Manufacturing Process at RSWM QUALITY CONTROL The SQC (Statistical Quality Control) of each of the department fulfils these

a fore-mentioned Quality checks efficiently. There are also quality circles in the whole unit to maintain the decorum of the work and to call for active participation from all the members of the unit in their full individual capacity. They are named according to the kind of work they are carrying out to motivate to perform them better. The names are: Blow room Sangam Spinning preparatory Samta Ring frame Sartaj Post spinning Sirmaur weaving preparatory Srishti weaving Sarachna Finish Folding1 Anusandhan Finish Folding2 Nirikshan Finish Folding3 Lakshaya All the levels of Hierarchy encountered many drawbacks and discrepancies at the initial phase. Members faced problems related to irregularity of meetings, incompetence and lack of leadership not keeping higher level informed, ineffectiveness of group discussions, Conflict etc. The difficulties encountered by the middle management were lack of faith in the concept, loss of authority and doubts about top management commitment, not motivating the members etc. and the problems faced by Top management were no realization of need, only floral reorganization, not rewarding effective circles, training and attention to the problem, not making QC an integral part of quality movement etc. Spinning/SQC: The production of the yarn carried out, is segregated in two sections that is Dyed and Ecru section. The total number of spindles in the five mills are 51600 out of

which 29760 produced Dyed yarn and the rest 21840 looks to the production of Ecru Yarn the Total production capacity of the five mills is 40 tons/Day, mill no. 1, 2, 3produced almost 6 tons/ day per mill and mill no. 4& 5 as being dabbed with the latest Technologies. Produces handsome amount around 11 tons/ day each . Machines like Laxhmi- Rieters, schlafhorst, Volkmann, Leewha materias like viscose, cotton & acrylicare imported from Nagda, Grasim ,Rayon, Melange- the sister concern and reliance respectively. They are the only liason holder to manufacture the polynosic and Tencil Yarn, the raw material for the same is procured from Dupont an American co operation The yarn produced is usually a poly viscose blend in the ratio of 65/35. at the inception level , fibers of the two categories are blended manually which in the Blow- room are properly blended and dried this preparation is called Lap. This Lap is formed into carding, and then out of carding Card- sliver is prepared. This is further subjected into the form of Drawing- sliver. From eight-card sliver one drawing sliver is prepared. Further Roving is formed from the drawingsliver, and then the ring yarn is prepared called thread. The next follow up step is to make auto corner where threads are wounded. Round the cones: cheese winding is the next step in the process. Then the thread is doubled in the twoforone twister. In the new high Techno savvy Air- Jet spinning machines three steps are skipped and directly cheese- winding is prepared out of drawing- sliver. Static Quality Control (SQC) In the dye house the polkyester fibre is dyed as per the ratio demanded to match the closest shadesegment . In the P/V blend viscose shade is kept constant as it is imported from Nagda, Grasim Rayon. In the cotton blends the cotton is not coloured as it is imported in the coloured state from milange. The machines of assorted Technologies like Dalal, obermier, H.T.H.P., and autoclave are used for fiber colouring. There are Six machines for colouring the fiber. These machines are of Different capacities: No. of machines Capacities utilized 1 50 Kg.

3 100 Kg. 2 200 Kg. 1 400 Kg, It takes almost2:00 to 2:20hrs to colour fibre for lighter shades and about 3:50 to 4:00 hrs to colour the Ecru fibre for Darker shades. Too much variations from the set standards are not accepted , The standard tolerance from the set standards is not accepted, the standard Tolerance of colour variance for Export production of fibres is at the most 0.75 and that for the domestic is 1:00. This variation is checked in Photo Spectra Meter, which is Computerized System. The dyed fibres are then passed through assorted Local Tests for colour fasting in the lab. Weaving /SQC The production of Fabrics is bifurcated in two sections: Piece- Dyed Fibre- Dyed The capacity of the plant is 1.2million meters per month but this capacity is is not fully exhausted as the complete fabric market is under recession. The plant utilizes upto 60%- 65% of its capacity making up to 6-7lackh meters per month. There are 173 weaving looms segregated into following patterns. Machine No. Of Machines Sulzer-Aj 16 Toyoda 32 Ruti C 80 Sulzer P7100/P7200 45 There are various kinds of weave and width like plain stripe & checks, Matt, Oxford, Twills, Herringbone, Fancy Dobby Design up 65 cms width. The selvedge:m Leno, Tuck- in or closed with monogram is used. The plant carries Job, Mass and Batch production and in the case of job production, it is case

