Name of Book: Market Leader( Elementary) Authors: David Cotton, David Falvey & Simon Kent Publisher: Pearson

Longman Year of Publication: 2007

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TABLE OF CONTENT

I. INTRODUCTION II. SITUATIONAL FACTORS III. LOGISTICAL FACTORS IV/ PEDAGORICAL FACTORS 1. Overview of a chapter in the book of lessons (Course Book). 2. dvantages of the book 3. Interests of case studies 4. Disadvantages of book. V. HUMAN FACTORS VI. CONCLUSION

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I. INTRODUCTION
English for Specific Purposes (ESP) is a sphere of teaching English language including Business English, Technical English, Scientific English, English for medical professionals, English for waiters, English for tourism, English for Art Purposes, etc. Aviation English as ESP is taught to pilots, air traffic controllers and civil aviation cadets who are going to use it in radio communications. ESP can be also considered as an avatar of langauge for specific purposes 1. ESP is defined to meet specific needs of the learners. 2. ESP makes use of underlying methodology and activities of the discipline it serves. 3. ESP is centered on the language appropriate to these activities in terms of grammar, lexis, register, study skills, discourse and genre. 4. ESP may be related to or designed for specific disciplines 5. ESP may use, in specific teaching situations, a different methodology from that of General English 6. ESP is likely to be designed for adult learners, either at a tertiary level institution or in a professional work situation. It could, however, be for learners at secondary school level 7. ESP is generally designed for intermediate or advanced students. 8. Most ESP courses assume some basic knowledge of the language systems ESP is taught in many universities of the world. Many professional associations of teachers of English ( TESOL, IATEFL) have ESP sections. Much attention is devoted to ESP course design. ESP teaching has much in common with English as a a Foreign Or Second Language and English for Academic Purposes (EAP). Quickly developing Business English can be considered as part of a larger concept of English for Specific Purposes Vietnam in the context of a comprehensive integration with the world economy. Organizations, companies and businesses have made recruitment needs of human

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resource professionals not only good but also capable of communicating English in daily work and in international working environment. It shows that learning English is an inevitable demand of the renovation, building up the country and world economic integration. English is not only a means of learning and research, but also a means of effective international communication. To meet the demands of practice, students are constantly hone and accumulated knowledge of English from the very first step into the university lecture halls. Among his students, can not fail to university students of Commerce. For them, English is a prerequisite in international business communication, is the key to open door to integration, wings to the dream of business, and more profound, with English, they contribute their our team of high quality human resources of the country, built on a powerful rich country. Market leader known as the Academy, was selected in hundreds of textbooks to be applied to the teaching of foreign languages at Trade university. Be a language school teacher, practical teaching and learning requires I have to constantly learn and improve professional knowledge and expertise every day. In a series of reference books to study, I chose the book Market leader first and foremost must be mentioned Elemantary Market Leader. The books do not directly help me with the knowledge and methods in each class but also help expand my vision and understanding of the business world, to meet the needs of teaching English at the Economical and Commercial Universities in Viet Nam.

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II. SITUATIONAL FACTORS

The application program in English business communication for the purpose of developing communication capacity is consistent with the trend of foreign language teaching and learning today. According to Leech (1989), for several decades, the teaching and acquiring a second language or foreign language around the world have been diverted from Semantics (Semantics) to use language learning (pragmatics). In the opinion of experts, the educators, the quality and effectiveness of teaching and learning of foreign languages in general and English in particular in our country is very low due to the objectives, content, training methods create, test evaluation method is still insufficient and there is no improvement in the trend of foreign language teaching the world that currently apply. Upon completion, students will markedly improve English communication skills anht rong more specific business situations. With the specialized students, they not only improve the communication skills needed in the business environment but also to expand practical knowledge. Communicate confidently and fluently will be a great opportunity for career success in later So, the innovative training program targeted towards the development of communication skills as well as changes in teaching methods of teachers and help students with active learning methods and more active. Currently, many universities and colleges are designing the economic sphere, apply advanced teaching method of teaching and learning through the implementation of specific exercises and content-related themes. With this method, the majority of classroom time is devoted to practical activities such as discussions, presentations, asking and answering questions. The exercises done in pairs (pair work) and group (group work) to help students become more confident, counsel together to find ideas and how to best solve the exercises, and special

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conditions for students to learn from each other words and expressions. The basic grammar teacher taught only briefly introduced in class or curriculum materials for students to consult, study and do the exercises outside of class time. Environment and how such learning, the learner must perform active duty (task) is assigned the form of the exercises that we can develop communication skills. Book Market Leader - Elementary Business Contact - New Edition (David Cotton, David Falvey Simon Kent &; Publisher: Pearson Longman 2007) is dropping I selected because it closely goal-oriented training program that many school communication set investigated. The teacher are trained completely about economic and business knowledge. They have many experient years in teaching English for Specific Purpose. Market Leader curriculum is designed for those with primary level or higher in English. I use this book to teach in universities and colleges economic bloc, it is taught to students from first year to provide them with basic knowledge of vocabulary and grammar, then develop additional skills of listening, speaking, reading, writing and other skills required in commercial business

