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. Carey Program in Entrepreneurship & Management Center for Leadership Education Whiting School of Engineering Spring 2009 Semester Class Information Location: Times: Instructor: Office location: Mailing address: Hodson 210 Tuesdays 1:30 - 4:15 PM Daniel Raviv, Ph.D. 104 Whitehead Hall Center for Leadership Education 3400 North Charles Street Baltimore MD 21218 (410) 516-7189 draviv1@jhu.edu Tuesdays (after class) Shane Betman - e-mail: sbetman@jhu.edu Thursdays 1-2pm

Office phone: E-mail: Office hours: CA: Office hours: Course Materials

o Instructors notes o Notes (available @ Printing Services, G-88 Wyman) o Handouts Reference Books (most are reserved in the library) o H. S. Fogler and S.E. LeBlanc, Strategies for Creative Problem Solving, Prentice Hall, 1995. o E. Sickafus, Unified Structured Inventive Thinking, Ntelleck, 1997. o E. Lumsdaine and M. Lumsdaine, Creative Problem Solving, McGraw Hill, 1995. o Kaplan, Introduction to TRIZ, Ideation International, Inc., 1995. o G. Altschuller, Creativity as an Exact Science, 1983. o ___, The Art of Inventing (And Suddenly The Inventor Appeared). o ___, 40 Principles, Keys to Technical Innovation, Technical Innovation Center, 1997. o E. de Bono, The Use of Lateral Thinking, Penguin Books, 1990. o ___, de Bono's Thinking Course, Facts on File, 1981. o ___, Serious Creativity, Harper Collins, 1992. o ___, Six Thinking Hats, Little, Brown & Co., 1985.

o ___, CoRT Thinking, Advanced Practical Thinking Training, Inc., 1995. o Tony Buzon, Use Both Sides of Your Brain, Dutton, 1983. o Scott G. Isaksen, Brian Dorval, and Donald Treffinger, Creative Approaches to Problem Solving, Kendall Hunt, 1994. o F. Osborn, Applied Imagination: Principles and Procedures of Creative Problem Solving, Charles Scribner's Sons, 1979. o D. Tanner, Total Creativity in Business and Industry, Advanced Practical Thinking Training, 1997. o D. Pressman, Patent It Yourself, NOLO Press, 2006. o T. Kelley. The Art of Innovation. Doubleday, 2001. o T. Kelley. The Ten Faces of Innovation. Doubleday, 2005. o J. Goldenberg and D. Mazursky, Creativity in product innovation. Cambridge University Press, 2002. Course Description and Outcomes Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by managers and organizations to create and sustain high levels of innovation. Topics include: personal thinking preferences, everyday creativity and eliminating mental blocks, creative thinking techniques, idea selection approaches, teaming techniques for creativity, conditions that promote creativity, design for interaction, disruptive technologies, and intellectual property. The course uses fun and hands-on activities to stimulate innovation. At the end of this course, students will: o Understand building blocks of innovation o Be familiar with processes and methods of creative problem solving: observation, definition, representation, ideation, evaluation and decision making o Enhance their creative and innovative thinking skills o Be familiar with creative and innovative thinking styles o Practice and value teaming, communication, and diversity o Understand risk taking, paradigm shift, and paradigm paralysis Class Attendance o Attendance will be taken at the beginning of each class o Students must show up at their group(s) presentation(s) o Every missed class (or part of) will result in 4% reduction of the final grade (not to exceed 20%) o Note: Regardless of attendance, projects and homework assignments must be turned in no later than the due date 2

Course Assignments and Due Dates The class will be divided into 10 small groups and 5 large groups (tentative). Assignments include: Brain teasers (aka Puzzle Busters, to be solved individually) Cartoon captions (small teams) TRIZ, a systematic ideation method, reading (individual) Book readings and discussions (small teams) Small teams presentations on innovation: (1) innovative individual, (2) innovative company, (3) innovative movie/game, (4) sustainable innovation, (5) innovation in business, (6) innovation in art, (7) innovation in architecture, (8) innovative nation, (9) innovation in science, and (10) innovation in engineering. o Large groups hands-on projects o Eight-dimensional (8D) ideation method examples o Large teams videos o o o o o In addition, students are required to keep a log book. Please note that the above list may vary. The following table summarizes the assignments and their relevant due dates:


