Q1.

Please rate the following employer branding attributes on a 5 point Likert like scale where 1 = 'Not at all Important', 2 = 'Slightly Important', 3 = 'Important', 4 = 'Very Important' and 5 = 'Of Utmost Importance'. Your rating will depend on the level of importance given by you to each one of the undermentioned attributes while choosing an organisation to work with.
Employer Branding Attribute Job Profile Career Development Compensation and Benefits Rewards and Recognition Work Environment Career Communictaion 5 4 5 5 4 4 Your Rating (Between 1 to 5)

Q2. In the Tables that follow, rate each retailer (mentioned retail vertical-wise), on your perception of the retailers' attractiveness to begin a career with them, across the given attributes, on a 5 point Likert like scale where 1 = 'Very Negative', 2 = 'Slightly Negative', 3 = 'Average', 4 = 'Slightly Positive' and 5 = 'Very Positive'. In case you are NOT sure about or have NOT heard of a specific retailer, please mark all the mentioned attributes as '0' (Zero).
Table 1. Sr. Department Job Career Compensation Rewards Work No. Stores (Multi Profile Development and Benefits and EnvironBrand Recognition ment Outlets) 1. 2. 3. 4. 5. 6. 7. Globus Lifestyle Pantaloons Shoppers Stop Westside Reliance Trends Central 3 4 4 5 5 4 3 2 4 4 5 4 4 4 3 4 4 5 5 4 3 3 3 4 5 4 3 3 3 3 4 5 4 3 4 Career Communication 3 3 4 5 4 3 3

Table 2. Sr. Apparel Job Career Compensation Rewards Work No. Retail (Single Profile Development and Benefits and EnvironBrand Recognition ment Outlets) 1. United Colours of Benetton Arrow Levi's Marks and Spencer Wills Lifestyle Park Avenue ZARA Pepe 5 5 5 5 5 Career Communication 5

2. 3. 4. 5. 6. 7. 8. 9.

5 4 2

4 3 3 3 3 3 4 4 3 5 5

5 3 3 3 4 3 4 4 2 4 5

5 3 2 3 4 3 4 4 2 4 5

5 4 2 3 3 3 4 5 3 4 4

4 3 3 3 3 3 4 4 3 4 4

Peter England 3 3 3 4 5 3 4 4

10. Celio 11. GAP 12. Tommy Hilfiger

Sr. Food and No. Grocery 1. 2. 3. 4. 5. 6. 7. 8. 9. Big Bazaar D - Mart Easyday Hypercity Food Bazaar More Hyper Nature's Basket Reliance Fresh Spencer's

Table 3. Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 2 1 2 1 1 1 1 1 1 1 1 2 1 3 1 1 1 1 1 1 1 1 2 1 3 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 1 1 1 1

Career Communication 2 1 2 1 1 1 1 1 1 1 1

10. Star India Bazaar 11. Max Retail

Table 4. Sr. Quick Job Career Compensation Rewards Work No. Service Profile Development and Benefits and EnvironRestaurants Recognition ment 1. 2. 3. 4. 5. 6. 7. 8. 9. Haldiram Pizza Hut Barista Cafe Coffee Day Starbucks McDonalds Dominos Nirula's Subway 1 3 3 2 4 2 2 1 4 4 2 4 1 2 1 3 4 2 3 2 2 1 3 4 2 3 1 1 2 1 3 4 2 4 2 2 1 4 3 2 4 1 1 2 1 3 3 2 4 2 2 1 4 3 2 4 1 1 2 1 3 3 2 4 2 2 1 3 3 2 3 1 1 2 Career Communication 1 3 3 2 3 2 2 1 3 3 2 3 1 1 2

10. KFC 11. Spaghetti Kitchen 12. Copper Chimney 13. Baskin Robbins 14. Gelato Italiano

15. Costa Coffee 2

Table 5. Sr. Online No. Retailers 1. 2. 3. 4. 5. 6. 7. Flipkart Amazon ebay Jabong Babyoye Myntra Infybeam Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 4 5 5 3 1 1 1 3 4 5 3 1 1 1 4 5 5 3 1 1 1 4 5 5 3 1 1 1 4 4 5 3 1 1 1 Career Communication 3 4 5 3 1 1 1

8. 9.