III. LOGISTICAL FACTORS

This book meets the needs of foreign language teaching and learning in the field of economic blocks in Vietnam. Therefore, buy this book is quite easy in bookstores in Vietnam and more, the price is very consistent with the economic ability of the students. (65.000d / book + VCD). Each tape comes with a handbook, Video (Video Resource Book). Video Tape offers full activities to practice language (language practice) in three steps before you see while viewing and after viewing. Content is accompanied by a full reading. This curriculum is relatively new and sufficient to bring the practice of international business world to teach English classes at elementary level This course was built attached to the Financial Times (the Financial Times) - one source
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of information leading professional in the world to ensure the broad extent and authenticity of content business business. This course aims to help learners prepare a business or who are working to improve English communication ability of the school. The book requires approximately 90-120 hours of classroom. One essential requirement of English language learning materials trading business is to provide the different needs of learners, including hobbies, professional, skill needs and fund learning time for a different. Textbooks Market Leader provides teachers and the allocation of program resources are flexible to help meet these different needs. This book offers suggestions to use learning materials in chapters according to the width and depth and that the document in the workbook (Practice File) associated with the policy lessons (Course Book). This book has many additional documents in the bank photo text (Text bank) and bank materials (Resource Bank).

IV/ PEDAGORICAL FACTORS 1. Overview of a chapter in the book of lessons (Course Book).
A typical undergraduate program includes the following sections: Starting up Learners have the opportunity to think about the subject of and exchange of ideas and opinions with each other and gv. There are many activities to activate and answer short questions and fill in the diagram. In this section, learners are encouraged to use life experience and their businessLearners have the opportunity to think about the subject of and exchange of ideas and opinions with each other and gv. There are many activities to activate and answer short questions and fill in the diagram. In this section, learners are encouraged to use life experience and their business.

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 Vocabulary Essential business vocabulary is presented and practiced through a variety of creative exercises and fun. Trainees learn new words, phrases and word combinations and exercises to use the vocabulary of known and newly learned. There is also a practicing vocabulary workbooks (Practice File) Reading The economic reading material injury has indeed been edited accordingly, and fun. The reading is from the Financial Times (the Financial Times) and other business information. They develop reading skills and obtain resources necessary business vocabulary. These readings provide context for language practice and discussion. Listerning. Texts based on interviews with entrepreneurs and experts in their field. Learners develop listening skills such as anticipate, listen and take detailed notes. Language focus. The focus of this level of accuracy and knowledge of grammar needed. If learners know the grammar is seen as the quick check over. If you need further explanation, the longitudinal study in the reference grammar (Grammar Reference) at the end of the book lessons (Course Book). Additional practice in grammar workbooks (Practice File). Skill This section helps learners develop skills in the areas of business necessity as presentations, meetings, negotiations, telephone conversations and

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communicative English. This section is a useful language box (a Useful Language box) to support learners and phrases necessary to exercise the role. Case studies Each chapter ends a case study associated with the theme of the chapter. The case study is based on problems or situations in the real business of learning to enjoy and actively participate. They use the language skills and communication learned in school programs. Typically learners will participate in the discussion of business problems and propose solutions through positive group activities. Each section of case studies (Case studies) end is the actual writing assignments. These exercises reflect the world the real business letters and will also help learners prepare business English exam. The samples of the kinds of posts are provided in the File at the end of the book Writing Lessons (Course Book).

2. Advantages of the book.

After reading and studying textbooks, I realized that the curriculum has some advantages as following according to pedagogical factor: First, the curriculum has to meet education goals, education and the needs of learners. Textbooks provide a certain amount of knowledge about business and the skills needed to solve familiar problems in their lives and work. This is a source of references and useful study for students and teachers. Secondly, the curriculum includes a complete set of classroom books, books, teaching guides, workbooks extended appendix activities in class, listening to tapes. All create a harmonious and rich, satisfying all aspects of learning needs and teaching. The contents of each structure are similar to each section clear, easy to

