what is csr? Corporate Social Responsibility (CSR) is not a new term for society and the business world.

It has evolved as one of the greatest theories of corporate self regulation that has been put into practice by almost all major corporations in the world. CSR is also famous by many other names like corporate conscience or sustainable responsible business. The fundamentals of CSR are based on the fact that every firm has a responsibility of giving back to society, a significant portion of its time and resources so that holistic growth is attained by handling social issues and environmental issues in a creative way. example of csr activity?? M.m currently has projects under its ambit: National Project for the Blind Children Vision: Enable the less privileged child to lead a better life Mission: To be the front-runner in providing opportunities for child education and health to attain economic independence, with special focus on the blind child In Mumbai, this work is carried out under the banner of metallic madness Foundation (mmF) a registered non profit organization. All employees and distributors are volunteers of mmf. And why work for children? Half of the worlds poor are children. Every year, 10 million children do not live to see their fifth birthday. More than 115 million children dont have access to the most basic education. Mmf finds itself in a position to focuses its philanthropic efforts so as to maximize a positive and sustainable impact on society. In short, the One by One Campaign for Children is designed to assist maximum numbers of children of hope attain their full potential. Each of Amways markets is free to decide in which sphere it would like to concentrate its resources. But in essence, One by One program is designed to build local partnerships, addressing issues specific to children in their community Live, Achieve, Learn, and Play.

Through the One by One Campaign for Children, we are making a difference for children around the world. As of December 31, 2006. We have Provided hope and opportunity to 5 million children. Donated more than 600,000 volunteer hours to childrens programs. Contributed more than $39 million to childrens causes. The program pulls together all of our resources Business Owners, employees, affiliates and customers to make this happen. In each country, success is measured by impact whether it is the 250,000 children in West Michigan whose lives have been changed through the campaign, the 85,000 blind children who received Braille textbooks in India, the 1,135 children who received cleft palate surgery in Thailand, the 170,000 children in China who were given the opportunity to attend school, or the 90,000 boys and girls in developing countries who received vaccines that are giving them a fighting chance.