Académique Documents
Professionnel Documents
Culture Documents
Dye
Nemeth
10439
Indian
Lake
Blvd
S
Dr,
Indianapolis,
IN
46236
317.402.7543
addnemeth@gmail.com
Summary
of
Qualifications
An
intelligent,
spirited
team
leader
with
15
years
of
experience
Masterful
communicator
with
a
wealth
of
knowledge
in
internal
communications,
media
relations,
brand
management,
crisis
communications
and
social
media
Digitally
savvy
strategist
with
strong
interpersonal
skills
and
business
acumen
Knowledge-driven,
self-starter
who
thrives
in
a
fast-paced
culture
and
takes
pride
in
a
robust
work
ethic
Professional Experience
Senior Account Supervisor, Miller Brooks Inc., Zionsville, Ind. February 2008 Present Provide strategic counsel to a roster of clients including the Propane Education & Research Council, Firestone Industrial Products, CertainTeed Corporation, Saint-Gobain and Gunnebo Johnson Lead a wide array of client projects, including message development, issue management, event planning, corporate social responsibility, media relations and social media implementation Manage agency and client budgets as well as program reporting and metrics Marketing Communications Manager, Veolia Water North America Central LLC, Indianapolis June 2005 February 2008 Contributed to long-term strategic planning process with executive management team Developed and implemented multi-faceted water conservation campaign utilizing paid advertising, media relations, and relationship building with key stakeholder groups Led reputation management strategy and served as a company spokesperson Provided counsel on employee communications and produced internal newsletters, presentations and talking points Facilitated nearly $1.5 million in philanthropic giving and sponsorships with approximately 30 local non-profit organizations Freelance Writer/Public Relations Professional January 2005-June 2005 Secured more than $15,000 in freelance projects while pursuing a permanent communications position (Note: My previous position with the Indiana Department of Commerce was eliminated.) Clients included Global Access Point, Indianapolis Neighborhood Resource Center, Local Initiatives Support Corporation and Indiana Restoration Services Director of Public Affairs, Indiana Department of Commerce, Indianapolis January 2004-January 2005 Planned and executed economic development-related special events and announcements Drafted press releases, developed talking points and handled logistics for press announcements on behalf of the Governor and Lt. Governor Co-hosted national media marketplace event in New York City to promote Indiana Tourism Organized and led in-bound national media tours for Indianas life sciences and automotive industries
Public Information Officer, City of Indianapolis, Indianapolis April 2000-January 2004 Served as lead spokesperson for the department and conducted television, radio and print media interviews on a daily basis Created print and broadcast informational pieces to educate the general public on code compliance issues Coordinated press conferences, press releases and correspondence on behalf of the Mayors Office for economic development, land use planning and code enforcement initiatives Promoted the development of Fall Creek Place and the abandoned homes initiative Program Coordinator, Office of the First Lady, Indianapolis February 1999-April 2000 Assisted with planning events at the Governors Residence Conducted research and developed talking points for the First Ladys public appearances Facilitated regional community development workshops to promote state-funded grants and programs Governors Fellow, Office of the Governor, Indianapolis July 1998-February 1999 Gained valuable perspective on Central Indiana thought leaders through projects at the Indiana State Fair, Indiana State Budget Agency, Communications Department of the Governors Office, and the Citizens Commission on Taxes
Purdue University, West Lafayette, Ind. B.A. Political Science & Communication Purdue University School of Liberal Arts, Alumni Board American Marketing Association, Marketing Boot Camp Public Relations Society of America, Accreditation in Public Relations Content Marketing Institute, Content Marketing World Attendee Proficient in Microsoft Office, Adobe Photoshop, Keynote, WordPress, Social Media Networks References available upon request. Writing samples at www.scribd.com/AngelaDyeNemeth.
