Marketing Research Assignment Guidance Office Misha Khorramshahi, Gur Dhanoa and Harjot Singh Table Of Contents Research

h Process Scenerio Objectives Addressing Randomness, Bias, Sample and Sample Size Target Respondents Data Collection Methods Results Conclusions Graphs, Charts, Visual Aids Subset Analysis Recommendations Appendicies Question totals Result Sheet (google docs) Uncompleted Survey Completed Survey

Target Respondents: All surveys similarly have a target respondent in which the people conducting the survey hope to gain knowledge on. Our respondents must have 3 things in common in order to successfully write this survey. The first thing that our target respondents must have in common would be the age, ranging from 13 and under to 18 and over. Also, our respondents could be from any background, ethnicity or gender. Our target respondents must also be a student at Rick Hansen Secondary School in 2013. Finally, our target respondents should have access to the guidance office and should have somewhat experienced the services that are provided there. This last characteristic is necessary so that the respondent can understand our survey and give their feedback appropriately. These are the three characteristics that we look for when choosing who our respondents are and it is the requirements that allow the respondents to answer our survey.

Questions #2 How happy are you with the current services offered at the guidance office? (Misha Khorramshahi)

For this question we asked 118 students that answered this question in our survey, how happy are you with the current services offered at the guidance office? We gathered the information and tallied the number. 14 students were very unhappy, 8 students were unhappy, 43 students were in the middle and were not too happy and not too unhappy; they were indifferent, 44 students were happy and 9 students were very happy. The results showed that the mean was the 3 and the mode was 4. Also, the results showed us that most students were relatively happy with the services offered at guidance however there is room for improvement because not everyone was very happy and there were some people who were unhappy. Question #7 on a scale of 1-5, 1 being the least important and 5 being the most important, how important are the services offered at the guidance office to you? (Misha Khorramshahi) For this question we asked on a scale of 1-5, 1 being the least important and 5 being the most important, how important are the services offered at the guidance office to

you? 5 people said it was not important, at all by picking 1, 10 people said it was just not important by selecting 2, 39 people said it was somewhat important by picking 3, 41 people said it was important by picking 4 and finally 21 people said it was very important by selecting 5. This data shows us that the majority of students picked 3 and above, meaning that they believe that the services provided at guidance is important and relevant to them. Therefore, a great effort should be made to improve the services, because of how important it is to the student body. Question #10 What suggestion do you have towards the availability of counselors? (Misha Khorramshahi) The majority of students would prefer if their counselor was available to them at all times during all lunch hours or to have the opportunity to speak with other counselors that are not their assigned counselors if need be. Students have suggested organizing line-ups in such a way so that every student can get a chance to speak with their counselors, for example have students take a number while waiting so that it is more organized. Posting a schedule of their hours on their doors would also be helpful to many students who would like to know if their counselors are available on certain days/periods. In addition, suggestions of sign up lists for time slots to see counselors were also suggested, as well as online sign-up lists, or phone appointments that could be available to parents and students. Students have also suggested to have 1-2 more counselors because there is not enough for our entire student body. Question #11 Which of these courses would you be interested in, if it were available at Rick Hansen S.S? (Misha Khorramshahi) This is a multi-select question because there are a lot of different options/courses that could be available. Most students were interested in Hair and Aesthetics (33 people), Anthropology (38 people) and Sociology (24 people). However, there were also others who were interested in the other options such as, Women Studies (15), Vocal music class (13), and the soccer course (21). This information shows us that there are many different course options that Rick Hansen could offer but does not. This can give the counselors opportunity to research for more variety in courses to satisfy the students needs. Many students also picked the other option, but the majority of the students wrote down courses that are already offered at Rick Hansen. This shows that students are not aware of what options they have when it comes to courses or that the courses are not specifying clearly of what is being offered in their descriptions. This can give the guidance office proof of how students lack the ability to research courses properly and find what theyre looking for. Question #13 Who do you live with at home? (Misha Khorramshahi) This is a demographic multi-select question because there are a lot of options/family members that could be checked off. 115 people live with their

mother, 100 people live with their dad, 71 people live with their brother(s), 74 people live with their sister(s), 18 people live with their grandparent(s), 5 people live with their uncle(s)/aunt(s), 6 people live with their cousin(s), 1 person lives with their nephew and 1 person lives alone. This data shows us that the majority of people live with a parent/guardian at home, although there are some people who do not. This information could be valuable to the guidance office because a persons family life could effect how they do in school, emotions and other choices in which the counselors might be interested. Objectives When researching the services provided in the guidance office at Rick Hansen Secondary School, we had many different objectives in mind. However, there were 3 that were relative to our survey and all the research that we have conducted. Our first objective is to find out the students bodys perception of the services provided at the guidance office. By gathering this information, we can see how the students feel about the counselors, environment and other services provided at the guidance office. The research made can potentially help improve how the students feel about the guidance office, thus lead to a happier learning environment. Our second objective is to (Harjot) Our last objective is to (Gur) By researching the guidance services and conducting this survey we hope to obtain important information that will be relevant to our questions and objectives. Correlation between Gender and Courses A strong correlation that was found was between the demographic question, regarding gender and the question, which asks, Which of these courses would you be interested in, if it were available at Rick Hansen S.S? The options that were provided were Hair and Aesthetics, Anthropology, Sociology, Women Studies, Vocal Music Class and The Soccer course. The pattern that I found was that woman would want to take the hair aesthetic course more than males would want to (refer to the 2 graphs below). Of the 33 people who selected hair and aesthetics, only 5 were boys, however 27 were girls. This is because females tend to care more about their appearance than males do, thus it would only make sense that they would be more interested in this course. Also, this course would be targeted to females, considering that part of the course has to do with beauty and makeup. Males dont usually care for beauty and make up, so they wouldnt take this course. My findings may seem sexist, although we do see a strong correlation, which proves my point. This information could be important to the guidance office when deciding on what new courses to introduce to Rick Hansen Secondary School.

Recommendations: Suggestion A - (Misha Khorramshahi) The services offered by the guidance office at Rick Hansen Secondary School could be improved in many ways in order for it to work more efficiently. My proposal is to

increase/improve the availability of counselors. Counselors should be available to students at all times during all lunch hours. In our findings, we found students are usually neglected when they ask to see other counselors, so if their counselor is not there, students should have the opportunity to talk to an alternative counselor. Another suggestion would be to organize line-ups in such a way, so that every student can get a chance to speak with their counselors, for example have students take a number while waiting so that it is more organized. Another suggestion to improve availability issues, would be to have every counselor post schedules of their office hours on their door. This would be very helpful to those students who would like to know if their counselors are available on certain days/periods. In addition, sign up lists and time slots for appointments with counselors could also be a great way to improve availability issues. It would also be convenient for parents and students to book meetings with counselors online. My final suggestion would be to hire more counselors so that there is always one available to provide services for our student body. In conclusion, these suggestions are made to meet our objectives and goals and also to improve the students perception of the guidance office as a whole. Result Sheet: https://docs.google.com/spreadsheet/ccc?key=0AkcgmEeDUwshdGhjckpnYjZNUV NfLUlRZWx3Tl9SWnc#gid=0 Incompleted Survey:

https://docs.google.com/forms/d/1Gp4j6ms7Tq9IN9YxH0mTqRp7xgJZ7AfI8xtw9ungT0/viewform