ESTABLISHMENT OF RELIGARE SECURITIES LTD.

Religare Enterprises Limited establish on May 2006 by Ranbaxy Promoter Group Company. The group include following:

Religare Enterprises Limited May 2006

A RANBAXY Promoter Group Company

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The Group
Pharma Healthcare

Financial Diagnostics Services

29

GROUP ENTITIES

One of the second Religare largest is among s India Among top 10 generic South & South s East Asia hospital chain in India largest financial services Pharma co. acrosslargest the Pathology labs Currently1600 beds house reaching more globe and largest Pharma network across than 180 destinations Company in India Global accreditations and India; target of 5,500 with more than 150 own Manufacturing anufacturing Compliance M hospital offices and more than operations in 7 countries Comprehensive range of Beds eds by 2008 300 partner locations B Products sold in 125 tests 8hospitals in National countries Focus ocus on R&D F Capital Sales of US $ 1.17 550 billion Sample Collection Region; 25 hospitals Manufactures & Markets Centres in 360 cities across across India Generics and Branded the globe Engaged in healthcare, Generics Over ver 1.5 mn satisfied O Telemedicine, education customers every year & research

Among Largest Largest in Second Largest Largest in India in India South East Asiain India

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Geographical Spread
More than 900 location across India and more than 300 partner locations covering approximately more than 300 cities & towns.

31

Our Business Lines

Equity & Derivative Trading Private Equity Institutional Distribution Services

Investment Banking & Corporate Finance

Depository Services

Wealth Management Services International Equity & Commodity

Commodity Services

* All The Business lines backed by a dedicated team for Research & Technical Analysis

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Addressing Customer
Institutional and Corporate
Caters to the investment needs of corporate and institutions

Wealth Management
Financial Planning and investment advisory to HNIs (Private Client Group)

Retail
Financial Planning & Advisory thru our vide Branch Network

33

Research Market & Specific

Daily & Weekly Reports:
Market Flash Technical Report F&O Strategy Investment Guide Intraday Investment Flash

Sectoral Reports Initial Coverage Company Reports Result Overviews Company Visit Reports Management Conference Calls and Meets.

Value Added Tracker International Markets Update Bulk Trade Tracker

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Custodial Services
Member of CDSL and NSDL Empanelled for Speed-e with NSDL Handling approximately Rs. 60 billion worth of securities Transparency by way of online reporting to clients

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Portfolio Management Services

Discretionary Equity Portfolio Management Services o Panther Aggressive Portfolio o Tortoise Moderate Portfolio o Elephant Conservative Portfolio Investment Team having more than 40 man years of experience Each scheme managed by separate Portfolio Manager Dedicated Research Team PMS broking with Multiple Brokers Transparency in client reporting.

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Corporate Finance & Investment Banking

Specialize in structured financing and providing advisory services related to financial planning, modeling and advising on financial requirement

Corporate finance products can be broadly divided into two categories: o Placement of Debt Working capital facility Project finance Term loan Short term unsecured loan (ICD/Loans against shares/Bill discounting) Promoter funding Interest rate swaps and other structured instruments o Placement of Equity: For both listed and unlisted companies

Team consists of widely experienced Industry Analysts capable of doing due diligence on various sectors of Industry.

37

Commodity Brokerage, Research & Advisory Services Commodity CommodityResearch ResearchServices Services
Research Team for fundamental and technical analysis on: Agro-commodities Bullions, base metals and energy Field Team for Spot Market Surveys Multilingual Research Reports on Daily basis Research Report Products Daily Market Commentary Precious Metals Outlook Daily Report on Pulses, Refined Soya, Crude, Copper, Guar Spot Market Overview

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Some Facts and Figure

Month on Month Active Clients
May 2006 : 80,000+ clients

39

The Religare Team

40

The Religare Team

Average Age

41

The Religare Team

42

BRAND IDENTITY
NAME
Religare is a Latin word that translates as 'to bind together'. This name has been chosen to reflect the integrated nature of the financial services the company offers. The name is intended to unite and bring together the phenomenon of money and wealth to co-exist and serve the interest of individuals and institutions, alike.

