Vous êtes sur la page 1sur 19

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 7 Design Methods in Art and Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Gather research on other designers work for your sketchbook to give a wider understanding on what can be achieved. Look at a how the chosen art and design images have been created. Consider what you are going to design and why and how. Discuss the creation of these designs with your lecturer and other students. Do you like them or dislike them; make notes in your sketchbook with your thoughts. Begin to generate pencil layouts of your own design ideas. P2 Evaluate: Detailed notes and a wide selection of images to help you form your own design ideas and concepts. From pencil sketches, mood boards and layouts, generate paper/card mock-ups to begin to create your design ideas, analysing them as they develop making improvements to the design and then fine-tuning as necessary. Testing the use of different materials, such as paints, inks, fabrics and digital software, will create a diverse range of ideas leading to the final outcome. P3 Ensure you have understood your project brief. Consult with both lecturers and students on your design ideas and remember that detailed notes are important at every stage. Does your design explain itself clearly? Make sure your design ideas have a clear message. Effective communication is essential to ensure your product is understood. Are the designs strong visually? Is the promotional material effective? Does all the promotional material created have the same visual style? Review and analyse: discuss your designs with other students to gain different opinions and consider their input to make improvements. Create a wide range of designs for promotion. P4 When creating your designs, work within health and safety and legal constraints. Use tools related to the materials you have chosen and maintain a safe environment for yourself and others around you.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 7 Design Methods in Art and Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Produce effective designs for a diverse range of promotional material, include written notes and examples which should be explained fully through analysis and feedback on how you achieved the final outcomes M2 Good communication with lecturers, students and potential clients. Obtain feedback; comments are essential with detailed notes in your sketchbook.

TASKS TO GAIN A DISTINCTION:


D1 Produce high quality designed promotional material to a professional standard demonstrating strong research and evaluations. Diverse work with clear communication of all designs is important.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 8 Design Principles in Art and design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Carry out research and make effective notes on designs and ideas that you find considering how you can create your own idea. Produce good quality final outcomes, using a wide range of materials and images. Look at how your designs have been formed; consider how the materials could be best used on your designs; are they functional; does it portray your message effectively and is the material robust? P2 Use appropriate material for your design. Consider whether paper materials are suitable for your promotional material. Does the finish of your design look and feel as you had anticipated at the initial stage? Are the imagery and text visually effective and the communication understood between you and the observer? P3 Research and reference a wide range of historical and current promotional material from around the world looking at ideas from the many cultures and styles. For example, exterior Indian advertising painted sign boards to neon signs used in Las Vegas on building structures. Posters advertising travel, exhibitions, events, health and war are important to research. Consider the way a message is communicated by looking at the various styles of marketing material such as brochures, letterheads, compliment slips, business cards and logo designs. You should look at both traditional creativity as well as digital designing considering the contrast. Written notes are important to explain your thoughts on all these areas and how they affect the design you are creating. P4 Your responsibilities as a designer are to create designs that have a strong visual impact but at the same time keeping in mind which materials would be less harmful to the environment. Think about whether your design would be too costly to produce as costs will always be a key consideration to clients. Durability: Are the materials you are using able to withstand both external and internal forces such as temperature and light as well as a reasonable amount of handling. Make sure you understand your design responsibilities which should take into account the environment; materials that are recyclable; carbon footprint; cost and value for money. Health and safety is a very important factor.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 8 Design Principles in Art and design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Demonstrate that you have carried out sound background research and referencing to complete your print promotional material with a strong visual message. M2 Through exploration and notes, reviewing and making improvements to your design this should lead to a strong visual appearance with a clean and neat appearance portraying an effective message. M3 Throughout all areas of your research, referencing, and producing of the final design you must ensure that you work safely.

TASKS TO GAIN A DISTINCTION:


D1 For your designs to reach their full visual potential, evaluation through visual, verbal and written review (notation) on your finished designs must be completed. The development stages of your designs have to be included within your sketchbook. Your final designs must show an effective and innovative visual appearance.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 10 Personal and Professional Development in Art and Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Gather research and make detailed written notes; visit galleries and libraries. The internet is also a good place to research ideas as to how to create your own design concepts. Look at the designs and artworks of other artists and designers, particularly consider the lay out and production. Printed promotional material will provide example layouts of different graphics type and images which are produced to a high professional standard. This will give you an understanding as to what can be achieved. P2 Your portfolio work is very important because it enables a future employer to see how well you have explored your subject and the performance level you are capable of achieving. P3 Your curriculum vitae has to be well written and professionally presented giving accurate information for a potential employer. Remember hand written or typed letters are the first point of contact so ensure these are always of a high standard checking spelling, grammar and accuracy of the information. P4 Preparation for interviews with potential employers is vital; make sure you research the company and have a good understanding of the subject. Personal presentation is important to create the right first impression. Face-to face discussions (critique sessions) with both lecturers and students must be recorded through written notes in your sketchbook