sensitive to use the blend, the weave and of course the selvedge. The various finishes that are given to the fabric are piece- dyed, Fibre- Dyed, Suede, Enzyme treatment, Airo and Petra. The product- Mix of the fabric: P/V blended fabrics Fibre dyed and Piece Dyed Tencel, Tencel- Polyester & Tencel Cotton Polyester Cotton blended Polyester/ Polynosic Stretch Fabrics In the technique of weaving , the first and the foremost step is that marketing people give advice concerning the fabric colours, shade and Design and directions through Design and Development. The yarns procured as per the requirement. The threads are first wound round longitudinally over the shuttle loom usually in the sets of 1000 ends and 40 sets like this making up to 40,000 ends. This process is called warping. The warping can be of two styles: sectional and direct. Direct warping is the mostly favoured for the solid colours. The next step is sizing where all the endsa are properly adjusted and to improve the strength of the yarn and improve the strength of the yarn and remove the pilling of the fabric. The next follow up step is to prepare the drawing pattern of wrap, weft and selvedge. Knotting is done in three waysheald wires, heed shaft and reed shaft. Pinning is the last process in the warping section these are sensors. The shuttle so prepared is loaded on the shuttle- loom the process next to warping is of wifting in which the threads are passed through the wrap intersecting it . The shuttle looms can be of two sorts- Pirn winding and cone winding. Now the weaving takes place on the looms. The average production is 75- 80 meters per shifty per machine. The looms that company is using are shuttle loom- 80 looms of Lakshmi Reiter. 64 out of 80 are used for suiting and rest for shirting. The shuttles looms can be further segregated into projectile and Air- Jet Toyoda. The projectiles are total 45 in number, Sulzer P7100 and P7200 and

generally only stripes or plain Fabric is manufactured over it and same for the Sulzer- AJ. As for the air Jet Toyoda they are 32 in number and all the checks and stripes are manufactured over them. The fabric ones made is send for inspection but the fabric subjected to inspection is only the first piece of every Fabric Then is the process of mending where by the defects can be corrected manually. The defects so encountered are generally corrected manually and same procedure is adopted for the whole beam. Then the final inspection is conducted, variation and discripencies are Located though they cant be corrected at this stagebut the caution is taken in the finish Folding section. Where all the errors are practicably corrected. The fabric then is send to the process house. The processhouse is in Mordi (Banswara)the fabric after finishing is is recalled from the process house but the Export Quality does not come Back, it is directly Exported. RSWM , Gulabpura has also passed the test for supplying fire retardant fabric to railways. The unit also enjoys accredition for supplies to aircrafts and also to Naval establishments. SQC (Statistical Quality Control) Each fabric in order to be approved has to undergo a series of Tests. First of all the strengths of the yarns imported from outside the plant has to pass the Fibre- strength Test and Count strength Test, the unevenness and wobbling %age are checked. Then the fabric has to pass the assorted tests like: Crease Recovery Tearing Strength Shrinkage(chemical) PIlling Fabric strength Colour fastnessd Heat tests The fabric failed here is sold in the domestic market at very Low prices. Some of the Defects like Pilling and Spotting can be furbished in the process house

but the major indictable faults can t be corrected. Designing: The most imperative of all the departments is the designing departments. The current colours, Material, look, finish, weave, and cloth are the things that fluctuate the production the most. The production is market sensitive and so subsists in Today s sky Rocketing market one has to change according to consumer sensitive market. The main product attribute is poly- viscose, the price is too low and basically focuses on the lower market segment and hence innovations are not at all frequent. Considering the market situation the production has to take a u-turn and they ultimately have to resurrect to the production of premium Range. Though the work of the designing department is to innovate new designs to make the product not just sale-able but to invoke in people the Tempo to purchase the product, for that the market demand has to be considered. The designer survey the market and even the feedback from the marketing people is received at times the designs are also inspired from the foreign magazines and when the job production for exports is undertaken then they also suggest the design and the weave of the fabric. The design once passed is experimented in the blankets then out of these the cards are prepared then the meeting is held with the marketing personnel who have placed the order at times these cards are send to the customer outside India who places the orders for job production for ultimate approval. Marketing (Domestic) Looking to the present market situation when the market is under recession, the market has extensively declined for poly- Viscose so to carve a niche in the market for the major producer of the poly- viscose is really a tough going. So the unit is going for all types of production job, Batch and Mass production. But the problem lies somewhere in the cyclical phase of the market as the impulsive. Purchases are taste bound rather. Many of the leading companies favor high prices for almost the same product range to skim the market like Grasim, Raymond etc. Market skimming makes the sense under the following conditions:

A sufficient number of buyers have a high current Demand; the unit cost of producing a small volume are not so high that they cancel the advantage of charging what the terrify will bear. The high initial price does not attract more does not attract more competitors to the market. And the high price communicates the image of a superior product. A company might aim to be the product- Quality leader in the market, vie-a Vis RSWM s Mayur. In order to retain itself in the market the company has started manufacturing Poly- Cotton, Tencel, Polynosic, and fabric for RMG (Readymade Garments) They are catering to all leading Brands. They do Job production for these selective companies. They are catering to the premium segment of the society by the indirect supply of Tencel. And Polynosic, which are infect impeded by the readymade garment manufacturer which needs the high precision stitching. The RMG customers for Mayur fabrics are Provogue, Madura , Arvind, and Mohan RMG Maral . Only the Trouser lengths are supplied to these RMG manufacturers. They have also started manufacturing fire retardant fabric. As for the media- Mix, the company has promulgation plan. Earlier Shahrukh Khan was associated with Mayur . The hiring of shahrukh Khan gave impetus and Tempo to the product sale, which augmented up to 70-80% in 1992- 1993 because of the celebrity tag attached to it. The association was annihilated due to his high prices and the product sale diminished owing to the fact that there was no Brand image and equity as the company was never able to establish any strong and mental association with its customers. Whilst the Brand name recognition and perceived Brand Quality and other assets like Channel relation ships were not all that strong. The next tele commercial was done by Foresight ad company with Chandrachur singh , that proved rather detrimental than to improve product image. Continuous Bombardments with ads, Medias and

Telecommercials can never elongate the market specially in suiting. And now days Virendra Sehwag has well impact on consumers. Though the advertisement budget is of RSWM is almost 4-5% of the entire sale of Mayur Fabric, which is the set amount according to the Industry standards.

As far as the FRC are concerned, this is explicitly an industrial product and it sell due to relation based Marketing and need no TELE- Commercial. Another way to advertise is Gift media, focusing basically to hold the mind of Loyal Customers. The Budget share of the Gift media is usually 25- 30% of the Total advertising Budget. Then comes another media weapon that is electronic media30- 40 of the Total advertising budget is held by this media. Hoardings are another section of print media that is outdoor publicity like Tough fabrics for little Devils Marketing (Export) Companies can t just stay domestic and expect to maintain their market. Despite the many challenges in the international arena (shifting Borders, unstable Governments, foreign exchange problems, corruption and technological Pirating) companies need to go global. The company is on good marketing terms with South African Countries and the Gulf due to the cost effective and Durability standards. The colour, trend and choice of the people there is commensurate to the P/V fabric production. But the market of the Mayur Fabric does not have good share of the markets of the European countries, American countries and Australia. These markets basically demand the eco friendly elegant and ecstatic feel of the cloth. The Export of the Mayur is done from Mordi process house although the procurement of the Export orders is done from the Mumbai head office. Budget: Spinning: During the preparation of the Budget several considerations are kept in mind and henceforth all the expenditures of each step per day for each different type of yarn is prepared. The report so prepared are on the unify system still as the work of installing the ERP is in the second progressive stage. The foremost step is the preparation of FRS (Front Roll Speed) report in which the RPM of the winder roller is recorded. This report is prepared For all the 5 mills of the unit for all the machines in the installed and working.

The wrapping test report is prepared where by for every count of each yarn different value is incurred and different valuation is done. There fore this report also is done on the individual Basis for each machine. For the production losses, Breakdown report is prepared. Losses for all the five mills, the total number of idle spindles, marginal costing and wastages are recorded here under. Costing of the useable wastage and saleable waste is recorded. The daily gain and loss report is prepared. The report for daily power consumption is maintained. How much electricity is consumed for running the spindles and cost incurred in running them. The monthly report is prepared which is the consolidated report for the whole spinning section. The report for total raw material is how much it is consumed is also prepared. Then at last procurement of raw material is prepared. Weaving: while making the budget for fabrics, the marketing personal give details about the current market demand and its structure. Then marketing programme is framed and according to the market, Quality and production are undertaken as per the production plan. There the Budget estimation is constituted. The work is still on unifying system because ERP system is in the second phase of progress. Each Quality descriptions comes from finish folding department with estimated costing comes to the Budgeting section and the value loss report are prepared there. Every machine has got different charges weaving charge is a consolidated figure of Wage salary +Power and water expenses +Insurance +fixed interest + Depreciation + Fixed overheads + Stores. Quality wise fabric production detail report is prepared then breakdown report is prepared Then profit and loss report is prepared. Then procurement of raw material and its consumption is prepared.