SYMBOL
The Religare name is paired with the symbol of a four-leaf clover. The four-leaf clover is used to define the rare quality of good fortune that is the aim of every financial plan. It has traditionally been considered good fortune to find a single four leaf clover considering that statistically one may need to search through over 10,000 three-leaf clovers to even find one four leaf clover Each leaf of the four-leaf clover has a special meaning in the sphere of Religare.

1st Leaf:The first leaf of the clover represents Hope. The aspirations to succeed the dream of becoming, Of new possibilities. It is the beginning of every step and the foundations on which a person reaches for the stars.

43

2nd Leaf:The second leaf of the clover represents Trust. The ability to place ones own faith in another. To have a relationship as partners in a team. To accomplish a given goal with the balance that brings satisfaction to all not in the binding but in the bond that is built.

3rd Leaf:The third leaf of the clover represents Care. The secret ingredient that is the cement in every relationship. The truth of feeling that underlines sincerity and the triumph of diligence in every aspect. From it springs true warmth of service and the ability to adapt to evolving environments with consideration to all.

4th Leaf:The fourth and final leaf of the clover represents Good Fortune. Signifying that rare ability to meld opportunity and planning with circumstance to generate those often looked for remunerative moments of success.

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INVESTMENT BANKING
We provide innovative, integrated and best-fit solutions to our corporate customers. It is our continuous endeavor to provide value enhancement through diverse financial solutions on an ongoing basis, through offerings like Corporate Debt, Private Equity, IPO, ECB, FCCB, GDR/ADR etc.

Investment Banking with Religare offers the following services:

CORPORATE FINANCE
We focus on finding right and relevant partners for our clients, who not only help in adding value but also improve the future valuation of the organization. We specialize in structured financing and providing advisory services related to financial planning, modeling and advising on financial requirements.

CORPORATE FINANCE PRODUCTS OFFERED BY US: PLACEMENT OF DEBT

o Syndication of Domestic Loan / Foreign Currency Loan o Securitization o Debt Swap & Loan Restructuring o Short Term Corporate Debt o Working Capital (Cash Credit & Short term Loan) o Capital Market Instruments o Overseas Acquisition o Placement of Equity (Private Equity) o Both for listed and unlisted companies

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MERCHANT BANKING
IPO/FPO/RIGHTS

MERGERS & ACQUISITIONS

o Corporate Advisory Services o ADR/GDR/FCCB o BUY BACK OF SHARES

R-ALLY
Trading in Equities with Religare truly empowers you for your investment needs. A highly process driven, diligent approach backed by powerful Research & Analytics and one of the best in class dealing rooms ensures that you have a superlative experience. Further, Religare also has one of the largest retail networks, with its presence in more than 900 locations across more than 320 towns & cities. This means, you can walk into any of these branches and connect to our highly skilled and dedicated relationship managers to get the best services. You could also choose to enjoy the freedom to execute your own trade through our online mechanism.

46

INTERNATIONAL ADVISORY
INTERNATIONAL ADVISORY FUND MANAGEMENT SERVICES (AFMS)
A new horizon for international investments. We provide our wealth clients an opportunity to invest in international financial instruments (currently limited to the US). Equities, Mutual Funds and Debts are some of the key instruments available and the clients have the option to choose from various asset allocation modules.

WHY INVEST OVERSEAS?

Avenues for enhancing returns, minimizing risk and portfolio diversification Global outreach of opportunities Pre-approved route for resident individuals to invest (Healthy Govt. Patronage and favorable regulatory developments).

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ON LINE TRADING BY RELIGARE SECURITIES LTD.

