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Before&After

BAmagazine.com

i U X

Focal points

PixTrix4
Complex or ambiguous
photo? Eight simple
ways to put the readers
eye where you want it.
Continued

Continued

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

2 of 11

i U X

Blur the background


Before

After

Shes clearly in front, but her colleagues in the fluorescent safety jackets are distracting.

Blur, and they fade away, leaving her center stage. Bonus:
The short depth of field mimics how we actually see.

Photoshop

(1) Select your object.

(2) Feather slightly. Inverse.

(3) Blur the selection.

2 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

3 of 11

i U X

Add a spotlight
Before

After

Three attractive models compete for our attention.

Gradient spotlight focuses on her; adds drama, intensity, interest.

Photoshop

(1) On a new layer, make a


circular selection over
your object, then Feather
(Select>Modify>Feather).

(2) Inverse the selection


(Select>Inverse).

(3) Set the Foreground color


to black, then fill (Edit>Fill).
Deselect.

(4) Set the fill layer to Multiply mode, then reduce its
opacity to about 75% (right).

3 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

4 of 11

i U X

Bring her forward


Before

After

Six, same-size students are seen as a group.


One is now the focal point. As you bring her forward, keep
in mind that foreground objects appear lower in your visual
field; move her feet down a lot and her head up a little (below).
Photoshop

(1) Extend the canvas size.

(2) Select your object.

(3) Scale it up.

4 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

5 of 11

i U X

Match a color
Before

After

Shirt-color field intuitively


draws attention to Miss Chan.
For more contrast, make the
others black & white (above).
Five children are each wearing a different shirt color.

Kimberly Chan
Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape tope this fluant and behast the thin chack.

Curved shape is soft and


childlike and echoes the line
of their heads.
Sonja Taylor

David Aikman

Flasp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this uant chasible silk.Texture and
asp net exating end mist of it snooling.

A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and
asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this uant chasible.

Victor Sanchez

Susan Fletcher

Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It
has larch to say fan. Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.

Silk, shast, lape and behast the thin chack. It has larch to say fan. Why?
Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and asp net exating end mist of it snooling.

Five-color series highlights each child in turn.

5 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

6 of 11

i U X

Draw an outline

Before

After

Our rooftop carrier is dwarfed by the big Jeep. This is


how it looks in real life, but its not ideal for an ad.

Carefully traced outlinessolve the problem beautifully.


The Jeeps still there for scale and fit, but our carrier is the
center of attention. Below, two simple alternatives.

6 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

7 of 11

i U X

Fade a section
Before

After

Rg4500

Windshield Delore Mist


Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say fan elesara and order.

Engine Texture Delore Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack has larch to.

Frame Delore Texture Mist


Texture and asp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leam restart that cant prebast. Its tope, this
uant chasible. Silk, shast, lape and behast the thin chack. It has larch
to say fan elesara and order leam restart that cant prebast.

Cool car, but what if were interested only in the front?

(1) In Illustrator, trace


the object. Give it a
white background and
import into Photoshop.

Rubber Delore Texture Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack it has larch.

Lights Texture Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say.

Fade the rear into outlines,then add captions. Its intriguing, and the readers attention is now where we want it.

Add layer mask


(2) In Photoshop, place the tracing
on top of the photo layer. Make sure
they both line up.

(3) With the tracing layer selected, click the Add layer mask
icon (above). Set the Foreground color to black. Select a soft
brush, and start masking away to reveal the photo.

7 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

8 of 11

i U X

Crop and color

Before

After

CRYSTAL BLUE

BLUE IS THE NEW YOU.

Left, those eyes are intense, but so are the green background,
glossy lips and dark hair. Lets tighten the focus.

Photoshop

CRYSTAL BLUE

BLUE IS THE NEW YOU.

(1) Open the image in RGB mode. Crop.

(2) Eyedropper her hair color to fill the background. On the layers palette (below), click on the
Adjustment Layer icon and
select Black & White. Click
OK. Set the Foreground
color to black. Using a soft
brush, paint over her eyes
to restore the color.

(3) Finish by coloring the type to match her eyes.

Adjustment Layer

8 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

9 of 11

i U X

Guide with lines

Before

After

VibrantPink

The new lipstick for 2009

Curving lines say here. Note that VibrantPink words


are differentiated by type weight only.

Beautiful face. Where do we look?

2
1

3
Two points make a perfect curve. With the Pen tool, click
(1) and drag (2). Release. Click a second point (3) and drag (4).
Adjust to suit. A perfectly smooth curve with no bumps!