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 10 Personal and Professional Development in Art and Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Include detailed information on your work in your sketchbook and also on other designers or artist you have studied. Ensure that your knowledge on a subject matter is detailed so that you can discuss these areas confidently which will show that you have prepared well for the interview. Research your potential employers area of business thoroughly; the internet is a good starting point and you can also look at Blogs, websites, handbooks and brochure. Find out about their field of expertise. Discuss the development of the company through current plans and also the career path that would be available to you. M2 Create a well-structured curriculum vitae and prepare a portfolio that is effective and organised with a diverse range of material. The presentation of your portfolio must be neat and tidy and all images positioned correctly. Artworks must be mounted tidily within the pages of the sketchbook. M3 Produce well written covering letters to accompany your curriculum vitae. Application forms must be clearly written and accurate information provided. M4 Interviews with potential clients or employers are very important. You must be able to communicate articulately and effectively. Preparing yourself with information on their area of expertise and how this relates to your own skills as a graphic designer is essential. Interview techniques; speaking to audiences as well as lecturers or other students will provide you with a broader scope for discussion and the ability to interact confidently.

TASKS TO GAIN A DISTINCTION:


D1 Analyse and review your subject matter on both potential clients or employers and also on your area of design work. Ensure you are able to discuss these areas confidently. D2 Your portfolio should be well presented to a professional standard and be unique in its content with clear notes in your sketchbook from each stage of the design; copies of your work professionally laid out in your sketchbook and a well planned curriculum vitae.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 16 Promoting Art and Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Research and reference a wide range of print promotional material such as brochures, magazines, comic books, illustrated books for children, advertisements in local and national press. Examples of signage from local signs to those from different cultures around the world will also provide ideas. Exterior and interior promotional material are both useful to consider as they are directed at different audiences. Consider the messages that these designs are getting across. Discuss with other students and make notes in your sketchbook of the points covered during the discussions or create digital notes which can be printed off and displayed in your sketchbook. P2 Write your design ideas and thoughts in your sketchbook along with pencil layouts and possible images you are considering. Find out about costs to produce your promotional material. The internet is a good starting point or you can write to designers and businesses that are relative to your subject matter. Libraries can provide useful information on the topics you will be covering. P3 Begin to create leaflets, magazines comic strips, cartoon books, illustrated books, posters, logos, advertisements for local and national press, etc, relative to your chosen subject. P4 Review the work you are creating and comment constructively on the good points and bad points making clear and reasoned notes in your sketchbook, including how effective the design is at conveying the message you want to communicate. This also applies to other designers artworks or creations and you should include constructive comments on their work.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 16 Promoting Art and Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Research, referencing and reviewing on a wider scale along with detailed and well written notes. This will lead to a high standard of promotional design work that has been well planned at each stage. M2 Design promotional material that is in keeping with your subject matter which looks effective and has a clear message. The quality of your designs should be to a high standard. M3 Create and design promotional material to a high standard and has a clear and effective message. M4 Analyse your design work and make clear notes in your sketchbook explaining how your designs works as well as commenting constructively on the good and bad points. Give detailed step-by-step account of how you created your promotional material.

TASKS TO GAIN A DISTINCTION:


D1 Your research and creative development needs to be in depth and to a high standard. Explain in detail how you created your promotional material along with how other designers work inspired you to create your designs. Costing for your designs must be fully explained D2 Your designs themselves need to be to a professional standard and fully explained through hand-written notes or prepared digitally and placed in your sketchbook. Your promotional material has to effectively relay the message you want to communicate. D3 Your promotional material has to a professional standard and all aspects fully explained. D4 Evaluation is very important. Write about your designs and the areas they cover; explain why you have created these designs with emphasis being on a strong design visually clear and relaying an effective message using the correct materials.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 50 Information Graphics


