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The Essential PowerPoint Template for

KILLER SLIDESHARE PRESENTATIONS

A publication of

INTRO
Designing a PowerPoint from scratch isnt ideal for most marketers.

Though some of us may have some flair for design, its pretty daunting to look at the default introduction title slide, knowing you have a ways to go before you have an engaging, interactive presentation to upload to SlideShare. To make sure youre set up for SlideShare success, follow the steps in this template. Well help you figure out the slide design elements, then combine them in different layouts, and then take care of some SlideShare-specific technical skills. Bonus: We even sprinkled in some extra resources in case you want to make your presentation extra spiffy.

Want to skip ahead? Heres what were going to cover.


DESIGN 5 Fonts 6 Colors 7 Visual Content 8 Stock Photos 9 Vector Icons 10 PowerPoint Objects 11 Screenshots
LAYOUTS 13 Cover 14 Section Header 15 Numbered List 16 Checklist 17 Bulleted List 18 Quote 19 Statistic 20 Calls-to-Action 22 Author Profile

SLIDESHARE TECH TIPS 24 Animated Slides 29 Clickable Links 30 Export as PDF

DESIGN
The essential visual elements thatll make your slides look gorgeous.
Were going to walk you through best practices for creating engaging visual content in a presentation. Then, you can use these design elements as building blocks for the rest of your SlideShare presentation.

FONTS
1 2
Pick two different fonts to use throughout your presentation: One for your headers, and one for your body text. Your header font should be bold and eye-catching, and your body text font should be simple and easy to read. (See how weve done it in this presentation?) When trying to emphasize small text, use bold text, not italics. Bold text is much easier to read when its small.

Want to spruce up your presentation with custom fonts? Here are 28 free fonts you can download.

COLORS
1
Colors set the tone for your presentation and help your readers digest information. Without diving too deep into theory, one of the best color combinations is the triadic color scheme (shown on the right), which is three colors located 120 from each other on the color wheel. At the very least, you should have one or two neutral colors and one stand-out color. Learn more about the different types of color combinations in this helpful post by KissMetrics.

The key is to make sure there is a big difference between the colors you pick to help grab your viewers attention and direct their attention to where the important information is.

VISUAL CONTENT
There are lots of ways to incorporate visual content into your presentations without hiring a designer. Here are four ways can give your presentations some visual pop:
Stock Photos Vector Icons Screenshots PowerPoint Objects

In the next few slides, well break down each type of visual content as well as resources you can use to find and create them.

VISUAL CONTENT
Stock Photos
Having engaging photos is crucial to your SlideShares success -- but you need to make sure you have exclusive rights to using them.

While you can always use Creative Commons visuals, non-cheesy stock photos look much more professional and can be used whenever and wherever you like.
Tip: To receive 75 free stock photos you can use in your presentations, head here: http://bitly.com/75StockSocial

VISUAL CONTENT
Vector Icons
Notice that icon to the right? Its called a vector icon: its basically an icon that can be stretched to any size without looking pixelated. Pretty cool, huh?

They are extremely useful for conveying abstract concepts think of things like email and social media that you cant just snap a picture of (or you can but its not that eye-catching).
There are a few ways you can find or create vector icons: Find free or paid vector images online, such as here. Use special character fonts like Webdings, Wingdings, and Symbols.

VISUAL CONTENT
PowerPoint Objects
Another way to create icons and objects is by using PowerPoints shapes. Though there arent a ton of options available, they can be a great way to hack together engaging icons and objects.
To spruce up your PowerPoint objects, select the object you want to beautify, then in the menu, click Format, then Shape in the drop down menu. A whole slew of options will appear so you can customize your object: This speech bubble is an example of a PowerPoint shape. If you want to learn more ways to create visual content, check out our visual content crash course here: http://bit.ly/VisualContentCrashCourse

Fill Background: Under Fill, select a color in the drop down next to Color. Transparency: In that same tab, drag the Transparency slider to make it more transparent. Rotate: Under 3-D Rotation, you can rotate an object on the X, Y, or Z axis. Glow: Under Glow and Soft Edges, you can select the color, size, and transparency of a halo around your object. Shadow: Under Shadow you can choose the color, size, distance from object, transparency, and angle of the shadow.

