Assignment On Advance Research Method

Submitted To: Mr.Ahmed Arif Submitted By: Muhammad Safdar

1)Why markets make mistakes

Author Name Journal Name

Henry Birdseye Weil

Kybernetes
Year Issue No Volume Page Number 1429-1451 URL
http://www.emeraldinsight.com/journals.htm?issn=0368492X&volume=39&issue=9/10&articleid=1891159&show=abstract

2010 9/10 39

Purpose of Research:
This research paper aims to explain why markets routinely and repeatedly make mistakes that are inconsistence with these simplifying assumptions. Research done on a wide range of markets at different stages of maturity and liberalization. For example airlines ,telecommunication,energy,steel,shipping etc. Their behavior was misestimating demand growth, totally unrealistic business planning and misperception of technologies.

Type of Research:

This type of research is analytical research and empirical research.

Research Approach:
This research is done by Qualitative research approach because this work is measured and predictable by data. Researcher evaluate the reasons about market failure by questionnaire.

2)The relationship between working capital management and profitability of listed companies in the Athens Stock Exchange

Author Name Journal Name Year Issue No. Volume Page Number URL

Dr Ioannis Lazaridis, MSc Dimitrios Tryfonidis Journal of Financial management and Analysis 2006 1 19 1-12 http://papers.ssrn.com/sol3/papers.cfm? abstract_id=931591

Purpose of Research: In this paper we investigate the relationship of corporate profitability and working capital management. We used a sample of 131 companies listed in the Athens Stock Exchange (ASE) for the period of 2001-2004. The purpose of this paper is to establish a relationship that is statistical significant between profitability, the cash conversion cycle and its components for listed firms in the ASE. The results of our research showed that there is statistical significance between profitability, measured through gross operating profit, and the cash conversion cycle. Type of Research:
Type of research which is use in this article is applied and analytical.

Research Approach:
In this paper quantitative approach is used because measure tools is used in this research which are cash conversion cycle and it is applied on 131 companies to check the relationship between profitability and working capital management.

3)A Comparison of online and offline consumer Brand loyalty

Authors Name Journal Name Year

Peter J. Danaher , Isaac W. Wilson , Robert A. Davis

Marketing Science February 2003

Issue No Volume Page Number

04 22
461-476

URL

http://www.jstor.org/stable/pdfplus/4129733. pdf

Purpose of Research:
In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an online store for its products. The offline data corresponds to the exact same brands and categories bought in traditional stores by a panel of homes operated by ACNielsen for purchases made in the same city and over the same time period. We compare the observed loyalty with a baseline model, a new segmented Dirichlet model, which has latent classes for brand choice and provides a very accurate model for purchase behavior. The results show that observed brand loyalty for high market share brands bought online is significantly greater than expected, with the reverse result for small share brands.

Type of Research:
In this paper applied, analytical and empirical research is used.

Research Approach:

In this paper Quantitative and Qualitative approach is used because in this research we use SRC measurement tools and we also get observation and discussion. we got consumer ideas and compared with others.

4)Choice of consumer research methods in the front end of new product development

Authors name

Journal Name Year Issue No Volume Page Number URL

Marille Creusen, Erik Jan Hultink, Katrin Eling International Journal of Market Research

January 2012 01 55 81-104

http://web.ebscohost.com/ehost/pdfviewer/pdfview er?sid=8341f6c4-8b04-4d32-b9109a4b379af021%40sessionmgr11&vid=2&hid=122

Purpose of Research:
This study investigates the choice of consumer research methods in the fuzzy front end (FFE) of the new product development (NPD) process. First, it delivers an up-to-date overview of currently available consumer research methods for use in the FFE of NPD. Second, using an online questionnaire, we obtain insights into the use of these consumer research methods by B-to-C companies based in the Netherlands (N = 88, including many major

multinational companies). Third, these companies provided the major reasons for choosing these methods, and specified the types of consumer information that they aim to gather using these methods

Type of Research:
Research type is applied, analytical and conceptual.

Research Approach:
It is done by quantitative approach because we developed an internetbased questionnaire to answer our research questions. we included method descriptions in tags that participants could consult whenever needed. we also develop graphs to describe the relationship.

5)"You Are Invisible": Marketing Professional Sports in the Technology Era

AuthorName Journal Name Year Issue No Volume Page Number URL

Abel Duarte Alonso, Michelle O'Shea Journal of Sports Media Fall 2012 02 07 1-21 http://muse.jhu.edu/journals/journal_of_sports_media/v0

07/7.2.alonso.html

Purpose of Research:
The present study investigates the means through which professional sport consumers locate information about professional sport games/fixtures. The findings illustrate that while traditional means of communication (radio, print ads) are favored among respondents, the impact of social media in facilitating consumer product knowledge is building in momentum. These findings are also illustrative of the tensions and complexities associated with the way in which professional sport organizations communicate, advertise and market.

Type of Research:
In this paper basic, descriptive and empirical research is done.

Research Approach:
Qualitative approached is used in this article because research is done just for information and researcher also conduct discussion and unstructured interview. Researcher will be able to see the other competitor information.