On line investing will never be the same .Trade rewards at Religare on line .A unique 360 degree portal that offers not just an enriched investment experience but also reward each time you invest Now can reward points each time you trade in Equities and Commodities or invest in mutual funds and your favorite IPOs with us through our highly sophisticated and customized trading platform R-ACE (Religare Advanced Client Engine) .You can start redeeming your reward points against our list of attractive Gift Vouchers and Offers. So join the revolution! Enrich your experience of investing online and open yourself to a whole new world of rewards and goodies. All this with a host of revolutionary features, will surely change the way you invest online.

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PORTFOLIO MANAGEMENT SERVICES (PMS)

Religare offers PMS to address varying investment

preferences. As a focused service, PMS pays attention to details, and portfolios are customized to suit the unique requirements of investors. Religare PMS currently extends five portfolio management schemes, viz Panther, Tortoise, Elephant, Caterpillar and Leo. Each scheme is designed keeping in mind the varying tastes, objectives and risk tolerance of our investors.

INVESTMENT PHILOSOPHY
We believe that our investors are better served by a disciplined investment approach, which combines an understanding of the goals and objectives of the investor with a fine tuned strategy backed by research. Stock specific selection procedure based on fundamental research for making sound investment decisions. Focus on minimizing investment risk by following rigorous valuation disciplines. Capital preservation. Selling discipline and use of Derivatives to control volatility.

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 Overall to enhance absolute return for investors.

OUR SCHEMES
PANTHER:
The Panther portfolio aims to achieve higher returns by taking aggressive positions across sectors and market capitalizations. It is suitable for the High Risk High Return investor with a strategy to invest across sectors and take advantage of various market conditions.

TORTOISE:
The Tortoise portfolio aims to achieve growth in the portfolio value over a period of time by way of careful and judicious investment in fundamentally sound companies having good prospects. The scheme is suitable for the Medium Risk Medium Return investor with a strategy to invest in companies which have consistency in earnings, growth and financial performance.

ELEPHANT:
The Elephant portfolio aims to generate steady returns over a longer period by investing in Securities selected only from BSE 100 and NSE 100 index. This plan is suitable for the Low Risk Low Return investor with a strategy to invest in blue chip companies, as these companies have steady performance and reduce liquidity risk in the market.

CATERPILLAR:
The Caterpillar portfolio aims to achieve capital appreciation over a long period of time by investing in a diversified portfolio.

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This scheme is suitable for investors with a high risk appetite. The investment strategy would be to invest in scripts which are poised to get a re-rating either because of change in business, potential fancy for a particular sector in the to a coming better years/months, business diversification leading

operating performance, stocks in their early stages of an upturn or for those which are in sectors currently ignored by the market.

LEO:Leo is aimed at retail customers and structured to provide medium to long-term capital appreciation by investing in stocks across the market capitalization range. This scheme is a mix of moderate and aggressive investment strategies. Its aim is to have a balanced portfolio comprising selected investments from both Tortoise and Panther. Exposure to Derivatives is taken within permissible regulatory limits.

THE RELIGARE EDGE

We serve you with a diligent, transparent & process driven approach and ensure that your money gets the care it deserves.

NO EXPERTS, ONLY EXPERTISE

Religare PMS comes to you from Religare, a Ranbaxy promoter group company with a solid reputation for an ethical and scientific approach to financial management. While we offer you the services of a Dedicated Relationship Manager who is at your

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service 24x7, we do not depend on individual expertise alone. For you, this means lower risk, higher dependability and unhindered continuity. Moreover, you are not limited by a particular individuals investment style.

NO HIDDEN PROFITS:
We ensure that a part of the broking at Religare Portfolio Management Services is through external broking houses. This means that your portfolio is not churned needlessly. Using more broking firms gives us access to a larger number of reports and analysis, enabling us to make better, more informed decisions. Furthermore, your portfolio is customized to suit your investment objectives.

DAILY DISCLOSURES:
Religare Portfolio Management Services gives you daily updates on your investment. You can pinpoint where your money is being invested, 24x7, instead of waiting till the end of the month to keep t

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RETURNS ON VARIOUS INVESTMENT AVENUES

53

CHAPTER

ABOUT ONLINE SHARE TRADING

54

WHAT IS ONLINE SHARE TRADING OR INTERNET TRADING?