Overview
The way brands are sharing information and engaging with customers is changing at breakneck speed. To stay on top of the latest and greatest trends, weve audited the marketing, branding and communications industries to see whats sticking. As leading brands launch into 2013 planning and outreach, the trending approaches outlined within this paper are sure to surface in new and exciting ways. Content Marketing Visual Storytelling Real-Time Public Relations Responsive Design Cross-Pollination Social Influence The New SEO Brand Personality 3 5 7 8 9 11 12
Content marketing
A strategic marketing approach based on the philosophy of helping vs. selling or more simply putrunning your organization like a publisher. Its about building brand relationships by understanding exactly what customers need to know and delivering it in a relevant, compelling way. At the tactical level, its about gaining peoples trust through helpful content, which might include podcasts, blogs, e-books, microsites, in-person events, etc.
Why it matters? People are inundated with marketing messages and gradually growing immune to old-fashioned, hard-sell tactics. The sales process has evolvedin fact, 77 percent of B2B buyers dont talk to a salesperson until theyve conducted their own independent research. Also, quality original content helps boost search engine optimization.
Examples:
LEGO When people hear the word LEGO, they automatically think of toy bricks, but the company also provides experiences and teaching materials for children all over the world. For example, the bi-monthly LEGO Club Magazine offers kids fun stories while building and maintaining its brand awareness with the kids, and parents. Of course, the magazine also offers sneak peeks of the latest LEGO sets and themes and leverages stories with new LEGO products. Lego Comic Book Magazine
Content Marketing
Verizon Wireless Theres a smart phone app for just about anything, everything and then some. The Recapp consists of an unbiased editorial team that helps users streamline their app choices by offering one recommendation per day (Download One). The clincher? The Recapp is brought to you by Verizon Wireless. therecapp.com
visual Storytelling
Creating imagery that conveys key messages and evokes emotion. A picture is still worth a thousand words.
Why it matters? Pictures, videos and graphics are more likely to be shared in social media networks than simple text. Telling your story in a visual manner helps raise brand awareness. Examples: Disney Did you know Mickey Mouse has been around for 80 years? His biography would surely be a long oneunless you depicted his life in a shareable and manageable infographic. Goin2Travel.com offers the following visual recap of the life of Mickey Mouse. Denmark Public Service This infographic takes the very serious topic of gang-related crime and demonstrates how it affects Danish citizens. The graphic does a great job of showing how concerned people are of potential crime and whether that fear actually affects behavior or not.
Concerns in Denmark
coolinfographics.com
Visual Storytelling
Target Falling for You from Target is a scripted short film with product placementsand even includes famous actress Kristin Bell wearing outfits found at the store. Should viewers be interested in any particular fashion, beauty or home item, they can choose it from a menu on the right-hand side of the screen to begin their shopping experience. Targets shoppable short film
Encore Wynn Hotel Recently, photos of Prince Harry in an Encore Wynn hotel suite in Vegas were leaked and quickly went viral. Taking advantage of the free publicity, the Encore Wynn Hotel publicly waived tens of thousands of dollars from the princes hotel bill. This public decision resulted in 3,657 news stories, according to Google News, that mentioned the hotel. The Wynn leverages Prince Harry photo scandal
Responsive Design
The Wynn leverages Prince Harry photo scandal A new way of creating websites in which design and development responds to the users behavior and environment based on screen size, platform and orientation. In essence, youre building one website that can automatically detect browser widths and dynamically adapt content whether its viewed on a PC, mobile device or tablet.
Why it matters? Projections show that consumer tablet use will be on par with or slightly exceed personal computer use by 2016 (BI Intelligence, Hanley Wood Foundations Conference). Responsive design helps ensure a consistent, streamlined brand experience across all platforms. Examples: Fiona Hutchinson Jewelry Designs Shoppers are offered unique jewelry through a seamless, consistent, shopping experience on the computer, tablet or smartphone. Fiona Hutchinson Jewelry Designs
The Boston Globe Readers have the same viewing experience whether theyre receiving daily news via their computer, tablet or mobile device. The Boston Globe
Cross-pollination
Partnerships among diverse brands to influence or inspire brand awareness and, ultimately, sales.
