb 18 Human Resources in Operations Management Chapter 10 of Textbook PowerPoint Lecture View presentation on Job Design in 05. Facility Planning Reading No. 3 Empowering Service Employees, by David E. Bowen and Edward E. Lawler III, Sloan Management Review, Summer 1995, pp. 73-84. (Downloadable from the Moodle site). Guide Questions: 1. Why might practicing managers and industrial engineers be skeptical about job enrichment and socio technical approaches to job design? On the other hand, why might behaviorists be skeptical also about Tayloristic

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS techniques of management? 2. How would you characterize your companys job design strategy? Why is it that strategy? What should its ideal strategy be? Individual Activity/Assignment: Discuss and react to Reading No. 3 Submit your reaction paper to the Assignment folder in Moodle.
Optional activities: View the video clips on human resource management in the Course materials.

Reaction Paper

Post your thoughts on the folders in Moodle. 7 Feb 25 HOLIDAY Quality Management

Discussion

Chapters 6 & S6 of Textbook PowerPoint Lecture View presentation 06. Quality Management. Guide Questions: 1. What are the critical factors to be considered in implementing a TQM Program under the Philippine setting? 2. Can TQM be applied in government offices? 3. What are the necessary cultural and organizational structures needed to be able to effect TQM? Reading No. 4: Stop Depending on Inspection by Darin Craig, Quality Progress, July 2004, 39-44. Reading No. 5: The Future of Quality: Customer Value by A.V. Feigenbaum & D.S. Feigenbaum, Quality Progress, Nov. 2004, 24-29. Individual Activity/Assignment: 1. Discuss and react to Guide Question #2 above. Post in Assignments. 2. Go to the Quality Management

Reaction Paper

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS Case. Analyze and discuss the Ritz Carlton Case. Post your analysis in the appropriate Forum folder in Moodle. Be prepared to discuss with your classmates your ideas
Optional activities: View the video clips on quality management in the Course materials.

Case Discussion

Post your thoughts on the folders in Moodle. 8 Mar 04 Group Reports Project Management Group Reports on Product Design Chap 3 of Textbook Project Management PowerPoint Lecture View presentation 16. Project Management Reading No. 6: Why Good Projects Fail Anyway by Nadim Matta & Ronald Ashkenas, Harvard Business Review, Sept. 2003, 109-114. Reading No. 7: Why Bad Projects Are Hard to Kill by Isabelle Royer, Harvard Business Review, Feb. 2003, 48-56. Guide Question: 1. What are some examples of projects that you know? Avoid discussing those taken up in the lecture. 2. Discuss the duties and responsibilities of a project manager. How critical is the project manager to the success of a project? Individual Activity/Assignment: Select an everyday project you are familiar with like a class project, preparing a meal, repairing your car, etc. Develop a work breakdown schedule (WBS) for it. Discuss how having the WBS can help you. Submit an activity paper to the Assignment folder in

Discussion

Assignment

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS Moodle.

Optional activities: View the video clips on project management in the Course materials.

Post your thoughts on the folders in Moodle. 9 Mar 11 Group Reports Online: Supply Chain Management

Discussion

Group Reports on Facility Planning Chapters 11 &S11 of Textbook PowerPoint Lecture View presentation 07. Supply Chain Management. Reading No. 8 The Eight Essential Supply Chain Management Processes by Douglas M. Lambert, Supply Chain Management Review, September 2004, pp. 18-26. Guide Questions: 1. What organizational, structural, technological and cultural changes need to be done for an effective logistics system? 2. What barriers need to be overcome for a logistics system to be effective in the Philippines? Individual Activity/Assignment: Reading No. 9: ENVIRONMENTAL EXCELLENCE: The New Supply Chain Edge. By: Fiksel, Joseph; Lambert, Douglas M.; Artman, Les B.; Harris, John A.; Share, Hugh M.. Supply Chain Management Review, Jul/Aug2004, Vol. 8 Issue 5, p50-57. Comment and react to the ideas presented therein. Post your reactions in the Assignment folder in Moodle. Case Discussion: Analyze and discuss the case, Dells Supply Chain and the Impact of E-Commerce (p.445 of 8th ed.) or Dells Value Chain (p. 458 of 9th ed.) Be prepared to discuss with your classmates your ideas. Post your

Assignment

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS analysis in the appropriate Forum folder in Moodle. Optional activities:
View the video clips on supply chain management in the Course materials.

Case Discussion

Post your thoughts on the folders in Moodle. 10 Mar 18 Production Planning & Control 1. Aggregate Planning 2. Scheduling Chapter 13 & 15 of Textbook PowerPoint Lecture View presentation 08. Aggregate Production Planning Chapter 14 of textbook PowerPoint Lecture View presentation 09. Scheduling Guide Questions: 1. Critique the aggregate production planning strategies and determine applicability under Philippine manufacturing conditions? 2. Would these strategies also be applicable for service organizations? 3. How do scheduling activities differ for projects, mass production, and process operations? 4. What factors make scheduling difficult? Individual Activity/Assignment: Go to page 603 of the 8th edition/632 of the 9th ed.. Discuss with your classmates the Ethical Dilemma posed therein. Optional activities:
View the video clips on scheduling in the Course materials.

