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Global Elevator & Escalator Market Report --------------------------------------------------------------2013

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Executive Summary
The unquenchable thirst of human race for discovery, innovation and development has paved the way for unprecedented growth in the elevator and escalator (E&E) industry worldwide. The very E&E market is among those industries which have heavily capitalized on account of rapid technological evolution. Elevator is a type of vertical transport equipment that efficiently moves people or goods between floors or levels of a building, vessel or any other structure. The major product segments of elevators include: Gearless; Geared hydraulic elevators; and Machine-roomless (MRL). On the other hand, Escalator is a moving staircase or a conveyor transport device for carrying people between floors of a building. Globally, the E&E market revenue structure is divided in 3 segments viz. New Elevator, Service, and Others. This report discuses the global E&E market, covering the segments including revenue structure, installed bases and new installations. Also, regional markets of China; Japan & Korea; EMEA; Rest of Asia Pacific; North America; and Latin America are discussed in detail. The report elicits the various market dynamics including the industry trends, growth drivers and challenges. The key factors which are poised to drive the E&E industry growth include the rapidly expanding architectural/construction activities; ageing population; increasing urbanization and urban residents number; and improving economic scenario. On the competition front, the global E&E industry is fiercely contentious with numerous international and domestic players vying for the market share. The elevator and escalator manufacturers are becoming more and more conscious about meliorating and enhancing their product offerings in terms of energy efficiency and maintenance cost in order to utilize the growth opportunities present in the market. The leading industry players include OTIS, KONE, Schindler and ThyssenKrupp. The global E&E competitive landscape, Chinas market contention along with the profiles of chief manufacturers is included herein. By combining SPSS Inc.s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Elevator is a type of vertical transport equipment that efficiently moves people or goods between floors or levels of a building, vessel or any other structure. ..
Global Elevator Market Revenue Structure

Globally, the E&E market revenue structure is divided into 3 segments viz. New Elevator, Service, and Others. Out of these three, revenues from the services segment claimed the highest share as it contributed about%. New Elevators segment is the other key contributor with ..% share The global market for E&E new installations was valued at US$.........billion in 2007, which increased at a CAGR of ..% to reach US$............ billion in 2011. Globally, the E&E installed base kept growing at a reasonable pace as the volume reached . million units in 2012 from million units in 2009. In y-o-y terms, the increase marked over 2011 volume was .million units or % approximately. The CAGR recorded over the 3 year period cited was.%.

New Elevator

Service

Others
Global E&E Installed Base (2009-2012)

Global E&E New Installation Revenues (2007-2013)

US$ Billion

Million Units

2009 2007 2008 2009 2010 2011 2012 2013

2010

2011

2012

Escalator is a moving staircase or a conveyor transport device for carrying people between floors of a building
E&E Installed Base - Regional Share (2012) In terms of installed bases, as of 2012, EMEA reined the market with % share followed by China with ..% Share. North America, herein, accounted for a modest share of%. The global E&E new installation market rebounding by . thousands units in 2010 as compared to 2009 volume. In the year 2012, the market touched the mark of thousand units, thereby observing a growth of ..thousand units or approximately % in comparison with the volume of . thousand units recorded in 2011. As of 2012, in the terms of regional share, China was at the helm with a towering 65% share while EMEA claimed a modest 17% share in the same. The American region did not observe much new installations in E&E market, thus held miniscule share of 3% only.

EMEA Japan and Korea North America

China Rest of Asia Pacific Latin America

Global E&E New Installations by Unit (2007-2012)

E&E New Installation - Regional Share (2012)

000 units

China

EMEA Latin America

Japan and Korea North America

2007

2008

2009

2010

2011

2012

Rest Asia Pacific

The worldwide E&E market is highly correlated with the global economy. Any improvement in the world economy is certain to affect the performance of the global E&E market.
E&E New Installation in EMEA (2009-2012) E&E new installation in EMEA recorded a steep fall of .thousand units, coming down to .. thousand units in 2010, as compared to .thousand units in 2009. In 2012, the market resumed moving on the growth trajectory, restoring better than previous volumes by reaching ..thousand units. In terms of new installation, China marked a noteworthy increase of ..thousand units or .% in 2012 as compared to the previous year. The market has been growing at an unprecedented annually compounded rate of.% over the period cited. The new installations in Japan and Korea moved in a parabolic form over the period cited, i.e. continuously declining from 2009, .thousand units, till 2011, .. thousand units. But the market picked up slightly, reaching .thousand units in 2012.

000 Units

2009

2010

2011

2012

E&E New Installation in China (2009-2012)

E&E New Installation in Japan and Korea (2009-2012)

Million Tonnes

000 Units

2009

2010

2011

2012

2009

2010

2011

2012

In Chinas elevator market, OTIS and Mitsubishi were the leading players with closely comparable share of ..% and % respectively..
Global Elevators Market Share by Company (CY2012) Global E&E New Installations Market Forecast (2012A-2015E)

OTIS ThyssenKrupp

Schindler Hitachi

KONE Mitsubishi Electric 2012A 2013E 2014E 2015E

Toshiba
Others

Fujitec

Hyundai

On the global scale, the E&E market is highly competitive with a handful of players reining the market. Companies like ThyssenKrupp Elevators compete with focused companies such as Schindler and Kone as well as other elevator and escalator companies which are part of larger conglomerates, such as United Technologies, Hitachi, Mitsubishi Electric or Toshiba.

