INTRODUCTION TO METRO The Concept: METRO Cash & Carry this name stands for one of the great

t success stories in modern commerce. The unique wholesale business-to-business model of METRO Cash & Carry is focused only towards professional customers such as hotels, restaurant, and caterers as well as small and mid-sized retailers. METRO Cash & Carry offers this target group a greater efficiency than the multilayered supply chain thus helping them to improve their business: By offering them a one-stop solution for their purchases, by helping them to improve their assortment, by offering them high quality products at reasonable and transparent prices and by offering them a consistent supply source. It is not a super- or hypermarket chain for private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. They sell in bulk quantity. We can say that they are business to business sellers. The type of ownership is Sole Proprietorship. There is only one Person who is the Owner of Metro all over the world. What does METRO offer? METRO Cash & Carry is a reliable partner for more than 20 million professional customers worldwide. It gives them a clear competitive advantage in their own markets. Professionals can purchase everything they need to run their business: A restaurant owner, for example, can buy food like fish or vegetables as well as kitchen equipment and office supplies. METRO Cash & Carry offers an exceptionally wide range of high-quality products under one roof. Depending on the size and type of wholesale center, the assortment includes up to 20,000 items in the food range and 30,000 items in the nonfood sector. As the name implies, METRO Cash & Carry customers select their own items and take them with them to their restaurants and shops. With this unique business-to-business concept, the company has grown to become a leading international player in selfservice wholesale. Company History METRO Cash & Carry is a leading international company in self-service wholesale and operates more than 600 outlets in 29 countries. With over 100,000 employees worldwide, the company achieved sales of 31.7 billion in 2007. By generating almost 50 percent of the total sales, METRO Cash & Carry is the top-selling sales brand of the METRO Group. Assortment and service of METRO Cash & Carrys unique business -tobusiness model are targeted only towards professional customers such as hotels and restaurants as well as small and mid-sized retailers or institutions. The company offers these special groups a high level of assortment competency both in food and nonfood as well as attractive wholesale prices. An efficient and internationally conferrable concept ensures success in entering new markets.

METRO Cash & Carry A story of expansion The self-service wholesale trade came to Europe in the year 1964 when METRO SBGromrkte GmbH & Co. KG was founded in Mlheim/Ruhr. The initiator and driving force behind this concept was Prof. Dr. Otto Beisheim. In 1967 the Franz Haniel & Cie. company became a partner in the new venture. Prof. Dr. Otto Beisheim, the Franz Haniel & Cie. GmbH company and the Schmidt-Ruthenbeck family then each held one third of the shares in the German METRO activities and thus cons tituted the original group of partners. As from the year 1968 the concept was extended beyond the German borders, with the Dutch company Steenkolen Handelsvereeniging N.V. (SHV) as a new partner. The two sides jointly established Makro Zelfbedienigsgroothandel C.V. with the original group of partners holding 40 percent of the shares in this activity. Within the framework of a first major expansion drive METRO/MAKRO Cash & Carry entered the market in nine Western European countries by 1972. In the nineties, METRO Cash & Carry expanded its activities to Portugal, Turkey, Morocco and to Eastern Europe. In July 1996 METRO Cash & Carry merged with Kaufhof Holding AG and Asko Deutsche Kaufhaus AG and the METRO Group was founded. That year also saw the groups going public. The Metro stock is the only retail stock listed in the German blue chip index DAX 30.

The first step into Asia was taken when METRO Cash & Carry moved into China in 1996. Today the company is present in 5 Asian countries: China, India, Japan, Pakistan and Vietnam. The METRO Cash & Carry business is going to be further internationalized and expanded with the focus on Eastern Europe and Asia. Already by today, more than 80 percent of the staff is working outside of Germany. In many countries the company is on of the major employers.

