Polytechnic University of the Philippines Santa Rosa Campus SY: 2012-2013

EmarrQ.inc
INDUSTRIAL PARK

We Serve. We Care. We excel

Prepared by: Group 1 Baylon, Christelle Aiah Dayo, Airish Mae Hongria, Quinie Anne Karunungan, Michaela Yangco, Mechell Alvarez, Roy De Vera, Randy BBA MM 3-1

EmarrQ.i nc
PARK We Serve.We Care.We Excel
Excellence.Motivation.Accessible.Reliable.Responsible.Quali ty

INDUSTRIAL

Company Name: EmarrQ.inc Category: Industrial Park Location: Balibago, Santa Rosa, Laguna,

Contact details: Tel: (+63) (02) 405 6020 Fax: (+63) (02) 405 6031 Email us at: iemarrqinc@ymail.co m

Visit our website: http://emarrq.weebly. com

Copyright2012 by EmarrQ.inc Industrial Park

We Serve. We Care. We Excel

Company Profile ..4 Logo ...............4 Vision, Mission, and Goal.............. ........4 Featured Locators ...5 Offerings Infrastructure/Facilities/Services .6

Contents

Marketing Strategies Segmentation. .. 8 Targeting ...8 Differentiation .9

 Positioning 9 Innovation ........9 Marketing tools Product .11 Place ..11 Promotion ..13 Price .14 Marketing Plan Executive summary .18 Situation Analysis ...18 SWOT Analysis ..19 Marketing organization ...21 Marketing Control .22

We Serve. We Care. We Excel

Company Profile
The Philippines strategic location at the Lion City of South makes EmarrQ.inc an ideal industrial estate for high technology and export-oriented industries. Established in 2000, an approximately 30 hectares land area, open for manufacturing light weight to medium industries , we aim to be the preferred investment community by providing excellent customer service support systems and facilities where industries can operate in a safe and healthy environment.

THE LOGO The logo represents our company and as you can see it has a gear-like structure in almost of the whole part, it represent our 24/7 non-stop service to our investors, and at the center is man symbolizing success over other industrial competitor in the background.

VISION

To be the leading company that offers a competitive industrial park by providing our market a 100% customer satisfaction MISSION To offer our customers good value, 100% convenience, and 100% excellence GOAL To produce excellent service in order to become one of the highest sales achiever among Asian companies within 20 years
We Serve. We Care. We Excel

FEATURED LOCATORS

New Rockford Manufacturing Corporation Business Type: Industrial Services and Equipment

New Rockford Manufacturing Corp. is one of the leading manufacturer and supplier of automotive and motorcycle parts in the Philippines such as OEM, exhaust system and high performance mufflers for Nissan motor Philippines, Isuzu, Kawasaki, Honda cars Philippines. It was established in 1958. Since then, it has steadily grown into a professional organization supplying

exhaust systems to the world's leading automobile manufacturer. Manufacturer of mufflers and exhaust system and metal stamping parts.

Megacool Manufacturing, Inc. Business Type: Plastic Manufacturing Company

Megacool Manufacturing, Inc. is an integrated

plastic manufacturing company. The machines which are utilized in the manufacturing process are all fully automated, computer-controlled and requires minimum human intervention thereby ensuring consistently high quality output at reasonable prices.

We Serve. We Care. We Excel

EMARRQ.INC OFFERS Land

Prime-grade and site developed lots in a variety of sizes that can

cater light weight to medium scale facilities for manufacturing operations. A strategic location, an efficient layout and supported by appropriate facilities and services help enable business, manufacturing, and other types of operations to build hassle-free and stabilize their businesses over the long-term.
READY BUILT FACTORIES (RBFs)/BUILDINGS

Completed factory buildings or warehouses for lease to foreign and local companies who want to

immediately establish their operations in industrial parks to support or supply locators inside and/or in nearby parks. These companies have immediate requirements for space due to limited time for the construction of their facilities or would want to minimize investments in fixed assets (land and building).