On line trading is a service offered on the internet for purchase and sale of share. In the real world, you place order on your stock broker either verbally (personally or telephonically) or in a return form (Fax). In on Line Trading, you will access a stock brokers website through your internet enabled PC and place orders through the brokers internet based trading engine .These orders are routed to the stock Exchange either out manual intervention and executed there on in a matter of a few second

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How Online Trading Is Done

56

TRADING PLATFORM
Traditionally trading took place in a ring based system where shares were sheets of paper bids were shouted and trades scribbled. In this system there was no transparency, efficiency or depth. To provide transparency, efficiency and depth in market, BSE and NSE provide Screen Based Trading on Trading Platforms.

WHAT IS A TRADING PLATFORM?

A trading platform is software which is used to transact in securities via internet. It is that software which is used for ordering and selling calls of shares.

VARIOUS TRADING PLATFORMS:

NATIONAL EXCHANGE OF AUTOMATED TRADING (NEAT) is software provided by NSE. BSE ONLINE TRADING (BOLT) is the software provided by BSE. And ODIN

ORDER MANAGEMENT
Order management consists of entering orders, order modification, order cancellation.

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 All the order you place in the system; if not executed can be cancelled or modified i.e. you can modify the price and the quantity.

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SAMPLE OF TRADING SOFTWARE

59

COMPUTER AT NSE VIA VSAT AT NSES OFFICE

A message relating to the order activity is broadcast to the respective member. The order confirmation message is immediately displayed on the PC of the broker. This order matches with the existing passive order(s), otherwise it waits for the active orders to enter the system. On order matching, a message is broadcast to the respective member. The trading system operates on a strict price time priority. All orders received on the system are sorted with the best priced order getting the first priority for matching i.e., the best buy orders match with the best sell order. Similar priced orders are sorted on time priority basis, i.e. the one that came in early gets priority over the later one. Orders are matched automatically by the computer keeping the

SYSTEM TRANSPARENT, OBJECTIVE AND FAIR

Where an order does not find a match, it remains in the system and is displayed to the whole market, till a fresh order comes in or the earlier order is cancelled or modified. The trading system provides tremendous flexibility to the users in terms of kinds of orders that can be placed on the system. Several timerelated (good till cancelled, good till day, immediate or cancel), price-related (buy/sell limit and stop loss orders) or volume related (all or none, minimum fill, etc) conditions can be easily built into an order. The trading system also provides complete market information on-line. The market screens at any point of time provide complete information on total order depth in a security, the five best buys and sells available in the market, the

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quantity traded during the day in that security, the high and the low, the last traded price, etc. Investors can also know the fate of the orders almost as soon as they are placed with the trading members. Thus the NEAT system provides an Open Electronic Consolidated Limit Order Book (OECLOB). Limit orders are orders to buy or sell shares at a stated quantity and stated price. If the price quantity conditions do not match, the limit order will not be executed. The term limit order book refers to the fact that only limit orders are stored in the book and all market orders are crossed against the limit orders sitting in the book. Since the order book is visible to all market participants, it is termed as an Open Book. Let us start with the United States. A brief set of information consisting of Stock Exchanges functioning, online share broking firms, and the latest technology they are offering for hassle -tree service for their customers etc.

Why Online Share Trading?

What about security of my money demat shares and my transaction documents? Isn't trading through the Internet a difficult and cumbersome process? But I am not comfortable with Internet, or with finance, how can online trading be easy for me? Isn't trading through the Internet a costly affair? I am pretty satisfied with my present broker who serves me off line. Why should I choose to go online to trade shares?

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 How frequently is the price updated at all these online trading sites? How can I be sure that I shall be trading at a price I want to or at a price appearing in the website?