Why it matters? Creative partnerships tend to generate buzz in social and traditional media and can introduce brands to new audiences in a mutually beneficial way. Examples: Acura and Metric Acura and Indie rock band Metric teamed up on a marketing campaign to support the debut of the 2013 Acura ILX. Acura was eager to leverage the partnership to reach Gen Y customers who are now entering the luxury automotive market, and Metric was happy to create music to mutually benefit both parties.
Cross-Pollination
Banana Republic and Mad Men Banana Republic collaborated with AMCs Mad Men costume designer to create a collection inspired by the stylish 1960s drama. The 2012 spring/summer line featured 40 pieces of apparel and jewelry for both men and women, allowing viewers to dress the part as they watched the show.
10
Social Influence
Content on social media networks continues to influence search engine rankings. Therefore, traditional SEO tactics are falling by the wayside in favor of conversations and social buzz. New tools developed by Google and Bing offer customized searches based on people in your social network.
Why it matters? As few as 10 percent of people go beyond the first page of search results. So, if youre ranked #11, a major touch point with potential customers is being missed. New social search tools will continue to gain tractiondont get left behind. Examples: Bing Bing has found a way to make searches even more meaningful by incorporating the searchers friends, family and colleagues. Bing finds friends who might know something about the search to offer a fresh perspective that traditional search engines cant. Bing Social Search
Google The algorithms behind Googles search engine are evolving in a new way. The use of personalized resultswhich are based on a users search activity and social connectionswill make it more difficult for brands to keep a pulse on their rankings and potentially more difficult for new customers to find you. Google Social Search
11
BRand Personality
Simply put, successful brands have personality. These core values and characteristics represent a consistent voice.
Why it matters? With the evolution of technology and rise of social media networks, a consistent brand personality is now more important than ever. A unified voice across all touch points with potential customers creates a memorable experience and builds trust over time.
Examples: Old Spice The Old Spice brand wants to give consumers confidence through its personality of exaggerated humor and ability to not take itself too seriously. Its recent Believe in Your Smellf campaign is an extension of this brand personality. After all, if you believe in your smellf, you can do anything. oldspice.com
12
Brand Personality
Wheat Thins Wheat Thins wants to be the snack to help you Do What You Do in 2012. You may also be familiar with its Crunch is Calling campaign in 2011 that resulted in real-time videos of the company ambushing real customers who mentioned Wheat Thins in social media posts. So go ahead and snack on your favorite flavor of Wheat Thins as you do what you do.
facebook.com
youtube.com
nabisco.com
13
Brand Personality
Subaru Subaru is gearing up for its fifth annual Share the Love event, which allows Facebook users to help select charities the company will sponsor as part of its 2012 campaign. Subaru then donates a sum of money to those causes for every Subaru vehicle sold or leased during the event from mid-November through January. Subaru also launched the Love All You Can Do campaign, which shows Subaru owners finding interesting uses for their own Subaru and sharing it via social media outlets. Are you sensing the warmth of a consistent brand personality of love? subaru.com
facebook.com
14
V E O L I A WAT E R N O RT H A M E R I C A S M A G A Z I N E F O R C U STO M E R S A N D F R I E N D S
Spring/Summer 2006
In 2004,
we continued to grow jobs, attract new businesses and streamline government to better meet our customers needs. In this report, we are presenting a wide array of accomplishments from the Indiana Department of Commerce, a culmination of our aggressive investment in economic development through Energize Indiana, historic taxrestructuring, and the creation of a decentralized service delivery system through Commerces 12 Regional Offices. As we have continued on this path of progress, we have seen exciting results. In the past eight years, we have awarded $112 million in training grants to upgrade the skills of 363,882 existing Hoosier workers, welcomed 97,000 net new jobs to the state, and continued to increase our competitiveness, exporting more than $112 billion in Hoosier goods. Weve built a strong foundation for Indianas future, making our state the best place to visit, raise your family and grow a business. Thank you for your contribution in putting Indiana on the map. It has truly been a pleasure serving the citizens of the state of Indiana. Sincerely,
1997
1998
1999
2000
2001
2002
2003
2004*
* PROJECTED
New Benchmarking Tools Will Help Track Progress With assistance from Commerce, the Indiana Business R e s e a rch Center made significant upgrades to the StatsIndiana Web site (w w w.stats.indiana.edu) that now p rovides a States IN Profile section. The site pro v i d e s detailed state-to-state comparisons of key metrics at the click of a button. This tool provides a one-stop shop for the most current and reliable data to help businesses, communities and policy-makers track pro g re s s .