We Serve. We Care. We Excel

INFRASTRUCTURE, FACILITIES, SERVICES Electricity/Power 50 MVA substations on this site. It has been qualified by the Manila Electric Company (Meralco, the primary power distributor in the Philippines) for the SPECIAL ECOZONE RATE (approx. PhP1.00/kwh cheaper compared to other areas) together with other few industrial parks.

Water Supply It has the capability of supplying all the fresh water needs of its locators. Its industrial water is supplied from strategically located deep wells inside the Park through a centralized backed up by standby of

distribution generators

system

Overhead water tanks supply flow approximately 10,000 cubic meters daily.

Road Network Wide road network. All roads paved with concrete and have concrete curbs, gutters and sidewalks.

We Serve. We Care. We Excel

Sewage Treatment Plant It has a centralized sewerage collection and treatment facility for the secondary treatment of industrial and domestic waste. For domestic or household waste: capacity of 2,000 cbm per day.

Security Security guards on duty 24 hours a day.

Marketing Strategies The Philippines' strategic location at Lion City of the South makes EmarrQ.inc an ideal industrial estate for high technology and export-oriented industries. The Philippines boasts of highly competitive labor costs, manpower quality and availability. Its workforce is educated, and highly trainable. Aside from a favorable labor environment, the country's transportation is continually being improved in support of business and commerce.

Targeted Industries

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EmarrQ.inc has targeted and is home to a variety of export industries and types of operations such as but not limited to the ff: Manufacturing Exporting and Importing Industries Warehousing Logistics

It focuses on Non-food companies like auto/motor parts, clothing, cosmetics, furniture and etc.

We Serve. We Care. We Excel

Remarkable Difference EmarrQ.inc is surrounded with commercial areas such as malls, restaurants, and even an amusement park. It is very accessible because it is 20-25 minutes only to expressway/Santa Rosa exit which is free from traffic. It has a two-way road which is enough to avoid heavy traffic. Moreover, inside the park have a lot of trees which adds shade to environment. EmarrQ.inc is a competitive industrial park. We make sure to investors and consumers that we provide good service just like what our tag line says we serve, we care, and we excel. EmarrQ.incs Position in the Market

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EmarrQ.inc will position itself as experts on providing excellent, reliable, and quality service to investors comfortably through the process of they like and can afford. Our company brings a wealth of experience in process knowledge, and latest improvements in technology. This will enhance your existing equipment creating a more efficient and reliable end product. Innovative Creations Since EmarrQ.inc is operating for almost 12 years, until present, theres no enough changes been made and so we were planning to innovate for better, and for a more competitive industrial park among Asian countries and here are our plans: To improved our security we were planning to put CCTV cameras all over the park to monitor 24/7 activities. A light house near the entrance to full security maintenance. Will have a 24hr stand-by ambulance and fire truck for your safety. From its approximately 30 hectares land area, each office in all area will be Wi-Fi ready.

We Serve. We Care. We Excel

Planning to put a Covered court inside the park as a venue for different sports and recreational activities like Basketball, Volleyball, Tennis, Badminton, Darts and

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Table Tennis. It may also be leased for different company activities and events. Aside from trees there are also a lot of tall grasses around the park which we will turn into clubhouse, mini chapel, and mini golfcourse for those visitors and investors who wants to relax and enjoy for a while. Employees inside different business in the park will now have good shelter because we will provide them a certain place that will be comfortable for them. Guards which are on duty for about 24 hours will have a better guard house for them to Motivate and feel important. And to have a good impression to the public we will build a larger gate which will catch their attention. And also additional gates and renovate damage or broken walls. Manpower services for employees. Improved Drainage system

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For better and competitive industrial park