SOME FAQS
Is trading through the Internet safe?
The safety of transactions on the Internet depends on the encryption system used. The better this transaction system, the more difficult it is for any person to hack the site.

Firstly:

Internationally, the best system available today is the 128-bit encryption, a system, which evens the Pentagon uses. ICICIdirect.com is one of the few online share-trading sites in the country equipped with this 128-bit encryption .

Secondly

You too can ensure the safety of the transactions online. You normally get a secured user id and password, the secrecy of which is to be maintained entirely by you.

Thirdly

If the transaction system requires no manual intervention, you further improve the safety in the transactions. Among Indian sites, ICICIdirect.com is one of the very few fully integrated online trading sites. This enables the elimination of the possibility of any manual intervention. Which means orders are directly sent to the exchange ensuring that you get the best and right price?

How frequently are the prices updated at all these online trading sites?
The tickers available at online trading sites provide instantaneous updates. Also, some websites can offer to

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transact in those convenience.

shares

instantaneously

and

with

OBJECTIVES OF THE STUDY

Basically there are some objectives of every study. The main objectives of my study are as follow:

1. To study the investors perception towards Religare. 2. To study the awareness level about Religare as brand. 3. To study the preference of investment of investors. 4. To study the market share of Religare. 5. To study the satisfaction of customer with broker. 6. To study the awareness of Religare facility.

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CHAPTER

RESEARCH MATHODOLOGY

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RESEARCH METHODOLOGY
Research design is a basic frame work, which provides guidelines for the rest of research process .It is a map or blue print according to which the research is to be conducted. The serve research method will be the basic research design .Experience serve will be done, which means the serve of people who have had practical experience with the research to be conducted. The object of such serve is to obtain insight into the relationship between variables and new ideas relating to the research. For such a serve people from various financial institutions will be carefully selected as respondent to ensure a representation of different types of experience.

RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research Design facilities the smooth sailing of the various research operation, there by making research as efficient as possible yielding maximal information with minimal expenditure of effort, time, and money .Actually it is the blue print for our research project.

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CHARACTERISTICS OF A GOOD RESEARCH DESIGN

Flexible Appropriate Efficient Economical

TYPE OF RESEARCH DESIGN ADOPTED FOR RESEARCH

a) Descriptive research :For the purpose of research, descriptive cum-diagnostic research design is used .it is concerned with describing the characteristics of a particular individual, or of a group. Diagnostic research studies determine the frequency with which some thing occurs or its association with something else. The studies, concerning whether certain variables are associate .

Sample Design
All the items in any field of inquiry constitute a universe or population .A completes enumeration of all items in the population is known a census inquiry. A sample design is a define plan for obtaining a sample from a given population .It refers to the technologies or the procedure the researcher would adopt in selected items for the sample.

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Universe
The first step in developing any sample design is to clearly define the set of objects , technically called universe ,to be studied .It can be finite or infinite .In finite universe we dont have any idea about the total number of items . In present study, the universe is the investor in Karnal.

Sample Size
This refers to the number of items to be selected from the universe to constitute a sample .This is a major problem for a researcher .An optimum of sample is one ,which fulfill the & requirements efficiency ,representative ,reliability

flexibility .For the judgment sampling was used and a sample of 100 investors was selected from Karnal city.

METHOD OF DATA COLLECTION

PRIMARY SOURCES
The data collected by the researcher from the field .For primary data field survey techniques and questionnaire is used will be employed to collect first friend information from the selected financial institution.

SECONDARY SOURCES

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It is the data which has already been collected by some one or an organization for some other purpose or research study .The data for my study has been collected from various sources:

Books Journals Magazines Internet sources News paper etc. Pamphlets Broacher Statistical Tools Used: I analyzed this whole work on the basis of simple tools like bar, graph pie, chart etc.

