SWOT analysis is a basic, straightforward model that provides direction and serves as a b a s i s f o r t h e development of marketing plans.

It accomplishes this by assessing ano r g a n i z a t i o n s s t r e n g t h s ( w h a t a n o r g a n i z a t i o n c a n d o ) a n d w e a k n e s s e s ( w h a t a n organization cannot do) in addition to opportunities (potential favorable conditions for anorganization) and threats (potential unfavorable conditions for an organization). SWOTanalysis is an important step in planning and its value is often underestimated despite thesimplicity in creation. The role of SWOT analysis is to take the information from theenvironmental analysis and separate it into internal issues (strengths and weaknesses) ande x t e r n a l i s s u e s ( o p p o r t u n i t i e s a n d t h r e a t s ) . O n c e t h i s i s c o m p l e t e d , S W O T a n a l y s i s SWOT analysis is a basic, straightforward model that provides direction and serves as a b a s i s f o r t h e development of marketing plans. It accomplishes this by assessing ano r g a n i z a t i o n s s t r e n g t h s ( w h a t a n o r g a n i z a t i o n c a n d o ) a n d w e a k n e s s e s ( w h a t a n organization cannot do) in addition to opportunities (potential favorable conditions for anorganization) and threats (potential unfavorable conditions for an organization). SWOTanalysis is an important step in planning and its value is often underestimated despite thesimplicity in creation. The role of SWOT analysis is to take the information from theenvironmental analysis and separate it into internal issues (strengths and weaknesses) ande x t e r n a l i s s u e s ( o p p o r t u n i t i e s a n d t h r e a t s ) . O n c e t h i s i s c o m p l e t e d , S W O T a n a l y s i s SWOT analysis is a basic, straightforward model that provides direction and serves as a b a s i s f o r t h e development of marketing plans. It accomplishes this by assessing ano r g a n i z a t i o n s s t r e n g t h s ( w h a t a n o r g a n i z a t i o n c a n d o ) a n d w e a k n e s s e s ( w h a t a n organization cannot do) in addition to opportunities (potential favorable conditions for anorganization) and threats (potential unfavorable conditions for an organization). SWOTanalysis is an important step in planning and its value is often underestimated despite thesimplicity in creation. The role of SWOT analysis is to take the information from theenvironmental analysis and separate it into internal issues (strengths and weaknesses) ande x t e r n a l i s s u e s ( o p p o r t u n i t i e s a n d t h r e a t s ) . O n c e t h i s i s c o m p l e t e d , S W O T a n a l y s i s SWOT analysis is a basic, straightforward model that provides direction and serves as a b a s i s f o r t h e development of marketing plans. It accomplishes this by assessing ano r g a n i z a t i o n s s t r e n g t h s ( w h a t a n o r g a n i z a t i o n c a n d o ) a n d w e a k n e s s e s ( w h a t a n organization cannot do) in addition to opportunities (potential favorable conditions for anorganization) and threats (potential unfavorable conditions for an organization). SWOTanalysis is an important step in planning and its value is often underestimated despite thesimplicity in creation. The role of SWOT analysis is to take the information from theenvironmental analysis and separate it into internal issues (strengths and weaknesses) ande x t e r n a l i s s u e s ( o p p o r t u n i t i e s a n d t h r e a t s ) . O n c e t h i s i s c o m p l e t e d , S W O T a n a l y s i s determines if the information indicates something that will assist t h e f i r m i n accomplishing its objectives (a strength or opportunity),SWOT analysis is a general technique which can be applied across diverse functions andactivities, but it is particularly appropriate to the early stages of planning for a TIPD visit.Performing SWOT analysis involves generating and recording the strengths, weaknesses,opportunities, and threats relating to a given task. It is customary for the analysis to takeaccount of internal resources and capabilities (strengths and weaknesses) and factors external to the organization (opportunities and threats).SWOT analysis can provide:A framework for identifying and analyzing strengths, weaknesses, opportunities andthreats.This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple, popular technique which can be used in preparing or amending plans, in problem solvingand decision making.Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining adesired end state or objective, it runs the risk of being useless. A SWOT analysis may bei n c o r p o r a t e d i n t o t h e s t r a t e g i c p l a n n i n g m o d e l . A n e x a m p l e o f a s t r a t e g i c p l a n n i n g t echnique that incorporates an objectived r i v e n S W O T a n a l y s i s i s S C A N a n a l y s i s . Strategic Planning, including SWOT and SCAN analysis, has been the subject of muchresearch. Strengths:

attributes of the organization those are helpful to achieving the objective. Weaknesses: attributes of the organization those are harmful to achieving the objective. Opportunities: external conditions those are helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objectiv e . SWOT analysis can be used for all sorts of decision -making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions.The SWOT analysis template is normally presented as a grid, comprising four sections,one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats.The free SWOT template below includes sample questions, whose answers are insertedinto the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis

Postpaid Plans Pay Rs. 1399/- to get a Reliance Netconnect+ USB Modem and get My Best Value Plan Required details Plan Name Rental per month Fixed free usage per month Overage Charges till next 512MB .i.e. till 1536MB Overage Charges till next 512MB .i.e. till 2048MB Overage charges beyond 2049MB Billed amounts (Rs) NCPLUSNEW_MyBestValue1GB Rs. 250 1024MB Rs.1.2/MB Rs.0.6/MB Rs.0/MB

* Customer can utilize maximum of 2GB data at the rates, as mentioned in the above table. ** Beyond 2GB, Unlimited browsing will be applicable, at 144KBPS speed. *** Maximum bill amount (to be paid if exceeding free Data usage) will be Rs.1200 + Taxes as applicable.

Required details Plan Name Rental per month Fixed free usage per month Overage Charges till next 500MB .i.e. till 2548MB Overage Charges from 2549MB till 3072MB Overage charges from 3073MB

Billed amounts (Rs) NCPLUSNEW_MyBestValue2GB Rs. 450 2048MB Rs.1.2/MB Rs.0.6/MB Rs.0/MB

* Customer can utilize maximum of 3GB data at the rates, as mentioned in the above table.

** Beyond 3GB, Unlimited browsing will be applicable, at 144KBPS speed. *** Maximum bill amount (to be paid if exceeding free Data usage) will be Rs.1400 + Taxes as applicable. Unlimited Internet Plans Plan Name 5 GB unlimited 10 GB unlimited 15 GB unlimited Billed amount (Rs) 750 950 1200 Data Usage upto 3.1 Mbps Upto 5 GB Upto 10 GB Upto 15 GB Data Usage upto 144 kbps Unlimited usage @ 144 kbps beyond 5 GB Unlimited usage @ 144 kbps beyond 10 GB Unlimited usage @ 144 kbps beyond 15 GB

Prepaid Plans Recharge Packs Pack type Data Usage 750 MB 1 GB 1 GB Regular Packs 1 GB 1.5 GB 2 GB 3 GB 12 GB Long Validity Packs 30 GB *Validity is 21 days in circles of TN/KL/KT/CH/AP w.e.f 1st of June 2013 Unlimited Internet Plans Plan Name 1 GB unlimited 5 GB unlimited 6 GB unlimited Denomination Data Usage upto 3.1 Validity (Rs) Mbps 98 800 850 2 days 30 days 30 days Upto 1 GB Upto 5 GB Upto 6 GB Data Usage upto 144 kbps Unlimited usage @ 144 kbps beyond 5 GB Unlimited usage @ 144 kbps beyond 5 GB Unlimited usage @ 144 kbps beyond 6 GB 180 3000 Validity (days) 7 7 21* 30 30 30 30 90 Recharge vouchers (Rs) 153 173 255* 255 350 449 650 1500

10 GB unlimited 15 GB unlimited

1099 1300

30 days 30 days

Upto 10 GB Upto 15 GB

Unlimited usage @ 144 kbps beyond 10 GB Unlimited usage @ 144 kbps beyond 15 GB

Marketing Mix Reliance communications 7 Ps of marketing for Reliance CommunicationsProductReliance mobile always faced the problem of weak network. So to correct the major haveinvested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Producthas to sell itself. Now they are launching about more than 1100 network towers toprovide more coverage to its customers.PriceThere are many ways to price a product. The pricing policy/ strategy vary in varioussituations. In case of Reliance mobiles they have priced their product at a very low price& they also come up with new plans.PlaceAnother element of Marketing Mix is Place. Place is also known as channel, distribution,or intermediary. It is the mechanism through which goods and/or services are movedfrom the manufacturer/ service provider to the user or consumer. Reliance Mobiles do notfind it very difficult to find the distribution channel because they are the old players anddistribute their product in India.PromotionAnother one of the 4Ps is promotion. This includes all of the tools available to themarketer for marketing communication. Reliance has recently started doing heavypromotions.Physical EvidencePhysical Evidence is the material part of a service. Strictly speaking there are no physicalattributes to a service, so a consumer tends to rely on material cues. As Reliance mobileprovide various rental plans.PeopleReliance always valued their customers. They provide a very cheap call rates affordableto the lower class.

BalanceSheet - Reliance Communications Ltd.