Finish- folding: This is the last station for the fabric, where it is Examined and approved for various kinds of processes it has to undergo. The cloth is manufactured in Beam length that is equal to 350 meters the fabrics so approved are send to Mordi process house for further finishing and processing. Then they are send back to the unit but the fabrics for the export are directly send to Mumbai on the Wagons the whole sections is categorized into grading, folding, stamping , trigging , trouser lengths, screening/ sampling, noting and packing graders check the material for defects, gaze and meters length then they grade the fabric accordingly. Next step is of Folding, which is carried Out by the folders. They also check the fabric and fold them. The stumpers do stamping. The taggers apply Tags to the various brands but of course according to the brands. Trouser length and cutters cut the fabric with a minute defects in to trouser lengths. Screening is done in the screening section. This department is the most imperative one to The marketing people as this are the place where sample are prepared to procure the orders. the best piece is cut down from the fabric. On 5th and 20th of every month the personnel of process house of mordi and marketing people come to check the quality of the fabric. Weaving personnel come on and off to check the weaving defects. But various defects can be encountered while examining the fabric. These defects can be due to yarn , weaving and processing. Defects due to yarn: Yarn Patta Slub Neps Coarse end/ count Defects due to weaving: Design Cut Missing end Float Shiners

Loom oil Reed mark Temple mark Loose ends Weft bar( machine fault) Jhiri Starting mark Denting/wrong drought Holes/ fold mark Amri cut Stoppage loom Defects due to processing: Streaks, Fold mark Crease mark Colour spot Singeing burn Handling dagi Mooncut Oxidation mark Border cut process strain Guider abrasion colour patchy border cut process stain Guider arasian Wrapper Mangledagi CSU(Central Shade Variation) Face back Than are prepared for the domestic market in a set of 7.20 to 12.00 meters Where as for export, than prepared are of 20-40 meters length. Then there are short lengths than as

1. 3.60-6.00 meters for suiting 2. 4.50-6.75 meters for shirting s 3. 8.00-25.00 meters for shirting s Safari- the standard lengthis2.40meters Shirting-standard length is 2.25 meters The various departments of RSWM are as follows: Personnel department and administration department Production department Commercial and finance department Marketing and sales department Personnel and Aministrative Department: The general manager looks after all the personnel, Legal and secretarial matters of the company. He reports to the executive director to the president. reporting to him are the factory manager, labour officers, security officer, legal advisor etc. Some of the functions carried out by the personnel department are: Recruitment & selection: Rajspin has got its own recruitment and, selection and training system. A person in the age group of 22-28 years is inducted and imparted training for various specialized fields. The recruitment and selection of the technical personnel and managers is made through placing advertisement in leading newspapers, journals etc. Working: There are three shifts in a day. The first shift starts with the prayer of employees and the workers in the morning (i.e. 7A.M. 3 P.M.)Every member and staff member is prescribed in uniform. At present there are about 3500 workers, 325 staff members and 35 managers of the Roll. Union Management Relationship: In respect of general matter of the common interest, union and management handles them through negotiations. After the discussion and Agreement is finally signed by both the parties. Production Department: This department is divided into two separate sub departments:

Spinning department Weaving department Spinning Department: Spinning is the heart of any composite mill. Here the fibre is transformed into yarn. The fibre is passed through different machinelike Blow room, carding, Draw frame, speed frames and Ring frames Process sequence:

Bale Blow room line Lap Can Draw frame first process Card Bobbin Ring frame Roving Speed frame Can Draw frame (Second process) can Packing Two for