METRO in Pakistan About METRO- Habib Cash & Carry Pakistan METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and MakroHabib combined their wholesale business in Pakistan marking the beginning of a longterm partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 9 wholesale centers in Lahore, Karachi, Islamabad & Faisalabad.

METRO-Habib Cash & Carry Pakistan is part of METRO GROUPs sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 700 stores in 29 countries in Europe, Asia and Africa and has a workforce of over 100,000 employees. Sales in 2011 were approximately 31 billion Euro. Head count of employees: 2300 approx METRO-Habib Cash & Carry Pakistan Wholesale Centers METRO Habib Cash & Carry is operating 9 wholesale centers in Lahore, Karachi, Islamabad &Faisalabad cities. Wholesale center timings: 08:00 am - 11:00 pm

Opening Dates: Manghopir SITE Center,Karachi: November 22 , 2006 Ravi Road, Lahore: February 14, 2007 Thokar Niaz Baig, Lahore: October 30, 2007 Star Gate, Karachi: January 10, 2008 Islamabad: April 03, 2008 Faisalabad: January 14, 2009 Airport, Lahore: January 14, 2009 Model Town, Lahore: March 23, 2009 Safari Park, Karachi: March 26, 2009 . 10 METRO Cash & Carry principles The success of the company is based on the following principles: Focus on professional customers One-stop shopping Efficient store concept designed for professional needs Advanced customer service Enhanced customers competitiveness Excellence in supply chain and quality management Strengthening of local suppliers Development of national infrastructures Career opportunities Internationally transferable concept 10 good reasons why you should become a customer of Metro 1. Low cost possible prices 2. Stock availability

3. One-stop shop 4. Extensive business house 5. Quality guarantee 6. Free parking 7. After sales services 8. Promotional activities 9. Simple but comprehensive billing system 10. Great value for money Product range Each store is tailored to address the needs of professional customers. They offer a wholesale price that leaves the customer room for healthy margins and provide a onestop-shop for the customer. In the food range, freshness is their first priority. This is guaranteed by the efficient supply-chain and quality control management they have in-place. In non-food, they offer only products that are up-to-date in terms of technology and design, and meet all safety standards. Food The wholesale center offers a wide array of food items. These include among other things: Dairy, Frozen & Bakery Cheese, Butter, Eggs, Milk, Yogurt, Chilled Ready Meals, Yogurt, Drinks, Ice Cream, Fresh/Frozen Vegetables & Fruits, Bread and Bakery Products Fresh Fish & Sea Foods Whole Fresh Fish & Fish Cuts - Pomfret, Seer, Mackerel, Sardines, Rohu, Catla etc., Crab, Lobster and other Sea Food (some live fish also) Meat All types of Halal meat (Fresh, Frozen, Processed) is available in a temperaturecontrolled environment. The assortment comprises a wide range of meat from local breeds: - Mutton: (bakra, chatra, dumba) - Beef: (bachra, katta, cow, buffalo) - Chicken: (Broiler, Desi) General Grocery Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces, Pickles, Noodles, Soups, etc.

Sweets and Confectionary The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee, cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts. Tobacco and Beverages The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices, Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes. Health & Beauty Cosmetics, Perfumes, Personal Care, Oral, Hair, OTC Medicines (Disprin etc.) Dried Fruits & Nuts Cashew nuts (Kaju), Almonds (Badam), Pistachios (Pista), Raisins (Kismis) etc. Non Food METRO offers a wide range of Non Food products. Office Equipment Computers, Accessories, Printers, Mobile phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials, Office Supplies, POS material and Stationary etc. Media & Accessories METRO offers all the famous brand names such as Samsung, Sony, LG, Philips, Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines, Newspapers, Recorded, Unrecorded Media and Storage Media. METRO prides itself in bringing the latest technologies & innovations to its customers. Home Electronics/Improvement Washing machines, refrigerators, freezers, cookers, microwave ovens, air conditioners, built-in appliances, hand blenders, mixers, deep fryers, irons, vacuum cleaners and all small electric appliances. Household Pots & Pans, Tableware, Glass, Cutlery & Cutting Tools, Kitchen Utensils & Serving Articles, Candles & Cleaning items etc. Home Decoration/Seasonal Lamp fixtures, lamps & bulbs, Electrical items, Bathroom & Sanitary, Flooring, Paints and painting accessories, General use and specialized hand tools, Power tools, Generators & operating equipment.