Particulars Liabilities Share Capital Reserves & Surplus Net Worth Secured Loan Unsecured Loan TOTAL LIABILITIES Assets Gross Block (-) Acc. Depreciation Net Block Capital Work in Progress Investments

Mar'13 12 Months 1032.00 32110.00 33142.00 30327.00 .00 63469.00

Mar'12 12 Months 1032.00 44165.00 45197.00 26265.00 1606.00 73068.00

Mar'11 12 Months 1032.00 47112.48 48144.48 15226.02 16226.72 79597.22

Mar'10 12 Months 1032.01 49466.88 50498.89 3000.00 21478.28 74977.17

Mar'09 12 Months 1032.01 50658.31 51690.32 3000.00 27903.61 82593.93

36058.00 .00 36058.00 735.00 21013.00

52455.00 15071.00 37384.00 765.00 31889.00

40904.17 12063.27 28840.90 9907.66 32102.13

39838.17 9225.69 30612.48 1683.52 31898.60

37941.15 6533.38 31407.77 3643.86 31364.75

Inventories Sundry Debtors Cash and Bank Loans and Advances Total Current Assets Current Liabilities Provisions Total Current Liabilities NET CURRENT ASSETS Misc. Expenses TOTAL ASSETS(A+B+C+D+E)

304.00 2066.00 228.00 15532.00 18130.00 5233.00 7234.00 12467.00 5663.00 .00 63469.00

329.00 1932.00 178.00 13229.00 15668.00 6026.00 6911.00 12937.00 2731.00 299.00 73068.00

306.11 1969.25 3813.21 13065.25 19153.82 7551.94 2855.35 10407.29 8746.53 .00 79597.22

298.34 1738.63 82.18 17886.79 20005.94 5836.53 3386.84 9223.37 10782.57 .00 74977.17

253.14 1482.22 535.15 23272.50 25543.01 5774.74 3590.72 9365.46 16177.55 .00 82593.93

Cash Flow
ParticularsMar'13Mar'12Mar'11Mar'10Mar'09Profit Before Tax.00155.00-859.51619.474815.07Net Cash Flow from Operating Activity2707.003338.00725.561043.881884.87Net Cash Used in Investing Activity-736.00-2115.00-2800.944339.32-7650.54Net Cash Used in Financing Activity-1922.004859.005807.12-5868.666405.25Net Inc/Dec In Cash and Cash Equivalent49.00-3636.003731.74485.46639.58Cash and Cash Equivalent - Beginning of the Year179.003814.0081.47567.64205.57Cash and Cash Equivalent - End of the Year228.00178.003813.2182.18845.15

Company History - Reliance Communications Ltd.

2006 -Nokia and Reliance Communications Ltd have joined hands to market the Nokia 1255 mobile handset in India at a price of Rs 1,999. -Reliance Comm forays into video conferencing -company has changed its name from Reliance Communication Ventures Ltd. to Reliance Communications Ltd. 2007 - Reliance Communications rolled out a range of mobile handsets priced at between Rs 777 and Rs 888, shaving by half to one-third the existing entry level mobility costs in the country. - Reliance Communications Ltd has informed that the Board of Directors of the Company at its meeting held on July 17, 2007, has appointed Shri. A K Purwar, former Chairman of State Bank of India, as an Additional Director of the Company with effect from July 17, 2007. - RCoM acquires Yipes for $300mn. -Reliance Communications Ltd has launched "Money Transfer" through mobile phones across the country through it's tie-up

with ICICI Bank. -Microsoft Corp and Reliance Communications (RCom) announced their joint foray into Internet Protocol Television (IPTV) or simply put television on internet instead of the traditional route. -2008 -The US-French telecom equipment supplier Alcatel-Lucent and Reliance Communications announced on May 12, a joint venture to provide network services to telecommunications operators. 2009 - Telecom operator Etisalat DB, formerly known as Swan Telecom, will be outsourcing its telecom infrastructure requirements to the Anil Ambani Group company Reliance Communications as part of a Rs 10,000-crore deal spread over the next 10 years. - Reliance Communications announced its partnership with Microsoft for offering Windows Mobile solutions on its wireless networks where according to the agreement, Microsoft is said to offer Windows Mobile solutions to RCom customers, including push email support, chat, photo-sharing, content back-up and other applications. - Reliance Communications on Nov 27 introduced one paise per SMS for both GSM and CDMA customers, triggering a war of tariffs on data services from voice calls. 2010 - Reliance Communications has entered into a pact with Polycom Inc, the global leader in tele-presence, video and voice solutions, in order to introduce world's first wireless, high-resolution video conferencing service. - Reliance Communications announced an unlimited internet access plans called -MobileNet Plan, under which, the subscribers of both post paid as well as pre paid can access unlimited mobile internet at Rs 99 per month. - Anil Ambani-controlled Reliance Communications and GTL Infrastructure have agreed on a Rs 50,000 crore deal to create the world's largest independent telecom infrastructure company, which would not be controlled by any telecom operator. - Reliance Big TV, the direct-to-home (DTH) arm of Reliance Communications, and Indiagames, a subsidiary of UTV, have signed a strategic agreement whereby the latter will offer gaming services, iGames, on Big TV's DTH platform in India - RCOM - Reliance Communications announces launch of 3G Services - Reliance Communications signs MoU with China Development Bank Corporation for 10 year Financing of US$ 1.93 Billion (Rs. 9,000 crore) - Reliance Communications (RCom) acquired Digicable in an all-stock deal. - Reliance Communications (RCom) has inked an alliance with GetJar. - Reliance Comm, US firm tied up for application stores - Reliance Communication launched push e-mail service on SMS 2011 - China Development Bank signed final documentation for fully underwritten over Rs. 8700 crores (US$ 1.93 Billion) loan facility for Reliance Communications (RCom). - RCom launched 'job search on voice' service - India's leading telecom service provider Reliance Communications signed a pact with Radio Netherlands Worldwide (RNW), a news and entertainment channel, for providing live streaming of its content on its mobile application R World. - RCom launched 3G services in Rajasthan - For providing better mobile Internet and data services to more than 125 million customers, Reliance Communication (RCom) (ADA Group Company) is planning to enhance and introduce next generation mobile portal, R World.