Log book

Puzzle Busters
Individual: Choose 3 questions out of 6 from each Puzzle Buster Handwritten or typed paper

Cartoon Captions


Small Groups S

Small Groups S

Large Groups L


Large Groups L Link to YouTube electronically

Handwritten or typed paper

Handwritten or typed paper

MsWord electronically

Ppt electronically

Ppt electronically

Write-ups and ppt electronically

ppt electronically

1/27/2009 Tuesday 2/3 Tuesday 2/10 Tuesday 2/17 Tuesday

In class In class Choose S team & leader Choose S team & leader & A book Choose S team & leader Choose L team & leader Inform instructor Choose L team & leader Inform instructor

In class In class

1,2,3,4,5,6 7,8,9,10,11,12

2/24 Tuesday

In class

13,14,15,16,17, 18

3/3 Tuesday

In class


3/10 Tuesday

In class


Submit Cartoon Caption #1 to S1 leader. Checked by S1 #1 Discussed by S1 Submit Cartoon Caption #2 to S2 Leader Checked by S2 #2 Discussed by S2 Submit Cartoon Caption #3 to S3 Leader Checked by S3 #3 Discussed by S3 Submit Cartoon Caption #4 to S4 Leader Checked by S4 #4 Discussed by S4 Submit Cartoon Caption #5 to S5 Leader Checked by S5

Submit a 2-page summary -

S8 Presents Innovative individual

Define Problem

Decide on theme/ content for video Prepare video clips

S6 presents S7 presents

S9 Presents Innovative company

Submit Write-up

S8 presents S9 presents S10 presents S1 presents

S10 Presents Innovative movie/game

Finalize and submit

S1 Presents Sustainable Innovation


Present video in class

3/17 Tuesday 3/24 Tuesday

SPRING BREAK In class 31,32,33,34,35,36 #5 Discussed by S5 Submit Cartoon Caption #6 to S6 Leader Checked by S6 #6 Discussed by S6 Submit Cartoon Caption #7 to S7 Leader Checked by S7 #7 Discussed by S7 Submit Cartoon Caption #8 to S8 Checked by S8 #8 Discussed by S8 Submit Cartoon Caption #9 to S9 Checked by S9 #9 Discussed by S9 Submit Cartoon Caption #10 to S10 Checked by S10 #10 Discussed by S10 S2 presents S3 presents S2 Presents Innovation in Business Prepare/Build Submit Uniqueness Dimensionality

3/31 Tuesday

In class


S4 presents S5 presents

S3 Presents Innovation in Art

Finalize & Submit final report

Submit Directionality Consolidation

4/7 Tuesday

In class


S4 Presents Innovation in Architecture S5 Presents Innovative Nation S6 Presents Innovation in Science S7 Presents Innovation in Engineering


Submit Segmentation Modification

4/14 Tuesday

In class



Submit Similarity Experimentation

4/21 Tuesday

In class

55,56,57, 58,59,60


Submit all 8 strategies problems

4/28 Tuesday


Please note: This is a tentative schedule - for assignments and presentations only

Grading Participation Puzzle Busters Cartoon captions TRIZ write-up Book readings and discussions/presentations Small teams presentations on innovation: Large groups hands-on projects Eight-dimensional (8D) ideation method examples Large teams videos Peer evaluation Log book Note: No final exam. Small modification to the above scale may apply. Final grades will be based on the following scale: A AB+ B BC+ C CD+ D F 95-100 90-94 85-89 80-84 75-79 70-74 65-69 60-64 55-59 50-54 below 50 20% 15% 3% 5% 8% 8% 12% 10% 5% 10% 4%