By The Numbers $360 Million $2.8 Billion 54,280 16,641 Incentives Awarded to New and Expanding Businesses Private Investment Leveraged Through Commerce Incentives Hoosier Workers Trained New Jobs Created
2004 Broadband Connection Far Surpasses Goal At the inaugural broadband conference in 2003, an initial goal was set to increase Internet connections by 33 percent each year. Research conducted by Commerce indicates Indiana doubled the number of high-speed Internet connections in the past year. More than 450,000 users, including small businesses and residential customers, now have access to the Internet.
Tourism Launches New Interactive Travel Guide Two million people took advantage of the new interactive travel guide on www.EnjoyIndiana.com, the States official Web site promoting Indiana as a travel destination. After visiting the site, 1.3 million people took an overnight trip in Indiana.
Building Awareness and Increasing Visibility In 2004, Commerce produced and distributed nearly 5 million pieces of literature and reached more than 50 million customers through advertising campaigns. Visitors to Commerce's Web site viewed more than 7 million pages of information on business development, community development and tourism-related topics.
40,000
20,000
-20,000
-40,000
-60,000
-80,000
1997
1998
1999
2000
2001
2002
2003
2004*
* THROUGH OCTOBER
Despite the national recession 20012002 Indiana created 97 ,100 jobs Despite the national recession of of 20012002 Indiana created between 1997 2004. 97,100 jobs between 19972004.
By the Numbers 58 Million $6.7 Billion 97,000 117 $1.8 Million People Visiting Indiana Visitor Spending Generated in 2004 Hoosiers Employed in the Tourism Industry Production Days Logged by Commerce's Film Development Staff Private Investment in Film and Video Industry
Maximizing Tourism Advertising Dollars Indiana visitors spent $618 for every dollar invested in marketing, an 8 percent increase over the amount of visitor spending leveraged through the 2003 advertising campaign.
Community Development Grants and Incentives $2.5 million in tax credits through the Neighborh o o d Assistance Program were awarded to nonprofit organizations throughout the state to support neighborhood-based programming in economically disadvantaged areas. More than $29 million in Community Focus Fund grants were awarded in 2004 to support infrastru c t u re improvements, community centers, downtown revitalization projects, and upgrades to fire protection services.
Indiana Department of Commerce One North Capitol, Suite 700 Indianapolis, Indiana 46204 Toll-free 1.800.463.8081 Tel: 317.232.8800 Fax: 317.233.5123 www.indianacommerce.com
Dear Business Leader: As you know, in the last several years Indiana has taken an aggressive approach to creating jobs and improving the skills of its workforce. Weve restructured our entire corporate tax code in order to spur more job growth, weve implemented Energize Indiana, the most sweeping economic development plan in our states history, and weve reformed state procurement practices to give Indiana-based businesses greater opportunities to bid on state contracts. This progress has not gone unnoticed. In April, Site Selection magazine named Indiana the most competitive state for economic development in 2003, and just last month, our state training programs earned a 9th place ranking by Expansion Management magazine. However, we need to stay focused on continued growth, and with Indiana@Work we are doing just that. Announced earlier this year, Indiana@Work focuses on our states greatest assetHoosier workers. Through this innovative workforce development initiative, workers can upgrade their skill levels and companies can become more competitive. Indiana@Work connects businesses with qualified workers, using a system of skills assessment and job profiling through ACT's nationally recognized WorkKeys system. This free program helps companies increase their productivity, reduces the amount of time and money spent on hiring decisions, and provides funding for additional training as needed. Indiana@Work ensures that our workers have the skills they needs to be successful, and that our Hoosier companies remain competitive in their industry and the global marketplace. Since its inception, weve worked with more than 125 Hoosier businesses and have committed to profile more than 500 different job categories and assess the skills of more than 25,000 individual citizens. We are excited to support Hoosier companies through Indiana@Work, and we encourage you to join the number of businesses who know a confident, skilled workforce is the best resource for growing the Indiana economy. For more information, contact your regional Workforce Development representative at 1-888-WorkOne, or visit www.indianaatwork.IN.gov. Thanks for your time and for your commitment to Indiana. Sincerely,
Joseph E. Kernan Governor P.S. Indiana recently launched another tool to help Indiana businesses stay competitiveBuy Indiana. Find out more about other Indiana businesses through the Buy Indiana directory at www.opportunityindiana.in.gov.
