CURRICULUM VITAE

n: DANUSIA BRIGHTWELL d.o.b: 14.07.82

a: 6 CHESTNUT HOUSE, STANLEY ST n: British
OLD TOWN, SWINDON m.s: Single
SN1 3LH t: 07766896185

profile:
I am a motivated and lively self-starter, who thrives within a fast paced environment,
individually and as part of a team.
My diligent approach to my career future was first recognised when made the move from
direct sales, to Financial Sales and then straight into National Press media sales at just 18
after studying for my A-levels. Within my first year I was promoted to a Senior Sales role,
following my fast revenue building & yield increase success managing the Overseas
Property advertising platform for a leading national press title. During this period, I
provided support to the team manager, holding leads meetings, running and updating
figures, breaking down revenue and yield targets and rallying the team to achieve these.
I was poached by one of my top spending media agencies in the early part of 2005 after
4 years within national press to manage a portfolio of their clients, whilst also developing
new business to extend the agencies client portfolio.
Within my 6+ years in media, I have earned a fantastic proven sales and new business
record highlighting my skills in account maintenance and strategic business development
and then gone on to extend and develop these skills within an agency environment. I am
accomplished on both sides of the media fence, selling and buying.
I am currently looking to follow my last position, within Train 2 Gain, as Skills
Advisor/Broker with a consultative role which will allow me to utilise my core skills,
identifying and matching needs, empathising and confidently approaching clients on all
levels.

