# My Start U Story UIT my jcb: Tbe first time" -^fter working for l0 years decided to start on my own. ^ril 20l0 -Could not waste time anymore doing things for others whom l did not even know!! -But then l was not a 22 year old..had a family and an angel who was just born.. Launcbed HIJACKK!! IJune 2010l -A dcubIe deckcr bus mcving restaurant. -Had never ridden a bus befcre -Ncr ran a restaurant -ut deIivered a dream PecpIe Icved it -0ot into the limca book of records an lndian counterart to the 0uinnessl -0ot into the to five entertainment ideas in the country -0ot three franchisee`s in the first months and over 500 enquires. -Business was good -But greed and noviceness was even better I UIT: the second me IJune 2011l" -Hy investcrs wanted tc earn mcre quickIy -IdecIcgies did nct meet -Hence bad tc quit -EmcticnaIIy , financiaIIy burned, Icst cn tbe dream I wanted tc fcIIcw -Had respcnsibiIities wbicb I ccuId nct give up cn -ut ccuId nct see myseIf gcing back intc a jcb ut Hey !! Tbis is nct tbe stcry cf HIJACKK -But a journey which we started after that. -^n idea that did N0T connect the world..social networks do that. -But an idea that could connect kids with their arents for life. -^n idea that would allow kids to re-live their childhood which they didn`t even remember -^n idea to value and love their arents that much more. WE UIT on our Fears -Like HlJ^CKK , for J000NU we had to have the technical cometencies..but we didn`t . -we were not rogrammers.. nor designers..we were just lain simle sales guys. -we had to trust eole with our idea to built it into a roduct..believing it wont be stolen. Every entrepreneur thinks his idea is a golden goose Taking tbe first step We named it Joognu: A rey: The only bioluminescent known to mankind. We believed that when a parent shared his/hers memories they would spread a glow of happiness. We got our mascot made. After 250 sketches and several professionals not in a position to gives us what we visualized.. we got a amateur for just 50$ to give us what we wanted. - welcome to the world of emotional bonding - ^ website which would hel arents create a memory trove to be gifted to their child - Seven features weaving meaningfully in a story line. - 0ne sto solution for all storing needs - well secured - 2/ X 7 customer service -ut tben it bad tc be private -It ccuId nct bave a advertcriaIs pIaying in tbe member area -It bad tc bave a sacred vaIue -Wbc wcuId want tbat as a business?? WE UIT fcIIcwing tbe sterectype -We Iauncbed cur first versicn cn 15tb cf August 2011. -We kept it private.ccmpIeteIy -ut tben we bad tc sustain curseIves. -We put aII cur cwn savings intc tbis. -5c we Iauncbed paid versicns fcr beccming a member. -Hcping we wiII make encugb ..as pecpIe wcuId pay a premium fcr privacy and an idea wbicb parents Icved. I At Ieast tbat`s tbe feedback we gct befcre tbe Iauncbl WE UIT tbe TraditicnaI way PecpIe did nct buy!!! -Wbc buys simpIy space in a wcrId cf FPEE and tbat tcc cn a brand wbicb is nct a PAND and tbat tcc in INDIA!!! -We decided tc dc wbat we did best..5ELL!!. -Launcbed a referraI mcdeI ..get members ..get mcney.. Did nct wcrk. -Launcbed a distributcrsbip mcdeI. TeIe caIIers caIIing custcmers tc pusb saIes. -Created seven distributcrs acrcss seven different Iccaticns in tbe ccunty.. and tbat tcc fcr a premium subscripticn fee. -10$ tc 100$ depending upcn tbe space a custcmer wanted..everytbing eIse remaining tbe same. We made 50K$ -we did this in l8 months!! -we successfully created a offline distribution for an online latform. -we won TlE network awards..twice. -we needed to raise funds now!! -we had customers , we had a traction and we had a revenue model.. -we started meeting the vCs We UIT a Pevenue mcdeI Industry experts told us to go free!! -Show scale -we resisted - How will we run our show?? -we learnt the value of a valuation game. We bad tc stcp tbinking cf making mcney and start sbcwing acceptabiIity, mcney wcuId fIcw in Iater cn. WE WENT FPEE!! -February 20l3..after good l8 months of selling Joognu, we decided to let customers come to us. -But we still needed money to invest in roduct and marketing.and yes ay our monthly bills. -0ne of our distributors from the offline era" showed faith. -^ngel invested l00K$ -we were now ready to take on the world. we thought. WE UIT taIking, started listening -^ll these months , we did what we thought was best ..never listened to the roduct team. -we thought we knew all. -we didn`t. -So we gave our roduct team a shot. -They created a world class roduct and a android alication to go with it. -we are at 25K - customers. -^cross 5l countries. Mostly lndia though.. -who have uloaded more than l00K memories. -^cross seven beautiful features. -we are wanting to sread our wings now!! ar e s l t o v n i n e g r i t a P Hey did we sbcw cur TEAH? -Myself with Lovekesh ITbe dcersl -^bhishek & Nachiket ITbe tecbiesl 0TW!! -Tbe investcrs cf my first venture Hijackk" wanted us back. -We didn`t..but gct cur prcduct branded fcr free.. I guess guilt still works WE UIT tc UIT -we have been coied shamelessly. Yes, that other site right now on your mind is a coy. -we gave u on our strengths, learned the new ones. -we moulded, succumbed, changed. but we decided on one thing. WE 5HALL N0T UIT anirvan.damgjccgnu.ccm