vice president for training. We have also begun work on establishing orientation and apprenticeship programs for new and existing Veolia employees. Veolia Water North America is the leading provider of comprehensive water and wastewater services to municipal and industrial customers, providing services to approximately 14 million people in more than 600 communities. The company is part of Veolia Water, the No. 1 water company in the world, serving more than 108 million customers. Veolia Water is the water division of Veolia Environnement (NYSE:VE) and (Paris Bourse:VIE), the largest environmental services company in the world, with more than 270,000 employees in about 64 countries and annual revenues of $30 billion. Visit the company's Web site at www.veoliawaterna.com.
www.IN.gov/gov
Tremendous
growth
in
the
fourth
quarter
of
2003
pushed
Indiana
export
sales
over
the
top,
according
to
Gov.
Joe
Kernan,
setting
a
new
state
record
of
$16.4
billion
in
annual
sales.
Kernan
and
Lt.
Gov.
Kathy
Davis,
who
leads
the
states
economic
development
efforts
as
director
of
the
Indiana
Department
of
Commerce,
today
released
the
year-end
numbers
along
with
the
states
fourth
quarter
results,
which
totaled
$4.2
billion.
This
is
tremendous
news
for
our
state,
Kernan
said.
Not
only
are
Indianas
2003
export
numbers
a
demonstration
of
an
improving
economy,
but
the
record-setting
performance
proves
that
Hoosier
products
are
competitive
throughout
the
global
marketplace.
Our
companies
are
to
be
commended
for
working
hard
every
day
to
expand
their
customer
base
beyond
the
states
boarder,
ensuring
their
business
continues
to
grow
here
at
home.
With
an
annualized
37
percent
increase
over
the
third
quarter
of
2003,
the
fourth
quarter
results
helped
Indiana
jump
to
12th
place
for
national
export
sales,
up
from
13th
in
2002.
In
all,
Indiana
exports
increased
by
about
$1.5
billion
or
by
9.9
percent
in
2003.
The
$16.4
billion
was
about
$1
billion
higher
than
the
previous
peak
attained
in
2000.
Indianas
growth
rate
more
than
doubled
the
U.S.
increase
of
about
4.4
percent.
It
also
exceeded
the
growth
rate
of
all
the
top
15
export
states,
except
Massachusetts.
Canada,
the
states
leading
trade
partner,
purchased
$639
million
more
from
Indiana
in
2003,
which
explained
almost
half
of
the
increase
in
export
sales
in
2003.
France,
Brazil
and
China
also
contributed
to
the
increase
with
high
growth
rates,
all
reversing
losses
in
2002.
Top
trading
partners
United
Kingdom
and
Mexico
also
purchased
more
from
Indiana
in
2003,
$202
million
and
$163
million,
respectively.
All
top-10
country
destinations
purchased
more
in
2003
from
Indiana
except
the
Netherlands
and
Japan.
With
a
steady
increase
in
export
sales
since
1996,
Indiana
has
a
lot
to
be
proud
of
in
the
international
arena,
Davis
said.