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CHAPTER

SWOT ANALYSIS

69

SWOT Analysis

STRENGTHS

SERVICES:
As a product Religare is an extremely innovative product with very less cost. Services like online trading facility, institutional and domestic broking, customized research reports with almost 80% efficiency etc give Religare an edge over its competitors. Religare provides other support services that make retail investors more confident and assured with their trading. SMS alerts (allowing traders and investors to make the most of the available opportunities), Softer, intangible features like imagery, equity driving preference. Through efficient trading processes Investors can place their orders directly on the

70

Internet, do all the information seeking and basically own investing process.

DISTRIBUTION NETWORK:
Religare with almost 900 location spread across 300 cities beefed up by comprehensive online research, advice and transaction services. In near future expect to make 200000+ retail customers being serviced through centralized call centre / web solution,

60 branches/semi branches servicing affluent/aggressive traders through highly skilled financial advisors, 250 independent investment managers/franchisees servicing 50000 highly valued clients, strong advisory role through Fundamental & technical research and new initiatives are being made in Portfolio Management Services & Commodities trading.
PRODUCTS:
Companys product line is quite flexible in the sense that there is a product for every kind of investors. Also all the products cover all the loop holes of all the products offered by the other competitors like low cost, user friendly online trading services etc.

BRANCH NETWORK:
Branch network is strength of the company. Most of the customers are satisfied with services of it.

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PERFORMING ORGANIZATION:
In stage of evaluation Religare is going to be a Performing Organization from a Learning Organization

WEAKNESS
CUSTOMER SATISFACTION:
As far as customer satisfaction goes Religare has to tighten their socks. Many broking houses catering to heavy investors or small segment of the market can afford to and does provide relationship managers for their customers, who can understand the trading needs of individual customers, and advise accordingly. However, a broking house like Religare, which caters to the mass segment, is in no position to provide relationship managers for individual customers.

BRANDING:
Though the company has a efficient products but large part of investment interested population does not know the company. The most basic expectation for a trader or investor when one begins trading is that one must get timely delivery of shares and proceeds from sale of shares. Also ones cash balances with the broker must be safe and secure. Though this confidence in the broker comes with time and experience, good and transparent practices also play a major role in imbibing confidence in traders.

COMPETITION FROM BANKS:

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Most of the banks due to good branding have the faith of the customers of their banking database. So they enjoy the liberty of huge database and customers find it more reliable to trade there rather than with a unknown broker. Also banks like HDFC Bank and ICICI Bank have the advantage of linking the trading accounts of their customers to saving accounts. This makes trading easier, and at the same time a trader withdraws exactly as much money from his account as is needed to complete the trade. Similarly sales proceeds are credited directly to saving account. Limited exploration of potential market. Less market awareness about full product range. Low customer confident in the quality of services. Religare Securities has less number of brokers. Religare Securities has less number of branches. Religare Securities has less number of employees. Religare Securities is in evolution stage.

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OPPORTUNITIES
The external environment analysis may reveal certain new opportunities for profit and growth.

EVER-INCREASING MARKET:After the NSE brought the screen based trading system stock markets are now more secured which has attracted lot of retail investors and the demand is increasing day by day. This has resulted in improved liquidity and heavy volumes on transactions. Religare is one of the early entrants here. As to how much it will roar and how swift it can swoop on the market, the future alone can answer such queries. Religare has been a mega player and is known for being a mover of stocks. It is also known for putting big deals through and enjoys good networking with the FIIs.

IMPROVING TECHNOLOGY:
In country like India technology is always improving which gives the company a chance to keep on improving their product with time whereas for the small players like local brokers it will

74

be difficult to keep the same pace as the changing technology. Also with SEBI lying down some strict guidelines small brokers are finding it harder to retain the customers with no research department and small capital. The traditional business model is highly dependent on a large network of sub-brokers, and many established players may not have systems (technology, customer service, etc.) capable of directly servicing so many retail customers.

