Architectural Systems - June 2009 eNewsletter

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Issue: June 30, 2009 www.archsystems.com

Pearls and china. What do pearls and china have to do with our May/June
newsletter? They are symbols of commitment—the traditional gifts for
significant anniversaries, which we are thrilled to be celebrating this season.
Ron and Nancy had their 30th wedding anniversary in May, and this August
will be the 20th anniversary of the founding of Architectural Systems, Inc.
Those two milestones have put the feeling of commitment in the air.

We’re committed to having the best showroom for you to find inspiration from
our new, innovative and award-winning materials as well as a venue to attend
our informative monthly CEU presentations and Pop the Cork events. Thanks
to everyone who stopped by our Open House during ICFF! You can still
register for the CEU on July 1st and if you can’t come to us, we can bring a
presentation to you. We have also implemented a new series of product blasts to keep you up to date on WHAT’S NEXT® (If
you didn’t get the Tropical Organic Wall Mosaic blast, click here.) In the meantime, we will now be moving to a bi-monthly e-
newsletter and our Marketing department is keeping our Facebook page current and fresh (Are you a friend yet? Click here to
join our group)

With our responsibility in sharing the expertise we’ve learned from working with some of the most creative people in the
industry, Nancy’s trend-forecasting column in Architectural Products will start this month (read full article below). And in our
commitment to sustainability, we now have the ASI Binder Volume 10.1 and the Sustainable Products brochure on a USB
stick for convenience…and to save paper, of course! Request yours here.

Our dedication to leadership persists in all of our work with the organizations that strive to support our industry. In fact, we
now have a date for the PAVE (Planning and Visual Education Partnership) Gala, of which Nancy Jackson is Vice President
of the Gala and PAVE board member. Mark your calendars: Dec 9 at the Metropolitan Pavilion, details to follow. Nancy, an
IIDA NY Chapter board member, co-chaired a very successful IIDA Hospitality Forum this month at Greenhouse nightclub as
well as attended the IIDA Leaders Breakfast. She was recently sworn in for her second term as an active participant on the
board of IIDA NY. ASI also exhibited at the HD Expo, an important trade show for hospitality design, and Nancy and Ron
were guests at the HD Awards (see below for more on these events). In general, you can be assured that when you specify a
product from ASI, we have taken all the worry out of the equation. We are committed to our clients, products, company, each
other, and to you!

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Architectural Systems - June 2009 eNewsletter

 
 Nancy Jackson  - President    Ronald Jackson  - CEO

2009 HD EXPO RECAP

This year’s Hospitality Design Expo in Las Vegas proved to be productive for both the
exhibitors and high quality attendees. There were many new projects we came away
with that are on the board and we have to attribute it to our latest products which drew
such excitement and developed many design ideas. We introduced Tropical Organic
Wall Mosaic, inspired by the popular Tropical Veneer Collection, and gave a sneak
peek of the Geometrix™ Collection, an expansion to our Embossed Wood, also from
ASI Wood Panels. ASI updated our booth with a “Green Garden” – see which ASI
materials can grow into your sustainable design! With our commitment to sustainability and meeting our client’s needs, we are
working hard at developing new green products, as well as transitioning current collections into sustainable ones. Our new
eco-friendly products include: ASI Hardwood Flooring IV (look for our upcoming product blast!); Eco-Essence®, and Cork
Flooring. Products that have undergone a sustainable makeover include: ASI Resilient flooring which is now comprised of
recycled content and regional material, and meets indoor air quality requirements; and ASI Porcelain Collection which now
uses recycled content and meets indoor air quality requirements! For more on HD Expo and the prestigious HD Platinum
Circle® Awards - [read more]

POP THE CORK:

SHOWROOM OPEN HOUSE DURING ICFF 2009

Since there was a show overlap we were unable to host a booth at the ICFF this year.
Instead we invited attendees into the showroom for another one of our incredibly fun
Pop the Cork parties where we mix drinks, materials and networking in an evening of
very agreeable multi-tasking! We had a strong presence in Metropolis’ ICFF Design
Guide, where Architectural Systems showroom was highlighted on the map as a place
to visit during ICFF, and our ad announcing our Open House brought in lots of
customers – new and old! We’re looking forward to more of our Pop the Cork series—what could be better than seeing
friends and getting inspired by new materials, all capped off with some festive celebration? Look for details on our next
Launch Party honoring our forthcoming ASI Hardwood Flooring IV.