Rediff Snapdeal

2 2

1 2 1 3 3 4

2 2 1 3 4 4

1 2 1 3 4 4

1 2 1 3 3 4

1 2 1 3 3 4

10. Ferns n Petals 1 11. Bookmyshow 3 12. Makemytrip 13. Yatra 4 5

Table 6. Sr. Jewellery No. 1. 2. 3. 4. 5. 6. 7. 8. Gitanjali Tanishq Reliance Jewels Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 3 4 3 3 4 4 3 2 1 3 2 3 4 3 3 2 1 3 2 Table 7. Sr. Entertainm- Job Career Compensation Rewards Work No. ent and Profile Development and Benefits and EnvironGaming Recognition ment 1. 2. 3. 4. 5. 6. 7. 8. 9. Big Cinemas 3 Cinemax PVR Fame Cinemas INOX Satyam Cineplexes The Games Shop Time Zone 4 3 4 4 2 1 1 4 3 3 4 4 4 2 1 1 3 3 3 4 4 4 2 1 1 4 4 3 4 4 4 2 1 1 4 3 3 4 4 4 2 1 1 Career Communication 4 3 3 4 4 4 2 1 1 3 4 3 3 2 1 3 2 3 4 4 3 2 1 3 2 Career Communication 3 4 3 3 2 1 3 2

Tribhovandas 3 Bhimji Zaveri Kirtilals Joyalukkas Kalyan Jewellers 2 1 3

Malabar Gold 2

Fun Republic 4

10. Game4U

Table 8. Sr. Leisure No. 1. 2. 3. 4. 5. 6. 7. Crossword Bookstores Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 3 3 2 1 3 2 2 2 3 2 1 4 2 2 2 3 2 1 4 2 2 2 3 2 1 2 2 2 2 Career Communication 3 2 1 3 2 2 2

Landmark 2 (Tata Group) Music World 1 Archies Hamleys Planet M Decathlon 4 2 2 2

Table 9. Sr. Pharmacy No. 1. 2. 3. 4. 5. Apollo Pharmacy Himalaya Healthcare Medplus Religare Wellness Guardian Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 4 1 2 3 2 4 1 3 2 2 3 1 2 2 2 Table 10. Sr. Consumer No. Electronics 1. 2. 3. Croma eZone Jumbo Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Career Communication 1 1 1 3 1 3 2 2 3 1 3 2 2 Career Communication 3 1 3 2 2

Electronics 4. 5. 6. 7. 8. Next Retail Reliance Digital Vijay Sales The Mobile Store Univercel 2 2 2 2 1 2 2 2 2 1 2 2 2 2 1 Table 11. Sr. Home and No. Interiors 1. 2. 3. 4. @Home Home Stop Home Town Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 2 2 2 3 1 2 1 3 1 3 1 2 1 2 2 2 1 2 1 3 1 3 1 2 1 2 1 3 1 Career Communication 2 1 2 1 2 1 2 2 2 2 1 2 2 2 2 1 2 2 2 2 1

Home Centre 1

15. Godrej Interio 6. Evok

Q3. In the Table that follows, rate each retail vertical, on your perception of the retail verticals' attractiveness to begin your career with them, across the given attributes, on a 5 point Likert like scale where 1 = 'Very Negative', 2 = 'Slightly Negative', 3 = 'Average', 4 = 'Slightly Positive' and 5 = 'Very Positive'. In case you are NOT sure about or have NOT heard of a specific retail vertical, please mark all the mentioned attributes as '0' (Zero).
Table 12. Sr. Retail No. Verticals 1. Job Career Compensation Rewards Work Profile Development and Benefits and EnvironRecognition ment 3 2 3 2 Career Communication 2

Department 3 Stores (Multi Brand Outlets) Apparel 2 Retail (Single Brand Outlets) Food and Grocery 2

2.

3. 4.

2 2

2 3

2 3

2 2

2 2

Food Service 3

5. 6. 7. 8. 9.

Online Retail 3 Jewellery 2 Entertainment 3 and Gaming Leisure Pharmacy 2 2 2 2

4 2 3 3 2 3 2

3 2 3 2 2 2 1

4 2 3 2 2 2 2

4 2 3 2 2 2 1

4 2 3 2 2 2 1

10. Consumer Electronics 11. Home and Interiors

Q4. Please answer the following questions by selecting the best option as per your opinion: (a). I recommend retailing as a good sector to work with.
(i). Never (ii). Rarely (iii). Sometimes (iv). Often (v). Always (b). Considering everything, retailing is a good sector to work in. (i). Strongly disgree (ii). Disagree (iii). Neither disagree nor agree (iv). Agree (v). Strongly agree (c). Retail is a satisfying sector to work with. (i). Strongly disgree (ii). Disagree (iii). Neither disagree nor agree (iv). Agree (v). Strongly agree

Q5. Please answer the following questions by filling up the relevant bubble:
(a). Stage in Post Graduate Programme: (b). Annual Household Income: Less than INR 1,00,000 INR 1,00,001 to INR 2,50,000 INR 2,50,001 to INR 5,00,000 INR 5,00,001 to INR 7,50,000 INR 7,50,001 and more Year 1 Year 2

(c). Region where your MBA / PGDM University / Institute is located in the country: East West North South