Nurturing Talent

Balakalakaar
Nurturing Talent

Media Plan

Baalkalakaar 2011

Objectives
- Recognize and reward extraordinary talent among under-privileged children - Create a long lasting Impact on the children. - Create Awareness about the event - Impact as many children as possible -It is organized with the aim of creating an opportunity for the under privileged children of the city to discover and develop their hidden talents in the creative areas of Art, Dance, Drama & Music.

Timelines
- Duration :
1st November to 21st December (a month and a half) 1st November

-Date of Commencement :

Electronic Media
1) Television
- Ticker (on news channels) 15/20 times a day

- TVC, 30 second 2/3 times a day

- Static Image 5/10 times a day - Social Media updates (from their accounts) - hour Feature Show about the event and talent among children (tentative)

2) Outdoor Media
- Posters and Banners a public places, cafs, college campuses
- Ad Videos displayed on out of home media screens all over the city.

Electronic Media
3) Radio
- Continuous announcement by Radio Jockey.

- Talk show with event heads

- RJ can be guest at an Event - Live coverage of event by radio station/ live responses of attendees at venue of event - Social Media updates (from their accounts) - Ads

Print Media
4) Newspapers
- Featured section called Kalakaar of the Week showcasing a child with extraordinary talents at the session/workshops. - Print articles (5/6 per week). Duration: Pre - 2 weeks, total = 10

During - 4 weeks, total = 20

Post - 2 weeks, total = 10 Total= 40 - Social Media Updates (from their accounts) - Print Ads

Print Media
5) Periodicals/ Magazines
- Print Articles (5/6 per month)

Duration: November - 5/6

December - 10/15 January - 2/3

- Print Ads
- Social Media Updates ( from their Accounts)

6) Posters
- Posters at all top colleges in Mumbai. (campus promotions)

Social / Digital Media

7) Twitter
- use of hashtags eg. #BKK2011 or #WhenIWasAKid and relating them to the campaign - Follow relevant users, NGOs, partners, youth, .

- Tweets will be encouraging people to share their views based on the campaign - Notifications, updates, AIESEC world news (relevant)
- Live tweeting at event with pictures and/or videos - Be as relevant as possible and study and change with the times - 4-5 tweets per day. Partner handles used to promote credibility.

Social / Digital Media

8) Facebook
- Constant engagement, using updates and topics based on the campaign - Notifications regarding workshops and with registration details. - Discuss relevant topics with users on a daily basis.

- All updates should be linked to the main website.

- Redirection to the website for the various case studies, and events pictures and details. - Facebook questions and polls along with Facebook events option and other FB tools. - Updates/day : 2-3 from the official account

Social / Digital Media

9) YouTube
- Introductory video to the event to be created (deadline : 1st November) - Promo videos for DSN and YouTube (30sec)

- Teaser videos if possible

- All event videos. - OGX based video. Global village videos

- all videos to be linked to the parent website. i.e. AIESEC Mumbai/ Baalkalakaar.

10) Foursquare
- to be used only to promote venues. Users should check-in to venues to avail certain goodies or discounts.

Thank You!