VISUAL CONTENT
Screenshots
And of course, if you want to include any images of software or websites, youll want to incorporate them into your presentations. Youll take a screenshot outside of PowerPoint (on a PC, push the Print Screen button; on a Mac push Command + Shift + 3). Once you have an image of your screen, you can use PowerPoint to crop, edit, and annotate the screenshot. For example, we used an arrow found in the PowerPoint Objects to highlight a blog post headline in the example on the right.

LAYOUTS
10 different slide layouts you can use in your own presentation.
The next step to creating a presentation of your very own is to mix and match the previous design elements in different slide layouts. Here are 10 to get you started, but keep in mind that you should substitute your own design flair when you use them.

INSERT TITLE.
Insert Subtitle: Lorem ipsum dolor sit amet.

HEADER TITLE SUBTITLE

NUMBERED LIST TITLE


1 2
3 4

Nulla lacus eros. Facilisis vitae condimentum ut. Aliquam accumsan neque.
Praesent elementum tortor non diam mollis.

CHECKLIST TITLE
Nulla lacus eros.
Facilisis vitae condimentum ut.

Aliquam accumsan neque.


Praesent elementum tortor non diam mollis.

BULLETED LIST TITLE


Lorem ipsum dolor sit amet. Sed do eiusmod tempor incididunt ut labore. Et dolore magna aliqua.. Ut enim ad minim veniam, quis nostrud exercitation. Ullamco laboris nisi ut aliquip ex. Ea commodo consequat nostrud exercitation.

Duis eu velit facilisis, ornare dui eget, gravida neque.

AUTHOR NAME
Author Title

55% of people in lacinia sit amet ligula sit amet vestibulum.

Source: Company Name

Insert CTA Header


CTA Copy: Nullam laoreet, turpis nec fermentum pellentesque.
http://bit.ly/YourCustomURL

ATTEND EVENT NAME.


BOSTON, MA | AUGUST 19-22, 2013

Click here to learn more: WWW.INBOUND.COM

BY AUTHOR.

@Twitter_Handle

SLIDESHARE TECH TIPS


A few extra pointers to help you spruce up your presentations for SlideShare.
Being successful on SlideShare isnt as simple as uploading an existing PowerPoint presentation no matter how beautifully youve designed it. Here are three really important tips to consider before you upload your presentation.

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those smooth entrances you planned for your text boxes and objects go out the window once you upload your presentation. But you can still fake animation by creating a series of slides with a new object appearing on each new slide. Click through the next few slides to see how this might work.

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those smooth entrances you planned for your text boxes and objects go out the window once you upload your presentation. But you can still fake animation by creating a series of slides with a new object appearing on each new slide. Click through the next few slides to see how this might work.

Ooooh! Heres a new object that just appeared on the right!

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those smooth entrances you planned for your text boxes and objects go out the window once you upload your presentation. But you can still fake animation by creating a series of slides with a new object appearing on each new slide. Click through the next few slides to see how this might work.

And another, on the left!

Ooooh! Heres a new object that just appeared on the right!

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those smooth entrances you planned for your text boxes and objects go out the window once you upload your presentation. But you can still fake animation by creating a series of slides with a new object appearing on each new slide. Click through the next few slides to see how this might work.

Ooooh! Heres a TIME-SAVING TIP Work backwards. Create the final slide with all the elements in place. Then, And another, on new object that just duplicate it however many times you want the animations to appear. Next, delete the left!from earlier slides of the animation. This way, appeared on extra objects youre not trying to position all the elements again and again as you progress through the animation. the right!

CLICKABLE LINKS
If done right, you can include links in your presentation that SlideShare users can click on directly in the slide perfect for showcasing any calls-to-action or external resources. If done wrong, youll have something in SlideShare that looks like a link, but you cant actually click on it, which could severely decrease your click-through rates. The process for making clickable links in SlideShare is different for Mac and PC, but you can get a step-by-step guide for both platforms in this HubSpot blog post.

EXPORT TO ADOBE PDF


If you are making a clickable aspect, you will already have done this step, so you can skip to the next slide.
If you dont have links in your presentation, youll need to make sure you export your PowerPoint to PDF (ideally in Adobe Acrobat). This way, make sure the quality and designs are preserved once uploading to SlideShare.

To save your file as a PDF: Mac: Select File > Save As, then choose PDF as format. PC: Select File > Save As Adobe PDF.

AND YOURE DONE!

The PDF of your slides is ready to be uploaded to SlideShare. Go on, do it!


Once its uploaded, add a title and description, and promote it on your social media channels to get exposure. Then, sit back, relax, and watch the traffic and leads pour in!

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