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Research and reference a wide range of print promotional material such as brochures, magazines, comic books, illustrated books for children, advertisements in local and national press. Examples of signage from local signs to those from different cultures around the world will also provide ideas. Exterior and interior promotional material are both useful to consider as they are directed at different audiences. Visit galleries; look at the internet; research websites; look at suitable television material; newspapers, etc. Consider the messages that these designs are getting across. Discuss with other students and make written notes; either hand-written or typed in digital format to be printed and placed in your sketchbook. P2 Create ideas in your sketchbook using a variety of methods; mood boards, thumbnail sketches, story boards. Images from the internet, books, magazines, type layout styles and illustration techniques by other artists and designers are effective stimulus. Make sure your ideas are communicating the correct message. P3 Present your finished artworks and designs using appropriate digital software and convey the intended message effectively in the related print material.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 50 Information Graphics


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Include in your sketchbook a wider amount of referencing and exploration of both traditional and digital materials. You should also have clearly expressed written notes explaining how you will produce effective print promotional material. M2 Create a wide range of effective designs for your promotional material along with detailed written review and analysis. M3 Show your complete designs with good communication and with effective graphic and type image layed out.

TASKS TO GAIN A DISTINCTION:


D1 Conduct research and referencing on a much broader scale ensuring that the scope of research and reference material is fully explained in your sketchbook. Describe how research supported your choice of design; give reasons for material selection and how the knowledge you gained during the research stage assisted you with the creativity and designs. Your designs will all be to a professional standard. Detailed and well-presented review and analysis is to be in placed in your sketchbook. D2 The presentation of your design work has to be skilful, creative, professional and highly effective which will be impressive to the viewer.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 48 Narrative Image Making


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Investigate and gather research and referencing on your chosen subject matter explaining the reason or the choices in your sketchbook. You should look at comics, television, library, internet, story boards, Manga art photographs etc. Consider what theme you are going to cover as part of your promotion; war, health the Arts, comics, magazines, leaflets etc. P2 Create ideas from what you have collected within your sketchbook. Write about the processes and potential of both traditional and digital illustrations you could create for your designs, eg, collage, painting, ink and pen, pastels, clay, fabrics or consider robust materials such as wood or metal. P3 In your sketchbook start to create images and type layout using mood boards, pencil drawn sketches, visuals etc. Conduct research using the internet; visit galleries or the library. Books, magazines, comics, brochures, posters, stationery items, advertising and signage are all good for research and will provide artistic stimulus. P4 Show your final designed promotional material in a format that is appropriate for your subject matter.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 48 Narrative Image Making


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Your research and referenced information needs to be wider and in-depth. The illustrations and layout of your final printed promotional designs need to be to a high standard. M2 Write about the processes you have followed to create your final designs and record this within your sketchbook. Consider whether you like the illustrations you have created and the suitability of the materials you have used for your artworks and designs. Do you think that your designs have a clear message that will be understood? M3 Through the design processes and final products create type and images with a clear understanding of the message you are communicating ensuring that it is suitable for for the overall designs. M4 Produce clear and accurate graphic illustrations to accompany your storyline.

TASKS TO GAIN A DISTINCTION:


D1 Complete a detailed written review with a reasoned evaluation explaining all stages of development including the experimental creativity you considered for your illustrations. You should explain the process that you followed including the fine- tuning of your graphic storyline which should be presented with your final and skillfully presented designs. D2 Present a wide range of print promotional material that has been produced competently and in keeping with the overall theme of your designs. The message that is being communicated must be clear.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 41 Words and Images in Graphic Design


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Research and reference how words and images are shown together with a strong visual message. Look at, books, magazines, comics, leaflet, posters, signs exterior and internal, etc. P2 Look at how words and graphic images form interesting story lines and advertising material. Start to create ideas for type layout and images which could be used to communicate your message effectively. P3 In your sketchbook start to experiment with image making using a wide range of techniques from paints, fabrics or other solid materials such as wood, clay and metals and also experiment with type to find interesting ways to convey the message in your storyline.

TASKS TO GAIN A MERIT:


M1 Provide detailed written notes on how type and images work well together to effectively communicate a message relating to a specific subject. M2 Look at how words and images used together create effective advertising and promotional material for a specific subject. Make notes to explain how your work and that of other designers is created and marketed. M3 Create strong visual designs to a high standard with a clear message in both type and image layout.