Discussion

Class Discussion

Post your thoughts on the folders in Moodle. 11 Mar 25 Inventory Management Chapter 12 & 14of textbook PowerPoint Lecture View presentation 10. Independent Demand Inventory Management.

Discussion

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS 11. Materials Requirements Planning. Guide Questions: 1. What are the strengths and limitations of the different inventory models? What is most applicable in the Philippines? 2. Under what conditions would MRP I and MRP II be effectively implemented under Philippine setting? Discussion

Individual Activity/Assignment: Case Discussion: Analyze and discuss Ikons Attempt at MRP (p. 570 of 8th ed., p. 595 of 9th ed.) Be prepared to discuss with your classmates your ideas. You may wish to discuss your thoughts in the appropriate Forum. Optional activities:
View the video clips on inventory management and materials requirements planning in the Course materials.

Case discussion

Post your thoughts on the folders in Moodle. 12 Apr 01 Just-in-Time Systems/ Lean Production Integration Reading No. 10 The production performance benefits from JIT implementation by Rosemary R. Fullerton and Cheryl S. McWatters, Journal of Operations Management 19 (2001) pp. 81-96. Guide Question Under what conditions would JIT be effectively implemented under Philippine setting? Individual Activity/Assignment: Case Discussion: Analyze and discuss Chapter 16 of textbook PowerPoint Lecture View presentation 12 Just-in-Time Systems. (Note that the JIT Pull Simulation is animated and automatically advances).

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS Mutual Insurance Company of Iowa (p. 634 of 8th ed., p. 662 of 9th ed.) Post your analysis in the appropriate Forum folder in Moodle. Be prepared to discuss with your classmates your ideas. Optional activities:
View the video clips on JIT in the Course materials.

Case Discussion

Post your thoughts on the folders in Moodle. 13 To be Determined FIELD TRIP Guide Question: Evaluate the facility visited using the various concepts and techniques learned in the course. 1. Does it observe the best practices in Operations Management? 2. How can it improve? In what areas? Submit a reaction paper in appropriate assignment Folder. Post any thoughts in Moodle. 14 Apr 15 Final Examination Final Examination is take-home. Upload your answers to the Final Examination to the appropriate Assignment Folder. Upload your Term Paper to the appropriate Assignment Folder. the

Discussion

Reaction Paper Discussion

Final Examination Paper Term Paper

LEARNING APPROACHES

This course will involve the use of powerpoint slide lectures, class discussions, and case discussions done face-to-face or online (via MOODLE) in the delivery of knowledge to the student on various topics in OM as applied in manufacturing and non-manufacturing (service) sectors. Online interaction in the form of asynchronous discussions between the student and the professor and between the students themselves will be used to complement and enhance face-to-face sessions. All submissions will be done on a paperless basis. This will allow the students to maximize their learning opportunities. Submissions will be done through the appropriate Assignment folders in the MOODLE Learning Management System. I. FINAL EXAM (30%)

COURSE

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS
REQUIREMENTS / POLICIES

1. There will be one long exam (FINAL EXAM), which will seek to determine the students attainment of the course objectives. 2. The exam will be a take-home and will be submitted in the Final Examination folder in Moodle. 3. Please observe the deadline. No make-up examination will be given. A grade of 60 will automatically be given for non-submission. II. DELIVERABLES (45%) Throughout the course, there are expected deliverables from the student in the form of participation in discussions on topics that will be assigned by the professor, reaction papers (lengthier formal submissions), assignments such as Simulation Exercises, group reports and term papers. These are spelled out for each session and students are expected to comply on time. These are to be submitted as instructed. For time-limited assignments, late submission will be penalized by 5 points per day of delay. Details of each deliverable are as follows: A. DISCUSSIONS (15%) Discussions of major topics and cases will be the main medium for class interaction. Students are expected to participate in the discussions called for by the instructor. Assessment of the quality of a students contributions in the discussions is based on the Discussions Rubric attached to this Syllabus. Student activity is monitored and results of monitoring will form the basis for grading. B. INDIVIDUAL CASE ANALYSES. REACTION PAPERS, ASSIGNMENTS and GROUP REPORTS (30%) Group reports, individual case analyses, i ndividual reaction papers, and exercises should be posted in the appropriate folders provided in Moodle. Assessment will be based on the attached Rubric. III. TERM PAPER (15%) The class will be divided into groups and each group is required to submit a term paper on any topic on Operations Management. The paper could involve any of the following: Industry Survey of P/OM Practices in either the Manufacturing or Service Sector. An Operations Audit of a Manufacturing or Service Organization. An Evaluation of the Adoption/Application of Specific Quantitative Technique Applied in the Manufacturing or Service Setting. A Feasibility Study on the Production of an Innovative or Improved Product or Service. Students may consult the professor via email. The term paper is to be submitted one week after the last class session. The document must be posted in the folder in Moodle. IV. CLASS PARTICIPATION and ATTENDANCE (10%) This portion includes the students participation in discussions, and attendance (including use of the MOODLE) in other related activities that may be organized for the class.