One Twister yarn cheese Cheese winder Auto Yarn cone corner
Raw material: Common raw materials in Synthetic spinning are Polyester, Viscose, Acrylic, Nylon, and polypropylene fibres. These are received in the form of Bales in dyed and grey conditions. Mixing: It is the first stage in the spinning process. Here the fibres are being mixed to avoid the generation of static chare, some anti-static agents are added to mixing. Mixing is done in blender Blow Room: The Mixing is further opened. So that the wastes like hard chips are removed. In this section, input is in the form of the fibre while the output obtained is in the Lap form. Carding machine: Carding is the process used to get all the cotton fibres running in one direction in a long thick length called slivers. Then the lap form is treated in the Carding machine. Feeding by Lap or in opened stage, the fibres are individualized hared chips sort fibres and entanglements are removed in the form of dropping, fly and flat strips respectively. The product is Card sliver. Carding is the heart of spinning. Draw frame: The card sliver is subjected to doubling and Drafting process to parallel the fibre and to make uniform sliver. The fibres are in the

haphazard way in the card sliver and to make the fibre oriented the sliver is passed through D/F Make- L R Model- DO/25 RISTER SB 95L No. Of D/F- 30 Simplex or Speed frame: The draw frame is drafted, slightly twisted and wounded on the speed frame Bobbin , for the formation of Roving. Here the input is sliver and output is Roving. (Roving is the process when fibres are drawn out and twisted in preparation for spinning) Ring frames: Spinning of roving into yarn of required count and twist is done here. The input is Roving and output is single yarn. Cone winding machines: Electronic gauges clear defect in the yarn and cleared yarn is wound on Cones. This package is in the big size. TFO: Two for One Two twist inserted in one revolution. In the doubling twist is imported to the yarn wound on the cheeses. Here doubling defect is also removed from the yarn. Packing: All the cones, after the checking are packed in Cartoons or Bags as per the established packing process and send to the yarn go down. Weaving department: Weaving is a process of interlacement of two sets of thread called warp and weft. Weft: The weft is the yarn or thread, which runs across the loom. Warp: The weft threads that are passed over and under the wrap threads to make cloth. In a mechanic loom a shuttle carries the weft. As per specification given by the design and development department. Weaving department produce required fabrics. It has the following two sections:

Preparatory section: It includes wrapping, sizing and drawing. 1. Wrapping: according to the number of ends in the fabric and actual length of the same wrapper beam is prepared. The wrapper can be prepared in two ways either in direct or indirect way. 2. Sizing: if required the size is applied on the sheet of the yarn, so that it can with stand the abrasion and beat up force at loom stage. Cheese CONE If the yarn is used then the sizing is required but if piled yarn is used then no sizing is required. 3. Drawing: it is the process of threading the yarn into the held eye and then from the dent of the read according to the design. Prepared fabrics are sending to the gray folding department where folds are detected and removed. From here the material goes to processing house. Dye House; It is the integral part of the production department. In this department mainly polyester and acrylic fibres are dyed. Samples are prepared on the beaker dyeing m/c, and then yarn is prepared and matched with the actual sample visually. After the sample is checked, the mixing proportion is send to the development department. Here with the help of the miniature spinning plant yarn is prepared and checked on computer. Approved by senior officer it is send to the party (customer) for selection. Computer performs following three functions in this department: 1. Colour matching 2. Keeping stock position of colours and chemicals 3. Preparation of production slips Design and Development: Various samples are developed fabrics are produced in bulk. Various shades are developed and given to marketing executive, agents &dealers, new designs and shades are also produced according to their choice and Demand. 1. The feedback of the latest design and development in a market gathered through various sources like market report and latest

trend in fashion industry 2. Feedback from the members of the distribution channel. 3. By tracing the popular design and shade of the competitors like Vimal, Raymond s, Siyaram etc. some of the design are developed in house by professional designers of the organization. Apart from these function the department maintains tight quality control through its laboratory and statistical quality control process. Commercial and Finance Department: This department is also divided into two sub department, and headed by general manager (commercial) and another by vice president (finance). This department takes care of preparing spinning Budget, estimation of exercise, fibre purchase various legal matters related to commercial aspects of the organization, stores and the department of electronic data processing (EDP) This main function of finance is to plan the procurement of funds, taking various investment decision, preparation and maintenance of balance sheet etc. one of the important function included liason with Banks. The main Bankers of Rajspin are: Bank of Rajasthan Bank of Baroda SBI Standard chartered bank Global trust Bank U.T.I Bank Marketing and sales Department: The functions of marketing and sales department are profound under the regime of vice president (marketing) who reports to Executive director through Vice president. Reporting to him are manager of Domestic /export sales, manager (Publicity and advertising), manager of gray folding, packing and warehouse. Thus the department is divided into two main divisions:

Export sales Domestic sales Export Sales: There are two ways of procuring the order: a) Sending a sample through the mail to the parties. b) To move with the sample personally The second way is found more effective. In this case, executive move with the samples and the party requests to open a letter or credit as their respective banks, after the quality and price is agreed upon. From the mill the products is packed and send to the Bombay office for documentation. After documentation the product is send for shipping and payment slip is submitted in the bank with 15 Days. Domestic Sales: In domestic market the order are procured in three ways: Sending the samples personally through mail to the respective agents and dealers. Inviting the dealers at particular place (hotels etc.) where the product demonstration and order are booked there by. Dealers come to the mill and select the shades and Designs according to their requirement and place the order for the same. The fabric of Rajasthan spinning is marketed under the Brand name of Mayur Suiting . The organization has its own publicity (advertisement and sales promotion) department, which entrusted with the task of preparing advertisement Budget for the year and to place order in various advertisement agencies according to their planning. About CPPC CPPC was formed on 1st June 2002. It is a centralized unit for production to solve the entire production related problem at one stage only. This centralized unit is known as Central Production planning Cell (CPPC). CPPC Comprises of an experienced Team of Production Planners which act as a bigger strength to the company, who ensures that every thing happens on time.

The main departments under CPPC are: 1) Dying 2) Spinning 3) Weaving 4) Processing There are seven marketing areas: 1) Mayur Domestic: Selling of Fabric in India. 2) Fabric Export: Fabric is exported outside India in other markets of the world. 3) Yarn Export: Yarn made is also exported to the other countries of the world. 4) Yarn Domestic: Yarn is sold on Regular Basis as per order. 5) Ready Made Garments: Ready made Garments are also sold to Allen Solly, Van Huesen. 6) Institutional selling: Institutional selling is also followed By RSWM to institutions like Police, Military and Schools. 7) Flame retardant: Flame retardant is produced as a Niche Product. CPPC plays a very important role. All the problems of production are solved at one place in one Cell. Statement of Objectives The market for the suiting & shirting is one of the most competitive markets in India, and to sustain and grow, one needs to be really focused, alert and innovative. It is very crucial to simultaneously keep a track of the changes in the marketplace, changes in the consumer behavior & preferences. Another important feature of this market is the high reliance that customers have on the retailers for deciding their purchase. Thus, the power in the retailers hands is also high. In this situation, it is extremely important for any manufacturer & seller and Mayur, per se to regularly take feedback on the consumer perceptions and tastes, and the retailer s feedback. This results in identification of areas where some action is required, be it the margins of retailers or the change in product, price etc. In light of this backdrop, the objectives set out for this study are:

1. To ascertain the position of Mayur in the minds of the Consumer 1.2 Understand the consumer buying behaviour 2. To assess the satisfaction level & efficiency of each stage In the distribution channel (Agents, Wholesaler, Retailer) And take their feedback 2.1 In partnership with the retailers: Learn about the consumer buying behaviour at the Retail outlet 2.2 Take their feedback and the customer feedback from Them. 3. Develop a plan of recommendations to enhance the customer and the dealer/retailer satisfaction. Research Methodology Type of research The research was exploratory in nature. The objective was to understand and explore the consumer behaviour and the retailer s perspective in detail. Scope of the Study Mayur is also being exported but for the purpose of this study, the scope of the study has been kept limited to the Domestic market only. Modus Operandi The methodology for conducting the research has been focused on surveying the retailers, agents and the consumers. The consumers and the retailers were surveyed for two different regions i.e. the rural & the urban markets. Definition of the Population Consumers All the people (men, women young ) form the universe of the study. Retailers The approved retailers of Mayur as well as other retailers formed the population for the Retailers Survey.

Agents Mayur has close to 24 agents all over the country, thus the population size for this survey is 24. Sampling Technique Used Consumers Simple random sampling was done to select the consumers at the textile shops and in the market. Retailers The sampling technique was a three stage stratified sampling. At the first stage, the two strata were-the rural and the Urban markets. At the second stage, the urban market was further divided in different strata based on the size of market, location and the type of market. Similarly, for rural markets, different locations were identified. Some markets were chosen for reasons of their ability to represent all kinds of shops. At the third stage, from each of these markets, the retailers were picked at random and interviewed. Agents All the agents were sent the questionnaires by post. Sample Size Consumers (120) Rural (50) Urban (70) Retailers (50) Rural (30) Urban (30) Agents (24) (only 6 responded) Data Collection Primary data collection Consumers Structured interviews based on questionnaire Retailers Structured interviews based on questionnaire Agents Mailed questionnaires (22) Structured interviews based on questionnaire (2)

Secondary Data Collection Research papers available at the RSWM World wide web