TASKS TO GAIN A DISTINCTION:


D1 From your indepth exploration and written evaluation on words and images that have been considered and put together by other designers and yours to create highly effective promotional material. Leading to your designs being clear in the message and also visually effective. D2 Prepare a detailed and constructive review of your design ideas, including what you feel works well and what does not. Explain clearly which areas you feel could be improved to give a more effective message and an improved design. D3 Create and show your final designs incorporating exciting and effective vocabulary. The images and materials should be completed to a professional and high standard.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

UNIT 42 Design for Advertising


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 Discuss with your lecturer, other students or potential clients on what your design ideas could be about and the message that you want to communicate. Written notes and pencil sketches are important within your sketchbook to show what research has been undertaken. Look at other designers work to see how they get their message across visually. P2 Review your ideas; consider what your message and design is about, and how you are going to achieve the outcome you have planned using the correct materials along with suitable type and images. P3 From your written and visual evaluation and referencing begin to produce your designs, considering and making improvements to the design as you progress. Ensure the message is portrayed consistently and clearly in your work. P4 Make written and visual observations at each stage of your design. Alteration and amending your work as you progress is important. P5 Present your designs along with a written analysis and review explaining how you created the final design and your opinion of the final product.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

UNIT 42 Design for Advertising


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Study a wide range of advertising material to gain a greater understanding of what can be achieved visually and to give you inspiration in creating your own designs. M2 From your early sketches to final designs, create a wide range of promotional material demonstrating effective communication. You should also show possible alternative ideas and designs. M3 Write a detailed evaluation on how your design ideas and materials worked or comment on where they have failed to fulfil their intended purpose. Produce an analysis of what you have created and if you like or dislike the outcomes. This should be recorded within your sketchbook.

TASKS TO GAIN A DISTINCTION:


D1 From your wide range of written referencing and creative exploring of materials related to your designs, produce skilful and effective designs with a clear message. D2 Create and write extensively about the areas of your final product design. This should include a detailed explanation at all stages finishing with a summary and recommendations for improvement.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 46 Digital Storytelling


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 In your sketchbook give details of a storyline you will be developing or, if it is for a magazine, outline work articles on your subject matter. P2 Explore ideas by looking at a wide range of print related material, from cultures around the world in both traditional and digital format to inspire interesting ideas. Consider the best way to convey effective communication. P3 Altering and fine tuning your digital written storyline or articles on your subject matter is essential. You need to make sure that other elements, such as background images or colours, do not affect your written work. P4 Analysis of your work. Making alterations is important as this will improve the final outcome. Always making sure your digital writing is communicated clearly and effectively.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 46 Digital Storytelling


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Show the digital planning and clear writing of the story line you have chosen in your sketchbook. You should also include all other elements, such as the images you have created to go with your words, are communicated clearly. M2 Create effective digital designs using type and images that have been selected to portray the message accurately. M3 Design effective digital designs with your type and images demonstrating strong visual communication. M4 Create a highly effective digital storyline aligned with your promotional material.

TASKS TO GAIN DISTINCTION:


D1 Write in your sketchbook a detailed and in-depth storyline about a topic of your choosing or, if it is for magazine work, write well structured an reasoned articles on your chosen subject. D2 Through your own in-depth exploration from initial to final development, create a diverse range of highly creative digital promotional material. All to be finished to a professional standard. D3 Recorded the detailed analysis of your work at each stage, giving reasons for alterations that have led to the production of sophisticated digital promotional designs. D4 Through your own exploration and highly imaginative concepts, you have produced a wide range of sophisticated and professional digital storyline/articles.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 75 Drawing from Observation


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A PASS:


P1 In your sketchbook, begin to draw images related to your ideas for your storyline or magazine article. P2 Create drawings techniques such as tonal, shading, blending, going onto initial outlining of your ideas for the use of these images. P3 Produce drawings for your designs showing proposed content and layout. P4 Write in your sketchbook about the drawings and pencil layouts which will be used in your designs.

MISKIN ARTS

ASSESSMENT AND GRADING CRITERIA

Unit 75 Drawing from Observation


IMPORTANT: The following are TASKS (Not to be confused with grading criteria)

TASKS TO GAIN A MERIT:


M1 Show detailed drawings and layouts that will improve your designs to greater effect. M2 Create well drawn and effective layouts related to your final designs. M3 Place written information and images recording your journey from the initial drawings and layouts to producing the final effective designs that give a clear message. M4 Consider and write about the good and bad points of your drawings, include detail as to how you created them using the various techniques related to your design ideas.

TASKS TO GAIN A MERIT:


D1 Write an in-depth report explaining how your creative design has been achieved. Show skilfully drawn images and the initial layouts through to the final stages of it being scanned into digital software so that it can be placed into your final printed documents. D2 Create a wide range of drawing and layouts for your final designs. D3 Produce a wide range of highly imaginative drawings/layouts related to your final designs. These should be scanned into the computer and placed into your documents. D4 Write an in-depth report on how you have created your drawings and also produced highly effective outcomes. Include likes and dislikes of your final drawings/layouts explaining how the frequent analysis of your designs assisted you in considering improvements to achieve the final outcome.