Event Management

Objectives
Consider planning process models
Identify the sports event planning process Identify the sports event planning process
Apply the process for each group event.
The Sports Event Planning Process
Objectives before concept
Cost vs Benefits feasibility before proceeding
Short to Long-term implementation strategies Short to Long-term implementation strategies
Short to Long-term evaluation
Continuous alignment with objectives.
Sports Events Sports Events
Planning Process Planning Process
Objectives
Objectives
Why?
What is the event to achieve?
-Who is to benefit?
-How? Political, Social, Cultural,
Environmental, Economic?
-Consider any briefs/bid requirements
Sports Events Sports Events
Planning Process Planning Process
Objectives
Concept
Sports Events Sports Events
Planning Process Planning Process
Objectives
Concept
What?
Design: Situational & Competitor analyses
Scale, Ops format, Timing,
Locations, Facilities, Audiences
Identify Strategic Partners
Identify Decision Makers
Identify Stakeholders
Sports Events Sports Events
Planning Process Planning Process
Identify Stakeholders
Who are the organisers?
Align design & objectives - short/long-term
Objectives
Concept
Feasibility
Sports Events Sports Events
Planning Process Planning Process
Objectives
Concept
Feasibility
How & When?
Test the Design:
-Who is responsible?
-Identify resources
-Short to Long-term requirements
for: Bids, implementation,
handover, future usage
Sports Events Sports Events
Planning Process Planning Process
handover, future usage
-Partnerships
-Budget
-Costs vs Benefits
-Critical Path
Alignment-short to long-term objectives
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Objectives
Concept
Feasibility
Proceed?
Present to all Decision makers
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Objectives
Concept
Feasibility
Proceed?
No
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Objectives
Concept
Feasibility
Proceed?
Bid
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Bid
Procedure
Objectives
Concept
Feasibility
Proceed?
Bid
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Bid
Procedure
Prepare, market, present
Objectives
Concept
Feasibility
Proceed?
Bid
No
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Bid
Procedure
Objectives
Concept
Feasibility
Proceed?
Bid
No
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Bid
Procedure
Determine Ops strategies
Develop Critical Path
Alignment-short to long-term objectives
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Implement Event
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Prepare and implement the handover
Including the responsibility for
long-term evaluation
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Evaluation
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Evaluation
Evaluate against short & longer-term
objectives
Use of performance indicators throughout
the process ensure alignment
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Evaluation
Feedback
Objectives
Concept
Feasibility
Proceed?
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Evaluation
Feedback
Positive & negative feedback after short
and longer-term evaluation
Objectives
Concept
Feasibility
Proceed?
Bid
No
Sports Events Sports Events
Planning Process Planning Process
Proceed?
Short, Medium & Long-Term
Implementation Planning
Handover
Implement Event
Evaluation
Feedback
Bid
Procedure
Summary
In order to plan for long-term benefits and use sports
events as catalysts for legacies,
The stages of event planning: objectives before
concept, feasibility and bidding before proceed,
planning implementation before (short & long-term)
before event implementation, handover and
evaluation (continuous for alignment).
Objectivos
Conceito
Possibilidades
Prosseguir?
Processo de
planeamento
do Evento
Planear a implementao
Implementar Evento
Avaliao
e Informao de retorno
Fonte:
Strategic Sports Event Management,
Masterman (2005)
planeamento
do Evento
Desportivo
Objectivos (o que se pretende alcanar?)
S specific (especificar os objectivos que se pretendem atingir) S specific (especificar os objectivos que se pretendem atingir)
M measurable (os objectivos devero ser mensurveis)
A achievable (devero ser alcanveis)
R realistic (e tambm realsticos)
T time (quando se pretendem atingir esses objectivos)
Conceito
- Considerar a escala (dimenso) do evento, a forma como ir decorrer/funcionar, a durao,
localizao, instalaes e equipamento necessrio, e o seu legado.
- Dever tambm ser considerada a importncia do espectculo (no s na parte da competio,
mas tambm nas cerimnia de abertura/encerramento, intervalos, etc.).
Possibilidades
- Averiguar as possibilidades de sucesso!
Identificar os responsveis pelo cumprimento do(s) objectivo(s)
Identificar os recursos necessrios (humanos e materiais) Identificar os recursos necessrios (humanos e materiais)
Definir as condies para a implementao, execuo e avaliao do evento, bem
como a respectiva escala de tempo
Identificar o legado deixado pelo evento
- Importante incluir uma avaliao de custo-benefcio por forma a
definir um oramento
Possibilidades
- Anlise SWOT
Strenghts (foras)
Anlise
SWOT
Weaknesses (fraquezas)
Opportunities
(oportunidades)
Threats
(ameaas)
Prossegue-se?
- As condies acima mencionadas esto reunidas?
Planear a implementao
- Planear a implementao do conceito tendo em considerao
O legado e a continuidade do evento
Parcerias Parcerias
Recursos financeiros
Recursos humanos
Recursos materiais
Local
Marketing
- Definir uma estratgia consonante com os objectivos do evento, bem
como todos os detalhes necessrios para que o evento tenha sucesso
Implementar o Evento
- O sucesso do evento, bem como a sua continuidade, sero determinados nesta fase.
- uma fase que exige um acompanhamento in loco constante por forma a garantir que tudo
executado de acordo com o que foi anteriormente definido
Avaliao e Informao de Retorno
- Avaliao do evento e informao de retorno como contributo para futuros
eventos so uma componente chave
- A avaliao no final do evento essencial, no entanto dever tambm - A avaliao no final do evento essencial, no entanto dever tambm
ser contnua de forma a assegurar o alinhamento contnuo entre o processo
de planeamento e implementao e os objectivos a atingir
- O que avaliar?
Os objectivos atingidos (SMART)
O impacto do evento a curto e longo prazo (o legado, o envolvimento da comunidade em
actividades similares, etc.)