We

Serve. We Care. We Excel

PRODUCT List of products Meridian industrial complex o Non-Food manufacturing (motorcar company, quality gloves mfg. corp., auto parts company)

o Exporting (IMPEX) Logistics Warehousing Storage

PLACE

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Approximately 30 hectares land area. 15 minutes travel to Tagaytay, 10 minutes to Sta.Rosa Exit thru Expressway. EMARRQ.INC accessibility from investment and trading areas in the Philippines is one distinct advantage. It is located in the CALABARZON (Cavite-LagunaBatangas-Rizal-Quezon) area. CALABARZON is the large-scale project complex which is transforming an agro-rural based economy into a thriving industrial/urban based economy. The project was envisioned to play a pivotal role in the development of Region IV and provide jobs and livelihood to its populace.
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Next to Metro Manila, CALABARZON has emerged as the most urbanized geographic unit in Luzon and one of the most populated areas in the country. Particularly in SANTA ROSA LAGUNA near EXPRESSWAY which has been attracting a significant number of foreign investors. Among the global companies located in the CALABARZON area such as Intel, Ford, Toyota, Honda, Panasonic, Procter and Gamble, Epson, Philips, Philip Morris, Samsung, Sun Power, Toshiba, and Hitachi, among others.

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Santa Rosa has been dubbed The Investment Capital of South Luzon because of the presence of numerous multi-national companies and industrial parks in the city. Some of the international companies found here are Filsyn, CIGI, and the largest plant of the Coca-Cola Company, Philippines, and the assembly plants of Nissan Motors Company, Toyota Motor Corporation, Honda Motor Company Isuzu Motors, and Mitsubishi Corporation. Santa Rosa is the home of investors and businesses among Laguna provinces.

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PROMOTION For our promotion we have: Website: http://emarrq.weebly.com

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Online promotions

The EmarrQ.inc website will aim to impress qualified prospects with the trustworthiness and expertise of the office. The following are in the website: Home Site Plan Features/facilities Amenities

ReferralsEmarrQ.inc will target referrals from the following sources: Past clients Employees Tours (from different schools and departments)

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Mini Billboards

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PRICE Low start-up costs ranging 60-80 php/sqm. & fullfeatured facilities to spread-out your initial cost of doing business, EmarrQ.inc also offers a lend-lease program to amortize the cost of build-out for any necessary modifications or additions over the term of the lease. Add to this reliable low cost utilities, are dedicated facilities management.

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We Serve. We Care. We Excel

Given below are the lists of price and Lot Sizes: For rent/lease Minimum lot: 1260 sqm. Php 60-80 per square meter With built in buildings. Terms depend on the investor.

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For buying the lot 3000-3800 php per/Sqm

Block
Block 1 1 2 3 4 5 6 7

Area Size
3433 3400 3418 2932 6072 5467 1718 sqm. sqm. sqm. sqm. sqm. sqm. sqm.

Area Status
Occupied Available Available Available Occupied Occupied Available

Price (60-80)/month
Php 205 980 - 274 640 Php 204 000 - 272 000 Php 205 080 - 273 440 Php 175 920 234 560 Php 364 320 485 760 Php 328 020 437 360 Php 103 080 137 440

Block 2 Block 3 1 1 2 2 3 3 4 4 5 5 6

2900 sqm. 2294 sqm. 2500 sqm. 2380 sqm. 7403 sqm. 3380 sqm. 7083 sqm. 3246sqm. 6944 sqm. sqm. 2346 3396 sqm.

Available Available Available Available Occupied Occupied Occupied Available Occupied Occupied Available

Php 174 000 232 000 Php 137 640 183 520 Php 150 000 200 000 Php 142 800 190 400 Php 444 180 592 240 Php 202 800 270 400 Php 566 680 640 Php 424 194 980 760 259 Php Php 416 140 640 760 555 187 520 680 Php 203 760 271 680

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Block 4 1 2 3 3.A 4

2777 sqm. 2440 sqm. 2965 sqm. 2034 sqm. 2139 sqm.