As
the
economy
becomes
more
competitive
on
a
global
scale,
Hoosier
businesses
are
leading
the
way,
and
this
past
year
is
just
the
latest
in
a
long
trend
of
export
growth.
Larry
Davidson,
professor
of
Business
Economics
and
Public
Policy
at
the
IU
Kelley
School
of
Business,
said
he
would
expect
the
trend
to
continue.
I see an improved year for Indiana exporters in 2004. The combination of improved prospects abroad, stronger world trade and a weaker dollar suggest a kind of perfect storm for Indiana
exporters,
Davidson
said.
I
look
for
Indiana
export
growth
in
2004
in
the
range
of
10
to
15
percent.
The
fourth
quarter
and
year-end
export
numbers
were
released
in
The
New
Quarterly
Indiana
Export
Report
issued
by
the
Center
for
International
Business
Education
and
Research
at
the
IU
Kelley
School
of
Business.
In
addition
to
containing
details
about
fourth
quarter
and
year-end
export
numbers,
report
features
a
summary
of
a
special
report
on
the
relationship
between
Indiana
exports
and
manufacturing
employment.
The
full
report
will
be
available
March
8,
at
www.indianacommerce.com/export_report.
INDIANAS
TOP
10
EXPORT
INDUSTRIES,
2003
Product
EXPORTS
(in
$)
2003
Vehicles/
Not
Railway
4,446,280,752
Machinery
3,531,845,694
Electrical
Machinery
1,312,833,708
Organic
Chemical
1,194,291,152
Optic/Medical
Inst.
997,794,419
Pharmaceutical
735,939,994
Misc.
Chemical
643,423,482
Plastic
622,022,872
Iron
and
Steel
298,082,528
Aluminum
212,796,830
PERCENTAGE CHANGE 2002-2003 2001-2002 1996-2003 7.3 6.0 51.1 9.8 5.2 54.3 -3.2 4.6 29.4 33.8 -1.8 111.4 10.4 2.9 39.0 34.6 12.7 33.8 14.3 33.9 121.0 -.03 1.1 36.5 42.0 5.9 54.0 2.4 -23.1 67.4 PERCENTAGE CHANGE 2002-2003 2001-2002 9.4 10.0 8.4 9.7 20.1 7.0 44.5 -4.7 -11.8 1.9 5.2 -5.2 -2.2 -3.8 42.4 -33.1 4.9 -3.3 25.8 -6.5
INDIANAS TOP 10 MARKET DESTINATIONS, 2003 Country EXPORTS (in $) 2003 Canada 7,458,458,160 Mexico 2,105,232,986 United Kingdom 1,208,717,871 France 921,652,050 Japan 630,199,128 Germany 552,463,962 Netherlands 288,786,198 Brazil 276,865,097 Australia 238,899,577 China 235,552,066
1996-2003 37.1 547.4 96.3 326.7 -18.9 55.9 0.7 66.6 23.9 51.0
News Release
For
immediate
release:
January
13,
2012
CertainTeed
Corporation
Reaches
Significant
Milestones
in
Reducing
the
Environmental
Impact
at
its
Manufacturing
Facilities
(Valley
Forge,
Pa.)
Through
an
aggressive,
highly
organized
approach
to
sustainability
at
its
more
than
60
manufacturing
facilities
in
North
America,
CertainTeed
Corporation
is
making
significant
strides
in
reducing
its
overall
environmental
impact.
Specifically,
CertainTeed
has
reduced
energy
consumption
by
15
percent
and
water
usage
by
24
percent
over
the
past
four
years.
In
addition,
it
has
decreased
the
amount
of
waste
going
to
landfills
from
its
facilities
by
33
percent.
Our
world-class
team
of
employees
at
CertainTeed
play
a
pivotal
role
in
increasing
the
sustainability
of
our
operations,
said
Chris
Altmansberger,
vice
president
of
operations
support
and
process
sustainability
at
CertainTeed
Corporation.