IIDA HOSPITALITY FORUM

On June 2nd, Nancy Jackson co-chaired a successful and record-breaking

CEU-accredited IIDA Hospitality Forum, where over 260 attendees filled
Greenhouse, the LEED certified nightclub in downtown Manhattan, for an
illuminating discussion on The Upswing of Sustainable Design in a
Challenging Hospitality Market. Four prestigious panelists gave their
expert opinion on the state of the hospitality market and the role sustainability
plays in its future. The terrific liquor sponsor, Bambu White Rum, served up
specialty mojitos while guests mingled with industry leaders for a fun and
informative evening.

After opening cocktails and the welcoming introduction, the fascinating collection of panelists began their discussion,
moderated by Rebecca Goldberg, Editor-in-Chief of boutique DESIGN/Creative Director, Boutique Media Group . The
panelists included: Gina Edner, Senior Manager, Department of Environmental Sustainability at Starwood Hotels and Resorts;
Antonio Di Oronzo, Owner of Bluarch, architect for Greenhouse; Joseph Martorano, President, eco.nomiks; Annie Lee, Senior
Project Designer, Cubellis. What an interesting and creative group! For more on the sponsors and other IIDA events,
including the IIDA Leaders Breakfast - [read more]

NANCY JACKSON COMMITS TO ANOTHER TERM

WITH IIDA NY

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Architectural Systems - June 2009 eNewsletter

IIDA NY Chapter held its annual meeting and board member inductions on June 24th
in conjunction with the Lester Dundes Awards at the Haworth showroom in midtown
Manhattan. Nancy Jackson, President of Architectural Systems, was sworn in for her
second term as an active participant on the board of IIDA NY, for which she is also the
Hospitality Forum co-chair, and sponsor of their events. Nancy and Ron Jackson both
recognize the importance of industry partnerships and are strong supporters of
continuing education. To see who the design award winners were and details on the
event, [read more]

The Manhattan residential sales and rentals brokerage, The Real

Estate Group (TREGNY), has grown exponentially since its
inception in 2004 by achieving marked success through a
commitment to innovative marketing and superb customer service.
Part of that superb service? An inviting office in which to welcome
its clients. The ASI Porcelain Collection flooring in a steel grey was
installed in the reception area, creating a cool, modern entrance.
The warmer ASI Hardwood Flooring I was chosen for the
conference rooms to add a comfortable feel to a practical space. 

“In the high pressure world of real

estate, time is a precious commodity.
So when DuPrey Design Inc. (DDI) was
enlisted to convert a 5000 square foot raw space into a serene modern office space
for The Real Estate Group, we were given a design/construction timeline of three
months. With a crunched deadline and cost conscious budget, DDI looked to
Architectural Systems for a solution. The contemporary flooring products provided
by ASI enabled the design to come to full fruition within the project timeline and
Monica DuPrey
budget.”
Duprey Design Inc.