UNFULFILLED NEEDS OF THE CUSTOMERS

With so many competitors offering their products in the market but no one is able to completely satisfy the customers. Some have the problem of lack of information or some were scared of volatility of the stock markets. Religare has the opportunity to tap this unsatisfied set of customers and to make hold in the market. The Internet serves to break all barriers to information, as it offers an extremely hassle-free investing platform. And, Religare hopes to fully utilize and capitalize on this platform. This original idea by Religare itself was born out of the consumer's need for a more transparent, easy to understand and convenient option of investing in stocks.

Education Level

The education level in the country is improving year after year as far as technology goes. With that the understanding of the stock market is also increasing and a lot of retail investors are steeping in

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the market which is being shown by increasing volumes, transactions and indices.

THREATS
NEW COMPETITOR
A lot of new competitors are trying to enter the market in this bullish run to taste the flavor of this cherry. This is creating a lot of competition for large players like Religare and it is creating little confusion in the minds of the customers about the services provided by the broker. Also many banking firms are entering into the market with huge investment. Competitors like ICICI, KOTAK, HDFC, 5-PAISA etc. are posing a lot of threats to the company.

LIMITATIONS
LIMITED TIME:
Limited time is available to conduct the study .

LIMITED RESOURCES
Limited resources are available to collect the information about the commodity trading.

VOLATITLTY:

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Share market is so much volatile and it is difficult to forecast any thing about it whether you trade through online or offline

ASPECTS COVERAGE:
Some of the aspects may not be covered in my study .

MARKET RESEARCH ANALYSIS

PREFERENCE OF INVESTMENT

preferance of investment chart

percentage of preferance 80 70 60 50 40 30 20 10 0 75

16 7 Only Share Mutual Funds Bonds 2 Derivatives

type of investment

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INTERPRETATION
This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitively be increased

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AWARENESS OF RELIGARE AS BRAND

Yes No

36%

64%

INTERPRETATIONS
This pie chart shows that Religare has reasonable amount Brand awareness in terms of a premier Retail stock broking company. The company to increase its marked share over its competitors should further leverage this brand image.

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AWARENESS OF RELIGARE FACILITIES

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No 14% 86%

INTERPRETATION
Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customer are not aware of the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness.

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DEMAT ACCOUNT MARKET

Raligare Others

NDA

Indiabulls

S harekhan

INTERPRETATION
This shown that even with sufficiently high Brand Equity, Religare ranks 4th amongst the Demat account providers. This is probably because of two main reasons: 1. Lack of promotion and unfocussed approach towards Product awareness 2. Non- transparent marketing policies of the company.

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CURRENT BROKER

SATISFACTION LEVEL OF CUSTOMERS WITH BROKER

8%

YES NO

92%

INTERPRETATION
This pie chart accentuates the fact that strategic marketing, today, has gone beyond only meeting, Sales target and generating profile volumes. It shows that all the competitors are striving hard not only to woo the customer but also to make them Brand loyal by generating customer satisfaction .

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CHAPTER

FINDINGS AND SUGGESTIONS

83

FINDINGS
PREFERENCE OF INVESTMENT:The market analysis conduct shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitively be increased

AWARENESS AND ACCEPTABILITY:Religare has remarkable awareness and acceptability among the customers where as its .Religare competitors are far

behind .Brand image of Religare Securities is very strong Securities has a full hold in competitive scenario.

PRODUCT:Over all satisfaction is mainly based on product. Majority of the customer believe that product range provided by Religare Securities is good. During the survey it is find that 74.1% customer consider the product range as good in Panipat. Price is one of vital element which helps to examine the customer satisfaction in competitive scenario .The price

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is vary from customer to customer and depend on customer volume (volume is an amount which the customer want to invest).

DISTRIBUTION CHANNEL:
Customer considered it as very important and rates the distribution channel of Religare Securities for the distribution of its product as good.

CUSTOMER SERVICES
COOPERATION:Majority of the customers received the excellent cooperation from the official and majority of customer considered cooperation either as very important or important.

RESPONSE:-

Majority of customer gave the idea of good response time.

LEVEL OF TECHNOLOGY: -

Majority of respondents considered the level of technology adopted by Religare Securities good.