Home Textile/Ladie's wear/Mens wear/Children wear/Shoes/Luggage Bed Linen, Towels, Table Linen, Curtains, Carpets, Shoes, Apparel -Men's, Apparel Ladies & Kids etc. Sports / Toys / Luggage / Shoes / Leather Goods Sports Clothing, Swimwear, Toys & Gifts, Sports Shoes, Bikes & Accessories, etc. METRO own brands METRO has its own brands spread across several categories of food & non food items which are price competitive and add value to our customer's wallet. In Pakistan currently the brands that are available are: Fine Food is their value brand across the core needs of food requirements for Traders. Fine Food stands for high quality & fair prices. HoReCa Select features top-quality food and non-food products with outstanding ingredients and carefully controlled production processes that ensure excellent quality and flavor. Developed in close relation with professionals, all products and solutions of the HoReCa Select range guarantee professional performance at a price that is competitive. OK / Fairline stands for reliable quality standards, convenient packaging sizes according to the various needs of our customers, and an optimal price-performance ratio. Put simply, for our customers OK / Fairline is always a good deal. Sigma is an exclusive solution for office essentials for professional and private demands. It primarily serves the institutional segment of services, companies and offices. Quality and functionality are the hallmarks of this brand.

SERVICE & QUALITY in Logistics:

Supply chain Goal: The goal of METRO is to efficiently handle thousands of orders, shipments and deliveries and ensure that goods arrive at the right place at the right time. Supply Chain Management plays an important role in there high-performance logistics system and enhances there capacity to supply food and non-food products on a daily basis with consistent high quality, diversity and freshness. Cold Chain Management: The distribution of products that are temperature-sensitive is a huge challenge. Quality and freshness can only be assured if the goods are constantly kept under a temperature controlled environment, right from the time they leave the producer till they reach the customer. At METRO Cash & Carry Pakistan, the warehousing and transport for frozen and chilled products is ensured at a constant temperature (in minus or plus degrees), according to product requirement. Temperature monitoring is done manually and by computerized mechanisms, both during transportation truck and in cold storage. A) Fruits & Vegetables: For the first time in Pakistan, METRO Cash & Carry offers a platform for Fruit & Vegetables equipped with modern accessories for product processing. This ensures hygienic, temperature-controlled, clean and packed fruit and vegetables as per international standards of Hazard Analysis of Critical Control Points (HACCP). B) Live Fish: METRO Cash & Carry Pakistan offers live fish at Metro centers. Now you can choose live fish of your choice and enjoy the taste of freshness.

LAYOUT PLANNING Layout planning is determining the best physical arrangement of resources within a facility. This definition of layout planning is clearly visible in Metro Store. As they have proper segmented each and every department and people can freely move between from one place to another and products can easily be located from a far distance. All products are placed in a systematic manner as there is no wastage of resources. Landscaping was done professionally

LAYOUT OF DEPARTMENTS Metro has designed their departments in such a way that all the products of the same kind like fresh food, non-food & dry-food etc. are grouped together. For the convenience of the customers currently they have 16 departments and they are: Fruits & Vegetables Spices & Pickles Fish Dairy Meat Grill Bakery Tobacco Beverages Beauty Solutions Office, Media Home Electronics Toiletries, Detergents Edible Grocery Household/Clothing Sports & Seasonal

High volumes of food items generate greater profit and to balance them Detergents are considered a part of Food Department. This kind of a department layout shows that customers can move between food & non food items easily.