Sustainability, Celebrations, Presentations

Our eye-catching green window display on 25th Street drew a lot of people into the
showroom to Pop the Cork during the ICFF. We’ve also been busy in the showroom
with a Cinco de Mayo visit from Jeffrey Beers International, and another successful
sustainable design CEU — Spotlight on Sustainable Products: The Benefits
and Challenges of Their Integration into Contract Environments. It is
presented monthly in our showroom by president, Nancy Jackson, and earns one of
the four new Sustainable Design credits that are required for architects. Our doors are open for you to come for a showroom
presentation, but we can always bring a presentation to your office, either way, it’s a great time to catch Nancy’s fresh and
fascinating AIA -accredited CEU at your place or ours! You can register for the July or August CEU here. You can also earn
credits online with our Innovations of Materials video presentation on the web, click to register. [read more]

Recently we had a terrific response from daSILVA Architects and GF55 Architects when we took our
sustainable design CEU directly to them! Len Fusco, Principal of GF55 (pictured right), "felt it was
extremely valuable for his staff to have this continuing education experience, and that
the LEED requirements were presented in an informative and concise way. The
presentation told the whole story but the team now wants to see even more products!"
A follow up visit to the ASI showroom is in the works…call 212.206.1730x249 if you would like to schedule a
visit for your design team.

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Architectural Systems - June 2009 eNewsletter

Material Trends by Nancy Jackson

Nancy Jackson’s debut column in Architectural Products magazine’s June issue focused on the trends
seen in hardwoods, especially at the Surfaces show. The most prominent were: sustainability, new texture
techniques, simple colors and enhanced finishes. ASI products which demonstrate these traits were
pictured along with the article. They included, Ecotextures® Flooring and Wood Panels for their
sustainability, dark color availability and texture; European Hardwood Collection with Fine Sawn texture;
and VenCork™ Flooring for its complete eco-friendly make-up, down to the finish and adhesives. Click
here for full article.

Featured Material: ASI Hardwood Flooring IV

A Sustainable Product

ASI Hardwood Flooring IV is the newest engineered, prefinished collection

that has been added to our extensive line of hardwoods. The unique cross-
grain, 7-ply construction provides superior durability and stability. The 8
coat, factory-applied finish creates a protective wear layer with enhanced
performance for high traffic areas. There are two groups — the Classic,
which is smooth, and the Vintage - Classic, which has a weathered and
textured effect. Available in 12 standard colors, offering a wide range of
choices from naturals to dark coloration. The responsible manufacturing
process of these exotic hardwoods is Lacey Act and CARB (California Air
Resources Board) compliant. Sample chains will be available mid July.
Request yours here.

HD Awards: Best of Show Announced

Nancy and Ron Jackson were also in attendance as Hospitality Design (HD) magazine
honored the winners and finalists at the fifth annual HD Awards. The awards program
received 398 submissions in categories ranging from luxury hotel to resort to spa. It
was thrilling to see projects that ASI worked on, and a pleasure to socialize with all the designers Architectural Systems has
built relationships with over the years. [read more]

NeoCon 2009 Wrap Up

Ron and Nancy were on hand for NeoCon World’s Trade Fair (the National Exposition
of Contract Furnishings), which happens to be the largest exhibition of contract
furnishings for the design and management of the built environment in North America.
Although attendance was down this year, the energy was still evident! It’s always
terrific to see what’s happening with the latest trends, products, and concepts in office,
healthcare, hospitality, residential, institutional and government environments. It also
provided a great opportunity for Ron and Nancy to meet with important customers to discuss projects and have some quality
face to face time. We’re already looking forward to 2010, which will be the show’s 42nd year!

ASI and ASID: Partners!

We are ecstatic about our new Industry Member partnership with the American
Society of Interior Designers (ASID). ASID and Architectural Systems, Inc. will
work together harmoniously as we share a common love for design and are committed to the belief that design, as a service
to people, is a powerful, multi-faceted profession that can positively change people's lives. Founded in 1975, the American
Society of Interior Designers is the oldest, largest and leading professional organization for interior designers, and we're truly
looking forward to collaborating with them!