Occupied Occupied Occupied Occupied Occupied

Php 166 620 222 160 Php 146 400 195 200 Php 177 900 - 237 200 122 040 - 162 720 Php 128 340 171 120

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5 6 7 8.A 8.B 9 10 11 12 13 14 15 16

3154 sqm. 3280 sqm. 3480sqm. 1260 sqm. 1280 sqm. 2447 sqm. 2478 sqm. 2434 sqm. 2423 sqm. 1941 sqm. 1790 sqm. 1994 sqm. 15438 sqm.

Occupied Occupied Occupied Occupied Available Occupied Occupied Available Available Available Available Available Reserved

Php 189 240 252 320 Php 196 800 262 400 Php 208 800 278 400 Php 75 600 100 800 76 800 102 400 Php 146 820 195 760 Php 148 680 198 240 Php 146 040 194 720 Php 145 380 193 840 Php 116 460 155 280 Php 107 400 143 200 Php 119 640 159 520 Php 926 280 1 235 040

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BLOCK 5 1 1.A-1 1.A-2 2 3 4 5 5.1-A 5.1-B 5.2-A 5.2-B 6 6.A-1 6.A-2 6.A-3 6.A-4 6.A-5 6.A-6 6.B 8521 sqm. 3674 sqm. 3756 sqm. 2164 sqm. 2190 sqm. 3277 sqm. 4434 3841 3247 3630 3146 2437 4000 4000 4000 4000 4433 4204 2378 sqm. sqm. sqm. sqm. sqm. sqm. sqm. sqm. sqm. sqm. sqm. sqm. sqm. Occupied Available Available Occupied Occupied Available Occupied Occupied Occupied Available Available Occupied Occupied Available Available Available Available Available Occupied Php 511 260 - 681 680 220 440 - 293 920 225 360 540 480 Php 129 840 173 120 Php 131 400 175 200 Php 196 620 - 262 160 Php 266 040 354 720 230 460 307 280 194 820 261 920 217 800 290 400 188 760 251 680 Php 146 240 240 240 240 265 252 142 220 000 000 000 000 980 240 680 194 320 320 320 320 354 336 190 960 000 000 000 000 640 620 240

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Executive Summary EmarrQ.inc is an industrial park, operating for about 12 years, catering to light and a medium industry is the Meridian Industrial Complex. Housed within its 30-hectare complex are industries producing electrical parts, insulators and adhesives, construction, medicine, soap, and furniture. A major publicly listed company with core business in power and energy and strategic initiatives in media, property, infrastructure and manufacturing. Locating your business in this area provides you, your staff and clients with conveniences that are expected in a quality location. By locating your building here, the value and efficiency of modern construction methods and materials will provide longterm financial benefits. Situation Analysis Market Summary EmarrQ.inc possesses good information regarding the market and the ideal customer that will be served and will control this information to better understand the specific needs of its target market, and then design the services to best satisfy these needs. Market Needs EmarrQ.inc provides services that can compete through competitors, in order it to happen EmarrQ.inc seeks to satisfy the following market needs that are important to their customers.

Accessibility Excellent Facilities Customer service Competitive pricing

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Market Trends The market trend for Industrial park is toward both leasing/renting as well as buying the lot. These two trends are linked together. In the last years there have been an increase number of leases issued to investor who prefer to extend their contracts/terms.

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SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing EmarrQ.inc Industrial Park. Strengths Advance technology Well trained professional employees Affordable Offers built in buildings Accessibility to national road and to nearest transportation services Quality services Surrounded by different commercial areas such a malls (Waltermart, target mall, SM Sta.rosa), restaurants (Maxs), food chain stores(Jollibee, Chowking, KFC, etc.), and amusement park (Enchanted kingdom) Approaching near tourists destination like Tagaytay and Batangas.

