About Company JPM InfoTech Pvt. Ltd. is a leading IT company, offering the services of B2B web portal.

Understanding the growing immergence of e-commerce, JPM has studied the underlying patterns and growing importance of social media. Thus it has engaged the powerful tool of social media as well as social networking portal, to mark its presence in the B2B arena of internet users where the business-to-business communication process is simplified. Now the users can easily promote their products/services/ideas and expertise from their fingertips by easily using its Innovative Social Commerce facility.

What is Social Commerce Portal? Technically, social commerce is a part of electronic commerce. It involves using social media that indulges in social interaction and user contributions, to help in the buying and selling of products and services online. The process includes a set of online collaborative shopping tools, pick lists, user ratings and other user-generated content-sharing of online product information. The concept of social commerce effectively works when a user generated advertisement on various e-commerce sites induces the shoppers to read reviews and find goods and services online and ultimately purchase them. In a way, it increases the customer's trust. Thus, social commerce is a concoction of 'social media' and 'e-commerce'. Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services.

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Ref: http://socialcommercetoday.com/china-bets-big-on-social-commerce-568minvestment-in-twitter-style-commerce/ http://socialcommercetoday.com/is-social-commerce-worth-the-investment/

The 6 C's of Social Commerce

Discussed at the 2011 BankInter Foundation for Innovation conference on Social Technologies were the 6 C's of Social Technologies. This references the original 3 C's of E-Commerce and adds 3 new C's to update for an era of Social sharing.

Content The basic need to engage with customers, prospects and stakeholders through valuable published content on the web. Early examples of this were the brochure sites for organizations and this has matured into a vast and growing body of material being published in real time onto the web. Google is the organization that has been at the forefront of indexing and making findable content on the web.

Community Treating the audience as a community with the objective of building sustainable relationships by providing tangible value. Early incarnations of Community were mobilized through registration and engaged via email programs, this evolved into online forums, chat-rooms and membership groups where users were able to interact with each other, an early example being Yahoo! Groups. Social Networks are the latest incarnation of community and of the many networks Facebook is the leading organization providing the platform for interpersonal interactions. Commerce Being able to fulfil customers' needs via a transactional web presence, typically online retailers, banks, insurance companies, travel sales sites provide the most useful business-to-consumer services. Business-to-business sites range from online storage and hosting to product sourcing and fulfillment services. Amazon emerged in the 90's and has gone on to dominate the B2C commerce space extending its services beyond traditional retail commerce.

Context The online world is able to track real-world events and this is primarily being enabled by mobile devices. An online bill payment via Google Checkout or a checkin at a physical location via Facebook or Foursquare links a real world event to an online data entity such as a business or a place. This is a vital element to Social Commerce where the data is now available to organizations wishing to provide products and services to consumers. Connection The new online networks are defining and documenting the relationships between people these relationships may originate in the physical world or online and may manifest in the other as a result of a connection in the first. LinkedIn, Facebook, Twitter are prime examples of online networks Professional, Social and Casual. The relationships, the scope of those relationships and the interactions between individuals are a basis for the actions of Social Commerce. Conversation The Cluetrain Manifesto noted that all markets are conversations this may now be reversed for Social Commerce to say that all conversations are markets. A conversation between two parties will likely surface a need that could be fulfilled, thus providing a potential market for supplier organizations. The challenge is for suppliers to be able to tap into those conversations and map those into the range of products and services that they supply. Simple examples of such 'conversations that indicate demand' are where people place objects of desire on their Pinterest board or a 'Like' of an item inside Facebook. Using this structure, organizations wishing to transcend the notions of 'Social Media' (defined as the interaction pathways) and move to true 'Social Commerce' must aim to leverage 'Context, Connection and Conversation'............................. Thus JPM Infotech

has developed a system specific to B2B Context, Connection and Conversation and will emerge as a distinct online community having varied forms of content to accelerate the commercial campaigning of registered clients.

Masterkeyonlines model of B2B social Commerce.

JPM Infotech introduce an exuberant combination of e-commerce facility and a mix of social media networking technology that gives a boost to our clients business. Interactive and comprehensive, Masterkey is an apt platform to promote products, services, brainwaves, ideas and expertise locally as well as at a global level. Ours is an easy and affordable platform that helps an individual or a business corporate to expand and explore new market possibilities anywhere in the world. B2B or the business-to-business marketplace is a great way of exchanging goods and services in an easy and affordable manner. Innovation in technology aids the buyers and sellers to get new sales leads in an efficient manner. There is an increased presence of a global marketplace for sourcing materials, collaboration with peers, networking with market, lead generation and two way communications. Explore new possibilities with a three step routine, Create-ShareGrow.

Key Points: 1. Masterkeyonline.com is offering B2B networking and promotion platform to Micro, Small, Medium and Large Enterprises of India and overseas.

2. Any Small, Medium or Large Manufacturer, Exporter, Traders, Dealer, Distributor, agent or whole seller of any goods or service can be the Client of www.masterkeyonline.com 3. Client can upload unlimited products or service to this B2B portal to promote it nationally as well as internationally. 4. It is dynamic platform, where once client is register, he/she can make changes by himself/herself only. No detailed knowledge of Computer literacy is required. 5. To promote his/her company user is supposed to get registered with our portal. Registration charges are on annual bases. 6. The Annual Registration charge for one user is Just Rs. 2000 only (which is just 5.48 Rs. a day to promote ones business). 7. It is companys genuine promise that if its client is not getting a single inquiry in a year, then there will be free of cost renewal for next year. 8. Rs. 2000 is introductory offer only; it will be revised within 6 month. 9. Registration process is very simple and easy to operate. 10. In first phase we are just making our clients listing, value added services will follow in 5 to 6 months.

Question to mull over. You are requested to write your review in short. Q.1. What is Masterkeyonline.com? Q. 2. What can be future of masterkeyonline.com? Q.3. Who can be clients/user/members of masterkeyonline.com? Q.4. What is Social Commerce? Q.5. Why masterkeyonline.com is marking its presence as worlds first B2B Social Commerce portal? Q.6. Masterkeyonline.com is giving annual membership package at Rs. 2000 only, what can be revised charges after 6 month, why? Q.7. After understanding the application of www.masterkeyonline.com, as per your experience what can be the client base for masterkeyonline.com from your city? Q.8. What should be your contribution to the company as a Business Development Manager for www.masterkeyonline.com? Q.9. What kind of growth you expect from company for you as you grow www.masterkeyonline.com in your territory?