Through
our
collective
efforts,
we
have
established
a
strong
culture
of
respect
for
the
environment
that
will
continue
to
help
preserve
and
protect
the
communities
in
which
we
live
and
work.
During
2010
and
2011,
approximately
6,000
CertainTeed
employees
received
various
types
of
sustainability
training,
which
has
helped
drive
energy,
water
and
waste
reductions.
Additionally,
more
than
30
plants
have
achieved
ISO
14001
certification,
which
helps
drive
continuous
improvement
in
regard
to
environmental
performance.
Our
increased
emphasis
on
sustainability
has
helped
us
identify
and
implement
critical
initiatives
that
reduce
water
and
energy
use
as
well
as
divert
waste
from
landfills,
added
Altmansberger.
We
have
learned
that
even
simple
modifications
can
have
a
big
impact.
For
example,
one
of
CertainTeeds
operational
excellence
initiatives
is
to
involve
employees
in
waste
reduction
teams,
which
use
the
Kaizen
approach
of
continuous
improvement.
This
has
been
instrumental
in
finding
new
ideas
for
recycling
and
reducing
waste
that
would
otherwise
be
landfilled.
Great
progress
also
continues
to
be
made
in
the
recycling
of
cardboard,
pallets
and
packaging.
In
addition,
new
solutions
continue
to
be
successful
in
creating
closed
loop
water
reuse
systems,
which
has
been
very
beneficial
in
reducing
fresh
water
utilization
and
water
treatment
requirements.
By
embracing
new
lighting
technology,
such
as
T5
fluorescent
lamps,
the
Calgary,
Alberta;
Buffalo,
New
York;
and
Seattle
plants
have
increased
their
energy
efficiency.
Process
reconfigurations
at
the
Lodi,
Calif.;
McPherson,
Kan.;
and
Norwood,
Mass.;
plants
eliminated
the
need
for
pumping
equipment
and
compressors,
resulting
in
a
more
than
1.3
million
kilowatt
hour
energy
reduction
annually.
In
White
City,
Ore.,
the
installation
of
rapid
open
and
close
doors
eliminated
the
need
for
building
heat.
While
much
has
been
accomplished,
we
are
committed
to
continually
improving
our
environmental
performance,
said
Altmansberger.
We
believe
strongly
in
setting
sustainability
goals,
tracking
our
progress
and
sharing
the
results
with
our
employees,
suppliers,
customers
and
the
community
at-large
on
an
ongoing
basis.
News Release
For
immediate
release:
February
6,
2012
CertainTeed
Brings
New
Products,
Hands-On
Demonstrations
to
the
2012
International
Builders
Show
(Valley
Forge,
Pa.)
At
the
2012
International
Builders
Show
(IBS)
in
Orlando,
Fla.,
building
professionals
will
have
the
opportunity
to
explore
innovative
interior
and
exterior
products
from
CertainTeed
Corporation
(Booth
#W4051),
which
includes
the
debut
of
the
ApolloTM
and
PowerMax
solar
roofing
systems.
For
the
first
time,
the
company
is
also
transforming
outdoor
space
(P3)
at
the
show
into
an
interactive
area
for
hands-on
solar
roofing,
decking,
railing,
insulation
and
siding
installation
training
sessions.
At
the
show,
CertainTeed
will
highlight
the
U.S.
launch
of
its
Be
Certain
initiative,
which
reinforces
the
companys
century-long
track
record
in
serving
the
building
industry
and
commitment
to
delivering
products
that
enhance
comfort,
sustainability,
innovation
and
performance.
Be
Certain
is
an
easy
and
recognizable
way
to
raise
awareness
of
our
brand
and
the
unmatched
breadth
of
our
product
line
among
building
professionals
and
consumers
throughout
North
America,
says
Eric
Nilsson,
vice
president
of
corporate
marketing
for
CertainTeed
Corporation.
The
International
Builders
Show
is
the
ideal
venue
to
convey
the
confidence
and
assurance
of
our
high
quality
products
as
well
as
the
support
building
professionals
can
count
on
from
CertainTeed.