OVERALL SATISFACTION:-

Majority of customer are highly satisfied with the service provided by Religare Securities.

HANDLING OF COMPLAINTS:-

Majority of the customer ranked the handling of their complaints as good.

DEMAT ACCOUNT SHARE:-

This shown that even with sufficiently high Brand Equity, Religare ranks 4th amongst the Demat account providers. This is

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probably because of two main reasons: 1. Lack of promotion and unfocussed approach towards Product awareness 2. Non- transparent marketing policies of the company.

SUGGESTIONS
On line trading is a good investment opportunity .Hence every retail investor should make optimum investment in the up coming on line share trading. Investment in on line share trading should be liquidated immediately after the first listing of the scrip. This is because on listing price are pushed upward for a relatively short period. For long term investment the fundamental factors play more important role. Hence proper analysis of economic, industry and company related factors is required. Those companies where financial institution have or are purchasing share through preferential allotment are safer to invest. It is apparent from the data that on line share trading of small capitalization companies provide better returns in long run as compare to the large capitalization companies, how ever small capital companies share are more volatile than large cap, Stocks. So the risk factor should be taken into account on basis of volatility of share in past year. Provide the knowledge about different terms like Brokerage, Service Tax are taken by company.

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 Provide knowledge to the employee about the responsibility of the job and make sure that they will take it seriously. Provide time to time (weakly or monthly) special classes to the employee for providing them information about the new product & scheme of the company. Provide the information about the strategy of the company for facing the competition.

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CHAPTER

CONCLUSION

88

CONCLUSION
Working life of Religare Online Share Trading is as follows:
Religare securities ltd. Provide, integrated and best-fit solutions to our corporate customers. It is endeavor to provide value a continuous diverse enhancement through

financial solutions on an ongoing basis, through offerings like corporate debt , private EQUITY ,IPO,ECB , FCCB,GDR/ADR etc.

I found that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitively be increased Religare has reasonable amount Brand awareness in terms of a premier Retail stock broking company. The company to increase its marked share over its competitors should further leverage this brand image. Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customer are not aware of the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness

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This pie chart accentuates the fact that strategic marketing, today, has gone beyond only meeting, Sales target and generating profile volumes. It shows that all the competitors are striving hard not only to won the customer but also to make them Brand loyal by generating customer satisfaction.
Due to on line share marketing now the faith of public in share market is increase and now they are not worry to much of the safety and security of their transactions. On line share trading reduce paper of paper work and increase the efficiency of share market. I found that there is a large part of public who have no knowledge of share market. So company provides them knowledge about share market because they are the potential customer.

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b i b l i o g r a p h y

BIBLIOGRAPHY
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Company Annual Report:Religare Securities Ltd. Annual Report (2005-2006)

Search engines:
www.google.com www.yahoo.com www.wikipedia.com

Books: Business Research Methodology, C.R KOTHARI Publication Philip Kotler, Principles of Marketing Management, Prentice Hall Of India , New Age

Magazine: Charted Financial Analyst Dalal Street Magazine WEBSITES:-

www.bseindia.com www.nseindia.com www.equitymaster.com www.religaresecurities.com www.moneycontrol.com

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A N N E X U R E

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ANNEXURE
Questionnaire QUESTIONNAIRE
Name

..

Address

Put a tick mark in appropriate block:
Q.No. Questions

No Yes

1.

Have you any knowledge about share market?

2.

Are you interested in share market?

3.

Do you know what RELIGARE is?

4.

Are you interested investing through RELIGARE?

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How you come to know about RELIGARE SECURITIES Ltd? Had you ever heard about RELIGARE SECRITIES Ltd.? What do you know about RELIGARE SECURITIES Ltd.? What feature made you to join with RELIGARE SECURITIES Ltd.? Have you made any investment in the share market? Through which company you are trading in share market? Which Feature you most like on that company? Do you have complete knowledge about your company?

10

11

12 ou come to know

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