COURSE REQUIREMENTS /POLICIES

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS

BASIS IN EVALUATING STUDENT PERFORMANCE

Final Exam Discussions Case Analyses, Assignments & Reaction Papers Term Paper Class Participation / Attendance GRADE EQUIVALENTS 98 100 95 97 92 94 89 91 85 88 Below 85

30% 15% 30% 15% 10% 4.0 3.5 3.0 2.5 2.0 1.5

TEXTBOOK and REFERENCES

TEXTBOOK:

Heizer, Jay and Render, Barry, Operations Management, Latest Edition (Prentice-Hall). (The text is available in bookstores in a Philippine reprint
edition titled Principles of Operations Management.) REFERENCES: 1. Tristan H. Macapanpan, MSC 525M COURSE MATERIALS: Soft copy of

other course materials (Powerpoint lectures, cases, readings, and videos) and hard copies of some readings
2. Barry Render & Jay Heizer, Operations Management, 9th edition, 2008(PrenticeHall). Available in local reprint as General Principles in Operations Management. 3. Richard B. Chase, Nicholas J. Aquilano, and F. Robert Jacobs, Operations Management for Compettitive Advantage, 11th edition, 2006 (McGraw_Hill). 4. Other Production / Operations Management books found at the Library. 5. Readings. 6. Internet Resources.

Last Updated

Term
3

School Year 2 0 1 2 1 3

De La Salle University Manila RVR College of Business

Decision Sciences and Innovation Department

COURSE SYLLABUS
The paper will be evaluated on the basis of the criteria, their weights and rating k eys in the table below.

Discussion Performance Guide

Performance Level

Pts

Behavior / Performance
Critical contribution: Asks provocative questions that extend discussion beyond the discussion topic/assigned readings and/or makes insightful, critical (evaluative) comments. Contributes new information and/or insights and identifies the source. Respectfully responds to others comments in a thoughtful manner that tends to promote better understanding and insight into different perspectives. Exhibits good insights into and/or understanding of the discussion topic/assigned readings. Regularly responds to classmates comments. Comments extend beyond Average but less than Superior. Informational: Asks points of information, issues of clarification related to the discussion topic/assigned readings. Reiterates materials in the readings. Responds to all the discussion questions. Joins discussion, but comment or question does not expand class understanding of the issues/assigned readings. Present but does not contribute. Did not attend discussion.

Superior

100

Good

90

Average

80

Below average

70

Present Absent

60 50

Adapted from Rich Slatta, Class Discussion Rubric and Ben Teehankee, Online Discussion Performance Guide. THMacapanpan 13September 2006

De La Salle University-Manila
Decision Sciences and Innovation Department College of Business

COURSE SYLLABUS

PAPER EVALUATION RUBRIC The paper will be evaluated on the basis of the criteria, their weights and rating keys in the table below.
CRITERIA / WEIGHTS UNDERSTANDING 15% Superior understanding of subject matter Mature understanding Commonplace understanding Partial / limited understanding

Rating Key 100 - 98 97 95 94 92

FOCUS 30% Focused, purposeful & reflects insight Focused on topic and includes related ideas Focused on topic and includes few, if any, loosely related ideas Focused but may contain ideas that are loosely connected to the topic Addresses topic but loses focus due to inclusion of extraneous ideas Addresses topic in very superficial way

ORGANIZATION 20% Powerfully organized Logical progression of ideas Transitional devices strengthen organization Lacks logical progression of ideas

SUPPORT 25% Elaborate examples Specific details Support is loosely developed and lacks specificity Development of support is uneven

CONVENTIONS 10% Few errors; sentence structure and word choice is varied Some variations in sentence structure and word choice Occasional errors including word choices General conventions are used

91 89

85 88

Includes a beginning, middle, and end, but these elements are brief Has organizational pattern but lacks closure or completeness Has unclear organizational pattern No organizational pattern

Some misunderstanding

Development of support is erratic and nonspecific Little, if any, development of the supporting ideas; support consists of generalizations Erroneous support or examples No support

Some errors in basic conventions but common words are spelled correctly Many errors in basic conventions but common words are spelled correctly; Blatant errors in conventions including misspelling of common words Obvious unfamiliarity with English.

84 80

Obvious misunderstanding

75 - 79

Tries to address topic

Confusion with another subject matter No understanding at all

Below 75

Does not address topic 13September 2006

THMacapanpan