In the year 2012, the company at the helm was OTIS with ..% share followed by Schindler and KONE with % and .% share respectively. Standing at the .. position was ThyssenKrupp with ..% market share.
Given the growth factors like increasing world population; urban population getting more denser; growing number of aged people requiring improved movement mediums; increased construction spending; and ameliorating world economy among others, the global market for new installations of the escalators and elevators is anticipated to grow at a compound annual growth rate of ..% during the 3 year period spanning from 2012 to 2015. In terms of volume, the market stood at 670 thousand units in 2012, which is estimated to reach thousand units by 2015. This growth in the E&E new installations is also attributable to the increasing need for lifestyle convenience due to growing urbanization worldwide.

Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa

000 Units

Table of Contents
1. Elevators and Escalators: Overview 1.1 Elevator and Escalator (E&E) Industry 1.1.1 Life Cycle 1.1.2 Supply Chain 1.1.3 Value Chain 2. E&E Market Structure 2.1 Global E&E Market -Market Value -Installed Base -New Installations -Regional Breakdown 2.2 Regional E&E Markets 2.2.1 EMEA -Installed Base -New Installations

List of Charts & Tables

List of Charts Life Cycle of the E&E Market Equipments Supply Chain Analysis Value Chain Analysis Global Elevator Market Revenue Structure Global E&E New Installation Revenues (2007-2013) Global E&E Installed Base (2009-2012) E&E Installed Base Regional Share (2012) Global E&E New Installations by Unit (2007-2012) E&E New Installation Regional Share (2012) Chinas E&E Market Product Structure (2012) E&E Installed Base in China (2009-2012) E&E New Installation in China (2009-2012) E&E Installed Base in Japan and Korea (2009-2012) E&E New Installation in Japan and Korea (2009-2012) E&E Installed Base in EMEA (2009-2012) E&E New Installation in EMEA (2009-2012) E&E Installed Base in Rest of Asia Pacific (2009-2012) E&E New Installation in Rest of Asia Pacific (2009-2012) E&E Installed Base in North America (2009-2012) E&E New Installation in North America (2009-2012) E&E Installed Base in Latin America (2009-2012) E&E New Installation in Latin America (2009-2012) Asian Zone E&E New Installation Trend (2013E and 2015E) New Installation Trend in Asia (2013E and 2015E) Chinas New Equipment Market (2011 and 2012) Global Construction Spending (2002-2012E) Global Construction Spending by Countries (2011) US Construction Spending (2000-2015) US Residential Construction Spending (2000-2015) US Non-Residential Construction Spending (2000-2015) Global GDP (2005-2012) Global Urban Population (2007-2012) Global Ageing Population, +65 Years (2007-2012) Global Elevators Market Share by Company (CY2012) Chinas Elevator Market Share (2012E)

2.2.2 China -Installed Base -New Installations

2.2.3 Japan & Korea -Installed Base -New Installations 2.2.4 Rest of Asia Pacific -Installed Base -New Installations 2.2.5 North America -Installed Base -New Installations

2.2.6 Latin America -Installed Base -New Installations 3. Market Dynamics 3.1 Industry Trends and Developments 3.1.1Expanding New Installation Trend 3.1.2 Product Development 3.2 Growth Drivers 3.2.1 Growing E&E Industry in China 3.2.2 Expanding Architectural/Construction Industry 3.2.3 Meliorating Global Economy 3.2.4 Increasing Urban Population 3.2.5 Growing Ageing Population (+65 Years) 3.3 Challenges 3.3.1 Safety and Environmental Concerns 3.3.2 Saturated E&E Market of Developed Countries 4. Competitive Landscape -Competitive Overview -Market Share 5. Company Profiles 5.1 United Technologies Corporation

List of Charts
Elevator Business as % of Group Operating Profit (2012) UTCs Revenue Share by Business Segments (2012) UTCs Revenues and Net Income (2009-2012) Schindlers Revenues by Geographic Segments (2012) Schindlers Revenues and Net Profit (2009-2012) KONEs Revenue Share by Business Segment (2012) KONEs Revenues and Net Income (2009-2012) ThyssenKrupps Revenue Share by Business Segments (2011/12) ThyssenKrupps Revenues and Net Income (2008/09-2011/12) ThyssenKrupps Environment Protection Expenditure (2012) Global E&E New Installations Market Forecast (2012A-2015E) List of Tables Major Elevator Projects Under Construction in China (2013-2015) Dependent & Independent Variables (20072012) Correlation Matrix Model Summary Coefficient of Determination Regression Coefficients Output

5.1.1 Business Description 5.1.2 Financial Overview 5.1.3 Business Strategies -Focus on Research & Development -Inclination towards Energy efficiency

5.2 Schindler Holding Ltd 5.2.1 Business Overview 5.2.2 Financial Overview 5.2.3 Business Strategies -Focus on Innovation -Attractive Product Portfolio

5.3 KONE Corp 5.3.1 Business Overview 5.3.2 Financial Overview 5.3.3 Business Strategies -R&D Activity -Environment-Caring Outlook 5.4 ThyssenKrupp Group 5.4.1 Business Overview 5.4.2 Financial Overview 5.4.3 Business Strategies -Environmental Concern -Focus on Sustainable Growth

6. Market Outlook
6.1 Market Forecast 6.2 Forecast Methodology 6.2.1 Dependent and Independent Variables 6.2.2 Correlation Analysis 6.2.3 Regression Analysis

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