Course Ethicsfrom the JHU Honors Code The strength of the University depends on academic and personal integrity. In this course, you must be honest and truthful. Ethical violations include cheating on exams, plagiarism, reuse of assignments, improper use of the Internet and electronic devices, unauthorized collaboration, alteration of graded assignments, forgery and falsification, lying, facilitating academic dishonesty, and unfair competition. Report any violations you witness to the instructor. You may consult the associate dean of students and/or the chairman of the Ethics Board beforehand. See the guide on Academic Ethics for Under-graduates and the Ethics Board web site (http://ethics.jhu.edu) for more information. Students with Disabilities

If you have a documented disability, please contact the instructor as soon as possible to discuss academic accommodations. Religious/Cultural Observations Observances of religious/cultural beliefs will be fully honored. Please inform the instructor of potential conflicts at the beginning of the semester. Conflicts with Course Requirements or Exercises Continued enrollment in this course indicates the students willingness to engage in the format of the course, as best as can be understood in advance. Should you realize that any feature of the course (that could not be determined in advance) places you at a distinct disadvantage due to personal values or background, please seek out the instructor immediately to discuss alternative arrangements. Detailed Topics I. Introduction Making a case for creativity Creative thinking as a skill II. Valuing diversity in thinking Thinking preferences Creativity styles III. Setting the stage for success Basic philosophy Having a vision Setting the right attitude Recognizing and avoiding mental blocks Avoiding mindsets Risk taking Paradigm shift and paradigm paralysis Individual and team work IV. Creativity in problem solving A. Problem Definition Understanding Representing B. Pattern Breaking Thinking differently Changing your point of view Watching for paradigm shift Challenging conventional wisdom Lateral thinking, provocation (escape, random word) Mind stimulation: games, brain-twisters and puzzles C. General Strategies

Idea-collection processes Brainstorming/Brain-writing The SCAMPER methods Metaphoric thinking Outrageous thinking Mapping thoughts Other (new approaches) D. Using Math and Science Systematic logical thinking Using math concepts E. Eight-Dimensional (8D) Approach to Ideation 1. Uniqueness 2. Dimensionality 3. Directionality 4. Consolidation 5. Segmentation 6. Modification 7. Similarity 8. Experimentation F. Systematic Inventive Thinking Systematic inventive thinking: The TRIZ methodology Levels of inventions Evolution of technical systems Ideality and the ideal final result (IFR) Stating contradictions and the contradiction table 39 standards features and 40 inventive principles Separation principles Using physical, geometrical, and chemical effects, fields V. Decision and Evaluation Focused thinking framework Six thinking hats PMI Ethical considerations VI. Design for Interaction Introduction to design for interaction VII. Intellectual Property Introduction to intellectual property: Patents, Copyrights , Trademarks , Trade Secret, Unfair Competition. Note: Some of the topics may not be covered due to time constraints

Book reading and discussion: Books must be read by the assigned groups/individuals. (Optional for others) All presentations must be presented as ppt. Submit your ppt electronically (before the presentation) -----------------------------------------------------------------------------------------------------------Blink, by Malcom Gladwell Applied Imagination, by Alex Osborn The Seven Habits of Highly Effective People, by Stephen R. Covey Ten Faces of Innovation, by Tom Kelley The art of Innovation, by Tom Kelley and the Deep Dive story Five Dysfunctions of a Team, by Patrick M. Lencioni The Five Temptations of a CEO: A Leadership Fable, by Patrick M. Lencioni Multiple Intelligences: The Theory in Practice, by Howard E. Gardner How to think like Leonardo De Vinci, by Michael Gelb. Total Creativity, by David Tanner Freakonomics, by Levitt, et al. Other books: Creativity in Product Innovation, The 3M way to Innovation, Creative Advertising, Essence of Creativity, Innovation to the Core, Payback, How Would You move Mount Fuji, Leading for Innovation, Drawing on the Right Side of the Brain, Coloring Outside the Lines, Serendipity, Breakthrough Creativity. Documents: The quest for Innovation (AMA), Innovation 2008 (BCG).