New
products
featured
in
the
CertainTeed
exhibit
include:
The
Apollo
Solar
Roofing
System
features
highly
integrated
polycrystalline
solar
panels.
It
is
lightweight,
durable,
resistant
to
wind
uplift,
and
can
easily
be
integrated
into
either
an
existing
roof
or
with
a
new
roof
that
combines
solar
panels
and
asphalt
shingles.
Unlike
rack-mounted
solar
systems,
Apollo
fully
integrates
with
roofing
shingles
for
a
clean,
seamless
appearance.
Each
slim,
12-pound
module
features
14
high- efficiency
polycrystalline
silicon
solar
cells
that
absorb
sunlight
and
converts
it
into
electricity.
PowerMax
Photovoltaic
Modules
feature
rack-mounted
modules
that
can
be
easily
integrated
into
residential
or
commercial
roofing
systems.
Manufactured
by
Saint-Gobain,
the
world's
largest
building
materials
company
and
parent
company
to
CertainTeed,
PowerMax
is
comprised
of
CopperIndiumSelenide
(CIS)
solar
technology.
It
is
an
ultra-efficient,
cost-effective
module
solution
with
a
sophisticated,
sleek
design.
AirRenew
Extreme
Impact
and
AirRenew
Extreme
Abuse
are
the
first
abuse-resistant
gypsum
boards
that
actively
improve
indoor
air
quality.
Ideal
for
areas
prone
to
surface
abrasion
and
indentation,
such
as
hallways
and
recreation
rooms,
the
product
removes
volatile
organic
compounds
(VOCs),
specifically
formaldehyde
and
aldehydes,
circulating
indoors
for
up
to
75
years.
CertainTeed
will
also
offer
a
preview
of
CertaFrameTM,
an
easy-to-install
system
used
to
insulate
basement
walls.
For
more
information
about
these
and
other
CertainTeed
products,
visit
www.certainteed.com/ibs.
Developer
hopes
to
reshape
skyline;
Ohio
firm
seeks
permission
to
add
14
floors
to
Block
building's
eight.
Gargi
Chakrabarty
January
23,
2003
Downtown's
Wm.
H.
Block
Co.
building,
the
eight-story
historic
structure
at
the
corner
of
Illinois
and
Market
streets,
could
morph
into
a
tall
tower
--
if
it
gets
the
nod
from
city
and
state
officials.
Landmark-Indiana
LP,
the
Ohio-based
firm
revamping
the
building
for
upscale
condos
and
apartments,
recently
petitioned
for
permission
to
construct
14
additional
stories
on
top
of
the
existing
building.
But
the
petition
has
yet
to
receive
the
necessary
approvals.
The
Historic
Landmarks
Foundation
of
Indiana
has
the
final
say
on
any
exterior
changes
in
historic
buildings.
"A
14-story
tower
on
top
of
an
8-story
historic
building,
on
the
surface,
appears
to
be
incompatible,"
said
the
foundation's
president,
J.
Reid
Williamson.
"But
there
are
architectural-design
methods
and
means
to
mitigate
the
height
intrusion.
We
will
have
to
see
the
drawings
and
bring
it
to
the
review
committee,
which
will
make
a
final
decision."
Meanwhile,
the
City-County
Council
is
are
expected
to
review
the
proposal
on
Jan.
28
and
decide
whether
the
revised
height
of
the
building
would
cast
shadows
on
Monument
Circle.
Tall
buildings
Downtown
must
conform
to
the
Sky
Plane
Ordinance,
which
determines
the
scale
and
height
of
buildings.
Although
the
proposed
building
deviates
from
norms
as
outlined
in
the
ordinance,
"the
city
is
in
support
of
granting
the
variance
to
the
developer,"
city
spokeswoman
Angie
Dye
said.
"Our
planners
felt
it
appropriate
to
grant
the
variance
since
it
is
such
a
small
deviation."
The
city
approved
similar
variations
from
the
ordinance
in
the
case
of
the
Emmis
building
in
1987,
Dye
added.