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BILL LARKIN

Clarkston, Michigan 48346 (248) 904-3867 william.larkin@comcast.net www.linkedin.com/in/billlarkin1/ PROFILE Marketing and Product Management professional with strong analytical and strategic focus. Experienced in Automotive, Commercial Vehicle, and Industrial Water Treatment industries; OEM and Aftermarket channels; TS16949, QS9000, ISO 9001 environments. Highlights include: Business Development Product Marketing Product Management Product/Division Start-Up Marketing Research Marketing Analysis Competitive Analysis Strategic Planning Segmentation Research Gross Profit Analysis Pricing Strategy Sales Projections Cross-functional teams Global / International

MANN+HUMMEL USA, Inc., Bloomfield Hills MI 2007 8/2013 Global leader in automotive, industrial and water filtration with $3.2 billion annual revenues. Marketing Manager, 2011 2013 Product Development and Marketing Launched MANN+HUMMEL Ultrafiltration product-line in the U.S. and Canada by managing marketing and business administration for water filtration division start-up business unit: o Formulated 3-year business plan for US market from bottom-up to grow Ultrafiltration technology in US and Canada; o Marketed and Sold product in its development stage for the first 10 months; o Competed against GE, Dow, and Siemens. Grew customer base from 0 to 5, yielding $200,000 revenue increase of pilot system sales in 12 months by focusing on product introduction to create brand awareness: o Developed and executed marketing strategies using trade shows, brochures, spec sheets, mobile marketing with demonstration unit; o Strategic planning to develop and implement market entry approach for two distribution channels including selling packaged water filtration systems and membranes to distributors and OEMs. Developed net selling price for each water filtration system offering based on cost-plus model to achieve at least minimum acceptable gross margin of 25% for test systems and 40% for larger systems. Proved product technology by project managing pilot studies at customer locations: o Coordinated products from MANN+HUMMEL manufacturing locations in Singapore and Nevada to customer pilot sites in Illinois, Montana and Alberta; o Altered Singapore mechanical and electrical engineering drawings to US equipment and electrical standards; o Created product references and customer goodwill via on-site demonstration. Purchasing st Located and contracted third-party domestic manufacturer in 1 month to fulfill 1 order. o Delivered competitive pricing and lead-times to customer based by sourcing domestic system manufacturer. o Procured water filtration membranes and system components from MANN+HUMMEL sources abroad and arranged freight to domestic system manufacturer. Aligned start-up water filtration division with other business unit processes by leading cross-functional team to develop customer sales process, tracking program sales and costs in SAP. Product Manager, Commercial Vehicle, 2010 - 2011 Expanded MANN-FILTER product line by 80 part numbers to grow customer base, developing and implementing a short line filter program for the commercial vehicle market, complimenting automotive filter offerings. o Conducted the initial research to identifying the Top 200 (most popular) filter part numbers in the commercial vehicle aftermarket. o Established efficient inventory levels by identifying internal parts sources, quoting parts, and developing external supplier sourcing process for purchasing parts from Wix and Fleetguard. o Improved customers ability to identify applications and part number cross-references in online catalog. o Developed a business case for the program to identify part-numbers and strategies to meet internal EBIT targets of 5% or greater.

BILL LARKIN
MANN+HUMMEL USA, Inc. (continued) Sr. Marketing Analyst, 2007 - 2010 Identified new opportunities to expand OES and Independent aftermarket channels by researching and analyzing marketplace. o Research of top industry part numbers and worked with Purolator and MOPAR to develop short list of parts for OES all-makes program "Magneti Marelli offered by MOPAR" with 68 parts. o Utilize Polk VIO data tied to MANN-FILTER part number to provide targeted "TOP 20" part number lists (based on VIO ranking) to customers for respective state or regions of business. Managed market entry study for start-up water filtration business to increase competitive knowledge of US market, market position, and potential acquisition partners to align with MANN+HUMMEL Group target of 150 million in global non-automotive sales by 2018. GHS Holdings, LLC (Purchased by WNS North America, Inc. in 2006), Farmington Hills, MI 2004 - 2007 A start-up business focused on Outsourcing of accounting, tax return processing, and financial analysis services. The GHS Holdings outsourcing functions were purchased by WNS in September 2006. Director, Client Services & Development Directed 30 employees from WNS India and WNS Michigan to insure on-time and quality accounting and tax return processing. Prepared quotations and delivered detailed presentations on accounting, tax and financial analysis services. Engelhard Corporation, Wixom MI 2000 - 2004 Fortune 500 chemical company purchased by BASF manufacturing automotive emissions catalysts for vehicle powertrain to meet EPA emissions standards. Sr. Marketing Analyst Managing strategic planning, forecasting, and market analysis for $300 million per year emissions business; defined unit volume and revenue projections for 5 year plan. Managed monthly forecast for NA emissions business, comparing monthly unit volume and revenue updates to annual plan and providing monthly analysis around industry technologies and competitor trends. Improved purchasing function of Materials Service business by developing Excel based forecast model to estimate future demand of Platinum, Palladium and Rhodium usage in mobile emissions applications. Calsonic North America, Farmington Hills MI 1998 2000 Supplier of HVAC, powertrain cooling, and exhaust systems and components. Account Representative Managed $10 million accounts including Ford (Villager/Quest) and GM (Corvette) exhaust systems. Developed proposals for customer RFQs exceeding company profit margin goals. Retrieved $1 million+ by analyzing unpaid invoices and developing customer payment plan. Marketing Analyst Provided strategic forecasting and competitive analysis by analyzing NA automotive market conditions. Gained pricing information and competitive knowledge by conducting secondary research and analysis for HVAC, engine cooling and exhaust businesses. Created product strategy by managing primary automotive component research studies on-time and budget. Gongos & Associates, Rochester MI 1995 1997 Stander Research Associates, St. Clair Shores MI 1994 1995 Consumer-based marketing research firms focusing on future product research. Project Director Managed small to medium ($50,000 - $250,000) central location studies for General Motors and Mercury Marine to guide future product development; analyzed results of each research study. Emphasis on Voice of the Customer research methodologies EDUCATION M B A, Wayne State University, Detroit MI; B.S., Marketing, Oakland University, Rochester MI SOFTWARE COMPETANCIES Microsoft Word, Excel, PowerPoint, Access, SAP, JD Edwards, CIM dbase (Project management), SalesForce.com

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