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follow. Moreover, the scenario is very diverse, in fact, help the learner can apply flexibility in their work. The topics discussed in each lesson is updated, information is taken from the Financial Times magazine, a prestigious magazine in the commercial sector should appeal to learners. For teachers, especially those who have no experience teaching Business English, those concerned with the lack of knowledge of the business world and on topics in education trinh. Market Leader has provided maximum support. The brief of the business (Business Briefs) at the beginning of each chapter in the book of teachers (Teachers Resource Book) provides an overview of business topics, key terms and give the title of web pages and books for further reference. Thirtly, the school curriculum to help supplement their knowledge and improve many different skills. Grammar is simple and basic, suitable for elementary level. Vocabulary is rich and methods of learner-centered. This expands vocabulary of individual learners. Textbooks do not forget to mention pronunciation with all levels: audio left, the accent of the word, sentence, intonation. The four skills: listening, speaking, reading and writing are specific instructions. In addition, students also practice, familiar with the skills needed for business such as phone calls, negotiations, presentations, product introduction, interviews, etc. ... Finally, a new curriculum, not only modern but also the content of teaching. Book has adopted the modern methods, such as foreign language teaching and learnercentered, with the aim to communicate through the situations and language functions The teachers no experience teaching Business English find it difficult sometimes. They worry lack of knowledge of the business world and topics of the syllabus. ML has started to provide maximum support for teacher. The brief of the business (Business Briefs) at the beginning of each chapter in the book study teacher (Teachers Resource Book) teacher provide an overview of business topics, key terms and give the title of web pages and books to refer. The brief of the business

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(Business Briefs) was written at the level of native and non-school aims to provide the elementary level

Authenticity of content
One of the principles of the curriculum is to help learners Market Leader content validation approach as much as long as appropriate to their level of language. The reading and listening to mainstream excited for practice and introduce international business world into the classroom to improve practice and knowledge of business concepts. For covering an international scope to the Financial Times (the Financial Times) as a source of language and rich business information for curriculum

Flexibility of use
The demand for business English curriculum change so many documents need to be flexible and adaptable. Market Leader gives teacher and the allocation program maximum flexibility. Market Leader curriculum can use the width or depth. At the beginning of each chapter in this book can learn a route request if learners learn faster with less time. This accelerated roadmap focuses on listening and speaking. If teachers want to expand the remaining skills, use more in the elective curriculum.

3. Interests of case studies

To encourage all learners to participate in the above class. Using the business knowledge and general knowledge of learners. Ensure all learners have understood the requirements of such exercises and the vocabulary needed. To encourage all learners to use language skills and communication learned in the chapter. Review fast set of languages required.

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 Emphasize communication and fluency when performing the case studies section. Fixed carried out at the end of the operation. Notes the important errors and to learn the responses to the last act in ways to understand and build. How to use the language correctly. Encourage measures to solve a creative and imaginative. Encourage learners to use the skills of managing people as team work, team leader, assigning and interact effectively. Encourage learners actively listen to each other. This is necessary for the practice of language and effective teamwork..

4. Disadvantages of book.
Besides the advantages mentioned above, when applied to teaching in universities, the curriculum also shows survival following the surface. First, the curriculum has been trying to reach audiences of learners in Asia, with many examples of cultural, images, names, places, Hong Kong and Tokyo, however, the practical application of Vietnam Nam still has many others. The study also found strange at times by the economic development of Japan and China. Therefore, the role of teachers in applying the practices of our country are enormous, creating a driving force for the active learners. Secondly, though the situation in Case study well and add to the realistic but quite difficult compared to the levels of learners. Requires knowledge of grammar and vocabulary can certain understand and practice good situation. In addition, the curriculum development commmunication skills, Market Leader must be taught in foreign language classes ideal (about 20 students), the new promotion of effective teaching and learning. However, in reality, the school's classrooms have too many students (over 40 students / class) so the teaching and learning, listening and speaking is very difficult for both teachers and students.

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These disadvantages suggest that the application of curriculum Market Leader in teaching students in large classes at the Universities in Viet Nam is not suitable.Tuy course, textbooks are very useful reference source for teachers to make Lectures rich and diverse.

V. HUMAN FACTORS
The teachers no experience teaching Business English find it difficult sometimes. They worry lack of knowledge of the business world and topics of the syllabus. ML has started to provide maximum support for teacher. The brief of the business (Business Briefs) at the beginning of each chapter in the book study teacher (Teachers Resource Book) teacher provide an overview of business topics, key terms and give the title of web pages and books to refer. The brief of the business Eaching methods are modern methods, learner-centered, under the direction of communication. The teacher is a supervisor and help learners make their learning process in a positive, proactive and creative. Specifically in this curriculum, with each situation, teachers help learners understand the situation and the learner must find a way to resolve the situation. When in trouble, the teacher will help, but learners must still master of his learning process. Besides, the comparison is very important and effective in learning foreign languages, so teachers must always ask and helps learners compare the cultural characteristics through everyday situations, the characteristics of grammatical structure between English and Vietnamese. From there to help learners understand new language in a deeper, more memorable. And also to avoid errors in communication caused by culture shock.

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VI. CONCLUSION
Market Leader curriculum is the curriculum develops the ability to use language and work skills, business communication in trade, so it is suitable for teaching English to students of the Universities in Viet Nam. But there are still some limitations but if teachers know how to apply a flexible and amendments and supplements, this is a reasonably appropriate curriculum for students of economic blocks.

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