1.

)Name the top 5 brands of chocolates you can think of:

Cadbury Nestle Amul Safari Mars Other 30 20 18 9 7 2 35% 23% 21% 10% 8% 2%

2.Have you tried any of the Cadbury Dairy Milk chocolates?

Yes No 30 0 100% 0%

3.What is source of awareness?

Television Advertisement Word of Mouth At shop Other 27 12 4 0 63% 28% 9% 0%

4.Which sub-brands of Cadbury Dairy Milk have you tried?

Cadbury Dairy Milk Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Orange Peel Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk Cadbury Dairy Milk Wowie 23 13 17 27 11 13 20 9 17% 10% 13% 20% 8% 10% 15% 7%

5.Are Cadbury chocolates easily available?

Yes No 30 0 100% 0%

6.What is your frequency of consumption of Cadbury Dairy Milk?

Once a Day Once a week Once a month Rarely 3 13 10 4 10% 43% 33% 13%

7.When do you have Cadbury Dairy Milk?

Whenever I feel happy. Whenever I feel sad. Whenever I want to celebrate. Just pick up. 11 0 9 17 30% 0% 24% 46%

8.What do you think about Cadbury Dairy Milk?

Means to celebrate. Just another chocolate. Other 18 9 6 55% 27% 18%

9.Which Ad of Cadbury Dairy Milk do you remember?

Meeta hai khana, aaj pehli tareekh hai Shubh Aarambh Celebration Khanewalon Ko Khane Ka Bahana Chahiye Campaign Real Taste of Life Campaign 17 18 17 11 4 22% 23% 22% 14% 5%

Pappu Pass Ho Gaya & Miss Palanpur Campaign

12

15%

10.Which of factors affect your purchase?

Ads Attractive Display Occasion Friend Suggest Brand Ambassador Ingredient 15 7 16 6 3 9 27% 13% 29% 11% 5% 16%

11.What do you think of Cadbury Dairy Milk products in comparison to its competitors?

Excellent Good Average Bad Worst

20 9 0 0 0

69% 31% 0% 0% 0%

12.You perceive Cadbury Dairy Milk as a chocolate for the age group?

Less than 10

7%

10-15 years 16-30 years Any age

2 2 23

7% 7% 79%

Taste [13.How do you rate Cadbury Dairy Milk on the following parameters?]
1 2 3 4 5 0 2 1 7 19 0% 7% 3% 24% 66%

Price [13.How do you rate Cadbury Dairy Milk on the following parameters?]
1 2 3 4 5 2 6 5 10 6 7% 21% 17% 34% 21%

Packaging [13.How do you rate Cadbury Dairy Milk on the following parameters?]
1 2 3 4 5 1 1 3 13 11 3% 3% 10% 45% 38%

Availability [13.How do you rate Cadbury Dairy Milk on the following parameters?]

1 2 3 4 5

1 2 1 10 15

3% 7% 3% 34% 52%

14. Do you trust Cadbury Dairy Milk brand?

Yes No

29 0

100% 0%

15.Will you stop buying Cadbury Dairy Milk, if similar brand appears in the market?

No, not at all I may consider Cant say

15 5 8

54% 18% 29%

Name
Shubham karthik sarvari hardik rajgor Harshad Karanjule Nayan Mehta vishwajeetsinh jadeja Sahil Sharma shivang suchday KARTIK NAIR sweety CHIRAG vinod wadhwani kunal bhatia ankit gupta tejas prajapati Surbhi Goyal paresh Sonia Tanna khushbu shah pooja gupta Nodhi Sandhya Tanna Rohan Keval Kalpit Seksaria Vijay Thacker

Age

Less than 15 years 15 years to 30 years Above 30 years

0 24 2

0% 92% 8%