Jessica A.

Schram
732.616.1018 (c) | jschram1@terpmail.umd.edu http://jessicaschramportfolio.wordpress.com/
309 Valley View Circle Freehold, NJ 07728 4604 College Ave. College Park, MD 20740

EDUCATION Bachelor of Arts, Communication with focus in public relations Anticipated: May 2015 University of Maryland, College Park, MD Minor in Leadership Studies | Cumulative GPA: 3.98 _________________________________________________________________________________________________ PR/ MARKETING EXPERIENCE Marketing Director May 2012Present University of Maryland Panhellenic Association, public relations cabinet Communicate the philanthropy, accomplishments and events on behalf of all 15 NPC university sororities Supervise social media presence through management and update of Twitter and Facebook (@UMDPanhellenic) Introduced HootSuite to foster efficiency and improve relations with media and public: o Increased number of PHA followers by 192 percent with outreach continuously growing (current: 1,127) o Improved overall activity and interaction with PHA followers by launching social media initiatives such as #TriviaTuesdays and #SisterSpotlight Vice President of Public Relations Dec. 2012Present Delta Delta Delta, Alpha Pi chapter Supervise, update and monitor social media using HootSuite account manager (@UMDTriDelta and Facebook) Produced detailed external and internal PR plans for the chapters 2013-2014 year Sustain the chapters public image by communicating Positive PR weekly modules and risk management initiatives Created the chapters official website (both content and design): http://umdtridelta.wix.com/umdtridelta Senior Speech Consultant / Social Marketing Coordinator Aug. 2012Present University of Maryland Oral Communication Center Originated the first OCC Twitter page and introduced HootSuite account manager for effective and efficient SMM Created social initiatives and hashtag platforms like "#TipTuesday" and "#FactFriday" Oversee and mentor the center's social media team of 5 student consultants Record and critique client presentations and lead speaking and listening workshops BCBGeneration Gensetter Aug. 2013Present UQ Marketing Execute marketing and social media strategies specific to the University of Maryland, including university-wide events (Leadership Fashion Show, Sorority Denim Drive, etc.) to promote the BCBGeneration brand Teaching Assistant: COMM231 News Writing and Reporting for Public Relations University of Maryland department of communication Sept. 2013Present

PR/ Marketing Intern Sep. 2012Feb. 2013 Gratii Inc., Silver Spring, Md. Liaison between CEO and Gratii users: provide feedback, insight and ideas for application improvement Developed the gamer referral initiative, which is responsible for approximately 50 percent of all Gratii downloads and current active users _________________________________________________________________________________________________ SKILLS Public speaking, Web design, AP style, Microsoft Office Suite, Photoshop, InDesign, WordPress Strategic social media: HootSuite, Twitter, Facebook, Instagram, Vine, Foursquare _________________________________________________________________________________________________ CAMPUS INVOLVEMENT & SOCIETIES Public Relations Student Society of America (PRSSA) | Primannum Honor Society