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Architectural Systems - June 2009 eNewsletter
ASI in the News
Contract
March 2009
(click image to view full article)
A stunning installation photo of Butternut
Glass is included in a feature on Second
Home restaurant in Denver, CO, designed
by Andre Kikoski Architect. They
described the sustainable salvaged wood
as “an honest use of materials”.
Floor Covering Weekly
May 18-25 – Pop the Cork
(click image to view full article)
As one of our press attendees at our
debut Pop the Cork product launch, FCW
highlighted our association with Wicanders
and the successful event held in our
showroom to introduce Cork Flooring.
Hospitality
Dreambook
Spring 09 & Friday Head
Newsletter
The attention hasn’t faded on
GlobalShop’s Best New Product, Eco-
Essence®. It was mentioned as a teaser
in boutiqueDESIGN ’s weekly newsletter
in conjunction with its feature in their
Dreambook publication.
Retail
vmsd
June 2009
ASI received attention for our collaboration
with Fleetwood Fixtures, providing the
Woven Collection for their award-winning
booth. We have a commitment to
collaboration that gives a win/win to
customers. We can be a tremendous asset
to, say, a fixture manufacturer, especially
at the inception of design, when there is
still flexibility to offer alternative materials
during development.
Aving USA  
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Metropolis
May 2009
(click image to view full article)
In the Color and Texture Forecast,
Metropolis talks about trend forecasting as
a subtle science, comprising equal parts
research, intuition, and artful conjecture.
See ASI's Nancy Jackson proffering her
expert advice about the biggest trend in
color for materials right now, demonstrated
by the European Hardwood Collection. 
SNAP
May/June 2009
(click image to view full article)
In the wood flooring section is an article
titled: “Renewable, Durable and Rather
Handsome.” We agree! The story features
ASI's VenCork™ Flooring, which has a
durable anti-scratch transparency PVC
wear layer, and has FSC Chain of Custody
and GREENGUARD certification.
RESORT + RECREATION
In the Market Briefs column the topic is
“New Products, ‘Green’ Features Move
Industry Forward.” Architectural Systems,
Inc. is exclusively featured in a sidebar
touting our vast selection of sustainable
materials.
DDI
June 2009
There was an impressive three page
spread on one of our past Featured
Projects, Liz Claiborne shop-in-shop at
Macy’s Herald Square. There is a credit to
Architectural Systems for the flooring, with
beautiful photos of the Crystallized Glass
Stone Collection and ASI Natural Stone
Collection installed throughout the shop.
 
Architectural Systems - June 2009 eNewsletter

In a Special Report on GlobalShop, Aving

has a post on the newest ASI Decorative
Surfaces product, Eco-Essence®, which
won Best New Product at the retail
industry’s largest trade show.

Send us images of your best design work featuring ASI Materials! We are looking for a few good photos to feature on our
website, in our email newsletters, our product binders and literature with a credit to your firm and a quote from you. Please
contact George Reddick at greddick@archsystems.com for additional information on submitting images. In return you will
receive fame, our gratitude and a special gift!

"Architectural Systems greatly aided our designers in bringing

their vision to fruition. Our theme was water this year and the
ASI Sculptured panels fulfilled and surpassed our expectations.
Utilizing your textured wall panels in our trade show booth
produced an immediate and positive response from all our
visitors. Not only were the patterns consistent panel to panel,
but the continuation of the pattern from each panel to the next
was flawless.
Pico North America, Exhibitor Show, Las Vegas,
NV • Featuring Sculptured™ Collection —It was a pleasure doing business with a company that went
Unfinished MDF — Horizontal WPMAS001 , above and beyond to get their product out to us on a short
custom color deadline. The professionals at ASI managed to take the stress
out of the situation. Great job, and you have a superb product.
Pico North America will certainly make more use of your product line on future and subsequent
projects."

- Rick Underhill, Production Manager, Pico Atlanta 

Continuing Education Update

Pop the Cork product launch event
What’s Next in Materials: Embossed Wood - Geometrix™ Collection
More Material Trends
Featured Project

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Architectural Systems - June 2009 eNewsletter

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