In the campaign to get CBS to FIRE DAVID LETTERMAN,

the most effective forms of protest are, in order:

1. Express Mail letter: Write a brief, polite letter stating your objections to
David Letterman’s sexist and degrading attacks on women he doesn’t like
AND their children. Tell them that you must boycott the company until they
stop advertising on “Late Night with David Letterman.” Or, when writing to
CBS, just demand that Letterman be fired for being sexist and abusive to
children. Address your letter to the company CEO, chairman of the board of
directors, and other chief officers. Be sure to include in your letter a cc list of
the other corporate officers to whom you are sending letters at that company,
other sponsors and CBS. Send it by Express Mail.

2. First Class letter: Do the same as above, but mailed with first class postage.

3. E-mail to the address for the executive.

4. E-mail through a form on the company’s Web site.

5. Phone calls.

It is most effective to target only three sponsors at a time for concentrated protest.
When they agree to stop advertising on Letterman, then we will transfer our efforts
to other advertisers.

The current targeted advertisers are:

 Johnson & Johnson, which advertises Aveeno, K-Y Brands and Listerine on
“Late Night with David Letterman.”
 Mars Candy
 Kellogg’s

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 What to do to get David Letterman FIRED!, page 2

Johnson & Johnson Contact Info:

The mailing address for Johnson & Johnson’s top executives is:

One Johnson & Johnson Plaza

Room WH-2133
New Brunswick, NJ 08933
phone: (732) 524-0400

Johnson & Johnson’s top executives at this address are:

Willaim C. Weldon: Chairman, Board of Directors, and CEO

Dominic J. Caruso: Vice President, Finance, Chief Financial Officer, Executive
Committee
Donald M. Casey, Jr.: Worldwide Chairman, Comprehensive Care Group,
Executive Committee
Laverne H. Council: Vice President, Chief Information Officer
Stephen Cosgrove: Corporate Controller
Russell C. Deyo: Vice President, General Counsel; Executive Committee
Kaye I. Foster-Cheek: Vice President, Human Resources; Executive Committee
Colleen A. Goggins: Worldwide Chairman, Consumer Group; Executive
Committee
Alex Gorsky: Worldwide Chairman, Surgical Care Group; Executive Committee
Raymond C. Jordon: Vice President, Public Affairs and Corporate
Communications
Sherilyn S. McCoy: Worldwide Chairman, Pharmaceuticals Group; Executive
Committee
John A. Papa: Treasurer
Brian D. Perkins: Vice President, Corporate Affairs
Steven M. Rosenberg: Secretary, Associate General Counsel
Nicholas J. Valeriani: Vice President, Office of Strategy & Growth; Executive
Committee
 What to do to get David Letterman FIRED!, page 3

Credit: http://www.aconservativelesbian.com/

Mars Candy Contact Info

MARS CANDY is owned exclusively by the Mars family. There are no other
stockholders. John Franklyn Mars is the company chairman.

Products include: Three Musketeers, Combos, Dove chocolate, Kudos, Mars Bar,
Milky Way, Skittles, Snickers, Starburst, Twix, and Whiskas cat food

Write to these men every day and include on your cc list the names of the other
executives you are writing to at other sponsors and CBS.

Chairman: John Franklyn Mars

President and CEO: Paul S. Michaels

Address:

MARS, Inc.
6885 Elm Street
MacLean, Virginia 22101-3810
Phone: (703) 821-4900
Fax: (703) 448-9678

Credit: http://hillbuzz.org/2009/06/11/david-lettermans-top-advertisers-support-
jokes-about-rape-mars-candy/

Kellogg’s Contact Info

Use the following address:

One Kellogg Square

P.O. Box 3599
Battle Creek, MI 49016-3599
(269) 961-2000
(800) 962-1413
 What to do to get David Letterman FIRED!, page 4

Write to these six people at Kellogg’s over and over and over again:

1. James M. Jenness: Chairman of the Board

2. A.D. David Mackay: President and CEO

3. John A. Bryant: COO (Chief Operating Officer) and CFO (Chief Financial
Officer)

4. Mark R. Baynes: VP and CMO

5. Brian S. Rice: Senior Vice President, CIO

6. Gary H. Pilnick: Senior Vice President, General Counsel, Corporate

Development and Secretary
Be sure to include in the cc list for your letters ALL the other executives you are
writing to Kellogg’s AND at other Letterman sponsors AND CBS. The cc list
shows them that they can’t just toss your letter in the wastebasket and hope you’ll
go away.

credit: http://hillbuzz.org/2009/06/11/does-kelloggs-support-the-statutory-rape-of-
14-year-olds/

CBS Contact Info:

From HillBuzz: As of June 18th, Olive Garden, Embassy Suites, and Hellmann’s
Mayo have all pulled their advertising off “The Late Show with David
Letterman,” costing CBS millions of dollars in ad revenue through the end of this
year. We’d like to see the pressure continue on Mars Candy, Kellogg’s, and
Johnson + Johnson until Letterman loses these three big advertisers as well, so
keep making those calls, writing those letters, and faxing these three big sponsors.
 What to do to get David Letterman FIRED!, page 5

From http://www.boycottcbs.net/, HillBuzz and A Conservative Lesbian:

CBS & CBS Television Network

CBS Entertainment
51 West 52nd Street
New York, NY 10019
(212) 975-4321

Les Moonves, President and CEO

Tel. 212-975-4545
Email: lmoonves@cbs.com

Nina Tassler, President

CBS Entertainment
Tel. 323-575-2747
Email: nina.tassler@cbs.com

Mike Nelson
VP Communications
Tel. 818-655-2156
Email: mjnelson@cbs.com

Mr. Kelly Kahl

Senior Executive Vice President of Programming Operations
Email: kelly.kahl@cbs.com, kkahl@cbs.com

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 What to do to get David Letterman FIRED!, page 6

CBS Television Studios

Address:

CBS Television Studios

7800 Beverly Blvd.
Los Angeles, California 90036

Executives at the above address:

Nina Tassler
President of CBS Entertainment
e-mail: nina.tassler@cbs.com

Lauri Metrose
VP Communications
Tel. 818-655-7223
Email: lauri.metrose@cbs.com

Jennifer Solari
Executive Director Communications
Tel. 818-655-7222
Email: jennifer.solari@cbs.com

Kim Sartori
Director Communications
818-655-7221
Email: kim.sartori@cbs.com

CBS online e-mail feedback form:

http://www.cbs.com/info/user_services/fb_global_form.php

For the contact info for CBS affiliates:

http://www.parentstv.org/ptc/networks/CBS_affiliatelookup.asp

credit: http://hillbuzz.org/2009/06/10/list-of-david-lettermans-advertisers/

and http://www.aconservativelesbian.com category: Fire David Letterman