9 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

BAmagazine.com

10 of 11

i U X

Article resources

Typefaces
1 Helvetica Neue Medium Extended
2 (ab) Helvetica Neue Thin Extended
3 Planet Kosmos
4 VAG Rounded Black

Colors
16 C15 M100 Y100 K15
17 C25 M100 Y25 K10
18 C60 M18 Y27 K12

5 VAG Rounded Thin


13
1
VibrantPink

The new lipstick for 2009

2a

6 Futura Light
7 Futura Book

2b
Images
16

10

11

12

Images: iStockphoto.com
8 (5136863)

Rg4500

14

Windshield Delore Mist


Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say fan elesara and order.

Engine Texture Delore Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack has larch to.

10 (4501160)
17
Kimberly Chan

Frame Delore Texture Mist


Texture and asp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leam restart that cant prebast. Its tope, this
uant chasible. Silk, shast, lape and behast the thin chack. It has larch
to say fan elesara and order leam restart that cant prebast.

Rubber Delore Texture Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack it has larch.

Lights Texture Mist


Texture and asp net exating end mist of it
snooling. Spaff forl isnt cubular but quastic, leam
restart that cant prebast. Its tope, this uant
chasible. Silk, shast, lape and behast the thin chack.
It has larch to say.

9 (5516460)

Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular
but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk,
shast, lape tope this fluant and behast the thin chack.

4
5

11 (3529628)
12 (1518744)
13 (6556956)
14 (4433387)
15 (691320)

CRYSTAL BLUE
BLUE IS THE NEW YOU.

18
15

10 of 11

Pix Trix 4 0674

Before&After

Pix Trix 4

11 of 11

Subscribe to Before & After


Subscribe to Before & After, and become a
more capable, confident designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
To pass along a free copy of this article to
others, click here.
Join our e-list
To be notified by e-mail of new articles as
they become available, go to
http://www.bamagazine.com/email

BAmagazine.com

i U X

Before & After magazine


Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2008 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.

11 of 11| Printing formats

Pix Trix 4 0674

Before&After

BAmagazine.com

i U X

Before & After is made to fit your binder


Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.

For presentation format


Print: (Specify pages 111)

For paper-saver format


Print: (Specify pages 1318)

Print
Format: Landscape
Page Size: Fit to Page

Save
Presentation format or
Paper-saver format

Back| Paper-saver format

Before&After

Before&After

Photoshop

Pix Trix 4

Focal points

BAmagazine.com

Continued

BAmagazine.com

i U X

Pix Trix 4

i U X

0674

Complex or ambiguous
photo? Eight simple
ways to put the readers
eye where you want it.

PixTrix4
2 of 11

After

Blur the background


Before

(3) Blur the selection.

Blur, and they fade away, leaving her center stage. Bonus:
The short depth of eld mimics how we actually see.

(2) Feather slightly. Inverse.

1 of 6

Before&After | www.bamagazine.com

0674
Pix Trix 4
2 of 11Pix Trix 4: Focal points 0674

Shes clearly in front, but her colleagues in the uorescent safety jackets are distracting.

(1) Select your object.

0674 Pix Trix 4: Focal points

Before&After

Photoshop

Before&After

Pix Trix 4

3 of 11

Add a spotlight

BAmagazine.com

i U X

After

3 of 11

BAmagazine.com

Pix Trix 4

i U X

(4) Set the ll layer to Multiply mode, then reduce its


opacity to about 75% (right).

Before

(2) Select your object.

0674

0674
Pix Trix 4
4 of 11Pix Trix 4: Focal points 0674

(3) Scale it up.

One is now the focal point. As you bring her forward, keep
in mind that foreground objects appear lower in your visual
eld; move her feet down a lot and her head up a little (below).

After

(3) Set the Foreground color


to black, then ll (Edit>Fill).
Deselect.

Gradient spotlight focuses on her; adds drama, intensity, interest.

(2) Inverse the selection


(Select>Inverse).

Three attractive models compete for our attention.

4 of 11

(1) On a new layer, make a


circular selection over
your object, then Feather
(Select>Modify>Feather).

Pix Trix 4

Bring her forward


Before

Photoshop

2 of 6

Before&After | www.bamagazine.com

(1) Extend the canvas size.

Six, same-size students are seen as a group.

0674 Pix Trix 4: Focal points

Before&After

Before

Pix Trix 4

5 of 11

Match a color

Sonja Taylor
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and
asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this uant chasible.

David Aikman

Five children are each wearing a different shirt color.

Flasp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this uant chasible silk.Texture and
asp net exating end mist of it snooling.

Pix Trix 4

6 of 11

Five-color series highlights each child in turn.

Before&After

After

Kimberly Chan

Silk, shast, lape and behast the thin chack. It has larch to say fan. Why?
Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and asp net exating end mist of it snooling.

Susan Fletcher

i U X

Pix Trix 4

i U X

Curved shape is soft and


childlike and echoes the line
of their heads.

Shirt-color eld intuitively


draws attention to Miss Chan.
For more contrast, make the
others black & white (above).

BAmagazine.com

Victor Sanchez

Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape tope this uant and behast the thin chack.

Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It
has larch to say fan. Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.

5 of 11

BAmagazine.com

After

Draw an outline

Before

0674

0674
Pix Trix 4
6 of 11Pix Trix 4: Focal points 0674

Carefully traced outlines solve the problem beautifully.


The Jeeps still there for scale and t, but our carrier is the
center of attention. Below, two simple alternatives.

3 of 6

Before&After | www.bamagazine.com

Our rooftop carrier is dwarfed by the big Jeep. This is


how it looks in real life, but its not ideal for an ad.

0674 Pix Trix 4: Focal points

Before&After

Before&After

Before

Photoshop

Pix Trix 4

7 of 11

Fade a section
Before

After

After

Rg4500

Frame Delore Texture Mist


Texture and asp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leam restart that cant prebast. Its tope, this
uant chasible. Silk, shast, lape and behast the thin chack. It has larch
to say fan elesara and order leam restart that cant prebast.

BAmagazine.com

i U X

Lights Texture Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say.

Engine Texture Delore Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack has larch to.

Windshield Delore Mist


Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say fan elesara and order.

Rubber Delore Texture Mist


Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack it has larch.

Fade the rear into outlines, then add captions. Its intriguing, and the readers attention is now where we want it.

Add layer mask

Pix Trix 4

i U X

0674

0674
Pix Trix 4
8 of 11Pix Trix 4: Focal points 0674

(3) Finish by coloring the type to match her eyes.

BLUE IS THE NEW YOU.

CRYSTAL BLUE

7 of 11

BAmagazine.com

(3) With the tracing layer selected, click the Add layer mask
icon (above). Set the Foreground color to black. Select a soft
brush, and start masking away to reveal the photo.

BLUE IS THE NEW YOU.

4 of 6

Before&After | www.bamagazine.com

Adjustment Layer

(2) Eyedropper her hair color to ll the background. On the layers palette (below), click on the
Adjustment Layer icon and
select Black & White. Click
OK. Set the Foreground
color to black. Using a soft
brush, paint over her eyes
to restore the color.

Left, those eyes are intense, but so are the green background,
glossy lips and dark hair. Lets tighten the focus.

CRYSTAL BLUE

(2) In Photoshop, place the tracing


on top of the photo layer. Make sure
they both line up.

Cool car, but what if were interested only in the front?

8 of 11

(1) In Illustrator, trace


the object. Give it a
white background and
import into Photoshop.

Pix Trix 4

Crop and color

(1) Open the image in RGB mode. Crop.

0674 Pix Trix 4: Focal points

10

11

Before&After

Before&After

16

Rg4500

Pix Trix 4

9 of 11

Guide with lines

Before

12

10 of 11

VibrantPink

13
2a

1
2b

14

17
4
5

18
15

After

BAmagazine.com

VibrantPink

The new lipstick for 2009

Curving lines say here. Note that VibrantPink words


are differentiated by type weight only.

i U X

Pix Trix 4

i U X

0674

0674
Pix Trix 4
10 of 11Pix Trix 4: Focal points 0674

18 C60 M18 Y27 K12

17 C25 M100 Y25 K10

16 C15 M100 Y100 K15

Colors

9 of 11

BAmagazine.com

Two points make a perfect curve. With the Pen tool, click
(1) and drag (2). Release. Click a second point (3) and drag (4).
Adjust to suit. A perfectly smooth curve with no bumps!

Typefaces
1 Helvetica Neue Medium Extended
2 (ab) Helvetica Neue Thin Extended
3 Planet Kosmos
4 VAG Rounded Black
5 VAG Rounded Thin
7 Futura Book

6 Futura Light

Images
Images: iStockphoto.com
8 (5136863)
9 (5516460)
10 (4501160)
11 (3529628)
12 (1518744)
13 (6556956)
14 (4433387)
15 (691320)

5 of 6

Before&After | www.bamagazine.com

Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular
but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk,
shast, lape tope this uant and behast the thin chack.

Kimberly Chan

The new lipstick for 2009

Beautiful face. Where do we look?

Pix Trix 4

Article resources

BLUE IS THE NEW YOU.

CRYSTAL BLUE
6

0674 Pix Trix 4: Focal points

Before&After
Pix Trix 4

11 of 11

Subscribe to Before & After


Subscribe to Before & After, and become a
more capable, condent designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
To pass along a free copy of this article to
others, click here.
Join our e-list
To be notied by e-mail of new articles as
they become available, go to

6 of 6

BAmagazine.com

i U X

Before & After magazine


Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2008 Before & After magazine
ISSN 1049-0035. All rights reserved

11 of 11

Pix Trix 4

0674

Pix Trix 4: Focal points 0674

Printing formats

You may pass along a free copy of this article to others


by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.

Before&After | www.bamagazine.com

http://www.bamagazine.com/email

0674 Pix Trix 4: Focal points

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