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Weaknesses Employees are not so familiar with the latest technologies Providing not enough promotions and connections Place is not seen enough by the public Focuses only on non-food manufacturing firms. Limited services/maintenance Polluted outside environment Flood prone area Waste disposal management Light posts are few
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Opportunities Skilled workforce means that they can be moved and trained into other areas of business Build own commercial area inside the park (Minigrocery, convenience store) Multi-cab for tours

Threats

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Large and increasing competition Changes in demographics Local authority refusing plans for future building expansion Increasing interest rates (increasing borrowing repayments, etc.) Heavy rains that causes rapid flood

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Figure 1. The product structure of EMARRQ.Inc explains that our company is located in the Philippines particularly at City of Santa Rosa Laguna. Wherein Meridian Industrial Park is one of its product that offers manufacturing services, importing/exporting services, warehousing and logistics.

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We Serve. We Care. We Excel

SALES FORECAST Weve taken conservative effort this year in our sales forecast.

2010 Sales Land acquisition Site development Infrastructure Power Water supply Sewerage External cost Internal development Amenities space) (built 450 000 300 000 245 000 500 000 260 000 300 000 500 000 450 000 560 000

2011

2012

570 000 350 000 300 000 790 000 300 000 450 000 700 000 560 000 670 000

800 000 355 000 400 000 900 000 500 000 600 000 650 000 500 000 680 000

Total sale

3 565 000

4 690 000

4 885 000

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10 8 6 4 2 0 2010 2011 2012

land acquisition site developm ent infrastructure power water supply sewerage external cost internal developm ent amenities

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Marketing Expense Budget

Activities

Estimated budget

Infrastructure needs

Php 3 000 000-5M

Commercial building readiness

Php 50 000-100 000

Entrance Signage & Enhancements

Php 30 000-50 000

Website Enhancements for Business Development Resources for Existing Businesses

Php 5 000-10 000

Php 50 000-80 000

6 7 8

EmarrQ.inc Business Team Recreational facilities Commercial Business Development

Php 5000/year Php 500 000-1 000 000 Php 80 000-100 000

Security maintenance and others Total

Php 50 000-100 000 Php 3,770, 000 6,445,000

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We Serve. We Care. We Excel

Annually Marketing Expense Budget Our marketing budget this year is based on what has worked in the past. We are ready to move forward with additional ideas and methods. We are taking a wait-and-see attitude before implementing additional strategies. We are very encouraged by new marketing methods and hope that a few trial runs will prove worthwhile.

14 12 10 8 6 4 2 0

2012 2011 2010

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We Serve. We Care. We Excel

Implementation Plan Establishing a plan for the industrial land sites with the greatest development potential will enhance EmarrQ.inc success rate for recruiting target businesstypes. At this time, we do not recommend constructing a speculative building for industrial use because it is unlikely the investment will earn a return within an acceptable time.

Develop a specific plan, including site layout, infrastructure needs and cost estimates for improvements, to transform the property into a marketable industrial park.

Working with landowners and real estate brokers, prepare an inventory of available industrial buildings and land sites, which details properties, infrastructure/utilities, and maps.

Since the park also wishes to have commercial buildings, potential land sites need to be prepared for occupancy. Retail and service companies expect quality real estate options that are "turn-key" with minimal tenant improvements to move-in and open for business.

Identify and prepare commercial buildings for market-readiness

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and promote selected properties.

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To prepare for the long-term and even short-term opportunities that may arise, it is important to have a plan in place for anticipated growth in a balanced manner. That means that EmarrQ.inc would have enough commercial and industrial sites to fulfill the vision for development. 4 Review allocated land uses for commercial and industrial sites and update plans to match the community's vision for growth and development.

Today's competitive business development demands real time information. EmarrQ.inc has recently established a website (http://emarrq.weebly.com/). This is a good tool to enhance the service internationally.

Upgrade information on the website to meet the needs of target businesses.

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In the Long Range Recreation Plan, EmarrQ has a prime site planned for the development of an industrial Park. This site is a unique asset that is ready for development. Developing the park will contribute to increased visitor exposure to downtown; it is the perfect attraction to EmarrQ.inc tourism market.

Carry out a targeted plan to recruit a developer and company to operate a Recreational park.

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