employment history:
June 2008 – Dec 2008, PREVISTA, London
SKILLS ADVISOR/ACTING SKILLS DELIVERY MANAGER
Identifying key SME’s, getting through barriers to reach directors to arrange
appointments to discuss their training needs, on behalf of Prevista/The Learning & Skills
Council & Train 2 Gain. Face to face meetings with clients at events, in our offices and at
the clients. The target to engage effectively and convert them to the idea of investment
in staff development via NVQ training level’s 2 – 4. Managing a TM function, involving all
training on routes to market and delivery/engagement strategy. Also coordinating
training events.
February 2008 – June 2008, BROOK STREET, NHS Pennine Care
Administrator/Systems Information Operator (Band 3)
Working for the NHS Mental Health Services in Fairfield General Hospital, Bury, G.
Manchester. My initial position was as Receptionist/Administrator, so I was to meet and
greet, arrange lunches for meetings and generally help out with general duties such as
correspondence, diary management, and general organisation of front office. My role
involves all round administration, typing, content to include a lot of sensitive data, such
as letters from doctors to clients/patients, some Human Resources admin duties, such as
short-listing letters to new candidates, ethnicity reporting for new posts and updating
sickness and absence files. While this started as a temporary position, 4-6 weeks only, I
was offered a longer term position in a slightly different role. My current manager has
sent me on the NHS induction and 3 NCRS courses and my job now includes all of the
above plus data input on the NHS’s new NCRS system, which has just been put into place
for all of Pennine Care (to transform all patient and client data held from part computer–
part paper, to a fully computerised system). This involved inputting and updating
referrals, contacts and caseloads. My role here; varied, involving multi tasking, good front
of house skills, speed and accuracy of data management.
November 2007 – February 2008, L2G Ltd, Manchester
Marketing Strategy
L2G are a small personal finance business. On investing in opening 3 more branches,
they required an experienced media professional to re-vamp their marketing plans to
incorporate their 3 new target areas in the North West and develop their brand. My job
was to research, plan and negotiate rates and contracts for their new media vehicles, in
preparation for the opening of the new branches. This involved geographical planning
mainly for outdoor, radio and press. This also involved re-visiting creative’s for
advertising to ensure the USP’s were being delivered concisely and also creating internal
systems to ensure that all new media was being monitored closely, and analysing results.
This contract was an opportunity to experience life in the North and being a small
company, really get my teeth into the business and make a big difference in a short time.
Oct 2006 – Dec 2006, CITY AM, London
Senior Sales Executive
City AM invited me to join them to head their property section (Living) in June 2006 and
after some persuasion I agreed to join them in September. I spent 3 months developing
new business, managing the key agency accounts. Part of my role was brand innovation,
introducing new supplements and editorial ideas to generate revenue.
April 2005 – September 2006, FOUR COMMUNICATIONS, London
Media Account Manager (Analysis, Plan & buy)
During my role within national press, one of my key media agencies, having been
impressed with my sales and client/agency facing skills, approached me for a Media
Planner/Buyer role leading their Overseas Property client portfolio. My role principally
involved planning the correct media vehicles, negotiating media rates and contracts,
(cost per response/cost per sale) results analysis. However in my 2 years at the agency, I
also won 9 new accounts, in part through existing contacts and in part through arranging
new business pitches to new clients sourced through active media. Unlike larger
agencies, whose Account Managers specialise in one area, I enjoyed a full and free reign
on my accounts, managing their media for every medium; my planning & buying
experience extends to press (regional, national and local), radio, outdoor, ambient and
online. I am fluent in the use of research programs such as Mediatel, Intelligencia & TGI
for geographic and demographic research purposes.
April 2004 – April 2005, EXPRESS NEWSPAPERS, London
Principal Sales Executive
This role principally involved managing the Overseas Property advertising platforms at
The Daily & Sunday Express. As the most senior member of the team, my role involved
ensuring targets were met on my section, as well as supporting the group head and
manager in day to day co-ordination to assure goals and targets are understood and to
monitor progress throughout the week. As Principal Sales I became responsible for a
Sales Executive employed solely to assist me as the section had become too large to
manage alone. He acted as my sales support and my responsibility was to integrate him
into the role, and to monitor and assist in the development and improvement of his sales
technique and client maintenance skills. I had full autonomy over all relative agencies,
directly negotiating agency contract rates and new business rates and criteria.
This promotion followed my success as Senior Sales Executive, reflecting not only my
attention to current business in terms of increased current business spend and driving up
yields, but to my market knowledge and new business development, both from existing
agencies and client direct.
April 2002 – April 2004, EXPRESS NEWSPAPERS, London
Senior Sales Executive
For my commitment, new business success and work efforts above my station I was
awarded with The Sales Executive of The Quarter Award in 2002 and shortly afterwards
was promoted to Senior Sales, in which my role became more client facing. Within this
role I also planned editorial features to reflect the needs of the market place which were
used to boost existing advertising revenues.
From Jun 2002 - Jun 2003, I had almost trebled existing revenue, an increase of 259% in
total revenue, and a 131% increase in yield.
April 2001 – March 2002, EXPRESS NEWSPAPERS, London
Sales Executive
As part of the Property advertising team, my role was to manage and develop the
existing overseas property platforms, selling to clients and agencies alike and to develop
new business for the sections.
December 2000 – March 2001, BANKING 2000, London
Sales Representative
My first experience in B2B Sales was gathered here, in a very fast-paced environment,
selling this quarterly Financial Solutions Provider to high profile names such as IBM, PC
World Hewlett & Packard.
July 2000 – November 2000, CARING TOGETHER, London
Direct Sales Consultant
This was my first experience in sales in which I recognised my natural ability as a sales
person.
The role was to sell long term bank arranged donations to up to six different charities at a
time. Selling nothing but a good feeling on a commission only basis, the role allowed me
to prove my grit determination and self accelerated attitude.
During this role I endeavoured to build my own team, taking interviews and Observation
Days and running Impact meetings, to generate as much motivation as possible before
the team hit the road in the mornings.

education:
1998 - 2000 Kingston upon Thames College
A Levels:
English Lit/Lang B Media Studies B
General Studies C Sociology D
1993 - 1998 Chestnut Grove School
GCSEs:
English literature A English Lang B
Maths C Sociology B
Media Studies B French B
Polish C Design Tech B
Double Science C/C History B

interests:
I find after a hectic day especially, that reading is very therapeutic and literature is a
great passion of mine, from Seamus Heaney (Irish poet, I have a strong interest in the
history of Irish travellers and ‘the troubles’), through to modern day contemporary
authors such as Zadie Smith. I also love fashion and enjoy perusing the sample sales
along Brick Lane in the warehouses for designer bargains to sell on ebay!
I am also a social butterfly and have been known to get involved in the organisation of
some music / dance events and club nights on the soulful house music set, mainly just
online promotion and guestlists etc…

references:
Robin Clarkson: Director of Skills – Prevista Ltd 020 7619 8300 robinc@prevista.co.uk
Andrew Jack: Director of media – Four Communications 0870 4444568
andrew.jack@fourcommunications.com
Emma Heywood Taala: Recruitment Consultant Brook Street 01706 646921
emmaheywoodtaala@brookstreet.co.uk