The Road to Economic Recovery is Long.

Who Gets the Best Directions and Smoothest Ride?

In todays economic environment it seems that everywhere we turn we hear or see bad news. Market recovery corporate bailouts Wall Street reform stimulus packages all buzz words or phrases that usually point towards some sort of government-backed assistance for the newest struggling corporation, bank or auto manufacturer out there. But fear not, the behemoths that make up todays big business frontier are indeed moving forward with a renewed sense of entitlement. With a sincere promise for better business practices, a simple restructuring here, and a few executive salary and bonus reductions there, the calvary rides into town with the big bailout and saves the day! Its back to business as usual for the Big Guys!

The Small Business Highway Gets Bumpy.

Who Helps the Little Guy Navigate All the Detours?
So what about The Small Business Community? Where are their bailouts and stimulus packages coming from? Many small business owners are now feeling todays economic pinch more than ever and are doing whatever they can to keep things moving in the right direction. Struggling with how to sustain and or use what limited marketing dollars they have, many are on life-support and have resigned themselves to an uncertain future of wandering aimlessly down the path of the small business highway. Expending valuable resources and money on self-promotion and marketing has gone from being a crucial part of their business to one of the first line items eliminated when cost reductions become necessary. Times are tough, money is tight and the road to recovery seems never ending. For these business owners, the goal is no longer simply to get back to business as usual... its about how to stay in business period.

Introducing The Small Business MAP!

Customized Marketing Assistance Programs.
In an effort to support the Small Business Community as a member and trusted asset, Newlight Marketing Communications is working hard to create a new resource for those business owners seeking a marketing compass to guide them in their efforts. To that end Newlight has created the Small Biz MAP. This personalized Marketing Assistance Program is designed to help the small business owner or entrepreneur efficiently identify and navigate the best direction possible for their marketing and or promotional efforts. Newlights Small Biz MAP will provide the type of collaborative marketing guidance and solutions that todays small business owner needs to keep their company growing and marketing costs manageable. All MAPS are developed specifically for each company and provided only after a detailed consultation in order to assess their particular challenges and expectations. Newlight realizes that each business owners road to success is different so we expect to provide a MAP that speaks directly to their specic needs.

Newlight Marketing Communications

What We Can Do for the Small Business Owner.
Newlight Marketing Communications is a Central Florida based consulting business specializing in integrated marketing and creative media solutions for the small business community. Our primary focus is to provide these solutions in a cost-effective and innovative fashion by effectively identifying and orchestrating the right resources to meet the challenge. These resources will include not only our own direct capabilities, but those from a select network of talented and reliable professionals who share Newlights same working philosophies. As a full-service consultancy, Newlight can provide guidance and expertise in the following areas:
l l l l l l

Strategic Marketing Development Brand Development Direct Response Marketing New Business Development Complete Project Management Social Media Marketing

l l l

Visual Identity & Logo Design Marketing Collateral Development & Design

Advertising Design l Digital Media Design & Website Development l Full-Service Printing & Mail Fulfillment

Newlight Marketing Assistance Program

Small Biz MAP for Start Up Businesses.
Start Up Business: Brand Identity Program Element: Element: Logo Design (1-3 colors) including 3 concepts with 2 sets of revisions to arrive at the final design. Digital file preparation for web or print usage. Business Stationary Package using the logo design chosen. Package to include design of business card, letterhead, and #10 envelopes. Includes proper file preparation for production with coordination of proofing and printing. Marketing Brochure (bi or tri-fold) of up to 4-colors. Includes copy editing and proofing services with two sets of revisions and print file preparation. Print estimating and production coordination also included. Estimated Cost for MAP....................................................$1,250.00*
* Costs vary and are dependent on each clients specific situation and elements required. See following page for examples of delivered elements for this particular MAP.

Element:

Newlight Marketing Assistance Program

Brand Identity Program for Great Vacation Destinations.

Newlight Marketing Assistance Program

Brand Identity for Rasheda Alis Parkinsons Awareness Campaign.

Newlight Marketing Assistance Program

Small Biz MAP for Print and Mail Marketing.
Small Business: Brand Brochure and Mail Element: Marketing Brochure (bi or tri-fold) of up to 4-colors. Includes copy editing and proofing services with two sets of revisions and print file preparation. Print estimating and production coordination also included. Direct Mail Postcard Mailing. Concept and design of solicitation postcard. Card will up to 6x9 in size and will be 4 color front with laser personalization set up for back. Copy editing and proofing with all print production and mail services coordinated through initial mailing. Estimated Cost for MAP ....................................................$850.00*
* Costs vary and are dependent on each clients specific situation and number of elements required. See following page for examples of delivered elements for this particular MAP.

Element:

Newlight Marketing Communications

Brochure and Direct Mail Postcard for Coral Beach Travel.

Newlight Marketing Communications

A Real Partner for the Small Business Owner.
Collaboration. Partnership. Alliance. All words that accurately convey our intended relationship with you, the small business owner. As an engaged and capable partner we fully expect to achieve the kind of clear and compelling communication that positions us as your most reliable and trusted business asset when considering the well being of your companys brand image, marketing message and business results. Please contact us today for a NO-COST Marketing Consultation and Needs Assessment for your companys goals and specic journey down the small business highway. Bruce Bateman Founder & Business Principal Phone: 954.415.6788 Email: bruce@newlightcreative.com www.newlightcreative.com www.facebook.com/Newlight.MarCom