2012 - Reliance Communications Ltd (RCom) ties up refinancing for redemption of outstanding FCCBs of USD 1.18 Billion (Rs. 6125 Crs) - Reliance Communications Ltd signs definitive final Agreements with Industrial and Commercial Bank of China Ltd. (ICBC) - RCom partnered with Big Flix to provide movies to its 3G subscriber - Telecom giant Reliance Communications (RCom) signed the final definitive agreements with ICBC, CDB and EXIM for refinancing its outstanding Foreign Currency Convertible Bonds (FCCBs). - Reliance Communications has launched partnership with WhatsApp, a cross platform mobile messaging application, for its prepaid GSM users and students called WhatsApp Plan and My College Plan respectively. 2013 - Reliance Communications (RCOM) entered into a billion dollar contract with Alcatel-Lucent in a bid to improve network performance and customer experience to offer Next Generation telecom solutions across multiple devices and platforms.

Profit & Loss - Reliance Communications Ltd.

Mar'13 12Months INCOME: Sales Turnover Excise Duty NET SALES Other Income TOTAL INCOME EXPENDITURE: Manufacturing Expenses Material Consumed Personal Expenses Selling Expenses Administrative Expenses Expenses Capitalised Provisions Made TOTAL EXPENDITURE 7270.00 .00 290.00 .00 979.00 .00 .00 8539.00 6871.00 40.00 476.00 .00 1314.00 .00 .00 8701.00 8300.39 64.92 608.07 772.21 1852.65 .00 .00 11598.24 7994.76 50.39 672.39 662.96 1980.67 .00 .00 11361.17 5975.57 29.95 754.56 773.21 2323.44 .00 .00 9856.73 11267.00 .00 11267.00 0 12820.00 12135.00 .00 12135.00 0 12888.00 13308.71 .00 13308.71 0 14015.89 13554.60 .00 13554.60 0 14352.58 15086.66 .00 15086.66 0 15761.78 Mar'12 12Months Mar'11 12Months Mar'10 12Months Mar'09 12Months

Operating Profit EBITDA Depreciation Other Write-offs EBIT Interest EBT Taxes Profit and Loss for the Year Non Recurring Items Other Non Cash Adjustments Other Adjustments REPORTED PAT KEY ITEMS Preference Dividend Equity Dividend Equity Dividend (%) Shares in Issue (Lakhs) EPS - Annualised (Rs)

2728.00 4281.00 1681.00 .00 2600.00 1976.00 624.00 .00 624.00 .00 .00 .00 624.00

3434.00 4187.00 1741.00 .00 2446.00 1265.00 1181.00 1025.00 156.00 .00 .00 .00 156.00

1710.47 2417.65 1594.27 .00 823.38 853.69 -30.31 1179.00 -1209.31 349.80 101.52 .00 -757.99

2193.43 2991.41 1511.24 .00 1480.17 1253.84 226.33 1404.59 -1178.26 1657.19 .00 .00 478.93

5229.93 5905.05 1933.51 .00 3971.54 1153.24 2818.30 1488.64 1329.66 3473.01 .00 .00 4802.67

.00 .00 .00 20640.27 3.02

.00 52.00 5.03 20640.27 .76

.00 103.20 10.00 20640.27 -3.67

.00 175.44 16.99 20640.27 2.32

.00 165.12 15.99 20640.27 23.27